
Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up

In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Your July 2025 Monthly Horoscopes Are All About Reflection & Reclaiming Your Power
July is a month of reflection, trusting the process, and gathering your resources. July marks the beginning of Retrograde Season, and there is a lot to move through and understand this month. We enter the month in Cancer Season, and emotions are running high. This month is a reminder that when we can take a moment for a pause, reflect on all we have learned, and remain open to what is ahead of us, we can experience true peace today.
On July 4, we have Venus entering Gemini and Neptune going retrograde in Aries. Venus in Gemini brings an interesting dynamic to matters of love and creates an atmosphere of fun, flexibility, and communication in partnerships. Neptune going retrograde in Aries brings a sense of empowerment regarding reflection and contemplation, and guides us to ask ourselves the important questions. This Neptune retrograde is about getting clear on who you are or who you want to be, and about clearing any confusion in that.
July 2025 Astrology Overview
Uranus Enters Gemini
Uranus makes an important transit this month and enters Gemini on July 7 after being in Taurus since 2018. Uranus in Gemini is a wildcard, and anything can happen during this time. With Uranus being the planet of change, upheaval, and breakthrough, and Gemini being the sign of communication, there is a new opening appearing in life, especially regarding creative and business matters.
A few days later, we have a Full Moon in Capricorn, grounding all the energy we have experienced the past month. This Full Moon is about creating space for more security, understanding, and purpose to enter your life, and to own your power in creating your dreams.
Saturn Goes Retrograde, Then Mercury
Saturn goes Retrograde on July 13 until November 27, and Saturn Retrograde brings a push towards growth, but also examines what has been restricting you from doing so. With Saturn currently in Aries, you may be feeling more challenged in standing up for yourself and your beliefs and owning your growth. It’s about reminding yourself how far you have come and knowing that things can get better for you at any moment.
A few days later, we have Mercury going retrograde in Leo, and this Mercury Retrograde is also feeling more personal. It’s about examining how you express yourself and live in your confidence, and overcoming miscommunication with others by showing up exactly as you are authentically.
Leo Season Begins, Chiron Goes Retrograde & Venus Enters Cancer
Leo Season officially begins on July 22, bringing more sunshine after the emotional waters of Cancer Season. Even though we are in Retrograde Season now, with the Sun in Leo, we find the power to overcome even the most trying times. On July 24, we have a New Moon in Leo, making this a powerful New Moon to set intentions for your inner power, creativity, hobbies, self-expression, and where you want to shine in life. Chiron goes retrograde on July 30, and Venus enters Cancer on the same day, and we leave July, entering a new door in love.
One that is more healing and passionate than before. Overall, July is a month of closure and one that is creating the new ground for more purpose, excitement, and love to grow. Keep reading for your Sun, Moon, and rising sign below to see what July has in store for you.
Jump to Your Sign
Aries | Taurus | Gemini | Cancer | Leo | Virgo | Libra | Scorpio | Sagittarius | Capricorn | Aquarius | Pisces
Aries (March 21 - April 19)
A lot of things are brought to your attention this month, Aries. Neptune entered your sign this year for some time to come, and this month Neptune goes retrograde in Aries until the end of October. For you, this means you need some more time to process, understand yourself and your emotional world better, and you are clearing the fog. You are entering Retrograde Season with a deep inner clarity, but also an understanding that your healing doesn’t need to be rushed.
Mid-month, Saturn goes retrograde in Aries until September 1, and it’s important not to be hard on yourself right now. You have a strong urge to transform your life this month, but things may not be happening as quickly with the retrogrades in your sign. On July 30, Chiron also goes retrograde in Aries until 2026, and you end the month in introspection, with the need to take care of your health more. This month is a reminder that you can make plans, but divine timing will always have a say.
Taurus (April 20 - May 20)
July is a month of closure for you, Taurus. You begin the month with Uranus going retrograde in your 2nd house of income, and it’s a good time to prepare for a rainy day. Uranus is going to be shifting the dynamics in your life when it comes to your financial investments, earnings, and sense of stability, and it’s time to open your mind to what is possible for you and your abundance in life. You are learning to be fearless when it comes to owning your authenticity, and knowing that who you are is unique and worthy of love.
On July 10, we have a Full Moon happening in your 9th house, creating an opportunity for travel plans to follow through, or you just feeling more adventurous in general. Mid-month is about letting go of old belief systems that don’t resonate with your heart, and clearing the way for the new to be built in your life. You end the month with Chiron retrograde in your 12th house of endings, and you are learning through what is transforming in your life.
Gemini (May 21 - June 20)
You are a powerhouse this month, Gemini. This is a month of achievement, success, and growing more deeply into your power. We begin the month with Venus entering your sign from July 4 until July 30, and love is taking you to new heights. This is a good month for making relationship developments, and for being received well. You are growing in your inner confidence and self-love, and this is creating more harmony in your partnerships as well.
One of the most important astrological transits of the year happens for you this month, and that is Uranus entering your sign on July 7, where it will remain until 2033. With Uranus now being in your sign, you are entering a journey of freedom, rebellion, self-expression, breakthrough, and immense change. You are dancing to the beat of your own drum and will be surprising others by how much life changes for you over the next eight or so years. We end the month with Mercury going retrograde in your 3rd house of communication, remember to think things through as you close out the month.
Cancer (June 21 - July 22)
July is a month of communication, creativity, and self-expression, Cancer. Cancer Season is here for you, and you are moving through the month claiming your power, speaking from the heart, and balancing your needs with others’ needs in your life. The Full Moon of the month on July 10 is your opportunity to let go of anything that has been weighing you down in your close partnerships, and to create room for more stable, committed, and fulfilling love to enter.
On July 24, we have the New Moon of the month, which will be happening in your 2nd house of income, abundance, and self-worth. You are evaluating how you want to show up and ask for what you need, and are preparing for a financial breakthrough. This is a good New Moon to set your intentions for your financial world and to see new ways to create a stronger foundation for yourself here. We end the month with Venus entering your sign from July 30 until August 25, and love feels a little more intense, passionate, and purposeful now.
Your guidance for the month overall is to know that you are the magnet for the things you want in your life, and that you have the power to rise above and claim them.
Leo (July 23 - August 22)
Joy is what this month is about for you, Leo. You are entering a fulfilling time in your life, where everything comes together for you better than you have ever imagined it to. Mercury goes retrograde in your sign this month from July 18 - August 11, but it’s not stopping you from enjoying your life and living out your truth. You are moving through this Retrograde fearlessly and learning more about yourself in the process.
Leo Season officially begins on July 18, and it’s your time to shine your light, Leo. With the Sun in Leo, you feel like your authentic self is being recognized and loved, and you are healing from a space of feeling like you have to do it all alone. A few days later, we have a Leo New Moon on July 24, and this is the time to set your intentions for your future and for how you want to show up in the world moving forward. July is your month of fulfillment through growth, compassion, and community, and for feeling like you have everything you need.
Virgo (August 23 - September 22)
July is all about perspective, Virgo. You are getting inspired this month, creating new plans for your life, and owning an adventurous side to yourself. With the Sun in your 11th house of aspirations for most of the month, July is a great time to manifest your dreams and to feel more powerful in creating your reality. Some Virgos could be traveling this month and seeing previous plans through, and you are gaining clarity on a lot of aspects of your life by doing things in a new way right now.
Your ruling planet, Mercury, goes retrograde this month and will be retrograding through an area of your life that has to do with healing, closure, spirituality, and your dream world. Pay attention to the messages you are receiving during this time, because they are guiding you towards your healing and personal empowerment. The New Moon on July 24 will also be highlighting your need to close one chapter of your life and begin another, and you are closing out the month with a new perspective in your heart and soul.
Libra (September 23 - October 22)
This is a month of fulfillment for you, Libra. A lot of things are falling into place for you in July, and you are owning your freedom and independence right now. Uranus enters your 9th house of travel at the beginning of the month, and you are entering a new journey in your life where you do things in your own way and when you break free of the status quo. You are growing so much mentally this year, and July is when the work you have done internally is being reflected externally.
On July 10, we have a Full Moon in your 4th house of home, family, stability, and emotional harmony, and you are finding your balance. This is a Full Moon of forgiveness, and one where you are recognizing the power in self-care and taking care of your inner world. Before the month ends, we have a New Moon in Leo, and you are seeing a breakthrough happen within your friendships, community, and support system. You have some exciting opportunities coming your way this month, and you are living life in your own way and on your own terms.
Scorpio (October 23 - November 21)
July is about protecting your energy, Scorpio. You have been setting your intentions and creating the life you dream of, and it’s important to create boundaries from those who don’t understand your vision or support you right now. With Uranus moving out of your 7th house of love and entering your 8th house of transformation, after changing things up in your relationships for the past eight years, you are ready to break free from old pain, experiences, or uneasiness in love.
Mercury goes retrograde this month on July 18, and will be retrograde in your house of career. This is the time to take a step back, go over your goals, and give life time to catch up to your dreams. The New Moon on July 24 will be activating this same area of your life, and you are getting glimpses of what is possible for you and your sense of success as you end the month. Overall, your main message this month is to not give up on who you are and what you are building towards, and to know that you are on the right path.
Sagittarius (November 22 - December 21)
This is a powerful month of growth for you, Sagittarius. You have the Midas Touch, and you are creating abundance in your life. With Venus and Uranus moving into your 7th house of love, partnership, harmony, and wealth, there are a lot of new opportunities coming your way right now. You are someone who is out-of-the-box and does things their own way, and this energy is serving you well right now and making you a magnet for new opportunities to enter your life.
Mid-month, we have a Full Moon in your 2nd house of abundance and self-worth, and you are feeling more appreciation and value in your life. Previous financial intentions and plans are coming to fruition for you now, and you are ready to let go of the self-doubt of it all. At the end of the month, we have a New Moon in fellow fire sign Leo, and this New Moon is asking you to take more creative risks and to trust that you are on the right path, even if it looks different than others. If it feels right for you, it probably is, Sag.
Capricorn (December 22 - January 19)
Everything comes to fruition for you this month, Capricorn. July is your month of achievement, closure, and claiming your power, and you are doing so confidently. The Sun is in your house of love and partnership for most of the month, and July creates a space of happiness and commitment within your close relationships. On July 10, we have a Full Moon in Capricorn, and life comes full circle for you. Everything you have been building in your life over the past year is being reflected to you now, and you are feeling a lot of gratitude for where life is today.
Mid-month, your ruling planet Saturn, goes retrograde, and this is shifting the energy in the home. Whatever dynamics that have felt a little shaky for you in the home or with family are being addressed now, and you are learning the importance of healing your inner world and doing the work internally. With a New Moon in your 8th house of transformation to end the month, you are getting a little more vulnerable in July, and it’s surprising others, but even yourself. This is your month of closing one door in your life in peace, and seeing a new one bloom in the process.
Aquarius (January 20 - February 18)
July is about taking things slow and thinking things through, Aquarius. Relationship dynamics in your life could be causing some challenges or confusion, and it’s best to choose your battles wisely right now. With the Sun in your house of health and daily rituals for most of the month, it’s important to take care of your well-being before you try to fix anything else. On July 10, we have a Full Moon in your 12th house of healing, closure, and spirituality, and this is a good time to reflect on everything you want to let go of in your life right now and what you no longer want to carry forward with you into your new beginnings.
Saturn, one of your ruling planets, goes Retrograde in your house of communication this month, and over the next few months, you are going to be learning about the power of your words. Make sure you are only speaking of things you want to bring forth into existence, and be careful with jumping to assumptions right now. Before the month ends, Mercury goes Retrograde in your 7th house of love, and your heart is seeking forgiveness. Know that you can find clarity during this time by being honest with yourself and your heart.
Pisces (February 19 - March 20)
There is a lot to process this month, and your mind is healing, Pisces. July is your month of overcoming past challenges and letting go of habits and routines that don’t serve you in the long run. Neptune, one of your ruling planets, goes Retrograde this month, and will be bringing your attention to your values and income world during this time. This transit is allowing you to gain clarity on your financial reality, establish greater self-worth and confidence, and get inspired by what is possible for you and your sense of abundance in life.
On July 18, Mercury goes retrograde in your 6th house of health, and you are ready to let go of the daily rituals or working routines that have been limiting your personal growth in some way. It’s time to examine what your body, mind, and soul are asking for right now, and to have the power to let go of what doesn’t resonate with your overall well-being. Before the month ends, Chiron goes retrograde in your 2nd house as well, joining Neptune, and there is a lot of healing to be done this month.
You are being asked to see yourself as a powerful, worthy, and loved being you are, and to know that you deserve to feel good about your life and to feel secure in what you are building for yourself and your future.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Kyra Jay for xoNecole
The Acne Expert-Approved Skincare Routine This Author Swears By
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
For historian and influencer Blair Imani, beauty is in the details. Because she never really had acne outside of the occasional zit, she never really saw the importance of creating a skincare routine. However, the year 2020 marked a change for her and the way she approached taking care of her skin. “I had to make peace with the fact that I was getting acne in my adulthood,” she recalls. “It made me step back and realize that I was not taking care of myself, and I was putting a lot of value in whether or not I had acne. Choosing to confront that insecurity and focus on recognizing my beauty despite what I’d been taught has made all the difference.”
In addition to a newly implemented skincare regimen, the Los Angeles-based creator takes care of herself through her anxiety and ADHD medications, prayer, stretching, reciting mirror affirmations, and intentional forms of self-care. She tells xoNecole, “Self-care for me has been shifting to adding more plant-based proteins to my diet and pausing before I react to things. I’ve been learning the importance of amplifying the good instead of shouting at the bad and trying to apply that in my work.”
As an author, self-expression is something Imani knows a thing or two about. In our conversation, the 28-year-old recalls leaning into makeup at the age of five. Whereas her peers had parents who stigmatized makeup, her parents fostered her freedom of creativity and self-expression through makeup. It would eventually lead to one of her most significant beauty lessons: “You can just wear lipstick. You don’t need to wear a full face of foundation and concealer to justify it.” For Imani’s biggest beauty lesson to be centered on lipstick is quite the alignment as the woman behind the best-selling book, Read This to Get Smarter, has also created a beauty line where lipstick is the star of the show.
The Blair Imani x Fempower Beauty Smarter Lip Sets launched early last month and is a collection of matte/dewy lip color duos that include bold shades, nude shades, as well as shades paired with affirmations of mirror decals. Her favorites from the collection? “For a basic [shade], it’s 'Self,' and for a statement, it’s 'Ubuntu.' But my must-have is 'Ujamaa' which is our bold scarlet red with a message about resource sharing and cooperative economics.”
Kaelan Barowsky
Courtesy of Blair Imani
Imani shares about entering the beauty space with her own collection, “It was so aligned. It didn’t feel like a departure, it felt like a continuation of my work in a new arena.” She continued, “Turning it into a business partnership that was mutually beneficial and was helping folks to get smarter through the medium of lipstick was an obvious path forward.”
Keep scrolling for more insight into Blair Imani’s morning and night skincare routines.
Blair Imani’s A.M. Skincare Routine Looks Like…
Step One: Double Cleanse
Face Reality L-Mandelic Face and Body Wash
Face Reality Skincare
“In the morning, I start with a double cleanse. I use Face Reality’s Ultra Gentle Cleanser first and follow that with the Face Reality L-Mandelic Face and Body Wash. I love that these are a gentle way to remove excess oil. At first, I was on the fence about washing my face twice, but it actually helps because I need different kinds of oil removal.”
Step Two: Tone
Face Reality Calming Facial Toner
Face Reality Skincare
“I follow that with my Face Reality Calming Facial Toner, which I have in a spray bottle and spritz on my face. Sometimes I mix it with the Thayers Cucumber Facial Toner. I love how they make my skin feel refreshed and hydrated.”
Step Three: Moisturize
Bloom Effects Royal Tulip Moisturizing Nectar
Bloom Effects
“I also add the Royal Tulip Moisturizing Nectar from Bloom Effects for moisture. It’s really gentle and I love how my skin feels after I’ve let it soak in.”
Step Four: Lip Care
Smarter Lip Set "The Nudes"
Fempower Beauty
“I make sure to put on a Smarter Lip Set even if it’s one of the sheer glosses because of the hydrating hyaluronic acid that Fempower infused into the formula. Don’t forget that lip care is part of skincare too!”
Blair Imani’s P.M. Skincare Routine
Step Five: Acne & Spot Treatment
Face Reality Sulfur Spot Treatment
Face Reality Skincare
“In the evening, I do my exact morning routine, but I add in two products: the Face Reality 10% Acne Med and the Face Reality Sulfur Spot Treatment. I love putting these on in the evening so that they have time to take effect while I’m sleeping. Then, I wake up and I do it all again!”
Featured image by Kaelan Barowsky, illustration by Kyra Jay
Originally published on April 13, 2022