8 Boss Women On Moving In Silence & How To Find Your Own Rhythm
Women, specifically women of color, are making their dreams come true and impacting their communities and the culture and we're killin' it. The number of businesses owned by Black women in the United States in 2018? 2.4 million! We've been building an impressive army of entrepreneurship, generational wealth, and influence while seemingly no one was paying attention. It can be asserted that Black women have been moving in silence, building lives and generations long before the idea snuck into song lyrics and subsequently cemented itself in popular culture as a life and business principle.
So what is it that sistas are doing and how are we doing it so well?
Sometimes we do more looking up to the smaller percentage of people who've become household names than we spend connecting with and learning from the wealth and experiences of those whose stars are steadily rising. So, I tapped 8 incredible Black women – I mean truly amazing, everyday women who walk, talk, live, and create in impactful ways. Women who see through the veneer of accolades straight to impact in its truest sense and form. Keep reading to find out why there is success in learning to move in silence.
Deanna M. Griffin, Co-Founder of Crownhunt
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence looks like doing the work instead of just talking about it. We live in an age where it's easy to position or brand yourself a certain way without having the sweat and receipts behind it. I like to focus on the results – brainstorming launches, developing timelines and budgets, identifying partners and collaborators, writing/editing/scheduling/promoting... whatever has to be done to get my ideas off the ground before I start bragging about the work. The celebration can come later.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Be transparent. If you are figuring it out, while making mistakes, share that. It's easy to think that "the hustle" means looking like you're killing it all the time. People are quickly turned off by that and it's devastating to come off as a fraud when you were just trying to "fake it 'til you make it". This is why we created the Crownhunt newsletter, which surprisingly doesn't focus on hair but on our journey to tell our inner Impostor Syndrome to STFU. We're hoping that our decision to be transparent will pay off.
Follow her on Instagram: @crownhunt
Princess “Coach P” Owens, Wellness Expert/Holistic Health Coach
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence for me is actively practicing wisdom and patience while I work the plan. You move with care and understand that it's not a secretive thing but a sacred experience. You don't just guard your visions/goals but it's an out guarding the process. Trust no one with your dreams but self and the creator. It's hard not to share the good parts. "Everyone else is flourishing and being magical, I want in".... but never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Social media is a space where your influence, value, and even likability is often attached to "wins". We often use these platforms to prove that we belong by being pretentious in our sharing. You can't fake energy. You may fake a lifestyle for a bit (even that will get exposed) but you can never fake magic. Trust that you will always belong – even as you are. Do the work in authenticity. Take care of YOU, so that you'll never lose YOU in the process. Be you.
Follow her on Twitter and Instagram: @coachpsays"Never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way."
Yetti Ajayi-Obe, Owner of YettiSays & Founder of Certified 10
What does moving in silence mean to you? Is it easy? Why or why not?
I actually have a love/hate relationship with this idea of "move in silence." I don't necessarily believe one should be shouting their every move from the rooftops, but I don't subscribe to the thoughts of every power move should be done in silence – unless you're Beyoncé, of course. I think us WOC, especially those of us that are wellness advocates, need to be more open and honest about the process of producing and creating, because truthfully, it takes a lot [out] of a person. I tend to "move in silence" naturally, but that's only because outside pressures and opinions do something ridiculous to my anxiety. I have an internal team I work with because they provide me the balance I need. But I think talking about the process can aid in making sure there are more of us Black and brown women sitting at the table.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
"Only you can do what you do. Only you can reach certain people. Only you can speak to your story. And by not doing what you're meant to do on this Earth, you're robbing this world of a service only you can provide." – I'm not sure if this is something my therapist coined, or if it's an official quote, but this is what I refer back to when pressure, anxiety, and whatever else interferes with my work. It's not about the numbers, the money, or the cool opportunities. It's about the reach, whether it be two people or two thousand. It has nothing to do with what the next person is doing. It's about your why, and what you're doing to fulfill it. Honest and authentic work will always trump whatever is being done for the looks of it.
Follow her on Twitter: @phenomenalyetti, Instagram: @yettisays
Jasmine Katrina Smith, Founder of Pure Communications & Co, Faith & Lifestyle blogger
What does moving in silence mean to you? Is it easy? Why or why not?
"Moving in silence" to me means staying focused on my work and the quality of it. It looks like supporting a fellow influencer and/or entrepreneur while keeping my goals aligned to what God has instructed me to do. It's not always easy because comparison can come to defeat my progress, but I find solace in knowing I'm focused on exactly what God's last instructions were until we're ready to move forward to the next thing.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
If I could offer one tip, it would be to remember that we don't work to please man, we work to glorify God, and by doing so, that means we're called to produce fruit (ie: we should have results). Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character.
Follow her on Twitter & Instagram: @jkatrinasmith
"Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character."
Shayla Racquel, Writer, Director, Filmmaker
What does moving in silence mean to you? Is it easy? Why or why not?
For me, "moving in silence" doesn't necessarily mean to be secretive about my trajectory through the film industry. I think it means to have discretion and discernment about when, where, and how I announce my moves, and to allow my work and my work ethic to speak for itself. At times, it is difficult to move in silence. We feel like we have to make those grand announcements not for self-gratification, but to receive validation from others. I remember watching a Film Independent keynote address by Ava DuVernay, in which she talked about "desperation vs. doing." She said that we should never "ooze desperation," instead, we should make a way out of no way, and just do. "The only thing that moves you forward is your work," were her words, and as an independent filmmaker who is in the beginning stages of my career, those words were cemented in my spirit, and since hearing that, that is how I've decided to move.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Think of finding your work rhythm as building your foundation. You need a strong foundation to have something solid to stand upon – something you can always go back to, even if you want to start over with what you're building. When people concern themselves more so with how people "perceive" their work/work ethic rather than concerning themselves with their actual work, something is going to fall through the cracks. It gets harder and harder to keep up the facade when you actually aren't doing anything, and the truth will always be revealed in the end. Focus on your work, build your foundation, and don't concern yourself with what everyone else is doing – focus on you.
Follow her on Twitter & Instagram: @ShaylaRacquel
Shefon Nachelle, Artist, Founder of Etcetera Creative
What does moving in silence mean to you? Is it easy? Why or why not?
I instinctively interpret it as "do more, say less". I realized that a part of my desire to make others aware of what was happening in my life, was about validation. That I, or my work, did not have meaning without the approval of others. That dangerous slope became a thief of my freedom, my creativity, and personal sense of value. "Moving in silence" is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing.
Of course it is not easy, but when I think about my personal icons, they are in deep trust of themselves and their work. So, I often consider what tasks I am taking up for myself and if they are driven by my desire for approval. Those that are not, allow for a personal peace that facilitates moving in silence.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I believe there are moments we grossly underestimate the time, work, and study required prior to regarding ourselves as an authority in any given field of work or subject matter. Sometimes even those labels, of entrepreneur and influencer, transport us to a place that often relies on deceptive exteriors and are disingenuous. The truth about learning craft is that we fail constantly, it takes a long time, and it is hardly ever as beautiful as our pre-planned photo shoots at our favorite coffee shops.
Even though I have spent almost ten years in design and most of my life as an artist, there is so much that I have yet to learn, to experience. My good internet friend, Ann Daramola, offers an urgent affirmation to "Face Your Work." That is the tip I would have wanted someone to give me. Just do the work. The hard work. The invisible work. The uninspiring work. The work is enough. In the words of astrologer, Chani Nicholas, "The only way to manifest epic projects is to bow deeply to your daily grind."
Follow her on all social media platforms: @shefonnachelle
"'Moving in silence' is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing."
Amber Gabrielle, Founder of Oh She Went Global, CEO of The Lit Lady
What does moving in silence mean to you? Is it easy? Why or why not?
For me, it means that I spend more time putting my head down and doing the work instead of blabbing about it every step of the way. This doesn't mean that I never say anything about my current projects, but boundaries must exist. This concept has been drilled into my head since childhood, and I shall pass it on to my future children. For the most part, it's easy for me to do more than I talk, because I see people on social media who DON'T practice this and frankly, it's nauseating. I don't want to be the nauseating girl. Haha! I've noticed that this concept of "moving in silence" has gotten pushback in recent months, and people will assume that you're elusive, or a failure, if you don't post what you have going on. Well, others may choose to blab their plans from here to Addis Ababa, but I'll continue to keep quiet until I have results worth speaking about. Then, and only then, will I talk about what I've been doing, in hopes of providing wisdom and value to those coming after me.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I feel that sometimes, the ambitious community consumes unbelievable amounts of information, but does very little when it comes to applying that information to everyday life. It's one thing to post pretty, inspirational memes on Instagram and tweet quotes from the book You Are a Badass; it's quite another to take all the advice you're constantly being hit with, and intentionally make it useful to you. So, I challenge everyone reading this to think of the last piece of information you consumed that you found valuable…I mean valuable to the point where you highlighted it, posted it with a YAAAAAS caption, sent it to your momma and her prayer group, all that. Take that piece of information, advice, whatever it is, and commit to implementing it in your life for the rest of the year. I would absolutely LOVE to hear what your results are!
Mia Jones-Walker, Digital Media Specialist & Mental Health Advocate
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence is a process of waiting patiently for the manifestation to come forth, pursuing purpose with due diligence. It consists of putting in the work and fulfilling my tasks at hand without seeking external validation from my peers or calling attention to me doing the work. It's not easy to move in silence when you consider our natural need for acceptance – we want to be recognized (often prematurely) for each increment in the process but that congrats cannot supplant taming the steps we still must walk out. Premature applause can cause us to become short sighted on the full journey ahead. Moving in silence requires a resilient attitude, enduring without despairing, or envying whoever surpasses you in achieving their goals.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Know that discipline is the key to moving forward. Set your pace realistically according to your interest (how often you want to engage your audience balanced with the demands of your life) and give yourself grace to take a breather when you need to!
Featured image by Jasmine Katrina.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Originally published January 14, 2019
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Ashley is a storybuilder and storyteller who writes and produces to inform, connect, encourage and evoke. Vibe with her on Twitter/Instagram: @ashleylatruly.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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Featured image by Giphy