xoNecole was in the Dolby Theater for our parent company Will Packer Productions' making history as the first all-Black producing team in the Oscars' 94 years--and yes, the moment was shocking and confusing, with guests reacting much like those at home, wondering was the presumed Best Actor Will Smith doing a bit when he walked onto the stage and open-handed slapped Chris Rock after a joke about Jada Pinkett-Smith's bald head? It was quickly clear that it wasn't, with those of us up in the theater's rafters looking to Twitter for a replay of what exactly went down.
But we should not forget some truly amazing moments in Black history that went down at this year's Oscars.
xoNecole was on the red carpet talking to your faves about what this moment meant for Black people, Oscars host Regina Hall, Best Supporting Actress Aunjanue Ellis, Oscar winner H.E.R., Oscar winner Ruth E. Carter, presenters Chloë x Halle and more:
Oscar Winner Samuel L. Jackson
Samuel L. Jackson celebrates his Oscar with Denzel Washington
Mike Coppola/Getty Images
At The Academy's Governors Awards the night before the Oscars, Denzel Washington presented his peer and friend Samuel L. Jackson with this year's honorary Oscar. The 73-year-old acting veteran has been on our screens for most of his life, alongside Washington and Spike Lee. After being nominated for Supporting Actor for his role in Pulp Fiction, Jackson now has his first Oscar!
Blue Ivy Gave The Opening Performance
Baby, Blue Ivy was MOVING, okay? Dance moves on point. An icon. A legend. We didn't deserve it, but I'm so glad Blue Blue let her mom sing background for her debut performance at the Oscars. She can add this accolade to her illustrious Emmy, Grammy and literary awards.
'The Queen of Basketball' Received Best Documentary Short
One of the early, exciting moments from the pre-taped show was when The Queen ofBasketball won for best documentary short (just as I predicted!). The floor vibrated as the family of Lucy Harris, the first woman to ever play in the NBA, celebrated the Oscar win in her honor. Sadly, Lucy passed just months before the nominations were announced, so she never got to see how her pioneering story would reach international acclaim. "Hallelujah! Thank you, Jesus!" Her family and loved ones shouted out from the rafters above and behind me in the Dolby Theater. Their energy and joy were electric! And Director Ben Proudfoot ended his acceptance speech with an appeal: "President Biden, bring Brittney Griner home!" A Black history moment and icon we should never forget. Watch the Oscar-winning documentary short below:
Ariana DeBose Won Best Supporting Actress
The first award of the (televised) night went to Ariana DeBose for Best Supporting Actress in West Side Story, (as predicted) making her the first Afro-Latina, openly queer woman to win the award. Quoting her famous musical in her acceptance speech, she said "So to anyone who has ever questioned your identity, or you find yourself living in the gray spaces, I promise you this: there is indeed 'a place for us.'"
Megan Thee Stallion Is The First Female Rapper To Perform
One of the more pleasant surprises of the evening was seeing Megan Thee Stallion performing the hit song from Encanto by Lin Manuel Miranda, "We Don't Talk About Bruno." While you may remember the famous performance from Oscar winners Three-Six Mafia of "Hard Out Here For A Pimp," Megan's performance was the first-ever by a female rapper in Oscars history. Keep doing it big for the Hot Girls, Meg!
A Disabled Black Woman Was Defended Against Ableism and Misogynoir
WILL SMITH, JADA PINKETT SMITH
THE OSCARS® – The 94th Oscars® aired live Sunday March 27, from the Dolby® Theatre at Ovation Hollywood at 8 p.m. EDT/5 p.m. PDT on ABC in more than 200 territories worldwide. (ABC)
For too long, comedians like Chris Rock have built their entire careers on mocking how Black women look, talk, dress and act and we're always expected to take it because it's "just jokes." I'd wager that part of what seems to be so offensive to people in the aftermath of the Slap is not that Chris Rock got popped in the mouth for mocking a Black woman's appearance, it's that this violent, ableist, misogynoiristic 'joke' is supposed to be acceptable. Open season on the most unprotected and disrespected people in America, the Black woman, is assumed, and how dare Chris Rock face consequences for it? Alopecia is an autoimmune disease. Jada Pinkett Smith is disabled. A Black disabled woman was defended against ableism and misogynoir in front of the world on Sunday night. While we'll have to wait for Jada to speak specifically on how she felt about the offense or the defense, I hope more 'comedians' think twice before mocking Black women for a white audience's laughter and actually try to be funny next time.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:
Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:
With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:
From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:
There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:
Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff