If you read enough of my content on here, you'll know that I'm good for throwing in some stats. It's not that I think everyone reflects what every study reveals; still, oftentimes, research and data are a good way to get an idea of where a lot of folks are coming from, on any given topic. Take what men find to be sexy, for instance. A few years ago, Maxim published a study revealing that 46 percent of men find a woman's face to be her sexiest feature (followed by her butt which got 13 percent of the vote). When I asked some of my male friends if they agreed, they did. They did make sure to add to it by saying that the best feature on a lady's face was a toss-up between her eyes and her lips.
Shoot, I'm a heterosexual woman and even I will co-sign on that; although I think that a woman's—especially a Black woman's—lips are what get my top vote. There is something about a full set of lips with a bold color and a thin layer of gloss that's on them that makes me find Black women to be the best thing the Creator ever made. Whew.
So, in honor of his divine masterpiece and the lips that are on each and everyone of us, I wanted to share some things that you can do to make your lips even sexier than they already are (if that is even possible). Let's hit it.
1. Brush ‘Em
There are all sorts of things that can cause us to have chapped lips—licking our lips too much, a lot of sun exposure, dry air, spicy foods, vitamin deficiencies (low zinc and iron, especially) and, of course, not getting enough water. And there's nothing worse than trying to put on your favorite color lipstick when your lips are feathering because of it (ugh). Something that you can do to combat this kind of madness is to use your toothbrush to exfoliate your lips. I recommend wetting your lips and putting a thin layer of baking soda on them first. Then wet your toothbrush and gently brush your lips in small circles until the dead skin is gone. Oh, and since ingredients like lanolin, menthol and salicylic acid can actually contribute to chapped lips, avoid putting anything with those ingredients on them. Personally, I follow up exfoliating with sweet almond oil and it's absolutely divine.
2. Make Your Own Lip Mask
Lips can stand to be pampered sometimes too. A quick and easy way to soothe them is to make a lip mask. All you need is to mix a tablespoon of milk with a drop of rose essential oil.
The lactic acid in milk will gently exfoliate your lips. Rose oil is an anti-inflammatory oil that can reduce any irritation that you might have.
If you'd prefer to make a more sophisticated overnight lip mask, you can check out a step-by-step walkthrough here.
3. Apply Some Cinnamon Oil
If you want your lips to appear a little bit fuller or you wish to create a bit more of a "pout", cinnamon oil can totally make that happen for you. It works so well because it is made from cassia oil which, when applied to your lips, it will immediately increase blood circulation and make them appear a little bit bigger. You can make this happen by mixing a teaspoon of grapeseed oil and a couple of drops of cinnamon oil (careful, it's pretty potent) together and apply the solution to your lips for five minutes. Or, you can mix one-half teaspoon of ground cinnamon powder with an open Vitamin E capsule; mix both of those together and leave them on for 10 minutes. Either way you decide to go, once the time is up, rinse thoroughly with warm water. You should instantly see some subtle-yet-effective effects.
4. Try Shea Butter As a Base
Shea butter is one of my favorite natural beauty go-tos. When it comes to my lips, I put it on at night so they will remain moisturized while I sleep. During the day, a thin layer of shea butter can serve as a wonderful base or foundation for my lipstick. That's because, thanks to the fatty acids and antioxidants that are in shea butter, it is able to work as a "primer" so that my lips (and lip color) look nice and smooth all day long.
5. Save Money by Turning Your Shiny Lipstick into a Matte One
Do you have some days when you want to rock a matte lip color instead of a shiny one? You don't need to buy a new tube. All you have to do is apply your lipstick, put a piece of tissue between your lips to blot off the shininess and then apply a little bit of translucent powder. Oh, and if you want your matte lips to look as "crisp" as possible along your lip lines, apply a teeny bit of concealer with a lip brush around the perimeter of your lips. It will help to bring out the definition of them even more.
6. Add a Little Concealer to Alter the Hue
No matter how many lip shades there are out here, sometimes it can still be hard to find the perfect hue. If you like nude but you can't seem to find a color that perfectly complements your skin tone, something you can do is add a little concealer to a lipstick that you already have. It will make the lipstick lighter and, the best thing is, you can adjust to it the shade that you like based on how much or little concealer you add into the mix. (By the way, most of us sistahs naturally have a darker tone to our lips, so when you're shopping for a nude lipstick in general, make sure it has a peachy undertone to it. That will soften the dark pigment and make the nude shade more even in appearance.)
7. Use Highlighter Mixed with Gloss
Do you have a hot date coming up? If so, something that you can do to make a man think about nothing but kissing you is to add a little highlighter to your lip color, along with lip gloss. While gloss will make your mouth appear wetter, if you put a little highlighter on top, right in the middle, the light that bounces off of it while further define your lips while giving them even more of a sexy pout. (Or, if you hate the feel of lip gloss, apply the highlighter without it; you'll basically end up with the same results.)
8. Get a Humidifier for Your Bedroom
It's common for our bodily tissues and mucus membranes to become dry while we sleep.
Something that can prevent this from happening is using a humidifier at night. It can reduce snoring, soften skin, relieve allergy symptoms, stop airborne viruses in their tracks and yes, moisturize your lips too.
If you don't already own one, check out "10 Best Humidifiers to Buy in 2020, According to Home Care Experts" to figure out which humidifier will work best for you.
9. DIY a Lip Balm for Nighttime Coverage
If you're wondering why you seem to go to bed with moisturized lips but wake up to them being as chapped as you don't know what, it could be because you are licking them all throughout the night, without even knowing it. To combat that, aside from the humidifier that we just talked about, try making a lip balm that can serve as a protective barrier for your lips while you sleep. I already shared that shea butter is my, pardon the pun, lick. Another cool option is to mix a capsule of Vitamin E and a half teaspoon of honey (honey is a powerful humectant). But there are all other kinds of options too. You can get 20 DIY lip balm recipes by clicking here.
10. Drink Some Pomegranate Juice
There are all kinds of great reasons why you should make pomegranate juice a part of your regular healthcare routine. Thanks to the vitamins C, E and K, along with antioxidants, folate and potassium, pomegranate juice is able to reduce bodily inflammation, lower your blood pressure, fight off infections, reduce oxidative stress (which, in turn, can make it easier to get pregnant) and, it can help to lower blood sugar levels too. The reason why I'm closing out with this juice for your lips is because it's also been proven that the Vitamin C, along with the antioxidants flavonoids and proanthocyanidins will not only cleanse and nourish your lips, they can help to even out the color of them too. All you need to do is mix a teaspoon of pomegranate juice with a teaspoon of carrot juice. Apply it to your lips after exfoliating them, let the solution sit for 5-7 minutes and then rinse. If you do this once a day, you should notice visible results within two weeks. It's a delicious way to make your lips super sexy. Pucker up and enjoy!
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Featured image by Shutterstock
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023