

I’m pretty sure that at least once in your life, you’ve heard the ever-so-popular Mark Twain quote that says, “The two most important days in your life are the day you are born and the day you find out why.” Your birthday? That’s a given. However, when it comes to knowing, without hesitation, what you were put on this planet, for such a time as this, to do, did you know that only 25 percent of individuals say that they do?
Nevermind the fact that studies indicate that knowing what your purpose is will help you to live a longer and healthier life; if you don’t know what you’re here for, that can make another definition of purpose very challenging: setting goals and achieving the things that you really wish to accomplish.
Questions To Ask Yourself To Find Your Purpose
So, what do you do if you find yourself being in the majority in the sense that, even if you have a pretty good job and/or hobbies that you enjoy, deep down, you still feel like you don’t know what your purpose is? First, some quotes:
- “Find a purpose to serve, not a lifestyle to live.” (Criss Jami)
- “Make your work to be in keeping with your purpose.” (Leonardo da Vinci)
- “What am I living for and what am I dying for are the same question.” (Margaret Atwood)
And with that framework now laid, as someone who is happy to be among the 25 percent, let me share seven questions that, from my own experience, have helped to confirm to me what my own purpose is — my own “why” when it comes to me being born.
Ask yourself the following 7 questions to find your purpose:
1. What Brings You Peace?
I’ve been studying Hebrew for many years now. It’s interesting because something that my mother used to tell me is I’m violent about my peace and my healing (and yes, it’s a play on words by design). Hmph. Maybe that’s why I like the Scripture in the Bible where Christ says, “Do not think that I came to bring peace on earth. I did not come to bring peace but a sword” (Matthew 10:34), and then it goes on to explain certain relationships that needed to be separated for the sake of spiritual evolution and transformation.
Anyway, because I am such a fan of peace (and Hebrew culture; Christ was a Jew, after all — Matthew 27:11), I know that the Hebrew word for it is “shalom.” I also know that it also means things like wholeness, prosperity, and security and that it also speaks to walking in agreement with others (bookmark that). All of this is why I thought that there was no better question to lead this all out with than to sit and ask yourself, “What brings me peace? What makes me feel whole and secure? And what could I do to ultimately bring me prosperity without compromising my peace of mind in the process?”
That last part is a real doozy when you factor in that, reportedly, 85 percent of people hate their job. SMDH. If you take this purpose-related question literally and seriously, could that mean that close to 9 out of 10 people are NOT spending most of their waking hours fulfilling their purpose? Have mercy.
2. What Complements Your Personality?
The word “complement” basically means something that completes you. Completion is all about “feeling whole” and “lacking nothing.” With that said, the Hebrew meaning of my name is “Mine; Belonging to Me,” which is basically what Ezekiel 16 references which is why it’s like an anchor text or mission statement for me:
“’When I passed by you again and looked upon you, indeed your time was the time of love; so I spread My wing over you and covered your nakedness. Yes, I swore an oath to you and entered into a covenant with you, and you became Mine,’ says the Lord God.” — Ezekiel 16:8(NKJV)
My mother said that when she was carrying me, her plans were to name me Ryan, whether I was a boy or a girl. Then, when I came out, she said that God told her to name me “Shellie” instead. When I look back over my life and how so much of it consists of covenant work — marriage, sex, and the biblical Sabbath (Exodus 20:8-11 and Hebrews 4) is what I write, speak, and teach on easily 80 percent of the time — I believe her. And you know what? Pretty much all of my 30s and 40s have consisted of me doing something that is tied to those things. I’m a marriage life coach. I’m a doula. I write about sex and relationships. I used to tour with an organization that got people out of the porn industry. I used to be a teen mom director for the local chapter of a national nonprofit. The list goes on and on.
Know what else? Every single gig that I’ve had (including this one at xoNecole) has not asked me to compromise my delivery, my perspective, my qualities — my personality. I mean, even with my first two published books, the publishers came to me. It’s only been when I’ve tried to make myself fit into something that it’s been counterproductive and draining — and oftentimes, “it” wanted me to sacrifice my purpose and passion by altering my personality in order to do it. Red flag…RED FLAG.
So yeah, that’s something else that you need to factor in. Since purpose means “the reason for which something exists or is done, made, used, etc.,” what sense would it make for you to be out here trying to make stuff happen while acting like someone you’re not…while abandoning the core traits that make you…YOU?
3. What Doesn’t Feel Like (Grueling) Work?
Do I have days when I open my eyes, look up at the ceiling, and find myself on some, “I absolutely do not feel like banging on my laptop’s keyboard” or “If one more person hits me up about their problems today, chile…”? Yes. I’m human. And because a lot of my work consists of getting all up into the psyche of humanity, it can be exhausting at times. However, do I ever feel like my work is toilsome or grueling? I can honestly say that not one day in my life has that been the case.
Now, do I have moments when I am not in the best of moods? Yeah, but that’s not purpose-related; that’s because I didn’t eat right, get enough sleep, or honor the boundaries that I set so that folks don’t have me out here running on fumes. Yet when it comes to my purpose, overall, though, it excites me, I’m always doing more reading and research on it, and I feel honored that I would be given the kind of work that I do — that I was created for. It feels like a perfect fit to the point where I am still learning to become financially wiser when it comes to what I charge (especially when it comes to my coaching services) because it really is true that when you do what you adore, it oftentimes doesn’t feel like “work” at all.
That said, what do you find yourself doing, even if it’s only in your leisure time, that doesn’t feel like work at all? It doesn’t feel like work AND you know that it is benefitting you and other people at the same time in some way.
This brings me to the next question.
4. What Do You Get Complimented About Often?
It’s kind of hilarious how “fist in the air” I am (the real ones know what I mean by that) vs. how many white clients I have. Some of them are really white, too — like evangelical white (if you know, you know, chile). If you add that I’ve never been married before (some of us use discernment to avoid being a divorce statistic; real talk), I’m pretty sure you get that many are quite skeptical…initially. That is, until we get a few sessions in, and then there are affirmations galore; no joke.
For instance, a white couple who I’ve been working with for about a year now came to Nashville for a marriage conference. The next time we met (I meet with them separately for now), the husband and wife said to me, “We couldn’t get over how many times we said, ‘Shellie has said that before.’ You really do have a gift.”
It’s another message for another time that a gift is something you naturally have while a talent tends to be an ability that you have to refine (for instance, my brother has the gift of singing while I have a talent for it) yet, I think that the fact that I also study marriage as if my life depended on it, that helps to give me some additional insight and knowledge that even a lot of married folks don’t have (because a lot of people don’t look deeply into marriage let alone marriage as a covenant) — and so, when I share what I’ve learned, compliments come.
That’s why this particular question makes the list. What is something that you do that generally comes with great ease for you that folks think you are amazing at? Another example, is my godchildren’s mom (I see you, Rissi!) recently got shouted out on this platform. People are moved by her singing all of the time, yet she underestimates how good of one she is. A part of it is due to her super beautiful level of humility; another is because…it’s her gift. It comes naturally to her, so it can be difficult for her to grasp why/how it moves so many others.
Your purpose? Whenever you discover what it truly is, you’ll be able to relate to all of what I’m saying. People will be constantly giving you props around a certain thing and you’ll be wondering why. It’s because you were created to do something in a way that no one else can — or ever will. And others recognize it…almost as if you’re moving in supernatural ways (and you just might be).
5. What Spiritually Transforms You?
Although I think that all of these questions are super essential, if you don’t get anything else out of this read, GET THIS: your purpose is designed to spiritually transform you…for the better. Now, does this mean that everyone who is in their purpose is spiritually maturing? Nope. You can look at the entertainment industry, for instance, and know that isn’t true. At the same time, though, if you believe in a Higher Power and you are doing something with your life that has you suffering spiritually in the process, that is a clear sign that something is out of serious alignment because your Creator wouldn’t create you to abandon your spirit just to get something accomplished. To abandon your spirit is to be distracted from fully fulfilling your purpose in life.
And while we’re here, for the record, when I say “spiritual,” I don’t mean religious (check out “What's The Difference Between Being 'Religious' And Being 'Spiritual', Anyway?”). I mean your spirit in the sense of your intellect, emotions, passions, and creativity — because all of those things help to make up your spirit. For me, whether I’m working with a married couple, helping to birth a child, or writing an article like this one, there’s not a time when I don’t walk away from the work that I’m doing not feeling like I have been stretched, I’ve had a significant ah-ha moment, or I have been changed in some significant way — that my spirit (my intellect, emotions, passions, and creativity) has not experienced all of that.
Back in the day, I had some jobs that brought home a paycheck, yet never really did any of this — and that’s a big part of how I knew that they had nothing to do with my life’s work: MY PURPOSE. See, one thing that a lot of people miss when it comes to discovering what their purpose is is you will experience life-altering exponential growth when you are living it out. If that’s not happening for you, something is…off.
6. What Can Your Mind, Body and Spirit Get on the Same Page About?
I have several different email accounts. The one that is tied to this platform, if you were to email me and I replied from my phone, you would (at the time of this article first being published) see a signature that I made up: “If your mind, body and spirit are not all in agreement…pause.”
Back when I wrote my first book, my editors wouldn’t let me say “human trinity” because they were a Christian publisher and thought that it was sacrilegious. Uh-huh (insert eye roll here). Nevermind the fact that trinity isn’t even a word that’s found in the Bible (the Godhead speaks of a holy three-ness; I John 5:8), I know what the word literally means: “a group of three” or “a state of threefold.” And, because I believe that the mind, body, and spirit are what make up each human, that’s why I call those three the “human trinity.”
Okay, so remember how I said earlier that one thing that being at peace means is walking in agreement? Another sign that you are living out your purpose is your mind, body, and spirit will all be in agreement with one another; meaning, not one part of your own trinity will feel like it has to compromise itself for you to fulfill the goals and intentions that are directly tied to your purpose.
Listen, when I’m out here doing my purpose thing, it’s when I feel the most mentally clear, the most physically energized, and the most spiritually balanced. It’s like all three parts of me fuel each other to keep going — and there is no feeling like it. It’s truly divine.
To tell you the truth, this particular point? When it comes to just about every choice you make — if your mind isn’t aligned with your body and spirit, if your body isn’t aligned with your mind and spirit, or if your spirit isn’t aligned with your mind and body, take a moment to do some meditating, praying and/or journaling why. More times than not, what you’re experiencing is a message that is encouraging you to slow down and rethink (or retrace) some of your steps. It’s a cheat code like no other.
7. Can You Break It Down in "Threes"?
Last question. Sometimes, my life coaching expands to people looking for answers about their purpose or what to do with it. When it does, something that I share is a sign that you know what your purpose is, is that you’re able to explain it in three words or three phrases. Me? I already shared mine: marriage, sex, and the Sabbath. Quick. Clear. Concise. And you know what? When you know that you know something, that is just how your answers should be. So, if you know your purpose, the answer will come quickly to you as well, and you’ll be able to articulate it in a way that is very easy for people to understand. If this is not the case, keep working on it until it is.
____
Aight y’all, I started all of this with three quotes, so I will end it the same way:
- “People don’t buy WHAT you do, they buy WHY you do it.” (Simon Sinek)
- “Efforts and courage are not enough without purpose and direction.” (John F. Kennedy)
- “When you walk in purpose, you collide with destiny.” (Ralph Buchanan)
Out of all of the things that you prioritize in life, short of your relationship with God, NOTHING should come before your purpose because, again, it means “the reason for which something exists or is done, made, used, etc.” So, in the midst of all of the things that are currently on your plate, if deep down, you know that you’re not sure what your purpose is yet, take this as a blaring sign that it’s time to MAKE TIME and to remain committed to discovery until you know what it is.
A wise person once said that wisdom lies in the right questions before the answers. Hopefully, these will help to get you to where you need to be: walking in your purpose. FULFILLING YOUR PURPOSE.
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Your July 2025 Monthly Horoscopes Are All About Reflection & Reclaiming Your Power
July is a month of reflection, trusting the process, and gathering your resources. July marks the beginning of Retrograde Season, and there is a lot to move through and understand this month. We enter the month in Cancer Season, and emotions are running high. This month is a reminder that when we can take a moment for a pause, reflect on all we have learned, and remain open to what is ahead of us, we can experience true peace today.
On July 4, we have Venus entering Gemini and Neptune going retrograde in Aries. Venus in Gemini brings an interesting dynamic to matters of love and creates an atmosphere of fun, flexibility, and communication in partnerships. Neptune going retrograde in Aries brings a sense of empowerment regarding reflection and contemplation, and guides us to ask ourselves the important questions. This Neptune retrograde is about getting clear on who you are or who you want to be, and about clearing any confusion in that.
July 2025 Astrology Overview
Uranus Enters Gemini
Uranus makes an important transit this month and enters Gemini on July 7 after being in Taurus since 2018. Uranus in Gemini is a wildcard, and anything can happen during this time. With Uranus being the planet of change, upheaval, and breakthrough, and Gemini being the sign of communication, there is a new opening appearing in life, especially regarding creative and business matters.
A few days later, we have a Full Moon in Capricorn, grounding all the energy we have experienced the past month. This Full Moon is about creating space for more security, understanding, and purpose to enter your life, and to own your power in creating your dreams.
Saturn Goes Retrograde, Then Mercury
Saturn goes Retrograde on July 13 until November 27, and Saturn Retrograde brings a push towards growth, but also examines what has been restricting you from doing so. With Saturn currently in Aries, you may be feeling more challenged in standing up for yourself and your beliefs and owning your growth. It’s about reminding yourself how far you have come and knowing that things can get better for you at any moment.
A few days later, we have Mercury going retrograde in Leo, and this Mercury Retrograde is also feeling more personal. It’s about examining how you express yourself and live in your confidence, and overcoming miscommunication with others by showing up exactly as you are authentically.
Leo Season Begins, Chiron Goes Retrograde & Venus Enters Cancer
Leo Season officially begins on July 22, bringing more sunshine after the emotional waters of Cancer Season. Even though we are in Retrograde Season now, with the Sun in Leo, we find the power to overcome even the most trying times. On July 24, we have a New Moon in Leo, making this a powerful New Moon to set intentions for your inner power, creativity, hobbies, self-expression, and where you want to shine in life. Chiron goes retrograde on July 30, and Venus enters Cancer on the same day, and we leave July, entering a new door in love.
One that is more healing and passionate than before. Overall, July is a month of closure and one that is creating the new ground for more purpose, excitement, and love to grow. Keep reading for your Sun, Moon, and rising sign below to see what July has in store for you.
Jump to Your Sign
Aries | Taurus | Gemini | Cancer | Leo | Virgo | Libra | Scorpio | Sagittarius | Capricorn | Aquarius | Pisces
Aries (March 21 - April 19)
A lot of things are brought to your attention this month, Aries. Neptune entered your sign this year for some time to come, and this month Neptune goes retrograde in Aries until the end of October. For you, this means you need some more time to process, understand yourself and your emotional world better, and you are clearing the fog. You are entering Retrograde Season with a deep inner clarity, but also an understanding that your healing doesn’t need to be rushed.
Mid-month, Saturn goes retrograde in Aries until September 1, and it’s important not to be hard on yourself right now. You have a strong urge to transform your life this month, but things may not be happening as quickly with the retrogrades in your sign. On July 30, Chiron also goes retrograde in Aries until 2026, and you end the month in introspection, with the need to take care of your health more. This month is a reminder that you can make plans, but divine timing will always have a say.
Taurus (April 20 - May 20)
July is a month of closure for you, Taurus. You begin the month with Uranus going retrograde in your 2nd house of income, and it’s a good time to prepare for a rainy day. Uranus is going to be shifting the dynamics in your life when it comes to your financial investments, earnings, and sense of stability, and it’s time to open your mind to what is possible for you and your abundance in life. You are learning to be fearless when it comes to owning your authenticity, and knowing that who you are is unique and worthy of love.
On July 10, we have a Full Moon happening in your 9th house, creating an opportunity for travel plans to follow through, or you just feeling more adventurous in general. Mid-month is about letting go of old belief systems that don’t resonate with your heart, and clearing the way for the new to be built in your life. You end the month with Chiron retrograde in your 12th house of endings, and you are learning through what is transforming in your life.
Gemini (May 21 - June 20)
You are a powerhouse this month, Gemini. This is a month of achievement, success, and growing more deeply into your power. We begin the month with Venus entering your sign from July 4 until July 30, and love is taking you to new heights. This is a good month for making relationship developments, and for being received well. You are growing in your inner confidence and self-love, and this is creating more harmony in your partnerships as well.
One of the most important astrological transits of the year happens for you this month, and that is Uranus entering your sign on July 7, where it will remain until 2033. With Uranus now being in your sign, you are entering a journey of freedom, rebellion, self-expression, breakthrough, and immense change. You are dancing to the beat of your own drum and will be surprising others by how much life changes for you over the next eight or so years. We end the month with Mercury going retrograde in your 3rd house of communication, remember to think things through as you close out the month.
Cancer (June 21 - July 22)
July is a month of communication, creativity, and self-expression, Cancer. Cancer Season is here for you, and you are moving through the month claiming your power, speaking from the heart, and balancing your needs with others’ needs in your life. The Full Moon of the month on July 10 is your opportunity to let go of anything that has been weighing you down in your close partnerships, and to create room for more stable, committed, and fulfilling love to enter.
On July 24, we have the New Moon of the month, which will be happening in your 2nd house of income, abundance, and self-worth. You are evaluating how you want to show up and ask for what you need, and are preparing for a financial breakthrough. This is a good New Moon to set your intentions for your financial world and to see new ways to create a stronger foundation for yourself here. We end the month with Venus entering your sign from July 30 until August 25, and love feels a little more intense, passionate, and purposeful now.
Your guidance for the month overall is to know that you are the magnet for the things you want in your life, and that you have the power to rise above and claim them.
Leo (July 23 - August 22)
Joy is what this month is about for you, Leo. You are entering a fulfilling time in your life, where everything comes together for you better than you have ever imagined it to. Mercury goes retrograde in your sign this month from July 18 - August 11, but it’s not stopping you from enjoying your life and living out your truth. You are moving through this Retrograde fearlessly and learning more about yourself in the process.
Leo Season officially begins on July 18, and it’s your time to shine your light, Leo. With the Sun in Leo, you feel like your authentic self is being recognized and loved, and you are healing from a space of feeling like you have to do it all alone. A few days later, we have a Leo New Moon on July 24, and this is the time to set your intentions for your future and for how you want to show up in the world moving forward. July is your month of fulfillment through growth, compassion, and community, and for feeling like you have everything you need.
Virgo (August 23 - September 22)
July is all about perspective, Virgo. You are getting inspired this month, creating new plans for your life, and owning an adventurous side to yourself. With the Sun in your 11th house of aspirations for most of the month, July is a great time to manifest your dreams and to feel more powerful in creating your reality. Some Virgos could be traveling this month and seeing previous plans through, and you are gaining clarity on a lot of aspects of your life by doing things in a new way right now.
Your ruling planet, Mercury, goes retrograde this month and will be retrograding through an area of your life that has to do with healing, closure, spirituality, and your dream world. Pay attention to the messages you are receiving during this time, because they are guiding you towards your healing and personal empowerment. The New Moon on July 24 will also be highlighting your need to close one chapter of your life and begin another, and you are closing out the month with a new perspective in your heart and soul.
Libra (September 23 - October 22)
This is a month of fulfillment for you, Libra. A lot of things are falling into place for you in July, and you are owning your freedom and independence right now. Uranus enters your 9th house of travel at the beginning of the month, and you are entering a new journey in your life where you do things in your own way and when you break free of the status quo. You are growing so much mentally this year, and July is when the work you have done internally is being reflected externally.
On July 10, we have a Full Moon in your 4th house of home, family, stability, and emotional harmony, and you are finding your balance. This is a Full Moon of forgiveness, and one where you are recognizing the power in self-care and taking care of your inner world. Before the month ends, we have a New Moon in Leo, and you are seeing a breakthrough happen within your friendships, community, and support system. You have some exciting opportunities coming your way this month, and you are living life in your own way and on your own terms.
Scorpio (October 23 - November 21)
July is about protecting your energy, Scorpio. You have been setting your intentions and creating the life you dream of, and it’s important to create boundaries from those who don’t understand your vision or support you right now. With Uranus moving out of your 7th house of love and entering your 8th house of transformation, after changing things up in your relationships for the past eight years, you are ready to break free from old pain, experiences, or uneasiness in love.
Mercury goes retrograde this month on July 18, and will be retrograde in your house of career. This is the time to take a step back, go over your goals, and give life time to catch up to your dreams. The New Moon on July 24 will be activating this same area of your life, and you are getting glimpses of what is possible for you and your sense of success as you end the month. Overall, your main message this month is to not give up on who you are and what you are building towards, and to know that you are on the right path.
Sagittarius (November 22 - December 21)
This is a powerful month of growth for you, Sagittarius. You have the Midas Touch, and you are creating abundance in your life. With Venus and Uranus moving into your 7th house of love, partnership, harmony, and wealth, there are a lot of new opportunities coming your way right now. You are someone who is out-of-the-box and does things their own way, and this energy is serving you well right now and making you a magnet for new opportunities to enter your life.
Mid-month, we have a Full Moon in your 2nd house of abundance and self-worth, and you are feeling more appreciation and value in your life. Previous financial intentions and plans are coming to fruition for you now, and you are ready to let go of the self-doubt of it all. At the end of the month, we have a New Moon in fellow fire sign Leo, and this New Moon is asking you to take more creative risks and to trust that you are on the right path, even if it looks different than others. If it feels right for you, it probably is, Sag.
Capricorn (December 22 - January 19)
Everything comes to fruition for you this month, Capricorn. July is your month of achievement, closure, and claiming your power, and you are doing so confidently. The Sun is in your house of love and partnership for most of the month, and July creates a space of happiness and commitment within your close relationships. On July 10, we have a Full Moon in Capricorn, and life comes full circle for you. Everything you have been building in your life over the past year is being reflected to you now, and you are feeling a lot of gratitude for where life is today.
Mid-month, your ruling planet Saturn, goes retrograde, and this is shifting the energy in the home. Whatever dynamics that have felt a little shaky for you in the home or with family are being addressed now, and you are learning the importance of healing your inner world and doing the work internally. With a New Moon in your 8th house of transformation to end the month, you are getting a little more vulnerable in July, and it’s surprising others, but even yourself. This is your month of closing one door in your life in peace, and seeing a new one bloom in the process.
Aquarius (January 20 - February 18)
July is about taking things slow and thinking things through, Aquarius. Relationship dynamics in your life could be causing some challenges or confusion, and it’s best to choose your battles wisely right now. With the Sun in your house of health and daily rituals for most of the month, it’s important to take care of your well-being before you try to fix anything else. On July 10, we have a Full Moon in your 12th house of healing, closure, and spirituality, and this is a good time to reflect on everything you want to let go of in your life right now and what you no longer want to carry forward with you into your new beginnings.
Saturn, one of your ruling planets, goes Retrograde in your house of communication this month, and over the next few months, you are going to be learning about the power of your words. Make sure you are only speaking of things you want to bring forth into existence, and be careful with jumping to assumptions right now. Before the month ends, Mercury goes Retrograde in your 7th house of love, and your heart is seeking forgiveness. Know that you can find clarity during this time by being honest with yourself and your heart.
Pisces (February 19 - March 20)
There is a lot to process this month, and your mind is healing, Pisces. July is your month of overcoming past challenges and letting go of habits and routines that don’t serve you in the long run. Neptune, one of your ruling planets, goes Retrograde this month, and will be bringing your attention to your values and income world during this time. This transit is allowing you to gain clarity on your financial reality, establish greater self-worth and confidence, and get inspired by what is possible for you and your sense of abundance in life.
On July 18, Mercury goes retrograde in your 6th house of health, and you are ready to let go of the daily rituals or working routines that have been limiting your personal growth in some way. It’s time to examine what your body, mind, and soul are asking for right now, and to have the power to let go of what doesn’t resonate with your overall well-being. Before the month ends, Chiron goes retrograde in your 2nd house as well, joining Neptune, and there is a lot of healing to be done this month.
You are being asked to see yourself as a powerful, worthy, and loved being you are, and to know that you deserve to feel good about your life and to feel secure in what you are building for yourself and your future.
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Featured image by Kyra Jay for xoNecole
The Acne Expert-Approved Skincare Routine This Author Swears By
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
For historian and influencer Blair Imani, beauty is in the details. Because she never really had acne outside of the occasional zit, she never really saw the importance of creating a skincare routine. However, the year 2020 marked a change for her and the way she approached taking care of her skin. “I had to make peace with the fact that I was getting acne in my adulthood,” she recalls. “It made me step back and realize that I was not taking care of myself, and I was putting a lot of value in whether or not I had acne. Choosing to confront that insecurity and focus on recognizing my beauty despite what I’d been taught has made all the difference.”
In addition to a newly implemented skincare regimen, the Los Angeles-based creator takes care of herself through her anxiety and ADHD medications, prayer, stretching, reciting mirror affirmations, and intentional forms of self-care. She tells xoNecole, “Self-care for me has been shifting to adding more plant-based proteins to my diet and pausing before I react to things. I’ve been learning the importance of amplifying the good instead of shouting at the bad and trying to apply that in my work.”
As an author, self-expression is something Imani knows a thing or two about. In our conversation, the 28-year-old recalls leaning into makeup at the age of five. Whereas her peers had parents who stigmatized makeup, her parents fostered her freedom of creativity and self-expression through makeup. It would eventually lead to one of her most significant beauty lessons: “You can just wear lipstick. You don’t need to wear a full face of foundation and concealer to justify it.” For Imani’s biggest beauty lesson to be centered on lipstick is quite the alignment as the woman behind the best-selling book, Read This to Get Smarter, has also created a beauty line where lipstick is the star of the show.
The Blair Imani x Fempower Beauty Smarter Lip Sets launched early last month and is a collection of matte/dewy lip color duos that include bold shades, nude shades, as well as shades paired with affirmations of mirror decals. Her favorites from the collection? “For a basic [shade], it’s 'Self,' and for a statement, it’s 'Ubuntu.' But my must-have is 'Ujamaa' which is our bold scarlet red with a message about resource sharing and cooperative economics.”
Kaelan Barowsky
Courtesy of Blair Imani
Imani shares about entering the beauty space with her own collection, “It was so aligned. It didn’t feel like a departure, it felt like a continuation of my work in a new arena.” She continued, “Turning it into a business partnership that was mutually beneficial and was helping folks to get smarter through the medium of lipstick was an obvious path forward.”
Keep scrolling for more insight into Blair Imani’s morning and night skincare routines.
Blair Imani’s A.M. Skincare Routine Looks Like…
Step One: Double Cleanse
Face Reality L-Mandelic Face and Body Wash
Face Reality Skincare
“In the morning, I start with a double cleanse. I use Face Reality’s Ultra Gentle Cleanser first and follow that with the Face Reality L-Mandelic Face and Body Wash. I love that these are a gentle way to remove excess oil. At first, I was on the fence about washing my face twice, but it actually helps because I need different kinds of oil removal.”
Step Two: Tone
Face Reality Calming Facial Toner
Face Reality Skincare
“I follow that with my Face Reality Calming Facial Toner, which I have in a spray bottle and spritz on my face. Sometimes I mix it with the Thayers Cucumber Facial Toner. I love how they make my skin feel refreshed and hydrated.”
Step Three: Moisturize
Bloom Effects Royal Tulip Moisturizing Nectar
Bloom Effects
“I also add the Royal Tulip Moisturizing Nectar from Bloom Effects for moisture. It’s really gentle and I love how my skin feels after I’ve let it soak in.”
Step Four: Lip Care
Smarter Lip Set "The Nudes"
Fempower Beauty
“I make sure to put on a Smarter Lip Set even if it’s one of the sheer glosses because of the hydrating hyaluronic acid that Fempower infused into the formula. Don’t forget that lip care is part of skincare too!”
Blair Imani’s P.M. Skincare Routine
Step Five: Acne & Spot Treatment
Face Reality Sulfur Spot Treatment
Face Reality Skincare
“In the evening, I do my exact morning routine, but I add in two products: the Face Reality 10% Acne Med and the Face Reality Sulfur Spot Treatment. I love putting these on in the evening so that they have time to take effect while I’m sleeping. Then, I wake up and I do it all again!”
Featured image by Kaelan Barowsky, illustration by Kyra Jay
Originally published on April 13, 2022