I've been a fan of black-owned beauty brands since the days when Ebony Fashion Fair was the only cosmetics company that truly catered to us (shout-out to my Granny) and when shea butter concoctions were sold on fold-out tables or in narrow shops on the streets of Harlem (1990s B.G. or Before Gentrification). Although several of the major black beauty-product pioneers have either passed away (S.I.P) or sold their shares to larger corporations, there are hundreds of independent black-owned or black-founded beauty lines and brands on the market today.
I have a thing for trying new beauty products, especially cosmetics and haircare lines launched by black women. The larger the beauty supply store or product section, the wider the selection---and the more euphoric the feeling of buying something just to see if it's better than the last 10 products I bought last month. I'd always follow all the "top" or "best" beauty product lists and clutter my bathroom and bedroom with dozens of products I probably didn't need or didn't really like. The market is super-saturated to the point where I've had to force myself to purge cabinet-fulls of half-used jars and bottles and bring an accountability partner with me on shopping trips for grooming necessities.
If you find yourself pacing the aisles of your local beauty supply this month, or you've gotten tired of falling down the rabbit-hole of YouTube reviews and "best" lists, here are a select few of my fave black-owned beauty brands you might want to consider spending your hard-earned coins on for Black History Month:
True Hair Care: Moisture Rich
Image via True Hair Care
Launched by hair extension vet and serial entrepreneur Karen Mitchell, this line features a product collection with the central ingredient being moisture-inducing keratin. Mitchell has more than a decade of experience in the hair industry---both as a licensed cosmetologist and entrepreneur--- with an extension line worn by celebs including Rihanna, Mary J. Blige, Winnie Harlow, and Lizzo, to name a few.
TV star Angela Simmons posted a video last year swooning about the True Hair Care detangling spray being a go-to product she uses to keep her hair in top shape under her weaves. My favorite is the Argan Oil Hair Mask, which has revived my tresses after years of color-abuse. I've used it while my TWA grows out after my 6th---yes 6th---big chop. My mom, who has a relaxed taper cut, and Granny (same) even use the products--having swiped them from my beauty cabinet, and I ain't even mad.
The Shana Cole Collection
Image via The Shana Cole Collection
Jamaican-born and Bronx-bred Sushana Cole launched this line to provide a diversity of hues for black women in the U.S., Caribbean, and beyond. Getting the entrepreneurial bug as a child growing up in Kingston, Cole expanded her brand into a successful retail shop and used her products on the likes of celebrities including entertainment host Khadine "Miss Kitty" Hylton and dancehall artist Ce'cile.
What I love about this collection is that you can buy her beauty products---along with other beauty staples including lashes---via her company's app, a convenient and innovative way to purchase and keep up-to-date with new offerings. My fave--the Boss Chick Liquid Matte Lipstick--is smudge-proof and actually lives up to the brand's 15-hour wear time guarantee, lasting through a day of Sunday brunching and Monday lunching. I've even replaced the queen of reds, MAC's Ruby Woo, with this lipstick on several occasions. It goes on creamy but then dries matte but not crusty and it gives that precision hue to a pout that's sure to be noticed.
BLK + GRN Marketplace
Image via BLK + GRN
OK, technically this isn't a product line but it's literally a modern mecca of black-owned product lines that include non-toxic and natural ingredients. Founded by Dr. Kristian Henderson, this marketplace features product lines made by artisans and carefully curated by black female health experts. You can shop by category and find goodies for your hair, nails, skin, and body that are plant-based and free of toxic additives. You can shop products formulated for children, and if you're a new mommy, there's something for you as well. Brands including Movita, founded by Tonya Lewis Lee---the wife of my favorite director, Spike--- and Kreyol Essence (a product fave that is great not only for your hair but for a few drops in a hot bath) founded by a proud Haitian woman named Yve-Car Momperousse.
The founder actually bootstrapped this platform on her own and has a vested interest in providing a responsible and vetted space for black female entrepreneurs to showcase and sell their green products. And she has receipts: She's worked as a health administrator and professor and her company runs with the adage, "We're Black, yes, but we live green." The company's Website goes beyond just selling products and invests in their customers' overall well-being, providing blog content on topics including how to "detox your skincare routine" and a podcast that includes interviews with beauty artisans.
Walker & Co.
Image via The Form Collection
Tristan Walker, the mastermind behind this company, is an intriguingly smart innovator. I interviewed him in 2015 about his transition from working for tech powerhouse Foursquare to launching products that solved problems and "delivered the best product experience," and I've been following them ever since. I loved how invested, informed, and passionate he was about his vision and how that would manifest in the products he'd launch via Walker & Co. Many might be familiar with Bevel, a men's grooming system that combines products and tools that have been used by celebrities including Steve Harvey, Shaquille O'Neal, Nas, and T.D. Jakes.
But the company also has something for the ladies by way of The Form Collection, which includes serums, creams, conditioners, shampoos, a polisher, a pomade, and a gel. It even has a 3-in-1 leave-in lotion called the Multitask. The latter has a "coconut-derived silicon replacement," coconut, argan, avocado and grapeseed oils. Their products are also free of preservatives including alcohol, mineral oil, and parabens. The products have been used by stars including Yara Shahidi, and I like that the brand offers a 30-day, money-back trial.
If you like the products, you can also set up Auto-Ship and re-up. (So sis, you can forgo that umpteenth time of getting in the shower, ready to get your co-wash on, and forgetting you used the last dollop of conditioner a week ago.) The nozzle on the Clarify Detoxing Shampoo is a nice touch and saves me the added cost of something I've been doing for years: buying separate bottles to dispense my fave products in because I wanted to really get the product into the nooks and crannies.
Mielle Organics
Image via Mielle Organics
This brand offers hair and skin products, but beyond that, I especially love the glow-up of its founder Monique Rodriguez. She was a registered nurse when she decided to step into the haircare game and, since 2015, her products have been available in more than 80 countries. Early enthusiasts included reality TV stars Rasheeda Frost, Draya, and Yandy Smith, and today, singer Sammie raves about it as a unisex product he's added to his regimen. The brand was inspired by Rodriguez's own journey to restore her natural hair after years of color and heat damage, and she used her background in science to experiment with formulas in order to come up with just the right mix.
Her brand is another I've followed since its inception---both from a business and product standpoint---and I fell in love with Mielle's Honey & Ginger Styling Gel which has helped ween me---somewhat---off of the usual brown or "green" (won't drop the names here, but you know what I'm talking about) gels. I'd gotten tired of mixing oil with the usuals that would dry out my 3c/4a curls. (I don't care how much they say those popularly-talked-about gels are non-flaking and moisturizing. I can never go without adding some sort of oil to those gels.) This alternative definitely fits the bill for days when I want to slick my thick curls up into a sleek ponytail or, when my hair is short, create waves for a short chic 'do.
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Some women have their whole wedding planned out, from the bridal gown and venue to the bridal party and playlist. However, KJ was not one of those people. “I didn’t foresee a wedding in my future,” she reveals. “I was just gonna be the boss chick, rich auntie. I didn’t force love in my life until recently. I never had an idea of what a dream wedding would look like, it was easier for me to elope.”
KJ Smith
Photo by Stanley Babb/ Stanlo Photography
And to many people’s surprise, that was their original plan – until Skyh brought up a valid concern. He was raised by his grandmother and thought she should be at the wedding, and naturally, that led to KJ wanting her grandmother to be there as well – then her mom – and later her sister – and, you’ve gotta invite the besties too, right? From there, the guest list continued to blossom. Much like the updo and pop of color bold red lip, she wore on her special day, which was initially on her Pinterest board as a soft glam look with her hair hanging on her shoulders, KJ is okay with changing her plan if it brings her and her loved ones happiness.
So let’s get into the wedding, which took place in Malibu, CA. The first thing you should know about the celebrity couple is that they’re non-traditional. They know, and they don’t care. So, in true unconventional fashion, they shared the morning of the wedding together.
“I woke up with Skyh, we walked our dog, had black coffee, and said good morning to the people who stayed at the venue with us,” she says.
Now, it was time for hair and makeup. While she was getting glammed up, she had Black-owned McBride Sisters wine and champagne (which ties into The Black Experience theme) on deck with her mom and friends, had her besties help rework her vows, retried on every outfit (sis is very Type-A), took photos, and ended the early-celebration with prayer and meditation. It seems very non-Bridezilla, I said.
“Yeah, I was the most unbothered bride ever. Everyone was just so supportive. As entertainers, we go on red carpets all the time. We actually have a production company,” she explains. “The get-ready process was like a day at work, but with people we love the most. Being entertainers, we didn’t feel stressed at all, but my excitement was so high.”
Things moved quickly, and before she knew it, it was time to line up to walk down the aisle.
“Yeah, I was the most unbothered bride ever. Everyone was just so supportive. As entertainers, we go on red carpets all the time. We actually have a production company. The get-ready process was like a day at work, but with people we love the most. Being entertainers, we didn’t feel stressed at all, but my excitement was so high.”
KJ Smith and her bridal party
Photo by Stanley Babb/ Stanlo Photography
Since everything started with their grandmothers, the couple wanted to ensure they honored them and planned to keep an element of their wedding traditional. Although we’ve all seen the reception videos and photos online, you may have noticed visuals from the wedding itself are harder to find.
“We planned for it to be traditional, but we’re not like that, so we tried to create those moments. We jumped the broom and had a salt ceremony (where the bride and groom individually pour salt into a glass container, symbolizing their lives becoming one.) But honestly, still, nothing was traditional about it.”
She goes on to explain that her mom caught the holy ghost coming down the aisle, her glam team was on deck, and she became so nervous with excitement that she had an anxiety attack – something she struggled with for years, she explains tearfully. Her friends had to literally cheer her down the aisle because of how overwhelmed she felt until she eventually calmed down.
“Skyh was standing there with his hand on his heart; we have our own little language, and I could feel the support,” she shares.
It was surprising to hear all these emotional moments happened before the party we saw online. That is until she once again got into the backstory.
“As a Black woman actress, for so long, it was popular to be mysterious and secretive, but that’s not who I am or what I like. Plus, we both wanted to create an experience for everyone there. We are the people who always host family and friends,” she says. “Like for me, the first order of business was getting sandals for the women so they can dance all night long. We had oxtail, D'ussé, and a coffee and sativa lounge – which is part of Skyh and I’s lifestyle and routine. We wanted to bring them into our world.”
Skyh Black (L) and KJ Smith (R)
Photo by Stanley Babb/ Stanlo Photography
She went on to discuss the dance routine she did for her husband at the reception, which has taken over the internet. Apparently, that’s another thing that didn’t go according to plan. According to KJ, she had promised a performance at their joint bachelor/ bachelorette party, but her outfit got stolen from her car. So, Skyh ended up performing for her – complete with a strip tease. Still, she never forgot her promise to dance for him.
So, she hired her friend as a choreographer, learned the routine, made friends and family watch it endless times, and attended Beyoncé’s Renaissance show a few days before for a confidence boost. It ended up being a show to remember. But that wasn’t all the night offered. Lil Mo performed, and the guests received special goody bags featuring their favorite Black-owned products like journals, hair care, and more.
“We made sure everyone was taken care of all night. That kind of stuff makes us happy. I wanted everyone there to experience the joy and love I have for myself, my partner, and for them. I wanted them to feel full and whole, and they had the time of their lives,” she says.
But naturally, the internet is going to internet, and while there were countless people praising the event and applauding the newlyweds, some thought it was too over the top. I was curious to know her thoughts on some of the criticism.
“It’s cool. We did what we wanted to do. I’ve decided to share my world with people. Just how I went on social media platforms and found inspiration, I want people to do the same,” she explains. “I don’t think it's fair to my supporters not to give that out. There’s so much I wanna share with brides, specifically Black brides. I love that people are adding it to their Pinterest boards."
"I wanted everyone there to experience the joy and love I have for myself, my partner, and for them. I wanted them to feel full and whole, and they had the time of their lives."
KJ Smith
Photo by Stanley Babb/ Stanlo Photography
“I’m happy with it because we did what we wanted to do. They can do what they wanna do. Don’t be cruel, though, because you will get blocked,” she said, laughing.
The more I spoke with her, the more her sense of freedom shined through. People are always going to have their opinions, but at the end of the day, it’s you who has to live your life, and it seems like the couple realizes that and embraces that power. She also stressed the importance of not living for others and the lessons life has taught her.
“I’ve been to countless weddings, and I’ve been in countless weddings. I’m a generally older bride. So when women in my demographic get married, and you and your husband are busy working people like us, you deserve to have the one you want to have,” she shares.
“This is what we wanted to do. Our loved ones love and support us. We did so much to honor them, but we also wanted to start our own tradition, legacy, and creation. I'm not going to be pulled back into ideas of the past when I’m trying to create a future with my partner. “
If you’d like to see more of the couple, you probably won’t have to wait long. Although no content is planned yet, she admits to being an oversharer. “Me being open and transparent about my experiences lets people know it’s okay to have flaws; it makes you human, and for many years, I didn’t believe that was okay. I had pressure to be perfect, and I’d crumble every time,” she explains to xoNecole.
Now, she owns her flaws and uses them as a superpower to connect with her community and feel and express her love.
“Some people give us [Skyh and KJ] a hard time because they say we just seem too perfect. I’m like, why is that a bad thing? I love the people I love. From my man to my mama, to my friends - unabashedly. We move through time and space how we want to move. If we did it another way, we’d let ourselves and our union down.”
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Feature image by Stanley Babb/ Stanlo Photography
