If you know nothing else about South Korea, you must know that they rule the spa scene.
One of the things that intrigued me the most about the prospects of living in South Korea was indulging in the true blue Korean spa experience, or the jjimjilbang.
While I love being naked and the liberation that comes with baring the skin I'm in, showing love and feeling love for the body that gets me through this life, thinking about that part of the jjimjilbang experience filled me with anxiety. Because, as much as I love spas, the idea of being naked in a room full of Korean women was rather intimidating.
To those of you who may be unfamiliar, the jjimjilbang is a Korean public bathhouse and sauna that’s separated into two parts. First, is the co-ed communal area that includes ice rooms, saunas, sleeping rooms, restaurants, and more. Second, is the gender-segregated bath and shower room where you can lay in hot tubs, use the steam rooms, or get the famous Korean scrub. In Korea, the jjimjilbang is for everyone – young couples, old people, families, and friend dates with your besties.
[Tweet "As much as I love spas, the idea of being naked in a room full of Korean women was intimidating."]
WiSpa, Los Angeles
As a black woman living in Korea, I already had garnered my fair share of stares, gawking, and the occasional creeping hand trying to touch my hair. I definitely didn’t want to deal with that while trying to bask in a space that's meant to allow me to relax.
But one holiday weekend, my boyfriend and I took a trip down to the south of Korea to Busan, and that's where my life was forever changed. Busan is home to what CNN has called Korea’s “most outrageous sauna,” the Spa Land Centum City. I wouldn’t say it’s "outrageous", but going there was definitely one of the best experiences I’d had in Korea.
After changing into the standard jjimjilbang pajama spa uniform, my boyfriend and I spent an hour or so lounging in the saunas, cooling off in the ice room, and eating smoked eggs with tea. We both kept remarking on just how awesome the experience had been so far and how we needed to come back more often. But I was still hesitant about what was yet to come, the wet and dry sauna/shower rooms.
WiSpa Sauna, Los Angeles
As I got undressed in the locker room, I noticed that no one was really paying me any attention at all - actually, no one even looked my way. Everyone there was just enjoying themselves, chatting with friends, helping each other wash their backs, or just relaxing in their own world. All of the fear and anxiety I felt about being naked in a spa full of women was for nothing. Feeling confident, I stepped into the sauna, and it was pretty much game over. I took an awesomely long shower, washed my hair, sat in the hot tubs, and went to the steam room.
It felt so liberating and relaxing! But what really threw my experience into OMG YES, I MUST DO THIS ALL THE TIME NOW territory was the Korean body scrub.
A woman clad in black underwear guided me to a wet massage table where she proceeded to put soap all over my body and with a Brillo pad-type scrubber, scrubbed me so hard I thought she was trying to take the black off of me. It was both amazing and terrifying. She scrubbed literally everywhere, no holds barred. I regularly exfoliated on my own at home, but it was no match for this scrub. After she finished, she rinsed me off with warm water, and then gave me a scalp massage, which was the icing on the cake. My body had literally never felt so smooth. It was like I was a newborn baby! And from that day forth, I made a vow to myself that I’d try to go to a Korean spa at least once a month.
Olympic Spa
I now have my Korean spa game down to a science. I go regularly and am no longer afraid of being naked around strangers. If anything, it’s made me realize even more so that women come in all shapes and sizes, and honestly no one really cares what you look like.
In the U.S., there are Korean spas sprinkled everywhere in most major cities. When I lived in LA, Wi Spa and the women’s only Olympic Spa were the hot spots. Wi Spa is basically the Disneyland of Korean spas and is open 24/7. They have a computer room, a restaurant, a gym, a nail salon, and more. Olympic Spa is for women only, which makes it a great place for a squad get-together. With massages, scrubs, manicures and facials, you could be there all day!
And for my friends on the east coast, have no fear! My friend Tiffany from TiffanyandLupus gave me her recommendations for the NYC area:
- Spa Castle Premier 57 in Midtown. It's a Korean spa with a sleek minimalist design that provides ultra comfort. Most jjimjilbangs are family friendly, however, you have to be at least 18 to enjoy this one.
- King Spa & Fitness in NJ is one of my favorite jjimjilbangs! Children are welcome, as long as an adult accompanies them. The beauty of this spa is that it's open 24 hours. You can spend the night sleeping on a plush reclining chair bed! But find a spot to sleep by 9 pm or else you'll be left to find a not so comfy floor spot.
Have you ever been to a Korean spa? What did you think? Let us know in the comments.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:
Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:
With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:
From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:
There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:
Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff