Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Sex & The New Year: Single Women Get Candid About Their 2025 Intimacy Goals
Fail to plan, plan to fail. It is certainly a saying that all of us have heard at one point or another; however, when it comes to sex, specifically, and definitely when it comes to women who aren’t married or in a serious relationship, I’m not so sure that plans are encouraged as much as they probably should be. I don’t just mean planning to get tested with partners or planning to use birth control — hopefully, those things are a given (right?).
What I mean is, if you are someone who likes to sit down and come up with resolutions for the new year, when it comes to your sex life, what exactly are you resolving to do? What sex-related goals do you actually have? Because if you don’t know and you kind of just let life “happen to you,” the way you end 2025 may not be the way you planned…because there never was a plan in place.
All of this is why I decided to ask 10 single women to pause, ponder, and then produce a semi-formal sex plan that they would be willing to share with y’all. Although a few of them were taken aback by my request at first, by the time they gave me their answer, each woman found it to be something that they would be doing annually moving forward — because, like everything else in life, knowing what you want out of sex, for yourself, is essential. And you certainly increase your chances of getting what you desire…when there is a plan in place.
*Middle names are always used in these types of interview pieces so that individuals can speak freely*
1. Hannah. 28.
Giphy“Girl, my sex plan is to stop having sex with my ex-fiancé. When we broke off our engagement 16 months ago, I’m not sure if either of us thought that we’d keep having sex like we were still together. But who wants to keep racking up bodies or risking getting an STD? Plus, the sex with him? I have never had it so good and so consistent. But when you asked me about putting a ‘sex plan’ together, and I really thought about how our relationship has no future — I accept that I need to let that last part of us go. Otherwise, I could date someone and still be having sex with my ex. I’m not going to tell him [her ex] about my plan until after our date on New Year’s Eve. Don’t judge me. I’m a work in progress!”
Shellie here: Check out “You Love Him. You Prefer Sex With Your Ex. What Should You Do?”
2. Alexie. 34.
Giphy“I’m gonna have me some multiple orgasms, dammit! I am so tired of reading about them and not being able to relate. I think women have been conditioned to think that even getting one is something that we should be grateful for — you know, kind of like that Salt-N-Pepa brag about getting knocked out for the night after one ‘shot.’ No ma’am. I wanna know what it’s like to cum, pause, cum again, pause, and cum again. I’m going to make that my mission for the entire year. I’ll let you know how it goes.”
Shellie here: Check out “How To Have Mind-Blowing Multiple Orgasms. Tonight, Chile.”
3. Thalia. 27.
Giphy“I want to learn how to enjoy oral sex more — not giving, receiving. I’ve always liked the power that comes from giving a man head, but I haven’t met a guy who makes receiving it feel as good as my girlfriends talk about. Whenever it happens to me, I feel annoyed; it’s almost like a dog is licking on me or something. Everything just feels wet, sloppy, and aimless. I’ve got a guy friend who says that he can get me what I’m after. I’m considering him because I’ll be damned if I’m out here giving out all this good head, and I end up dying not knowing what everyone else is even talking about!”
Shellie here: Check out “Sooo...What If You HATE Oral?” and “Okay. So, This Is Why Oral Sex Is Probably Not Satisfying You (Fully).” and (just in case) “How To Preserve Your Friendship After BAD Casual Sex”
4. Icelynne. 30.
Giphy“‘Get over a man by getting under a different man’ is some bullsh-t. All you do is up your body count. The guy I’ve been seeing, the kissing is good but the sex isn’t that great, but I really like him. In the past, I would just move on, but now that you ask me to come up with a plan — I think the plan is to try and make sex better. You get older, and you realize that sometimes you ‘click’ immediately with someone, and sometimes, you need to be more patient. It’s not that the sex is bad, it’s just that I’m used to good sex being easier. Learning to talk about my needs and working with someone to meet them — that’s the plan for next year.”
Shellie here: Check out “Do You Lie About Your Body Count? Here's Why You Shouldn't.,” “6 Things About The Whole 'Body Count' Debate That Should Be Discussed” and “Is There REALLY Such A Thing As 'Bad Sex'?”
5. Gabriella. 45.
Giphy“I’m sick of reading about all of the different kinds of orgasms that you can have and barely knowing what a [clitoral] one feels like. If I can have a nipple orgasm, then I’m going to have one. And I can have one by myself? In my sleep? [Shellie here: Yes, sleep orgasms are an actual thing] And what’s this, you can come just from someone kissing you, right? What the f-ck?! I’m on mission to be able to say that I’ve had every type of orgasm there is. The interviewing process for this mission is about to be so funny, too. I already know.”
Shellie here: Check out “U-Spot Orgasm, Fantasy Orgasm & 6 Other Orgasms You Should Try Tonight”
6. Terrika. 33.
Giphy“I’m leaving faking orgasms in my rearview mirror. It doesn’t help anything. All it does is make men think that they’ve accomplished something that they haven’t and make me resent them for doing it. I hate to say it, but I’ve been acting like I’ve cum for so long that I can’t even remember the last time that I’ve had a real orgasm — oh, yes, I can, and it was two damn years ago! I think because I like sex, even if I don’t cum, is why I’ve put up with it for so long. I’m not getting any younger, and I need to make sure I end up with a man where I don’t have to do any pretending. 2025 is going to be my year. I am speaking it into existence!”
Shellie here: Check out “Why You Should Stop Faking Orgasms ASAP” and “So, 10 Women Sat Down And Told Me Why They Fake Orgasms...More Times Than Not”
7. Persephone. 38.
Giphy“I want to experience sexcations all over the world. I find it fascinating how much sex gets better for me whenever I’m in a new environment. If that can happen just with a different hotel or an Airbnb, I can only imagine what it would be like to make love in London, Cape Town, or Barcelona. It’s also sexy to get to know someone better in a different space. I met a guy [last year], and our connection is strong. We’ve been talking about stamping our passports together. We haven’t had sex yet. I think an international sexcation being our first time, would be perfect for the new year.”
Shellie here: Check out “Married Couples, It's Time For A Sexcation!” and “This Is How To Create The Best Kind Of ‘Sex Bucket List’”
8. Evelyn. 29.
Giphy“I want to know what ‘making love’ feels like. Is that weird to say? Coming into sex, I was what my friends say is a ‘late bloomer’ because I didn’t have sex until my junior year [of college]. It wasn’t random, but it wasn’t with a guy who I loved — well, I loved him as a friend and still do, but it wasn’t a romantic type of thing. I was curious and trusted him to try it out. I don’t regret that, but since, there have only been a few others, and the pattern has been the same: sex with friends and nothing mind-blowing. [In 2025], I want to wait until I’m in a serious relationship and then have sex. I keep hearing that love-making is the best. I have no clue. Would like to know.”
Shellie here: “Unforgettable: 10 Men Open Up About That 'One Experience' They'll Never Forget”
9. Tamiko. 41.
“I want to take a break [from sex]. During my marriage, we had so many sex problems that once we divorced, I definitely made up for lost time. It was mostly because I felt like I was being ‘sexually gaslit’ by my husband — like I couldn’t get the sex that I was after, and it was my fault. Now that I know that it wasn’t a ‘me problem,’ it was an ‘us issue,’ and I’ve gotten all of my ‘itches scratched,’ I’m ready to learn some other things that make me tick outside of the bedroom. I’m not necessarily declaring abstinence for a year, but I am done with my nothing-more-than-sex quest. Next time, it will be someone who gets me excited in more than just the bed.”
Shellie here: Check out “I've Been Abstinent For 12 Years. Here's How.” and “6 Genuine Signs You're Making An Emotional Connection With Your Sex Partner”
10. Lana. 51.
Giphy“My plan is to be more open-minded — not so much when it comes to my standards for a partner but the things that I’m willing to do sexually. I’m not the most conservative person on the planet, but when it’s always in the back of your mind that you can get pregnant, that can make you more cautious. I’m on the tail end of menopause now, so I suddenly feel more adventurous. With a steady sex partner, I’m ready to try whatever and do whatever. Sex that exceeds anything I’ve done before…that is my 2025 plan, girl. Let’s go!”
Shellie here: Check out “What Having Sex After Menopause Is Like, According To 10 Women”
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Featured image by Bob Thomas/Getty Images