Behind The Music: How Ari Lennox Found Creative Inspiration During The Pandemic

Behind The Music: How Ari Lennox Found Creative Inspiration During The Pandemic

"One day outside will be open again. I think it's important that we come together and let the therapy happen."

Exclusive Interviews

The global pandemic due to the outbreak of COVID-19 has put a halt on everything --- especially creativity. For many people, including artists like Ari Lennox, it's been challenging to find creative inspiration with all that's going on in the world, from the pandemic to continued police brutality to natural disasters. The chaos around us makes it hard for creativity to thrive.

However, the right opportunity can find you when you least expect it and help re-spark your creativity. That was the case for Ari Lennox when she was approached by Crown Royal to remake the song "If You Want Me To Stay" by Sly & The Family Stone.

Courtesy of Crown Royal

"Crown Royal came to me with a beautiful opportunity to work with Anthony Ramos and I couldn't turn that down. They're amazing, and Anthony is amazing. I just felt like it'll be an honor to work with them."

On the track, the Shea Butter Baby artist collaborated with singer and actor Anthony Ramos (Netflix's She's Gotta Have It). Their rendition of "If You Want Me To Stay" seeks to support businesses that help us heal through music and entertainment, such as bars, clubs, and venues. These spaces are in danger of closing due to COVID-19.

"I'm thankful that this cover happened because it's hard to find inspiration during this time to create about what I normally create about, which is love and romance. How do you find anyone or get some during this time?" she laughs. "I'm not sure how it's possible at all."

Courtesy of Crown Royal

"It's nice to be led by the greats, the legends, like Sly & The Family Stone who can offer words and his beautiful song so that I can find inspiration and try my best to do his song justice."

When asked to describe the process of creating this record in one word, Ari called it "refreshing", similarly to Peach Crown Royal, one of her favorite flavors of the whiskey.

If you need to refresh your creativity during this difficult time, here are three lessons you can learn from Ari's experience remaking this classic track:

Study the greats that came before you.

Courtesy of Crown Royal

After Crown Royal approached Ari with the opportunity to remix the song with Anthony, she intentionally analyzed the lyrics. "I studied the record because I wanted to properly execute and be respectful to Sly & The Family Stone. So I did my best in learning it."

The internet gives us access to so much information. To re-spark your creativity, go beyond merely reading about the greats and take the time to really study their work like Ari did to prepare for the record. Read articles, watch interviews, pay attention to the social media captions of those who you admire to better understand their journey and how you can apply it to your life.

Make a human connection and feel the vibe.

Courtesy of Crown Royal

One of the biggest lessons that we've learned from 2020 is that we truly need each other to get by. The forced isolation of quarantine makes us appreciate authentic human connections more than ever. Ari built a genuine relationship with Anthony while recording the song together that was based on good vibes from the start. "First, we had a Facetime call, and he was so funny, always cracking jokes. I could tell he was good vibes. Then it was the same thing when I met him in real life."

During the studio session, they decided which person would sing which part of the song and how to do the remix justice. "It was great, good vibes. It was fun, he's so hilarious. It was good, good energy... Anthony really helped me stay kind of calm, and it was nice. In the studio session, we really got to know each other and focused on making sure we respect Sly & The Family Stone with each word that we sung."

Courtesy of Crown Royal

"Outside of the fact that we had on masks, it just felt supernatural. It was like a relief -- it kind of felt like outside was open again because it was good vibes and everybody was just so sweet, thoughtful, and had good energy."

Ari's experience is a reminder that energy is so magnetic that nothing can interfere with it. If you're struggling to find creative inspiration right now, consider bouncing ideas with someone else. Set up a coffee chat on Zoom with someone you've been wanting to get to know and learn more about their dreams and aspirations to see if there's an opportunity for you two to collaborate or support each other.

Think about the bigger picture and how you can impact others.

Courtesy of Crown Royal

Ari and Anthony's remake of "If You Want Me to Stay" is backed by a bigger purpose. Crown Royal partnered with The Main Street Alliance, an organization dedicated to supporting small businesses in the United States, to launch a national relief campaign that supports bars, stages, and clubs that are in danger of closing due to COVID-19. For every stream of the track, Crown Royal pledged to donate $1 (up to $500,000) to The Main Street Alliance to help music venues that were impacted by the pandemic.

"We need these venues. They're therapeutic for who's watching and whoever is on stage delivering the music," says Ari. "Also, all of the staff. [It's important to] make sure people stay employed once outside opens. Whether it's the owners, the bartenders, security, technicians, electricians, backstage people, caterers… There are just so many people involved."

Crown Royal will also continue supporting these music venues as they reopen their doors by providing updated point of sale assets, training staff on how to leverage brand ambassadors, and sponsoring events to further raise charitable funds. One of the reasons why Ari jumped at this opportunity was because she recognized the impact that the song could have and how it can give people hope during the craziest year this generation has experienced.

Similarly, you can find creative inspiration by thinking about your role in the bigger picture. If you don't know what your purpose is, spend some time analyzing what people ask you for and what comes naturally to you. If you already have an idea of what you're supposed to be doing, lean into that and try to be inspired by your divine calling. The ideas that you're sitting on because it doesn't feel like the right time can change someone's life, or at the very least, give them encouragement to keep going.

"One day outside will be open again. I think it's important that we come together and let the therapy happen," says Ari.

Stream Ari Lennox and Anthony Ramos' new song "If You Want Me To Stay" on all major digital platforms to support cultural landmarks, like bars, clubs, and stages that've been impacted by COVID-19 and learn more about Crown Royal's commitment to these businesses at crownroyal.com/generosity.

Featured image courtesy of Crown Royal

How Yoga Helped Peloton's Dr. Chelsea Jackson Roberts Heal From Past Traumas

Since her Peloton debut in May of 2020, Chelsea Jackson Roberts, Ph.D., has become one of the most sought-after yoga instructors on the app. Using a mixture of hip-hop, R&B, classical, gospel, house, and funk-themed classes, the Dayton, OH native guides Peloton users across the globe, in the weekly practice of feeling connected with the body and the breath as they “root down and rise up.” With many leaving her classes feeling more grounded and anchored than they were when they started, it’s easy to see how the former Lululemon Global Ambassador and two-time Yoga Journal cover star has made such an impact. While her background as a third-grade school teacher and founder of Yoga, Literature, and Art Camp lends to her influence, her journey to becoming a world-renowned celebrity yoga instructor was not met without tragedy.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
Your October 2022 Horoscopes Are All About Finding Flow & Alignment

October is a month of balance. With some energy moving direct and some energy moving retrograde, there is a middle ground to find this month between what is unfolding and what you are letting go. The month begins with Mercury officially moving out of retrograde and going direct in Virgo. Mercury this month is cleaning house and sprucing things up after the somewhat tyrant energy it’s brought over the past few weeks. Now that Mercury is direct, there is less interruption when it comes to daily flow and plans, and this is a good month to start setting things into motion.

Keep reading...Show less
The Myth Of The Sex Drive & How Libido Changes From Your 20s, 30s, 40s & 50s

No one prepared me for how horny I would be in my late 30s. All the elders in my life prepared me for random chin hairs, weight gain, and menopause but no one said a mumbling word about my sex drive. Something happens the closer you get to forty. I went from wanting sex here and there to wanting it all the damn time. Is there a support group for this? I can’t be the only one who has the sex drive of the Energizer Bunny. Upon my research to figure out why I felt like a cat in heat, I discovered several theories surrounding women and our sex drives–including one that says the concept of having a sex drive is a myth altogether.

Keep reading...Show less
Exclusive: Da’Vinchi On Protecting His Peace & Why He Prioritizes Mindset Over Looks In Dating

Da’Vinchi has appeared in many television series such as All American and Grown-ish but it was his role in BMF as Terry Flenory that helped propel his career forward. Since starring in BMF, he made his Broadway debut with Thoughts of a Colored Man and is currently shooting an undisclosed movie in Vancouver. The 26-year-old actor is beginning to see the fruits of his labor and so it’s hard to imagine that he almost went in a different direction. Da’Vinchi spoke with xoNecole’s Dana Blair for our xoMan series about acting, being a sapiosexual, and protecting his peace.

Keep reading...Show less
Black woman with an afro and tube top laughing

If you have been on social media for any significant amount of time this year you may have come across women saying that they are in their “villain era.” For these women, being a villain means embracing the negativity and judgment from others that comes when you say “no” to people, and living your life unapologetically. For them, being a villain means letting the chips fall where they may when you no longer allow other people’s ideas about you to restrict you from living the life that you want and deserve.

Keep reading...Show less
Exclusive Interviews
Latest Posts