Although plums are not the first fruit that I will grab out of the produce section, I must admit that I can get down with some from time to time. As I was trying to figure out why this seems to be the time of year when they pique my interest the most, I realized that they are in season between July and October (which means I tend to see them more in the store). Ah, so maybe that’s also why I’m such a fan of plum cobbler, plum salsa (hey, don’t knock it ‘til you try it!), and, as of this year, plum oil, too, right when the seasons are ready to…shift.
To tell you the truth, I’m not exactly sure how I got sold on plum oil — all I know is that since I’ve been using it (especially on my skin), I have been seeing a major difference. So, if you’re looking for a new oil to try as the weather prepares to get cooler in temperature, give me a minute (or two) to give you some solid reasons why you should definitely add plum oil to your natural beauty regimen.
What Is Plum Oil?
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Okay, so plum oil is pretty much what you think it is: it’s oil that derives from the kernels of plums. And since plums contain nutrients like vitamins A, multiple forms of B, C, and E, potassium, copper, and magnesium, along with fatty acids, anti-inflammatory, and hydration properties, it’s fast becoming a must-have oil for many popular beauty and cosmetic brands.
Not only that, but many also consider plum oil to be a “gourmet oil” for cooking and baking because it has virtually no flavor, contains zero trans fat, and it has a high-temperature point for frying. Believe it or not, some people even make homemade ice cream with plum oil (no joke). You can check out a recipe here.
As far as where to purchase plum oil, let me just say off the rip that it’s not the cheapest oil in the world. Oh, but it is so worth it! As far as the brand that I personally use, it’s called Liquid Gold, and merchants on Amazon tend to sell a four-ounce bottle of it for like ten bucks (or 128 ounces for a little under seventy bucks). Walmart claims to carry a different kind of plum oil online (here); I’ve never purchased the brands that they carry before, but I’m just putting that out there as an FYI. I can totally vouch for the brand that I use, though — it’s light, deeply penetrating, and gives my skin a healthy glow.
That being said, let’s get into why I think plum oil is the ultimate beauty oil for the fall season and beyond.
How Plum Oil Benefits Your Skin
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What first got me into plum oil was that I was looking for a sealant oil for my skin; meaning, I was looking for a lightweight oil that I could apply to my skin right when I got out of the shower so that I could “lock in” hydration and not have to apply any lotion (I haven’t used lotion in years at this point). What sold me on plum oil is what it did for my back. My skin is particularly dry back there, and so, between how moisturized my back felt along with how plum oil seemed to fade any discoloration I had without breaking out my skin in the process — yeah, that made it a fan favorite right out the gate.
I’m not alone. Plum oil is well-known for reducing oxidative skin stress, repairing damaged skin cells, balancing sebum production, and helping to heal acne and the marks it leaves behind. Plum oil also stimulates the production of collagen (so that your skin is able to look younger longer) and it doesn’t clog pores in the process. So, if you happen to have oily, combination, or acne-prone skin, this is the oil for you.
How Plum Oil Benefits Your Hair
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Since plum oil won’t clog up your pores, this means that it also won’t clog up your hair follicles, which makes it a great oil if you’re looking for one that will help to prevent dry scalp or if you want a base for a hot oil treatment (which are always awesome because they can increase blood circulation to your scalp, revive dry and brittle hair and help to strengthen the roots of your hair over time).
Other ways that plum oil does wonders for your hair is if you happen to have tresses that are color-treated or you tend to apply heat on a semi-regular basis, the linoleic acid and vitamin E that’s in plum oil can add hydration to your hair, protect it from thermal heat and even reduce your chances of encountering split ends. Personally, although I’ve just recently been using plum oil on my own locks, I have noticed that my ends feel softer when I put some plum oil on them at night.
I’ve also used it as an oil that I’ve applied to my hair before shampooing it, and it’s so much easier to detangle as a direct result. Yeah, more and more, plum oil and I are becoming the best of friends.
How Plum Oil Benefits Your Nails
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Something else that plums have in them is stearic acid. It’s a type of fatty acid that retains moisture, helps to reduce eczema-related symptoms, and reduces inflammation. On your nails, this all can be beneficial because the oil can help your nails from drying out, keep your cuticles soft (raggedy cuticles are the whole worst!), and help to keep your nails strong and flexible (so that they won’t be so prone to breakage). My recommendation would be to rub a bit of pure, warm plum oil on your nails and cuticles every other night before turning in.
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Now, I’m hoping that it goes without saying that if you’re allergic to plums, plum oil is something that you should take a pass on. For everyone else, though — if, like me, you can get down with snacking on a plum sometimes, why not take it up a notch and invest in some of this oil for the sake of your skin, hair, and nails? For the longest, my favorite beauty oil has been rosemary… Oh, but plum oil is gaining on it — and that is really saying something!
C’mon sis, try a bottle. If it doesn’t work out, hit me up, and I’ll let you know where to send it to me, chile (I’m not kidding either!). Something tells me that you’ll enjoy it, though. Just in time for fall.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.
Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.
Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.
Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.
NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
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Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.
Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.
Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.
Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.
Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.
Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.
Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky
Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.
Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.
Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff