This December will mark two years since I lost, hell, over 90 percent of my belongings in a house fire (check out “My House Burned Up. Three Days Before Christmas. What It Taught Me.”). Only people who have gone through something similar get how long it takes to…replenish. That’s why I was so excited about setting some money aside this year so that I could get the kind of fall wardrobe that I’ve been wanting for a hot minute now. Since autumn is my favorite time of year, I like to prepare for it more than any other season.
My hair is not exempt. Boy, the more I am intentional about achieving some real hair length, the more research I like to do when it comes to giving my tresses exactly what they need — this includes what’s required from season to season.
That’s what this article is all about. With fall officially being a week away, I wanted to give you some time to get your hair and your coins ready to provide it just what it needs so that it can adjust nicely to cooler (and oftentimes wetter) weather.
1. Comb More than Brush
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Although this one might sound a bit odd, hear me out. So long as you use the right kind of brush (a detangling one and/or a boar bristle brush), there are benefits that come with brushing your hair. Brushing helps stimulate your scalp and distribute natural oils to coat your hair strands, and brushing can get rid of natural hair strands that shed on a daily basis. However, the reason you might want to comb (or pick) more than brush during the fall season is because the semi-drastic shifts in temperature tend to create a jet stream that brings more wind and rain.
And when it’s damper outside, that can make your hair frizzier — and what can add to the frizz is brushing your locks because it separates each strand, which makes it easier for the cuticles on them to stand up and out (when hair isn’t frizzing up, the cuticles are smooth). Since the process of combing helps to keep your strands more “clumped together,” which can reduce frizz, it’s a hairstyling hack to keep in mind…if frizz is something that you want to avoid, that is.
2. Avoid Hair Drying Products
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Speaking of controlling frizz, here’s another tip to keep in mind. Did you know that the main reason why frizz happens in the first place is because hair lacks moisture? Basically, the tiny “scales” that cover each strand, when there is no frizz, they lie down smoothly. Oh, but when there’s some frizzing going on, they stand all over the place. Since our hair is usually naturally drier anyway (because the sebum from our scalp has a harder time coating our strands from root to tip due to our curly hair texture), our hair frizzes up more than most. That’s why we have to be hypervigilant about keeping moisture in it.
And why is this relevant during the fall season? Well, if there’s more rain, this means that water evaporates into the air, and when the hydrogen bonds from the water connect with the protein in your hair, that can cause frizz, especially if/when your hair is already dry. That’s why it’s important to avoid hair products that have drying agents in them — ones like alcohol, sulfates, polyethylene glycol, ammonia (which is what’s in a lot of hair dyes), and dimethicone (a type of silicone) — for starters.
3. Apply a Leave-In Conditioner
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If you’re looking for a proactive way to keep moisture in your hair, you can never go wrong with a water-based leave-in conditioner. What I like about them is they’re a quick way to add some moisture and softening agents to my hair in between wash days (which is my deep conditioning day). The way that I apply it is I add a couple of dabs to my hair at night before I put my hair in 2-6 plaits (in order to keep my hair stretched without heat).
By morning, the leave-in is dry, so I can style my hair without worrying about whether the dampness from the leave-in will cause my hair to look curlier than I might want it to be. As far as some of the best leave-ins (for curly hair) that are currently on the market, you can check out a few recommendations here, here, and here.
4. Use Hair Masks and Hot Oil Treatments
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To tell you the truth, hair masks are something that should be used year-round. That’s because they add hydration, smooth hair cuticles, help to prevent split ends, strengthen hair follicles, keep your scalp healthy, and make your hair soft to the touch. As far as hot oil treatments are concerned, they’re great at repairing hair damage, reducing frizz, adding shine to color-treated hair, soothing scalp irritation (including the kind that is the result of dandruff,) and also keeping split ends from getting out of hand.
When it comes to how often you should treat your hair to a mask or an oil treatment, my two cents would be to alternate wash days — meaning, one wash day, go with a hair mask, and on the next, use a hot oil treatment. You can get some solid tips for how to DIY a hair mask by watching the videos here and here and how to do your own hot oil treatment by watching the video here and here.
5. Try Color-Depositing Shampoos and Conditioners
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If you’re someone who likes to play with hair color, I definitely think that the fall is better than the summer to do it; that’s because the summer season brings a lot of heat that can dry out your hair, which can result in serious damage to dyed strands. Since the fall season is cooler, current trending colors like chestnut brown, wine, and bold highlights can have your hair looking amazing without compromising its health (quite as much).
If you want to keep your color lasting longer so that you don’t have to retouch it (and dry your hair out anyway) quite so often, invest in some color-depositing shampoos and conditioners. They’re basically semi-permanent hair products that will serve as a “top coat of color” for your hair for 10-15 wash days.
I’ve tried them before and, especially the conditioners, have done wonders as far as adding depth and shine to my hair without compromising its health. Cosmo has some shampoo recommendations here. Byrdie has some conditioner recommendations here.
6. Put Shampoo in Your Hair Dye
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I wish I could remember where I learned this hack from, but just trust me when I say that it’s a TOTAL game-changer. It can’t be said enough that one of the biggest misconceptions that a lot of us have when it comes to our hair is that Black hair doesn’t grow long. The hell you say. Although genetics do somewhat play a role (for sure), the reality is a lot of us don’t see inches because our hair breaks off as fast as it grows — and that’s because we don’t take care of our ends as well as we should.
Case in point, since our ends are the oldest parts of our hair, if you plan on coloring your hair (especially if you’re about to retouch your color), your ends need to be color-treated the least — one, because they are already fragile and two, because they already have some color on them (if you’re coloring for the first time).
That said, one way to give your ends a ”once over” of color (for added depth) while damaging them as little as possible is to put some shampoo in your hair dye once you’ve already colored the rest of your hair. As you’re preparing to rinse the dye out, use that shampoo to penetrate your ends for about five minutes before thoroughly washing your hair without shampoo that has no dye in it (make sure that it’s sulfate-free).
Your ends will get a coat of color, and you won’t have to worry about stripping them of the natural oils that they need to keep from breaking off. Brilliant.
7. Don’t Forget the Thermal Heat Protectant
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Hands down, I think the best time of year to get some longevity out of a blowout is the fall season. That’s because, since it’s cooler outside, that means less sweating, which means your strands are able to stay stretched out for longer periods of time. Now, this doesn’t mean that you should just go ham with your blow dryer and flat iron on a daily basis — but you should be able to pull off a few blowouts before Christmas without any hair damage…so long as you deep condition your hair and apply a thermal heat protectant before applying any heat.
Although some come in sprays and others in creams, my recommendation is “Option B” because it tends to coat our hair better. You can check out a few options to go with here. And as far as how to create the perfect blowout on natural hair, some YouTubers can walk you through it step-by-step. Check out this one (here), this one (here), this one (here), this one (here) and this one (here).
8. Get Some Hair Serum
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Even though I did say earlier that a type of silicone can dry out your hair, that doesn’t make every silicone on the planet the devil. The reality is that serums, which are made from silicones, can be beneficial when it comes to extending the dye in your hair, preventing heat damage, increasing hair elasticity, detangling your hair, and definitely adding some major sheen and shine to it. That’s why you can never go wrong with hair serum being the “final touch” to your blowouts.
InStyle has some of their top serum picks here. Some keys to making hair serum work best for you are to take the “less is more” approach, to warm it up a bit beforehand (to keep it from going on so thick), and to not go more than ten days without washing your hair if you’ve applied the serum more than a couple of times; otherwise, you run the risk of dryness and breakage, if you’re not careful.
9. Oil Your Ends
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Wool. Flannel. Corduroy. Hemp. Microfleece. Something that all of these fabrics have in common is they help to keep us warm. Problem is, that they can be really drying (and snag-inducing) when it comes to the ends of your hair. That’s why it’s a really good idea to be intentional about oiling the ends of your hair on the days when you know that they are going to be out.
Grapeseed, avocado, jojoba, sweet almond, and rosehip oil are all potent enough to keep your hair moisturized while being light enough to not weigh your hair strands down. Or you can use a hair oil blend. Although I personally don’t have locs, there is an Etsy store called The Loc Shop NYC that carries some oil combos that I’m a huge fan of — they penetrate my hair for days on end, and the scents are amazing. You can check ‘em out here.
By the way, some gentler fabrics that can also warm you up as they are kinder to your locks include cashmere, cotton, polyester, and, believe it or not, silk.
10. Invest in More Hats
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Hats are my jam — everyone who knows me knows it. They’re great for bad hair days. They are awesome fashion accessories. And they can keep your head warm on the coolest of days in the coldest way possible (see what I did there?). That’s why you couldn’t tell me a damn thing when my new, large, gray Fedora came in the mail last week. After doing some internet skimming, it looks like bucket hats, newsboy hats, baseball caps, beanies, and berets are gonna be all the rage this fall season. Hmph. Betta get you some. Hats can shave off 15-20 minutes of your morning-get-ready routine. EASILY.
BONUS: Get a New Umbrella
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Many days have started out a good hair day and then turned into an epic fail because either someone forgot their umbrella or the one they have is so old and tattered that it didn’t do them much good anyway. For this very reason, not too long ago, I copped myself one of those clear bubble umbrellas, and my hair couldn’t be more thrilled! As a bonus, not only does it keep my hair perfectly dry, but it also covers enough of my body that I can enjoy outdoor events in drizzling weather without getting the top half of my clothes wet, too. It’s the truest must-have fall accessory, no doubt about it.
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There you have it: ten things that can get — and keep — your hair right this coming fall.
Don’t say a sistah wasn’t looking out. #wink
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023