I was cruising on auto-pilot; going through the motions of my daily life but not feeling as though I were really living. Holding a management position at my 9-5, I felt as if I were showing up every day but not really making an impact, nor did I care to put effort into doing so.
My personal relationship felt more like an obligation than the adventure that it was.
Socializing with friends was more of a chore than enjoyment.
My passion projects even began to feel like weights weighing me down.
If I were being unfair, I would say that those environments and those people were toxic and they were leaving me drained and unmotivated to put in any effort. But the truth is they weren't; it was something inside of me that wasn't allowing myself to live my life to the fullest or shine the brightest.
And while my loved ones did the best they could to engage, inspire, and uplift me, I could feel myself drifting further and further away.
Every morning I would lay in bed and promise myself that today would be different from the days before. I promised myself that today would be the day that I rose before the sun and started tackling all of the things and the people that I had on a back-burner.
But instead of getting up and doing something differently, I would feel chained to the bed were I would relive the memories of my life in a haze and come down on myself for wasting time or making those who love me feel as though I didn't love them.
Once I was all out of pity for myself, I would begin planning. I would no longer feel sorry for myself, so my inner saboteur used procrastination against me. I would lay in bed and plan, meticulously, the ways in which I would bounce back to being my bubbly and outgoing self. All of this planning, and still doing nothing really.
And after I was burnt out "planning" I would become overwhelmed by all of the work I planned out for myself. Instead of being empowering, it felt impossible.
Next dread would set in and I would begin to think of ways and excuses to get out of doing what I had just spent weeks planning and plotting in an effort to get out of the funk.
It was a destructive cycle. I won't even call it unproductive, because productivity is a construct, but I will say that the day in and day out depression and the feeling of being paralyzed was not a pleasant feeling at all. It was as though I were sinking into myself, free-falling into my soul, not a part of the world of which I lived.
It was terrifying.
And I honestly cannot remember where I got this advice, but the words "start small and start where you are" resonated with me. They sounded like a bell, the answer to my problem of existential dread and feeling of being burnt out. Just start living again… even if it's small steps.
So I picked up a book. Comparing my life to the life of others was one of the things that kept me feeling burnt out, so I thought to change that by reading. In the pile of books I purchased at the start of the pandemic that I said I was going to read, and two months later I hadn't picked up nary a one, I picked up Beloved by Toni Morrison.
Immediately, I was immersed in the world of Sethe and Denver, and was not only captivated by their story, but I was also reminded of what a brilliant and prolific writer Toni was. How she could create magic with her words and craft a story so profound that I was inspired to tap into my own creative writing energy.
After finishing Beloved, I was inspired to start again on a passion project I had put down, finishing my collection of poetry. I'm the type of person that dates poems or stories when I write them, and the last entry in my poetry journal was from two years prior. After reading Toni and picking my poetry journal back up, I churned out pages upon pages of drafts of poems. I was proud. I was excited to share. I was excited to get back to working on getting my book published.
I was so excited that I opened my laptop and began outlining a plan for completion for the project, researching costs associated, potential self-publishing platforms, hiring someone to design the cover, and hiring someone to help format. The cards were falling into place for this project that I had put on a back-burner for two years, and now after just a matter of weeks was on its way to completion.
As I began to immerse myself into long days and nights of pouring myself into writing, I began to feel the effects of no sleep on my body. I knew I needed rest to sustain this burst of energy and to not burn out again.
I usually struggled with taking breaks and rest, but I began going to sleep as soon as I needed to. When possible, I would sleep without setting an alarm. I would even leave my phone in another room so I could fall asleep without a screen in my face. I faced my thoughts and learned to not need a constant distraction from them by constantly scrolling social media. My rest became deeper, longer, and more healing. I found that daily my energy was increasing and my thoughts weren't as cloudy.
Since creating and resting were both equally important to me, I knew that I needed to gather better time management skills. After reading about others' experiences, I found a time management skill that works for me. Time blocking is a tip I use that allows me to allot specific amounts of time to specific tasks (both personal and professional). That way I can plan out my day, commit chunks of time to the to-do lists, and can be fully present and focused while doing that task because I know I've allotted time elsewhere in my day to do the other things I need to do. It took the anxiety away from having a day full of plans. I looked forward to them, they were more digestible and tangible.
Learning to make time in my days for the things I wanted and needed to do made my outlook on life brighter. It didn't seem overwhelming or as though there were no end in sight. I began to see it as the journey that it is and learn to look forward to the unknown that lies ahead.
I made time for my partner more and for friends more. I looked forward to plans and stopped looking for excuses to cancel. I could be fully present and there for the people that needed me without being consumed by my own inner turmoil.
And it all started with a small step.
What those small steps look like for you may be different than what it looked like for me. I picked up a book, but for you it may be taking a walk, cooking a meal, starting to journal, creating a morning ritual, or having daily prayer. But I want to pass along the knowledge and wisdom that starting small and starting where you are can be the first step in getting out of the smoke and fog that is a burnout.
Featured image by Shutterstock
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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