The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
Before Sienna Brown, founder of Glosshood, took a leap of faith to leave her corporate career, she knew, in her body, that it was time for a change.
“I was working as an event planner, and I was just so sick of it,” she tells xoNecole. “I decided I didn't want to be there anymore — I didn’t want to live my life like this. My body just felt it. I was getting hives all over, I was so stressed; I would be crying all the time.”
As a means to explore her newfound freedom from a corporate life, Brown began dabbling in various video-based projects, from music and social justice. However, her true passion was to create a beauty brand that aimed to reconnect with her inner child.
“I made a promise to myself — and I wrote this in my resignation letter, actually — that I would always choose myself,” she reflects. “Glosshood is an extension of that: choosing yourself over and over again and getting back to that little version of yourself that prioritized play.”
As a first-generation Jamaican-American, Brown found herself crossed between strict cultural norms towards makeup and her own desire to explore the glamour of coming-of-age traditions. “If you know anything about Jamaican or Caribbean parents, you know they're very strict about makeup and ‘coming of age type things,’” she shares.
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“I made a promise to myself that I would always choose myself. Glosshood is an extension of that: choosing yourself over and over again, and getting back to that little version of yourself that prioritized play.”
For her, lip gloss wasn’t just a product, it was a rite of passage into becoming the woman she’d ultimately be. “Luckily, my parents were pretty open to letting me wear nail polish and stuff like that, but when it came to makeup, my parents, my dad especially, was like, absolutely not.”
Soon, the beauty supply store became Brown’s playground and the foundation for a product that would make her mark on the beauty industry years down the line.
“When I was creating Glosshood, I thought, What's the thing that can always make you feel beautiful?” she says. “Anytime you just want that extra little oomph in your life, you just put on some lip gloss, and you're like, okay, I feel better.”
Going into her 4th year, the Sephora Accelerator Grant recipient and beauty ItGirl is determined to be “the biggest beauty brand in the world,” trusting that everything she envisions will fall into place. “I've never really wondered how because I knew that if God gave me the vision and put it in my mind, I could do it, and he would put everything in place for me.”
And she’s doing just that, one lip gloss at a time.
Sienna Brown on what it means to be an ItGirl:
“Being an ItGirl means finding solutions — and not taking ‘no’ for an answer. I cannot tell you the amount of times people have told me no. And I've been like, what do I do now? But one thing that always keeps me going is thinking about where I started. Being an ItGirl is like a form of constantly affirming yourself because nobody believes in you the way that you're going to believe in you.
"So when people see you coming out, and you know, being proud of what you're putting out into the world, people want to be a part of that, and people want to support you, but you have to give them things to support. That's what being an ItGirl is to me.”
On navigating struggles and challenges in her career journey:
“When I was first starting my company, and even today, I'm a very scrappy person. I didn’t have the money to pay someone right out; it became a thing of capital. And that's something that I find a lot of founders have to overcome very early on. You're doing what you can with what you have and that's my number one advice to people: start where you're at; do what you can with what you have. You can do a lot more than you think, especially if you're willing to teach yourself. Overcome the idea of, ‘I don't have the money to do it,’ — it’s about getting scrappy and really being devoted to learning and teaching yourself.”
On the advice she would you give young women who desire to make their mark:
“I think the number one thing is to be yourself. Who I am with my parents is who I am with my friends. Who I am with my friends is who I am with you right now. I am fully myself. One thing that I will always pride myself on is that I never know everything. I learned so much stuff day in and day out, and while I'm learning, I still don't know everything.
"Be willing to change things. Do not be married to the ideas or the things that come up or pop up along the journey. Remain nimble and remain flexible; in thought, in practice, and in ideation — that's where the magic happens.”
"Remain nimble and remain flexible; in thought, in practice, and in ideation — that's where the magic happens."
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On what excites her about the future of Glosshood:
“I'm excited for it to be the biggest beauty brand in the world. It sounds absolutely insane saying it because it's like, how are you going to do that? But I've never really wondered how because I knew that if God gave me the vision and put it in my mind, I could do it, and He would put everything in place for me. He would align my steps for me.
“It’s about being the most faithful version of myself. Everyone's looking at me like Sienna, you're crazy. And I'm like, well: it's crazy until it's not. I cannot wait to have the entire world experiencing their inner child in real-time through beauty.”
To learn more about the ItGirl 100 List, view the full list here.
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Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Using the same material from the interior of the Volvo EX90, Hudson crafted a wool-blend car coat and waistbelt that combine the vehicle’s Scandinavian design with his signature tailoring and intention. The exclusive collection launched on October 20, and each piece is made-to-order by Sergio Hudson Collections.
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In October, I traveled to Charleston with a group of journalists to get a firsthand look at Hudson and Volvo’s location. During a fitting, Hudson said his goal is to make “great work that can stand the test of time.”
“People can look back on and say, ‘I remember when Sergio did that collaboration with Volvo,’” he continued. “Thinking about aligning yourself with classic brands that speak to where you want to go. And I think that's what this collaboration kind of means to me and my business.”
Hudson pinpoints his mom as the biggest influence for his designs. This collaboration was no different.
“This particular coat reminded me of the swing coats that my mom used to wear in the early 90s. You know, diva girls in the early 90s had Sandra suits,” he said, referring to Jackée Harry’s character in 227. “My mom wore those and she would have these matching swing coats to go over them. And that's where the initial idea came. This would be around the same time that we had our Volvo. So she would put on her suit, her swing coat, get in that red Volvo, and go to church.”
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With this capsule and beyond, Hudson wants to see more staples rotating in and out of closets this fall. He advises fashionistas to build her closet out with essentials to mix and match that aren’t just stylish but also sustainable.
“It's just those special pieces,” he said. “You can wear the same shirt and pants every day and nobody will notice. But if you have a special boot, a special coat, a special bill, a special bag, that kind of speaks to everything that your style stands about, that is something you should focus on.”
These are the same kind of staple pieces that return to our Pinterest boards and TikTok feeds season after season. Fast fashion has never been Hudson’s aim. “I'm trying to create a special pieces that can stand the test of time,” he said in his warm, Southern accent. “I'm only creating those kind of pieces from here on out.”
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For Hudson, this collaboration is revolutionary. It’s his first time working with a car company and experimenting outside of his wheelhouse in this way.
“This is a Scandinavian brand, and, you know, it's 70 years old. I'm an African-American boy from South Carolina that has had a brand for 10 years. So I think bridging those two worlds and seeing the similarities was the beauty of this project,” he explained.
Though Hudson and his partner and CEO of Sergio Hudson Collections Inga Beckham have made massive strides in just 10 years, Hudson said the industry is far from where he wants to see it when it comes to Black representation. He pointed to how few Black designers were at this year’s Met Gala despite the theme being Black dandyism.
“The fact that I dressed 18 people speaks to how many of us weren't there,” he said. He implored more of industries, fashion and beyond, to collaborate with Black designers often.
“Allow mentorship. Allow funding. Allow great design to shine through,” he implored. “When it comes to being a designer of African descent, when you can't get the funding that your counterparts have, you can't compete. When you get opportunities like doing a collaboration with Volvo, or you get opportunities to be at the Met Gala, that's putting us on the equal playing field, but really the funding behind it is what we need to take it to that desk level.”
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