It doesn't matter what culture, race, or group you identify with, the concept of small efforts leading to big results is a common one. Whether it's from the Bible (look up Matthew 17:20) or quotes from people like Oprah (who said that small steps can "take on greater meaning"), we all know that small efforts toward a goal can lead to big wins.
If you need proof, let's just take a look at recent happenings in the life of a very talented 24-year-old chef. Keanu Hogan, who became a contestant to reckon with on the 20th season of Hell's Kitchen, got the once-in-a-lifetime opportunity not by efforts of grandeur, desperation, or viral foolery, but by simple, authentic action. The Baltimore native was one of the youngest on the show to make it as far as she did, and she represented proper for Southern melanated queens, cooking up dishes like smoked shrimp and grits while rocking box braids with baby hair laid and lip gloss popping.
After paying quite a few dues, Keanu had finally gotten the chance to spread her wings and learn from one of the best in the culinary industry: Gordon Ramsay.
At the time, she wanted a change, and she knew she had to do something in order to prepare for whatever transitions were coming her way. She had worked in clubs, bars, and restaurants on the super-tough, appearance-focused Los Angeles scene and had become disenchanted. "My confidence suffered a lot, and I compared myself to a lot of the women who were out there," Keanu recalled. "There was a lot of [focus on] plastic surgery and competition. I just missed home. I was in the process of trying to move back to Baltimore and decided that, before I moved, I would really work on my business."
"I started cooking dishes and my best friend would take pictures of everything. We'd be up all night. All we had was a ring light. We didn't have anything else."
Her urge proved to be right on time. Once she started being more strategic about creating a brand presence on Instagram, she'd built up a following of just 250 when she was contacted via direct message by producers of the hit show. "They just asked, 'Are you interested in being on Hell's Kitchen?' In the beginning, I thought it was a joke. I responded, and I got an email. I did a Skype interview and then did another interview. I was back and forth, visiting with family and traveling to LA, and I was selling meals from my home. I sent the producers what they asked for, and they said, 'OK we're going to fly you out to Vegas for your third interview.'"
After not hearing from producers for weeks after, Keanu said she thought she hadn't made the cut. She finally got a call where she was instructed to pack her bags for a three-week stay. The experience allowed her to not only be in front of millions of Fox viewers, but to solidify her confidence in her craft and abilities.
"A lot of people don't get one-on-ones with the Gordon Ramsay, even in past seasons. I just remember him looking me straight in my eyes and he has this way of seeing you for who you are. That was really liberating."
"He told me that I was a firecracker, and I didn't know he noticed," Keanu added. "When you're around this figure you're inspired by, you tend to want to put on your best self, and a lot of us did that, so sometimes we were trying to be so perfect. To hear him say that I'm this assertive individual with a tenacious might [was] amazing. He was also impressed by my story, knowing that I was from a small city where people usually struggle and that I was able to move out of that and do my own thing at 23. He said I need to step up and assert myself more and be a leader. I will never forget that. "
While on the show, Keanu drew from her experiences growing up in Maryland, as well as her training at Monroe College in New York as a collegiate team competitor.
"My youngest memories are centered around food and the kitchen. They stuck with me. I remember birthday cake when I was four, peanut butter sandwiches my great grandmother made for me after school, and the sausage and biscuits my grandmother would make from Bisquick."
"Watching someone prepare something for me—I just loved the intention that was put into food prepared by my family," she added. Keanu would begin to help in making some of the family's meals, and was always under the nose of anybody who was in the kitchen. "I learned how to make sweet potato pie before I was 10 years old. We went fishing and camping a lot and we would grill. My mom always had a cast-iron pan just so we could have scrambled eggs and bacon in the mornings. It was just something that I didn't realize made me feel really good, no matter how young I was."
Though she didn't come out the victor on Hell's Kitchen, she was able to tap into a larger audience, gain exposure, and hone in on monetizing her passion in a way that would be lucrative. Today, she has more than 10,000 IG followers along with two thriving businesses. Tastee Towers, offers unique, small-batch desserts that take you back to the days of treats at grandma's or sweets you'd get from your local candy lady back in the day. "We focus on nostalgic desserts that you grew up eating like an oatmeal creme pie, s'mores, strawberry banana pudding, or egg custard snowballs, and we make layers of it. We don't use refined sugar and we make everything from scratch. We just layer on the fun," Keanu said. "We also sell water ice in the summer months, and we will have a storefront really soon."
Thee Perfect Bite, is a full culinary experience that focuses in on the vibes, feelings, and memories behind enjoying well-prepared meal—one made with ethically sourced and organic ingredients. It was launched at the onset of the pandemic due to increased need for fresh meals prepped for home delivery.
"It's not just about the small portion, but having it like that allows people to focus on more than the food and realize it's really about the energy, love, care, tribe, community, and culture. It's something that someone put love into. It's sacred."
Keanu has also hit another major milestone, becoming a mom to a 16-month-old daughter. "While I've been nurturing her, I've been learning new techniques. I've been eating a plant-based diet because I'm trying to make sure she has good eating habits. I'm showing her that good food doesn't have to be processed. This journey in business and my career taught me a lot in that regard. Everything I do now, motherhood reflects in it, and that includes being a chef and a businesswoman."
Find out more about Chef Keanu Hogan via her Instagram @Follow_theleeda.
Featured image courtesy of Chef Keanu Hogan
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Featured image by Visual Vic/Getty Images
Issa Rae Launches New Viarae Prosecco Rosé: ‘It’s The Perfect Next Step’
Issa Rae’s wins are rooted in showing up as her authentic self.
Outside of Hollywood, the actress, writer, producer, and entrepreneur’s organic approach to pursuing business ideas is exemplified in her wine and spirits venture. In October 2023, Rae’s signature go-to drink Prosecco transformed into her founding her own brand. Launched with GALLO, Viarae Prosecco put a new spin on the classic sparkling white wine and debuted as a bubbly that can be sipped on everyday occasions.
Prior to Viarae Prosecco flying off store shelves and earning a 2024 Wine Star Award nomination for Innovator of the Year, Rae told Wine Enthusiast she would be interested in expansion “if people f*ck with” her brand. Two days short of a year since Viarae Prosecco launched, the day has officially come.
Courtesy
On Oct. 14, Rae and GALLO announced the launch of Viarae Prosecco Rosé. Compared to the original Viarae Prosecco, which is made from 100% Glera — also known as the Italian grape used to craft Prosecco — the new addition to the line is 88% Glera and 12% Pinot Noir.
"I am so excited to share the new Viarae Prosecco Rosé with everyone," Rae expressed in a statement shared with xoNecole. "This wine brings together the crisp, refreshing taste of Prosecco with vibrant notes of raspberry, strawberry, and peach, making it the perfect addition to any celebration. Viarae Prosecco Rosé adds that perfect sparkle to every moment."
Courtesy
When Rae was introduced to prosecco by Melina Matsoukas, filmmaker and director-producer for Insecure, it was on a sushi date. Similar to Viarae Prosecco, Viarae Prosecco Rosé can be paired with Asian dishes as well as serve as an overall aperitif for brunch, lunch, dinner, and dessert.
Within the span of five months, Viarae Prosecco transitioned from only being sold in select markets to selling in retail stores across the U.S. Along with retail expansion, the spotlight has been on Rae’s brand from having a featured activation at Broccoli City Festival 2024 in Washington, D.C. to selling out Brooklyn Paramount with special guests Law Roach, Lil Rel Howery, and Erika Alexander.
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With the endless support that’s been poured into Viarae Prosecco, Rae says the timing of expanding the company was opportune.
"The success of Viarae Prosecco has been incredible, and I’m so proud of how it’s resonated with everyone,” she shared, per a press release. “Now, I’m beyond excited to expand the Viarae line with the introduction of Viarae Prosecco Rosé. It’s the perfect next step, bringing even more vibrant, celebratory energy to the table. I can’t wait for everyone to experience this new addition."
Viarae Prosecco Rosé is available at select markets and on-premise establishments nationwide.
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Featured image courtesy