

The coronavirus pandemic has unquestionably affected small businesses in a myriad of ways. From working remotely to dwindling revenues, regular processes are becoming a thing of the past as COVID-19 has forced business owners to significantly scale back their operations.
While the federal government recently rolled out a $2 trillion economic stimulus plan intended to aid US business and the American public, small businesses and entrepreneurs are currently struggling to make ends meet. While designed to slow the spread of the virus, social distancing has stripped small businesses of their in-person customers and all but shattered their cash flow. For many independent business owners, from photographers to hairstylists, the effects of the global pandemic can be challenging, if not devastating.
While undoing the effects of the coronavirus will be a much larger job, not all hope is lost. There are several ways that we can help still support our local businesses. We asked a variety of small business owners how people can aid their companies while we power through these tough times.
Jane, Founder of Nolaskinsentials
"Nolaskinsentials is a millennial, plant-based, cruelty-free skincare brand. We offer a variety of skincare products that cater to all types of concerns as well as skin types. To help provide our customers with accurate/personal recommendations, we also offer free skincare consultations as well!
"We're an e-commerce brand, so it's nothing out of the ordinary for us to continue shipping packages to our Nolababes. In terms of getting orders out in a timely fashion — that has been delayed due to the pandemic. However, we're still trying our very best to make sure everyone receives their items as safely and as quickly as possible.
"Our main concern right now is the safety of not only our customers, but everyone that this pandemic is currently affecting. With that being said, we feel the best option is to stay home and shop online for the things you need, skincare included. The safety risks are significantly lower than having to go out and publicly shop. With so many shortages of products from bigger brands, this is practically the best time to shop small businesses — we're fully stocked and ready to push out orders!
"In terms of remaining positive, I've been able to spend more time with my family for one. I also make it a point every morning to meditate and listen to my body and find out what it is I need to continue pushing through. My customers motivate me as well, they give me the extra 'umph' I need to get through the day. Because, well — acne doesn't stop just because we're in shambles. They truly keep me going, without a doubt."
Gabrielle McBay, Chef, Entrepreneur and Content Creator
"I provide private chef and boutique catering services. My business has definitely experienced unexpected change. As a chef, I work with people and events and now that everyone has been ordered to stay at home, all of my events for most of the year have been cancelled. I'm not sure when the next time is that I'll be able to work...and that's something that I don't think anyone can plan or be ready for. People can patronize small businesses during this time by supporting or sharing their products and services. Many businesses are trying to find new ways to reach customers online.
"Along with being a chef, I'm also a content creator. When COVID-19 started, I wrote a cookbook in 10 days with my followers on Instagram. I wanted to give people an easy cooking guide that will help them feel more comfortable in the kitchen, especially during this time. Patrons can support me by purchasing my new digital cookbook,You Have Food at Home.
"To be honest, it's been challenging to be calm and positive every day. I'd be lying if I said I haven't had my moments or been scared of what the future looks like. One thing I've been doing is giving myself grace to feel. It's OK to be sad or frustrated. But it's not OK to be consumed by fear and sit in worry. My faith motivates me to keep going. I trust God, above all things."
Dr. Alison Mitchell, MD, Founder and CEO, Renewed Hair Co.
"We provide clinically proven restorative hair care products that are 100% organic, non-toxic and yield results in the first 30 days. Our pioneer product, the Renewing Hair Elixir, combats a plethora of hair issues including hair loss, scalp irritation, balding, stunted growth and overall hair health.
"Thankfully, our products are made in the US, so we have been able to stay stocked. We have intensified many processes with our manufacturer and fulfillment company to ensure the utmost sterility and safety for our customers. We have, however, incurred delays in shipping times and processing of orders due to minimum personnel working at our centers. This pandemic has prompted us to be intentional with communication to customers and offering relief with reduced pricing during this time.
"There are many ways to support small businesses like ours during this time -- outside of making a purchase. Sharing a story about our products, liking and commenting on our social media pages and telling others about our hair care products are great ways to support. Also, when considering personal care while at home, giving thought to using Renewed Hair Co is hugely supportive.
"This company was founded on faith, and that same faith is what we are standing on to get through this difficult time. We began with a mission to help others solve devastating hair issues and through this pandemic our desire will remain the same. Though times are tough, our loyal customers still deserve to keep their hair healthy and flourishing. We know that this will pass, and we are determined to weather the storm until it does."
Kia Marie, Owner and Lead Event Planner for Kia Marie Events
"Kia Marie Events services includes event planning, event design, event management and one-on-one mentorship in event planning. It's the home for exclusive events for people who love to be elegantly entertained.
"We all are going through some form of change. I'm encouraging my clients to postpone their events instead of canceling. So far, we've postponed two events and two weddings into the fall season and the summer of 2021. The positive change is that I've been able to look at my business as a whole. I'm in the process of a rebrand and this has given me some time to enhance the Kia Marie Events experience for our clients.
"During this time, it's important for small businesses to let their past, present and future customers know that they are still in business. We can support small businesses by purchasing gift cards, online shopping, supporting local meal delivery services and sharing business offerings through social media platforms. If you have income coming in, invest in your business by signing up for memberships, coaching and industry educational courses. As for Kia Marie Events, we ask that clients support by postponing their events instead of canceling them. We are here to help our clients navigate and manage this process.
"When it comes to staying positive, I read daily affirmations, check on my circle daily and invest in my business. I also take breaks when needed. At first, I was bogged down with making sure my business was OK. But God has already confirmed that He has that part covered. So, for me keeping my head high, spending time with my family and keeping in touch with like-minded people keeps me calm and balanced."
Miriam Milord, Founder and Creative Director for BCakeNY
"BCakeNY is a custom cake studio located in Brooklyn, New York. Founded in 2009, we are dedicated to creating specialty cakes for all occasions. Our mission is to transfer our clients' vision into extraordinarily unique and delicious cakes. Our store front in Prospect Heights, Brooklyn is a community staple and we have been serving our clients over a decade now.
"BCakeNY has been majorly impacted by the pandemic. We mainly create cakes for large events like weddings and birthday parties and to keep people safe it was necessary to implement social distancing and ban large gatherings. For us this meant massive cancellations and layoffs. We had to immediately adjust to the new customer need of small cakes for at-home celebrations and virtual parties. We are working with a small staff now, from 18 down to five. It has been a tough adjustment, but we appreciate that we can still provide a service and jobs for a few employees.
"We support our neighborhood businesses by ordering in from restaurants or purchasing gift cards for friends and family. Small businesses are suffering, and we are trying to support our community as best as we can. We are offering smaller-sized custom cakes that can be ordered online for delivery or pick up. We also ship and deliver cake jars. When you order on our website, you can also donate a cupcake to our healthcare workers which we deliver to our local hospitals every week. Times are difficult for everyone and if you can't purchase from your favorite small biz right now, you can always support them by simply liking and sharing their social media posts.
"My employees and clients keep me motivated, we want to continue to provide jobs and joy. Birthdays still happen every day and smiles and joy are so needed right now. We work hard for that every day, despite the uncertainty of these times."
Fatima, Makeup Artist, Content Creator and Beauty Influencer
"I offer beauty services to clients for weddings, fashion shows, photo shoots and special events. With this being prom, graduation and wedding season, my appointments have been postponed until further notice.
"Some of the most effective ways to support small businesses during this time is to like and share their social media content as well as purchasing their products. Being home more allows me time to work on my craft, brainstorm and research different things that inspire me.
"What really keeps me motivated is the people who are still reaching out to me and letting me know when this is all over, they still want me to be a part of their most memorable moments."
Mecca Gamble McConnell, Photographer
"My company, Mecca Gamble Photography, offers brand photography for women of color. Due to the stay-at-home orders, I can't shoot, and I've had to cancel, reschedule and refund a number of shoots and upcoming events.
"Customers can support my business by rescheduling or booking future dates on the calendar. Right now, I am really leaning on my faith and my family. Professionally, I have a group of colleagues who support me and keep me encouraged. During this time, I am enjoying the opportunity to learn new things."
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Featured image via Mecca Gamble McConnell/Instagram
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'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Why You Should Strongly Consider Premarital Counseling BEFORE Getting Engaged
It was the social commentator Will Rogers who once said, “All television is children’s television.” What he meant by that is TV has a way of “dumbing you down,” if you’re not careful. He ain’t neva lied either because, y’all, there is truly an endless amount of diabolical foolishness in all mediums of the media these days; especially when it comes to the tube (well, and social media). And so, I must say, for that reason alone, I am grateful for programming like OWN’sFamily or Fiancé.
As a marriage life coach for over 20 years at this point, I’m sure that I’m a little bit biased when I say that I appreciate the overall premise of the show because (if you haven’t seen it) it’s (mostly) about engaged couples, their potential red flags, and their loved ones holding them accountable to those things before they attempt to jump any broom — and boy, if there is something that I wished happened more often, off-screen, it’s exactly that.
That’s not to say that there aren’t times when I find myself hella triggered while watching the program, though. I say that because I literally can’t believe some of the issues that continue to exist (BIG ONES) after someone has proposed and their partner has accepted. Financial drama. Family drama. Distrust. Toxic levels of communication. Sometimes stuff that makes you wonder how and why a couple are friends let alone engaged to one another. SMDH.
Yeah, as I recently said in a podcast interview not too long ago, I really wish that marriage therapists, counselors, and life coaches would normalize recommending premarital counseling to people before anyone puts a ring on someone else’s finger. I say that because, as someone who wholeheartedly believes that there would be a lot less divorces if premarital counseling was so much more thorough than it tends to be, I also think that if two people really pondered if they should even get engaged to begin with…there would be more solid marriages between individuals who are good fits for one another instead of fleeting weddings between two people who really had no idea how deep marriage is.
And so, as unconventional as it may be, today I’m going to make my case for why, anyone who is considering marriage up the pike, should get into premarital counseling BEFORE a ring is bought, anyone gets on one knee and definitely prior to a wedding date being set.
Premarital Counseling Should Not Be Treated Like a Mere Formality
Someone in my world right now is engaged — and I’m not thrilled about it. They are super young, hella broke and there is a lot of drama going on between both sides of their families. When I spoke to the bride-to-be about the importance of getting some premarital counseling, I thought that I was going to throw the phone across the room when she shared with me that they were going to go for “a couple of sessions.” Chile, with all that she shared with me, they need to be in counseling for at least six months (more on that in just a sec) and yet, she said that the pastor that she was speaking with thought that 2-3 meetings would suffice.
Umm…in what world? You can’t even get to the root of why there is so much contention with the family members in a couple of sessions and they have a whole lot more red flags waving than that. And yet, sadly, we’ve gotten so used to premarital counseling being seen and treated as nothing more than a mere formality that it’s not really taken seriously — and that can prevent engaged couples from taking what they are about to get into as seriously as they should as well.
And don’t get me started on how true this is once you’ve already got a ring on your finger because there’s a really big chance that you are going to move forward with your wedding whether counseling goes well or not — if for no other reason than your pride doesn’t want people to know that you called your engagement off (check out “These 12 Women Broke Off Their Engagements. Here's Why.”).
And that is reason #1 why I think that premarital counseling needs to happen before an engagement — because 1) you can take your time because there is no wedding to plan for yet and 2) you don’t have to worry about what you should do about your engagement if you realize you shouldn’t be together…you’re not engaged yet. Moving on.
Premarital Counseling Should Be More than a Couple of Sessions
Clients of mine who have plans to get married can vouch for the fact that if you’re going to work with me, don’t book a first session if you want to get married within a couple of months. Shoot, I tend to spend 5-6 sessions on intimacy alone because it’s important to discuss things like what you were taught about sex, how your first time impacted you, if you are a virgin what inspired the decision, what your expectations of sex are, how religion has influenced your views of sex, how you prioritize sex in a marriage, what you think the purpose of sex actually is — and that’s actually just the tip of the iceberg!
And since there is so much more that comes with being married than just having a healthy sexual dynamic (although that is easily in the top five if you understand the purpose of sex in a marital union), how can three 30-minute sessions even begin to scratch the surface?
Have mercy, y’all, with the divorce rate still hovering somewhere around 50 percent, statistics revealing that couples who engage in premarital counseling are typically able to reduce their chances of ending their future marriage by a little over 30 percent, it’s almost tragic that reportedly only 36 percent of couples go premarital counseling, to begin with.
And if you want to go the distance of what most people vow (which is a promise) during their wedding ceremony of being together until death parts you — how in the world can you prepare for that without getting as deep and detailed as possible about things like: your childhoods; your communication styles; your values; your future plans and goals; your emotional needs; your sexual desires; your vices; your strengths and weaknesses; your expectations; how you handle money; your (potential) deal-breakers; your parenting styles; the baggage that you carry from past relationships; your boundaries with family members and friends; how you plan on dealing with holidays and special days; how you handle disagreements; if your home is going to be traditional or not; if your home is going to have Scriptural standards or not; who is going to clean what; who is going to handle what — need I go on to prove that a couple of sessions simply ain’t gonna cut it? I doubt it.
Premarital Counseling Before Engagement Takes the Pressure Off…to Get Married
Semi-recently, while at a funeral, I ran into a guy who I hadn’t seen in, shoot, at least 15 years. As we were walking to our cars and catching up on our lives, I said, “I have always meant to tell you that you and your ex-fiancé have always been heroes of mine.” They’ve been broken up even longer than the last time I saw him and so, understandably, it took him a minute for him to even get where I was coming from. “Oh, [insert her name here]? Why do you say that?”
My reason is because they actually attended a church in Nashville that does what I believe: that you should participate in premarital counseling before getting engaged. Anyway, although he and his girlfriend actually “passed” the counseling process, they ended up breaking up anyway. I remember, even back then, him saying that after they really considered all that comes with making a marriage work, they came to the conclusion that they weren’t each other’s best complement (check out “If He's Right For You, He Will COMPLEMENT Your Life”). GOOD FOR THEM.
Yep, another reason why I’m a huge fan of premarital counseling happening before getting engaged is because I think that most people will listen better to what is being said to them if they took this approach. They will really stop to consider if they should even go from dating (or boyfriend and girlfriend) to getting engaged — because (and it can’t be said enough) I need everyone to remember that by the time you are someone’s fiancée, all that means is you two are in a season of preparing for your wedding day. Engagement is not about seeing if you need to get married or not. IF YOU DON’T KNOW THAT, YOU DON’T NEED TO BE ENGAGED (YET). AND YES, I AM YELLING THAT.
And if you’re in premarital counseling, not engaged and you see that you would be better off not becoming spouses, then there is no pressure to get married. Because you are not fiancé and fiancée. You are seeing if that should even happen…and it tends to be a lot less stressful to admit that it shouldn’t when you’re not at the point of being officially engaged…yet.
Premarital Counseling Can Save a Lot of Money (in the Long Run)
I have this theory that easily 80 percent of the married couples who ended up getting a divorce, a part of them wanted to call off the wedding the night before. Why didn’t they do it? For the same reasons why some of the members of my own family didn’t (and honestly should’ve and ultimately ended up divorcing anyway): venues were already paid for; dresses were already purchased; deposits were already put down; plane tickets were already bought, family members already have non-refundable investments — in folks’ minds, it’s simply too late to not go through with it.
Listen, if you think that being in a miserable marriage or getting divorced is easier than calling off a wedding, I don’t know who told you that lie. Besides, even if it is a little embarrassing, it actually takes a lot of courage to declare that you respect the covenant and contract of marriage too much to go through it just because you want to avoid feeling uncomfortable for a little while or you don’t want to lose money that you’ve already spent.
And yet — imagine how much this all would totally be a non-issue if you never spent any money in the first place (engagement ring included) because premarital counseling prior to getting engaged revealed to you that there is no need to plan a wedding because either you’re not with the right person or it’s not the right time? The investment in counseling prior to getting married may cost you a grand or so (give or take) and yet it’s still gonna be cheaper than paying for a wedding — one that very possibly shouldn’t be happening in the first place. And that will preach.
Premarital Counseling Should Focus on Different Things than Engagement Counseling
Unpopular (or at least uncommon) opinion: premarital counseling and engagement counseling should be separate. While premarital counseling should be all about figuring out if the person you’re thinking about marrying someday is an ideal fit for you, engagement counseling should be about providing tips and tools to make your wedding planning and newlywed years a smoother transition. Because, although we live in a culture that thinks a lot like my 13-year-old goddaughter does (that there isn’t much of a difference between a boyfriend, fiancé, and husband), people who are dating are not nearly as serious as people who are engaged and people who are engaged are not nearly as serious as people who are married.
Each season of a relationship comes with its own weight of responsibilities and while being in a long-term relationship, you should explore if you and your partner should shift into considering marriage, once you have declared that you are suitable for one another (which is what engagement is about), it’s well past time to be out here trying to figure out if you should get married…now it’s time to figure out how to do it. BIG DIFFERENCE.
So yes, I think it would be a total game-changer, indeed, for more therapists, counselors, and life coaches to encourage premarital counseling (should we get married?) to people who are (seriously) dating and engagement counseling (we need tips for preparing for our wedding and transitioning into becoming newlyweds) to those who are actually engaged.
If steps were taken in this fashion, I definitely think there would be fewer daters wasting each other’s time, more engaged people focusing on what the engagement season is truly all about — and both would take the importance of marriage counseling more seriously and literally as well. Because something else that research reveals is that 90 percent of married couples who attend 90-minute sessions, once a week, for 10 weeks, report that it ended up improving their emotional well-being and 75 percent said that the sessions made them feel more satisfied with their relationship overall.
Counseling does that. Counseling does that.
Just sayin’.
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