I've been a fan of black-owned beauty brands since the days when Ebony Fashion Fair was the only cosmetics company that truly catered to us (shout-out to my Granny) and when shea butter concoctions were sold on fold-out tables or in narrow shops on the streets of Harlem (1990s B.G. or Before Gentrification). Although several of the major black beauty-product pioneers have either passed away (S.I.P) or sold their shares to larger corporations, there are hundreds of independent black-owned or black-founded beauty lines and brands on the market today.
I have a thing for trying new beauty products, especially cosmetics and haircare lines launched by black women. The larger the beauty supply store or product section, the wider the selection---and the more euphoric the feeling of buying something just to see if it's better than the last 10 products I bought last month. I'd always follow all the "top" or "best" beauty product lists and clutter my bathroom and bedroom with dozens of products I probably didn't need or didn't really like. The market is super-saturated to the point where I've had to force myself to purge cabinet-fulls of half-used jars and bottles and bring an accountability partner with me on shopping trips for grooming necessities.
If you find yourself pacing the aisles of your local beauty supply this month, or you've gotten tired of falling down the rabbit-hole of YouTube reviews and "best" lists, here are a select few of my fave black-owned beauty brands you might want to consider spending your hard-earned coins on for Black History Month:
True Hair Care: Moisture Rich
Image via True Hair Care
Launched by hair extension vet and serial entrepreneur Karen Mitchell, this line features a product collection with the central ingredient being moisture-inducing keratin. Mitchell has more than a decade of experience in the hair industry---both as a licensed cosmetologist and entrepreneur--- with an extension line worn by celebs including Rihanna, Mary J. Blige, Winnie Harlow, and Lizzo, to name a few.
TV star Angela Simmons posted a video last year swooning about the True Hair Care detangling spray being a go-to product she uses to keep her hair in top shape under her weaves. My favorite is the Argan Oil Hair Mask, which has revived my tresses after years of color-abuse. I've used it while my TWA grows out after my 6th---yes 6th---big chop. My mom, who has a relaxed taper cut, and Granny (same) even use the products--having swiped them from my beauty cabinet, and I ain't even mad.
The Shana Cole Collection
Image via The Shana Cole Collection
Jamaican-born and Bronx-bred Sushana Cole launched this line to provide a diversity of hues for black women in the U.S., Caribbean, and beyond. Getting the entrepreneurial bug as a child growing up in Kingston, Cole expanded her brand into a successful retail shop and used her products on the likes of celebrities including entertainment host Khadine "Miss Kitty" Hylton and dancehall artist Ce'cile.
What I love about this collection is that you can buy her beauty products---along with other beauty staples including lashes---via her company's app, a convenient and innovative way to purchase and keep up-to-date with new offerings. My fave--the Boss Chick Liquid Matte Lipstick--is smudge-proof and actually lives up to the brand's 15-hour wear time guarantee, lasting through a day of Sunday brunching and Monday lunching. I've even replaced the queen of reds, MAC's Ruby Woo, with this lipstick on several occasions. It goes on creamy but then dries matte but not crusty and it gives that precision hue to a pout that's sure to be noticed.
BLK + GRN Marketplace
Image via BLK + GRN
OK, technically this isn't a product line but it's literally a modern mecca of black-owned product lines that include non-toxic and natural ingredients. Founded by Dr. Kristian Henderson, this marketplace features product lines made by artisans and carefully curated by black female health experts. You can shop by category and find goodies for your hair, nails, skin, and body that are plant-based and free of toxic additives. You can shop products formulated for children, and if you're a new mommy, there's something for you as well. Brands including Movita, founded by Tonya Lewis Lee---the wife of my favorite director, Spike--- and Kreyol Essence (a product fave that is great not only for your hair but for a few drops in a hot bath) founded by a proud Haitian woman named Yve-Car Momperousse.
The founder actually bootstrapped this platform on her own and has a vested interest in providing a responsible and vetted space for black female entrepreneurs to showcase and sell their green products. And she has receipts: She's worked as a health administrator and professor and her company runs with the adage, "We're Black, yes, but we live green." The company's Website goes beyond just selling products and invests in their customers' overall well-being, providing blog content on topics including how to "detox your skincare routine" and a podcast that includes interviews with beauty artisans.
Walker & Co.
Image via The Form Collection
Tristan Walker, the mastermind behind this company, is an intriguingly smart innovator. I interviewed him in 2015 about his transition from working for tech powerhouse Foursquare to launching products that solved problems and "delivered the best product experience," and I've been following them ever since. I loved how invested, informed, and passionate he was about his vision and how that would manifest in the products he'd launch via Walker & Co. Many might be familiar with Bevel, a men's grooming system that combines products and tools that have been used by celebrities including Steve Harvey, Shaquille O'Neal, Nas, and T.D. Jakes.
But the company also has something for the ladies by way of The Form Collection, which includes serums, creams, conditioners, shampoos, a polisher, a pomade, and a gel. It even has a 3-in-1 leave-in lotion called the Multitask. The latter has a "coconut-derived silicon replacement," coconut, argan, avocado and grapeseed oils. Their products are also free of preservatives including alcohol, mineral oil, and parabens. The products have been used by stars including Yara Shahidi, and I like that the brand offers a 30-day, money-back trial.
If you like the products, you can also set up Auto-Ship and re-up. (So sis, you can forgo that umpteenth time of getting in the shower, ready to get your co-wash on, and forgetting you used the last dollop of conditioner a week ago.) The nozzle on the Clarify Detoxing Shampoo is a nice touch and saves me the added cost of something I've been doing for years: buying separate bottles to dispense my fave products in because I wanted to really get the product into the nooks and crannies.
Mielle Organics
Image via Mielle Organics
This brand offers hair and skin products, but beyond that, I especially love the glow-up of its founder Monique Rodriguez. She was a registered nurse when she decided to step into the haircare game and, since 2015, her products have been available in more than 80 countries. Early enthusiasts included reality TV stars Rasheeda Frost, Draya, and Yandy Smith, and today, singer Sammie raves about it as a unisex product he's added to his regimen. The brand was inspired by Rodriguez's own journey to restore her natural hair after years of color and heat damage, and she used her background in science to experiment with formulas in order to come up with just the right mix.
Her brand is another I've followed since its inception---both from a business and product standpoint---and I fell in love with Mielle's Honey & Ginger Styling Gel which has helped ween me---somewhat---off of the usual brown or "green" (won't drop the names here, but you know what I'm talking about) gels. I'd gotten tired of mixing oil with the usuals that would dry out my 3c/4a curls. (I don't care how much they say those popularly-talked-about gels are non-flaking and moisturizing. I can never go without adding some sort of oil to those gels.) This alternative definitely fits the bill for days when I want to slick my thick curls up into a sleek ponytail or, when my hair is short, create waves for a short chic 'do.
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RELATED
A big part of the clarity that is coming through this month is due to Neptune going direct in Pisces on December 10, after being retrograde here since July. With Neptune now direct, we are able to see our inspiration and creativity a little more clearly, providing the perfect energy for dreams and manifestation to be built upon. The smoke is clearing, and it’s up to you to decide what you want to do with this newfound clarity that this transit is bringing. Mercury also moves back into Sagittarius on December 11, which is great for communication and clarity, and the adventures you were trying to see through at the beginning of November come around for you again with greater purpose and support.
On December 15, Mars enters Capricorn until the end of January 2026, and this is the extra push we need to make important changes and to be on the path towards greater abundance, stability, and prosperity. Mars in Capricorn takes care of business, and we have extra energy at our disposal during this time to do so. This transit is an ideal time to focus on your career or financial goals for next year and to start putting some of these plans into motion now. A few days later, we have the New Moon of the month, which will be in Sagittarius on December 19, and this is the perfect New Moon to manifest.
The energy is high, magic is in the air, and it’s all about moving forward with the new beginnings that are inspiring you and bringing you joy to think about right now.
Capricorn Season officially begins on December 21, and this earth sign energy is how we heal, gain closure, and build new foundations in our world. With Venus also moving into a Capricorn a few days later, there is something about peace, prosperity, and security that we are gaining in life and in love as we close out the year, and this is what we need right now. This month is about reflecting on what was, letting go of old hurt, and renewing. December is an ending and a new beginning in one, and there is magic in this space to be created.
Read for your sun and rising sign below to see what December 2025 has in store for you.
AriesKyra Jay for xoNecoleARIES
December is a full-circle moment for you, Aries. You are seeing the gifts in your world and have a lot of gratitude for the way things have come about for you as of late. There are culminations in your world that are providing you with more abundance, stability, and community, and you are exactly where you are meant to be this month. With the Sun in a fellow fire sign and in your 9th house of travel for most of the month, December is a good time to get out of your comfort zone, explore the world around you, and get your body moving.
Mars, your ruling planet, also makes a change and moves into Capricorn on December 15, which will fuel your inspiration and power in your career space. You are making a lot of professional progress as we close out the year; however, make sure to be more mindful of your competitive drive right now. The New Moon on December 19 is the perfect opportunity for you to create some new plans and goals when it comes to traveling, education, and where you want to gain some new inspiration in your world. Overall, this is a month of things coming together for you serendipitously.
TaurusKyra Jay for xoNecoleTAURUS
December is about trusting your intuition, Taurus. You have a lot on your mind this month, and it’s best to delegate, communicate, and allow yourself some relief by opening up to someone and not feeling like you have to hold everything in. As we begin the month, we have a Supermoon in Gemini happening in your house of income, and the plans and projects you have been building here come to fruition for you now. This is the time to gain clarity on your financial world and to take a look at what spending habits you want to let go of here as well.
With Venus in your 8th house of shared resources for most of the month, you are doing a cleanse on your commitments, partnerships, and business ventures. You are taking a look at what you want to dedicate yourself to in the future, and what commitments you may need to let go of now in order to be in the space you truly want to be, both financially and within some of your relationship dynamics. Before we end the month, we have a New Moon in this same area of your chart, and it’s time to look at the opportunities that are presenting themselves and to trust your internal guidance system to lead you forward.
GeminiKyra Jay for xoNecoleGEMINI
You are moving forward fearlessly this month, Gemini. December is your month of love, passion, and dignity, and you are owning the light that you shine. We begin the month with the last Supermoon of the year, happening in your sign, and you are stepping up to the plate. You are showing up, owning how much you have grown this year, and allowing yourself to heal while also acknowledging that you have done your best and you deserve to have fun in the midst of the changes you are creating.
Mercury, your ruling planet, is officially out of retrograde, and you can use this energy to the fullest potential now. With Mercury in your 7th house of love, it’s time to speak from the heart and to talk about the things that matter and that are inspiring you right now to your loved ones. You never know what kind of epiphanies you may have when you open up the conversation to others. Before the month ends, you have a New Moon in this same love area of your chart, and this New Moon is all about manifesting romance, commitment, and abundance in your world.
CancerKyra Jay for xoNecoleCANCER
December is an opening for more love, more joy, and more freedom in your life, Cancer. You have come to a place where you hold so much gratitude in your heart for where you are today and where your heart is shining, and things come together for you with more ease right now. With the Sun in your 6th house of health, work, and daily routines for most of the month, you are getting your ducks in a row while also putting more energy and effort into taking care of yourself, your priorities, and your well-being. This month surprises you in many ways, and it’s because you are showing up.
Mars and Venus both move into your house of love, relationships, marriage, and abundance this month, and you are making strides in your love life. You have both of these opposing forces on your side and are being recognized for the love you are while also receiving the love you want. This month, overall, is about focusing more on the positives in your world and letting your heart have its joy. Before December comes to an end, there is a New Moon in Sagittarius, and this is the perfect opportunity to create the plans you want to see through next year, especially when it comes to your work life, colleagues, business ventures, and health.
LeoKyra Jay for xoNecoleLEO
The scales of karma are balancing, and they are balancing in your favor this month, Leo. December is your month of truth, and of seeing it clearly in your world. The Sun is in your house of romance, pleasure, and happiness for most of the month, and it’s time to relax, be in the present moment, and allow what is meant to be, to be. With a Supermoon in your 11th house of manifestation as December begins, this is a powerful month for seeing your dreams come to fruition, and for feeling like the intentions you have set this year are finally here for you now.
Mars also moves into your 6th house mid-month, and this is the perfect energy to have to move into the new year. You have extra energy at your disposal right now and are feeling fearless with what is possible for you and your daily routine. Before the month ends, we also have a New Moon in a fellow fire sign, Sagittarius, and this is a breakthrough moment for you and your heart. December, overall, wants to show you how loved and supported you are and will be doing so in magical, unexpected, and concrete ways.
VirgoKyra Jay for xoNecoleVIRGO
December is a month of victory, Virgo. You are showing up and experiencing some new successes in your world that move you forward on your path in life. With a Supermoon in your 10th house of career as we begin the month, the effort and intentions you have made this year come into full bloom, and you are being recognized for who you are and the good work you have done. This month is all about showing up and allowing yourself to be seen and loved, knowing that you deserve the support and opportunities you are receiving.
Mars moves into Capricorn on December 15, which brings the passion and excitement into your love life, hobbies, and little pleasures in life that light you up. You want to have fun this month and are going to be walking into the new year with this fearless, happy, and spontaneous energy within you. Before the month ends, Venus also enters Capricorn, and in this same area of your chart, you have a lot to look forward to and believe in right now. Overall, December wants you to be happy and will be doing everything possible to make that happen for you. This is your month to shine, Virgo.
LibraKyra Jay for xoNecoleLIBRA
December is a month of opportunity for you, Libra. New doors open, and you are financially making breakthroughs this month because of it. December begins with a Supermoon in your 9th house, and you are getting a clearer view of where you have been making strides in your life and how it has all brought you here to this present moment of freedom. This month is showing you what happens when you are fearless with your purpose and when you believe in yourself and what you are worthy of.
Moving further into December, Mars moves into your 4th house of home and family mid-month, and you are closing out the year in your safe spaces. You are spending more time with your loved ones and taking the time to quiet your mind and listen to what your heart has been telling you. Before the month ends, we have a New Moon in Sagittarius, happening in an area of your life that deals with communication. This is a great time for getting the answers you have been looking for and for feeling more clear-headed and confident about the decisions you are making as you move into the new year.
ScorpioKyra Jay for xoNecoleSCORPIO
Patience is a virtue this month, Scorpio. December is all about remaining patient and vigilant with what you are creating in your world, and knowing that the universe has your back. It’s time to be reminded of the power of hope, and this month is an opening to greater clarity in your life. There is a lot of energy in your financial zones right now, and this is providing you with new opportunities and new insight; however, the speed at which things come about for you may feel daunting. Keep your head up and eyes focused on what you want and know that you are more than worthy of receiving it.
With Mercury in your 2nd house of income this month, December is a good time to plant new seeds and to think about where you want to be financially a month from now or even a year. This month is asking you to think bigger and to think more long-term so that you can set the appropriate plans into motion now. We also have a New Moon in your house of income before the month ends, and this is when you will see more of your dreams come to fruition in this area of your life, and have more opportunities to build. Overall, December will be teaching you a lot, Scorpio.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
Sagittarius Season is here, and there is a lot in store for you this month, Sag. December is all about what you are dedicating yourself to. It’s about setting your intentions and putting the work in to back up your dreams, and about getting things in order so that when the new beginnings come, you are ready for them. The Sun and Venus are in your sign for most of this month, and there are a lot of eyes on you right now. You have the potential to create a new beginning for yourself, and it’s time to invest in yourself, your love life, and your dreams.
Mercury moves into Sagittarius on December 11, and this is giving you another opportunity to see through some of the plans that you had initiated in November. Mercury was retrograde in your sign last month, and there may have been some disruptions to your vision and plans for the future, and now this energy is turning around for you. Before the month ends, we also have a New Moon in Sagittarius, and you are walking through new doors fearlessly. You are catching others by surprise by your growth this month, and you are thinking a lot about your purpose, future, and plans for the new year.
CapricornKyra Jay for xoNecoleCAPRICORN
December is all about the vision, Capricorn. You are moving through a lot of changes and transformations this month, yet they are giving you a chance at a new beginning in the process. You are focused more on the future and what goals you want to manifest for yourself right now, and are ready to let go of what hasn’t been working for you. With the Sun in your 12th house of closure for most of December, this is your time for healing, but remember, healing doesn’t have to be isolating or boring; you can thrive while you renew, and you are this month.
Mid-month, the excitement picks up for you, and you are feeling more energized than you have in a while. Mars moves into Capricorn until the end of January 2026, and you are being proactive with your goals, intentions, and passions. You are a force to be reckoned with this month, and you are making things happen for yourself with confidence. Capricorn Season officially begins on December 21 this year, and this is definitely speeding up your healing process. You are breaking free from what was, and with Venus also moving into Capricorn before the month ends, you are leaving this year in high spirits and with love opening a new door for you.
AquariusKyra Jay for xoNecoleAQUARIUS
December is all about community, creativity, and manifestation, Aquarius. This is the month to work together with others to help bring your dreams to life. You are in a space of inspiration, empowerment, and beauty, and are creating more of this energy around you and in your world. Look out for what support comes your way this month and know that you don’t have to do everything alone to succeed. With the Sun in your 11th house of manifestation and friendship, your intentions are coming to fruition, and it’s time to celebrate with the people you love and to own how far you have come this year.
On December 19, we have a New Moon in Sagittarius, lighting up your life in all of the best ways possible. This is your New Moon of freedom, victory, and magic, and you are seeing new beginnings appear that you were once just hoping for. Before the month comes to an end, Venus moves into your 12th house of closure, and after an active and successful month, you are ready to relax, heal, and give your heart some of the attention it has been asking for. You are moving into the new year with the need to release and renew what hasn’t been working in your relationships, and you are finally ready to.
PiscesKyra Jay for xoNecolePISCES
December is a big month for you, Pisces. You are making some huge accomplishments this month, and are feeling like everything you have been through this year has been worth it for these moments that are coming to fruition for you now. The Sun is in your 10th house of career and reputation for most of the month, and this is where a lot of your focus is right now. You are claiming your successes and putting yourself out there in ways that not only serve you, but that inspire others as well.
Neptune officially goes direct on December 10, after being retrograde in your sign since July, and you are finally seeing things a little more clearly. You are feeling renewed inspiration and passion in your life, and your intuition is your strongest asset right now. Before December comes to an end, we also have a New Moon in your 10th house of career, and what happens now not only changes things for you in the present, but it also opens new doors and what is possible for you in the new year as well. Overall, you are on top of your game this month and are owning the joy and empowerment you feel.
Featured image by Kyra Jay for xoNecole
Things like what exactly? So glad that you asked.
How Serious Is the Relationship?
GiphyOkay, so if you’ve never heard of the “10-date rule” before, it’s basically the belief that after 10 consecutive dates with someone, it’s time to come to the conclusion that you are officially in a relationship with them. Personally, I have lived, observed and counseled enough people to say that when it comes to knowing where you stand with another person, you shouldn’t assume one damn thing — you should 1000 percent communicate your thoughts and listen to theirs in return.
That said, it is a bit different (wouldn’t you say?) if you’ve been out on a couple of dates with someone vs. if you’ve been with them for almost a year. So yeah, the first thing to ponder is how serious the dynamic is. Because honestly, if things are new and fairly casual, I don’t see how ending things, whether it’s the holiday season or not, is going to matter much — one way or another.
Remember, the holidays tend to be a very emotional time; however, if there isn’t a huge emotional investment going on, I don’t think anyone in a casual situation is going to look back and think that you are a villain (or Grinch), just because you’d prefer not to go on a third date with them. Good lord.
Next point.
Do You Want to Slow Down or End Things Entirely?
GiphyAre you totally over him or is it more like there are some things about the situation that you want to step back and ponder before making any major decisions about the future? If the answer is “B,” I recommend talking it over ASAP; especially if the two of you have been seeing each other for a while at this point. I say this because, whether you all are at the “meet the family” (or have already met the family) stage or not, when people are in a relationship, they tend to factor one another into their holiday plans — and it’s hella inconsiderate to not take this into account when it comes to the guy who you are seeing.
That said, I will say this: It’s mighty interesting that you are choosing this time of the year for this type of relational self-reflection — so, while you’re on this break, think about what it symbolizes.
For instance, are you slowing things down right now because you’re not sure if you want to go into a new year with him or are you doing it because spending the holidays together tends to represent that a relationship is far deeper than you want yours to be right now? Because really, you could’ve gone with the summertime (for example) not the holiday season to make this type of move…so, if your “pump the brakes” time is now, chances are, there is some subconscious subtext going on that you really should get to the root of.
Actual Holidays Are a DEFINITE No-No
GiphyYou would think that this wouldn’t need to be said yet since I once experienced a guy who decided to be a complete a*shole on my birthday some years back — yeah, let’s address it. Isn’t it interesting that one study revealed that during the first week of December, searches for how to break-up with someone go up by a whopping 60 percent? Then, if you add to that the fact that the holidays can sometimes be pretty stressful — well, while most folks with a heart and a conscience wouldn’t dream of breaking up with someone on an actual holiday, sometimes the pressure of everything can create the perfect storm for it to happen anyway.
That said, a super-duper throwback song by Neil Sedaka entitled, “Breaking Up Is Hard to Do” — and it absolutely is. Know what makes it worse: It happening on a holiday, so that every time the day rolls around, it’s bittersweet because you remember that someone broke up with you then.
Listen, just because you may not love or even like someone (in that way) anymore, that doesn’t mean that you shouldn’t treat them with some common decency and respect. Besides, don’t you also want your own Thanksgiving, Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day to be as unscathed and drama-less as possible?
Whatever you’re gonna do, you’re grown, chile. If you want my advice, though — put good energy into your future holiday seasons and avoid breaking up (or even having deep decisions) on actual holidays.
Definitely Keep the Golden Rule in Mind
GiphyProbably, until the end of time, there are going to be debates about whether karma is real (in the sense of it being scientifically proven). While quite a bit of data says that it isn’t and that it tends to be adapted and promoted by certain faiths more than anything — if you do believe that you reap what you sow (Galatians 6:7-8), at the end of the day, that is pretty much what karma is all about and, as I oftentimes say, karma (or sowing and reaping) don’t have expiration dates. In other words, what you have said and done can manifest in ways and at times that you never saw coming. A cautionary tale, indeed.
So yeah — even if you’ve been with ole’ boy for a while now, you’ve tried to make it work and you just don’t see a future for the two of you anymore, however you decide to end it, definitely keep the golden rule of doing unto others as you would want them to do unto you in mind.
Be as kind as you are honest. Be as empathetic (putting yourself in his shoes) as much as you possibly can. Avoid gaslighting him about how he feels about your decision. Be clear about how you’d like things to be moving forward (for instance, if you actually DON’T want to be friends afterwards, there’s no need to say it). And try not to do anything that will make him feel used — like waiting until after receiving a Christmas gift to end it (you’d be amazed by how many people do exactly that. SMDH).
The thing about break-ups is, live long enough, and you’re probably going to be on the giving and receiving end of one. So, even if you’re not really emotionally invested in your relationship anymore, be kind to your future self and be as respectful as possible throughout your…relational transition. Because even if you don’t feel like he deserves it, your feelings up the road, with someone else who may do the same thing to you…absolutely do.
Timing Is Everything
GiphyA bishop by the name of Fulton J. Sheen once said, “Patience is power. Patience is not an absence of action; rather it is ‘timing’ it waits on the right time to act, for the right principles and in the right way.” And while it might seem really challenging to figure out when the RIGHT time to break up with someone is — “right” is about using good judgment, right is about conforming to certain principles (like integrity and fairness), right is about doing things in order. Now with that in mind, is the RIGHT TIMING now or should it be later?
Only you can really answer that yet what I will say is if your mind, body and spirit aren’t on the same page — figure out why before making any moves. Oh, and if it’s simply about fear — girl, whether it’s November 30, December 9 or January 14…break-ups are always going to be uncomfortable. It’s about knowing what’s best for you and then ending things in a way that is as respectful, timing-wise, as possible (again, due to the whole karma thing).
____
‘Tis the season and sometimes “out with the old” means leaving a relationship behind. Just make sure that you move with wisdom and discernment and not hypersensitivity and knee-jerking.
That way, you can look back on every holiday season with as little regret as possible.
Due to how you handled things. Including a (potential) break-up.
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