
A few years ago, psychologists studied the correlation between seasons and romantic relationships. They concluded that the colder the weather, the more likely a relationship had a chance to thrive, hence, "cuffing season." Nevertheless, the warmer the weather, the more likely a relationship is to fail, consequently creating the term, "uncuffing season." "Uncuffing season" is defined as a period, usually the spring and summer, when "people who were previously in relationships during the winter break-up to be free for the summer and warm months." The idea is that once the relationship has concluded, one is able to play the field and not be tied down by the pestering obligations of a relationship. And unfortunately, this seems to be the case for the artists this week.
No longer singing about the best parts, we've entered in the phase of summertime sadness; and boy, is this summer scheduled to be a doozy. Between Leon Bridges' constant questions in "Why Don't You Touch Me," Nao's refusal to return to "Messy Love," and Cynthia Erivo choosing to remember only "The Good" parts of her relationship, it seems like everyone is being "uncuffed" and sent to enjoy their summers alone. Though, there might be light at the end of this tunnel yet. Why? Well, because if they're sent to join their summer's alone, chances are you are, too.
If that's the case, you'll have a couple of new ballads, and upbeat songs, that can help you make it through your summer blues, before finding yet another in the fall and winter months.
1. "Why Don't You Touch Me: Part 1" - Leon Bridges
With his new album Gold—Diggers Sound coming out July 23, 2021, Leon Bridges has arrived with part one of two singles, "Why Don't You Touch Me: Part 1" (you can listen to "Part 2" here). Like all of his other singles, Bridges' music feels like it has been written and sung by someone beyond his years. In "Why Don't You Touch Me: Part 1," Bridges wonders the title amongst other things, particularly why his lover doesn't seem to love him anymore.
Despite "dressin' to the nines" and his desires to do whatever to improve the relationship, Bridges' lover is distracted by the glitter and gold and continues to fade away. It's sad that his lover doesn't seem to be in love with him anymore, but the saddest part might be the fact that his relationship is ending and he doesn't even know why.
2. "Mad" - Hope Tala
To avoid the "Heartbreak Olympics," I won't say that one heartbreak is worse than the other. Although, when it comes to heartbreak, nothing quite matches the sting that comes from unrequited love. In Hope Tala's newest single "Mad," the 23-year-old London artist sings about having a lover fall out of love, while she is still head over heels. The song plays with an enticing allure, combining an acoustic guitar with a groove reminiscent of Bossa nova and a slowed samba, instead of a piano ballad.
As if her rage is simmering, Tala doesn't raise her voice, but allows her repetition of her wanting to tear her hair out to show her frustrations and sadness to her lover's sudden change in mind. At the end of the song, she is left with more questions than answers, which seems to be the new way of breaking up (a la the previously mentioned "Why Don't You Touch Me"). With her lover not answering her calls, it's hard to say if she'll get the closure she needs to extinguish her inevitable explosion.
3. "Messy Love" - Nao
After the early (leaked) release of her newest single, Nao has officially released "Messy Love" from her upcoming third album. Like her single "Make It Out Alive," in "Messy Love," Nao tells of a love that was once cherished turning into a burden. In a trope that I am glad to see artists taking, Nao decides to place self-love, self-respect, and inner peace over the struggles and insecurities created by an unstable and exhaustive relationship.
Old Nao might've had the energy to chase her lover, she might've had the energy to roll around and enjoy the mess of it all. Nevertheless, after one too many heartbreaks, Nao has reached a place in her life where she refuses to return back to "messy love."
She wants her love to know that she cares about him, but in the end, she will choose herself and her progress over everything, including this relationship.
4. "Wusyaname" - Tyler, the Creator ft. YoungBoy Never Broke Again & Ty Dolla Sign
Only Tyler, the Creator would walk up to a complete stranger and use "Aw, you look malnourished" as a pick-up line. Strangely for Tyler, the Creator, this seems well within his playbook and still might have the potential to work. In his recently released single "Wusyaname," Tyler, the Creator falls in love with a woman at first sight. Pursuing the woman, he hopes to get her attention by hurling insulting compliments one after the other. Creator's advancements are so contradictory that it wouldn't be surprising if this woman had experienced whiplash.
Although, after saying, "That's when I met 'She'"—a reference to his Goblin album and "She" track—it is clear to the audience that this woman probably deserves it. As if jumping into a time machine, the audience is given the moment that eventually leads to the chaotic moment that unravels in his and Frank Ocean's "She." In addition to this magic track, Tyler, the Creator's "Lumberjack" and "Brown Sugar Salmon" singles are out, too.
5. "2 You" - Mariah the Scientist
Something is in the water, and apparently it's forcing everyone to confront or end their relationships. Regardless of what it is, "2 You" is the newest single from Mariah the Scientist's upcoming project, Ry Ry World. In the song, the Atlanta-based artist reflects on a failed relationship. Pointing out her ex's flaws, Mariah addresses feeling disappointing in the direction of their relationship and embarrassment from allowing it to go on for so long. Unlike the singles mentioned before, Mariah the Scientist doesn't wonder why the relationship has ended or how they got there. Instead, she wonders why she doesn't feel at peace with this decision, despite knowing that it was for the best.
6. "BYE" - Jaden
Most artists have something that makes them uniquely and utterly them. For instance, SZA has her word play. J. Cole has his storytelling. Kendrick Lamar has his poetic prose and Jaden has his…well, everything? When I say this, I don't mean it negatively, I mean that Jaden is never the same person when a single is released. This is even shown in his name change from Jaden Smith, to just Jaden. For most artists, the constant change between genres, flow, writing, and artistry wouldn't work. It would make the listener feel like they are following too many artists at once. But for Jaden, it seems to be the main thing keeping his artistry afloat.
In his newest single, "BYE" Jaden ventures to the beach in hopes of repairing his broken relationship. Despite its melancholy theme, the song comes off as a light summer pop/hip-hop track, which juxtaposes the song released from the previous album. Although the songs from Syre are hip-hop tracks, "BYE" leans more into the pop genre with its layered harmonies and almost synthetic voice.
7. "t r a n s p a r e n t s o u l" - WILLOW ft. Travis Barker
There is a special kind of wonderful when a Black woman is in the alternative/indie genre. There is an even more special kind of wonderful when she seems like she'll dominate the genre, if given the chance. Returning with Blink 182 drummer, Travis Baker, Willow Smith has released a new hit, "Transparent Soul." The single is mixture of the early 2000s alternative/rock and 80s grunge, with a new 2021 spin. Her voice is powerful and dominating as she sings about being able to see through all of the lies of her subject. Whether she is talking to a lover, former friend, or just an over confident stranger, Willow puts her subject in their place as she tries to navigate between friends and foe.
8. "Pasadena" - Tinashe ft. Buddy
I just can't stop smiling when I hear this song. This is a bop, a groove, a shimmy, and a shake.. Ahead of her fifth album, Tinashe returns with her exhilarating new single "Pasadena." This upbeat track focuses on the pride and joy one obtains when they live freely and embrace the moment. With a fun video filled with group dancing, penthouses, and a beautiful skyline, "Pasadena" has the potential to be a song you need on repeat this summer.
9. "Bed Friend" - Jacquees ft. Queen Naija
With his newest single from his new album P.T.O.F, Jacquees and Queen Naija team up to tell the story of friends who've become lovers. Unlike the typical "friends with benefits" set up, Jacquees talks about falling in love with his best friend while still being in a relationship with another. He knows that his desire for his friend over his girlfriend is wrong, but he can't seem to stop making comparisons and he can't seem to want to invest in his relationship because of this. He is aware that he and his best friend are moving past the boundaries of their friendship, though, despite this knowledge he leans fully in, hoping that the relationship "doesn't end in a dead in." After all, if this doesn't work out, Jacquees is aware that he has more to lose than just "Bed Friend."
10. "The Good" - Cynthia Erivo
The last five years have been kind to Cynthia Erivo. Between her discovery in London, her Tony, Grammy, and Emmy awards, her roles in blockbuster movies (Harriet, Bad Times at the El Royale, and Widows), and the Aretha Franklin mini series, she has shown that hard work truly pays off. Now, she is tackling another milestone, this one in the form of her upcoming debut album. From Ch. 1 vs. 1, Erivo has released her newest single "The Good." The song tells a story about a failed relationship, but instead of mourning its absence, she choose to remember the good times. Despite the somber lyrics, the song is upbeat and almost playful while she sings soulfully and powerfully. Released during Pride Month, Erivo's video has her in a tumultuous same-sex relationship, which is rarely seen between two Black women, unless you're counting the recent season of Masters of None.
Keep scrolling for more singles released in the week of June 18 to June 25!
"Feeling Good" - Chloe Bailey
"Talk About It" - Jungle
"Letter to My Daughter" - NLE Chopper
"Live from the Country" - Logic
"Wish List" - Joey Trap
"Muddy Flow" - Kill Jasper
"Genesis" - Azizi Gibson ft. AKTHESAVIOR
"You the Type" - CJ Fly
DaBaby - "Ball If I Want To"
"LAW OF AVERAGES" - Vince Staples
"Angles" - Wale ft. Chris Brown
"When You Love Someone" - Tone Stith ft. H.E.R.
"Formwela 5" - Esperanza Spalding ft. Corey King
Featured image by
- New Music Friday: Here's Your Weekend Playlist - xoNecole ... ›
- New Music Friday: Here's Your Weekend Playlist - xoNecole ... ›
- New Music Relases - July 2021 - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









