
How Millionaire Mogul Monique Rodriguez Expanded Her Empire Into 100K+ Stores Worldwide

If manifestation was a person, she would look a lot like the CEO of Mielle Organics, Monique Rodiguez. The former RN-turned-CEO went from cooking up hair products in her kitchen to being on the shelves of more than 100K stores worldwide, and recently, the full-time mommy mogul sat down with xoNecole to talk about the fruits of her labor.
While Monique's day job as an RN helped pay the bills and support her family, the one-day beauty mogul felt unfulfilled and dissatisfied with her professional life overall. It wasn't until Monique was eight-months-pregnant with her third child that she was faced with an unfathomable tragedy that would act as the catalyst for change she didn't know she needed. Her son Milan was born brain-dead and after being placed on life support, he passed away six months later. She told xoNecole, "That was obviously a very tragic experience that I went through and I was in a very dark place in my life."
Through her loss, she found solace in sharing her story and eventually grew attached to the vision God gave her to make her passion her next venture. "Honestly, I didn't know how I was going to get through that. [But] you overcome by sharing your testimony," she continued. "It's something that's so powerful about your story because you're in control over the narrative. I want people to look at me [and] I want them to see themselves in me. And to see that, listen, this was a girl who was just from the Southside of Chicago that had a dream and she was able to accomplish her dream. She had a lot of faith and little experience, but look what she was able to accomplish."
It was through taking control of her own narrative and coping with her son's death that Monique reconnected with her entrepreneurial roots, founded Mielle Organics and ultimately took the world by storm. In our chat with her, Monique lets us in on how she knew it was time to spread her entreprenurial wings, navigating the retail world as a brand, and the legacy she's creating with her More Than a Strand campaign.
Building The Brand
After the death of her son, Monique was intentional about shifting her focus to her budding business and leveling up her faith, starting with writing a pre-dated resignation letter six months before she decided to leave her job. The CEO shared, "That first day, I sold one bottle of oil and that one bottle of oil sold like crazy. And I knew that day. I said, 'Oh, I'm going to have to quit my job because I want to give this 100 percent, because I know if I put 110 percent into what I'm doing, I can really grow this thing.' I had to choose between my career and my dreams. And I decided to choose what I love. And that was fulfilling for me every single day because when I got up to work on Mielle, it didn't feel like work."
"I knew that day. I said, 'Oh, I'm going to have to quit my job because I want to give this 100 percent, because I know if I put 110 percent into what I'm doing, I can really grow this thing.' I had to choose between my career and my dreams. And I decided to choose what I love. And that was fulfilling for me every single day because when I got up to work on Mielle, it didn't feel like work."
Eventually, Monique went from experimenting with basic ingredients found in her kitchen to working with a chemist to formulate compounds specifically catered to her client's needs. It wasn't long before she transformed from an entrepreneur into a professional problem-solver. "Every time my customers would send me products for suggestions or if they had problems with their hair, I would take their feedback and take it back to my team and say, 'OK, how can we create this?'" Monique continued, "'How can we use these ingredients to create this product to give them the benefits for their hair to solve their problem?' As an entrepreneur, you are a problem-solver."
Making Mogul Moves
Although going into retail was originally part of Monique's five-year plan, she managed to do it in one. Nearly 12 months after launching her business, she was approached by Sally's for a distribution deal that would later expand to more than 3,000 stores across the country. She told xoNecole, "When you build, they will follow. So, my focus was just building a great brand and formulating great products to increase the consumer demand. Your consumers are who dictate if you go global or not."
While being approached by big box brands may be every business owner's dream, Monique advised that product developers think twice before taking up shelf space. Monique explained, "You have to pay for your products to go on and come off the shelf. So, you really want to make sure that there is a demand for your brand because it's nice to be on Target's shelves. But if those products don't sell, that comes from your bottom line. So, if your company is not in a good financial position, I wouldn't recommend going into retail."
Breaking into an industry with thousands of competitors can be intimidating, but Monique had this advice for bosses that are looking to break into an over-saturated market: "When you go into the grocery store, you see thousands of water bottle companies, you see thousands of brand manufacturers, you see thousands of washing powder brands––you really have to just focus on your brand and what your brand has to offer and how you're different and how you can set yourself apart from everybody that's on the shelf. I always feel that as long as you are operating in your gifts and you're operating in your purpose and you're being authentically yourself, nobody can duplicate you."
"You really have to just focus on your brand and what your brand has to offer and how you're different and how you can set yourself apart from everybody that's on the shelf. I always feel that as long as you are operating in your gifts and you're operating in your purpose and you're being authentically yourself, nobody can duplicate you."
Leaving Her Legacy
As the mother of two young daughters, it's Monique's mission to equip her babygirls with all the tools they need to be successful. Momager to her eldest daughter, who one-day hopes of becoming a fashion designer, Monique told xoNecole that it's her hope that through efforts like Mielle Organics' "More Than A Strand" campaign, she can help mothers and daughters around the world gain access to entrepreneurial education.
The campaign, Monique says, is an opportunity for Black women to feel empowered as independent women who achieve their dreams and to then keep that same energy with their daughters. It's a desire that sparked in Monique as a young child, watching her mom provide for her own family. "For me, it's just [about] being that example again for my daughter to look up to so they can see that, you know? [They can say] 'my mom, she's married. She was able to still rise up and she was still able to accomplish her dreams. And because my mom was able to accomplish her dreams, it can give me the courage and the inspiration to know that I can do so as well.'"
"I just want the same thing for moms all across the country. Our purpose for teaching them about economic empowerment, education and entrepreneurship is to show that it can be done. You can be a mom, you can be a wife and you can also pursue your dreams as well."
For more Monique, follow her on Instagram @ExquisiteMo and to learn more about Mielle's More Than A Strand campaign, click here!
Featured image courtesy of Mielle Organics.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
From '106 & Park' To Prime Time, Rocsi Diaz Is Still That Girl
Rocsi Diaz is no stranger to the camera. From her iconic run on 106 & Park to interviewing Hollywood heavyweights on Entertainment Tonight, she’s been at the center of culture for years. Now, she’s back in the hosting chair alongside none other than Deion “Coach Prime” Sanders for We Got Time Today, a fresh talk show exclusive to Tubi.
The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
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Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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They say bodies are made in the winter, but if you’re the type that waits a few months before the summer because “you work well under pressure” or you just enjoy moving your body altogether, then keep reading.
With the summer quickly approaching, there are so many ways to stay active and have fun doing it. There’s hiking, biking, or just simply walking around the neighborhood. However, there are way more things you can do and it’s free too.
I live in Atlanta and I have discovered a variety of free fitness activities that can help you burn calories, get in touch with your inner child, and maybe even make a new friend.
These activities range from roller-skating to Pilates to dancing. Check out a few of these places below:
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Thompson Hotel
Located in Atlanta’s posh Buckhead district, Thompson hotel offers complimentary yoga classes on Saturday and free Pilates classes on Sundays. Both classes are on the hotel’s rooftop, so you’ll get a good sweat while taking in the gorgeous views.
Atlanta Beltline
The Atlanta Beltline is a 22-mile path throughout the city that traverses trails, parks, and many neighborhoods. It recently announced its line-up of free fitness classes in different locations on the beltline. These classes encompass a diverse range of activities like tennis, roller-skating, Zumba, HIIT, and many more.
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Atlantic Station
Atlantic Station is also offering free fitness activities through its Wellness Wednesday program. Every Wednesday, you can explore various fitness class like dance, self-defense, bootcamp and more.
The Battery
The Battery, home of The Atlanta Braves stadium offers free yoga on Mondays as part of its Wellness Series.
Atlanta isn’t the only city that offers a range of free fitness classes. Make sure to check out your city’s social media pages or search TikTok or Google, and type in “free fitness classes in insert city.” Alternatively, join different Facebook groups that highlight events throughout the city.
Check these out and have fun.
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