
In order to be successful in life, we need to prepare ourselves for just about anything, right? So, just in case you happen to get a call to be a contestant on Jeopardy and then, just in case one of the categories is "vagina" (which is the entry into the body; the outer part is our labia), here are some random facts that you should know.
The word vagina is Latin for "sheath"; a sheath is a covering for a sword or dagger. Hmm…remember in the song "Rump Shaker", there's a line that says, "Now since you've got the body of the year, come and get the award. Here's a hint—it's like a long, sharp sword"? Welp. (By the way, the hymen is named after the Greek goddess of marriage.)
Most of the nerve-endings in our vagina is located within the first 1-2 inches of it. The average penis is 5" when it's erect. So no, you don't need a man who's "packin'" in order to have a really good time. That's a (media) myth. You'd be far better off with someone who knows what he's doing—"average" or not.
While the hair on our head can grow for seven years, our pubic hair grows for no more than three weeks before a new cycle starts. And yes, pubic hair serves a purpose—it can protect us from bacteria, serve as a cushion from friction and abrasions, and it also decreases our chances of getting an STD since shaving or waxing could leave sores behind and make us susceptible to them (if the person we're sleeping with is infected).
These are just some of the things that make our vaginas so fascinating. Hands down, they are super special (just look at what men go through just to get close to one!). Still, sometimes we don't give our "passion flowers" (a popular nickname for it) the kind of attention that it deserves.
So, in honor of knowing that our vaginas could probably stand to get some extra TLC, here's what my research revealed that a lot of us could probably stand to do more often for/to it:
1.Wear Cotton Underwear

First up, if you've got any panties in your collection that are older than 6-12 months, you should toss 'em. There is bacteria (plus about one-tenth gram of feces) that could still be in your underwear that could lead to irritation.
When you head out to buy some new ones, it's best that they are made out of cotton (organic cotton, if you can); high-tech polyester comes in as a close second. Since they're the kind of fabric that breathe and absorb liquid, they significantly decreases your chances of having a yeast infection.
If you're thinking this means that you have to go without thongs, well, it is important to do all things in moderation (thongs tend to be pretty tight). But so long as you're wearing a size that actually fits and they also are made out of cotton (100 percent cotton), you should be all good.
2.Wash Your Undies by Hand

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Tossing your underwear into the wash with the rest of your clothes may be quicker and easier but it's kinda wreaking havoc on them at the same time. It really is best to wash your undies by hand in the sink with a hypo-allergenic detergent.
If you'd still prefer to use your washing machine, cop a few mesh bags to put them in, set your machine to hot when cleaning them. Oh, just to be extra safe—before putting your panties in, put about a ½ cup of bleach into the machine and let it run a full wash cycle in order to sanitize it.
3.Take a Probiotic

When it comes to vaginal health, it's always a good idea to take a proactive approach. One of the best ways to keep yeast and bacterial infections at bay is to take a probiotic on a daily basis. It's what maintains "friendly bacteria" in our gut and vaginal tract while also keeping our pH levels in check.
When shopping for a probiotic, make sure that it contains lactobacillus, bifidobacterium, or saccharomyces boulardii in it (preferably all three). It also needs to contain at least one billion forming colony units in it (it'll say so on the bottle).
If you've never taken a probiotic before and, at first, you feel gassy or your stool patterns shift, generally that's nothing to worry about. It simply means that the probiotics are taking effect.
As far as probiotic foods go, yogurt definitely tops the list. Also, fermented foods like pickles, sauerkraut, kombucha, miso soup and brine are good. So is dark chocolate (the kind that contains 70 percent or more cocoa).
4.Also Take Some Omega-3s

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Something else that your vagina needs is healthy dosages of omega-3 oil. The acids in them help to increase blood circulation, even down in the genitalia region. You know what that means—more orgasms! Also, if a shift in your hormones has led to vaginal dryness or even atrophy, omega-3 can soothe your labia's skin and even help to restore lubrication.
Taking a daily supplement is a good idea. Also, foods that are really high in omega-3 include walnuts, salmon, sardines, pastured eggs and spinach.
5.Do Kegel Exercises

What is such a big deal about kegels? Your bladder, uterus, rectum and yes, even your vagina are all encased in what are known as your pelvic floor muscles. Kegels are what help to keep them nice and strong. The stronger they are, the more support your back and hips will get; the less you'll have to worry about a leaky bladder; the quicker your pelvic region can bounce back after childbirth and the easier it will be to not only have orgasms but intensified orgasms (yes!).
If you've never tried kegels before, you can learn more about it here. If you'd like to try it with a Yoni egg, there's a sistah that breaks that down here.
6.Make Your Own Lube

Megan Madden/Getty Images
Sex is great. Really great. But sometimes the friction that comes from having it creates little micro-tears in our urethra and vagina. Whenever that happens, it leaves us susceptible to infection. We're more vulnerable to this happening if our vagina is dry.
If you need a little extra help staying wet down there, either purchase a water-based lube or, even better, make some of your own. You can get your hands on an all-natural recipe here.
7.Occasionally Check Your Clitoris

One time I read a story that took a good two weeks to get out of my head. A woman said that she let her pubic hair get so long that some of it got caught up into her clitoral hood and caused it to swell so big and hurt so much that she decided to have her hood removed. Eww and ouch.
My takeaway was to check my own clitoral hood more often. Not so much for hair but dry skin, left behind discharge, etc. A couple of times, I did find a few things lingering, so I did some research on what I needed to do to remove it.
All you need is to dab a Q-tip into some olive or sweet almond oil and gently rub it around your hood. If you do it right after washing your vagina, it should easily dislodge anything that may be caught up in it. The more you know, chile.
8.Bathe. Differently.

There's nothing like soaking in a hot bath with a candle, some wine and 90s R&B for at least an hour. On some levels, it's really good for our health. Soaking in warm water can increase our blood circulation, expand our lung capacity (making it easier for us to breathe), calm our nervous system, soothe our joints and muscles and even help to balance out our hormones.
But when it comes to our vaginas, it comes with its own set of pros and cons. On one hand, if you put nothing in your water other than baking soda or apple cider vinegar (if you need to balance out its pH levels), it could be good. But all of the bubble bath products combined with your vagina's pores being open due to the water, could irritate your vagina; it might even cause a vaginal infection.
Bottom line—shower as much as you bathe and, for the sake of your vagina, try and keep all of the "extras" out of the water when you choose to soak in the tub.
Oh, and try and avoid rubbing your vagina with a terry cloth towel when you get out. Your vulva (the external opening of your vagina) is super sensitive and that could irritate it. Pat dry instead.
9.Sleep Naked

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There are all sorts of reasons why sleeping naked as often as possible (so long as you bathe daily and change your sheets weekly) is a good idea. It lowers your body temperature by activating brown fat and stimulating your metabolism. It decreases the stress hormone cortisol while raising the sleep-inducing hormone melatonin so that you can sleep more soundly. If you're not sleeping alone, the skin-to-skin contact that comes from being next to your partner raises the oxytocin levels in your body, which makes you feel safer (hornier too).
And yes, it's just one more thing that is great for your vagina. Remember, your va-jay-jay is cooped up in a pair of undies for hours at a time each and every day. It's pretty warm and wet down there, making it the ideal breeding ground for bacteria and infections. Sleeping naked all night gives your vagina time to air itself out, decreasing the chances of it getting "sick."
10. Love Your Vagina (and Labia)—Just the Way It Is

A couple of years ago, it was reported that vaginoplasty (a vaginal reconstruction procedure) went up 39 percent. As someone who used to work with a ministry that deals with the porn industry, for the most part, I think that's sad. I say that because I've literally heard women say, "I want a vagina like Jenna Jameson or Sara Banks."
Think about how insulted you would feel if someone who loved you said, "You'd be prettier if you got plastic surgery." While your vagina can't use words, I think it would be insulted if we tried to change it.
As far as vaginas go, each one has its own look and scent and, so long as it's healthy, there's nothing wrong with that. Out of all of the things that your vagina needs you to do, make sure that loving it, just the way that it is, tops your list.
When you think about all that it does for us, it's truly extraordinary. No changes needed.
Did you know that xoNecole has a new podcast? Join founder Necole Kane, and co-hosts Sheriden Chanel and Amer Woods, for conversations over cocktails by subscribing to xoNecole Happy Hour podcast on Apple Podcasts and Spotify.
Featured image by Shutterstock
Originally published on March 20, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









