
May kicks off with a transformational Full Moon in Scorpio leading us into retrograde season. With Saturn and Jupiter helping up redefine our boundaries and Venus reminding us of the importance of communication—we're being equipped with the tools to create better relationship dynamics with ourselves and others. With Mars moving into Pisces, we're feeling the love and compassion for humanity. Once the Sun and Moon join the Gemini party, we're encouraged to connect and collaborate (even if that's just online for now).
Check out your horoscope for the month ahead below!
Aries

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The beginning of the month invites you to slay the metaphorical dragon in your life that makes you want to hide your truth. It's time to show up more boldly than ever before. On the 11th, Saturn goes retro for the next six months, making this the perfect time to redefine what success means to you and to restructure your approach towards that career win. Getting more acquainted with social media marketing may be an important piece to the puzzle.
The energy slows down mid-month, encouraging you to recognize the importance that rest plays in your creative process. Who knows? Your dreams could reveal your next big move. On the 14th, Jupiter goes retro, encouraging you to get into the details of mapping out your legacy. Keep in mind that people matter and the interactions you have over the next month can make or break your winning streak.
Taurus

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It's "mask off" season for you as the Full Moon reveals the true intentions of those around you. Whether you've got a secret admirer or a shady business acquaintance, all cards are finally on the table. Over the next six months, the Saturn retrograde encourages you to reassess your spiritual beliefs and practices. Are they serving you on the path towards greater personal power or are they a constant reminder that suffering is required for you to earn what you desire?
On the 13th, Mars enters Pisces, inviting you to lead with your heart—especially amongst your social circle. Don't dismiss the impact that an inspirational IG post can have on some of your followers at this time. Your personal experiences are a gold mine and once Jupiter goes retro, you'll have the attention span to finally get to work on writing that novel or creating those spiritual workshops. Near the end of the month, much of the action takes place in your money house, granting you the curiosity to explore a new lane and expand your sources of income.
Gemini

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The #StayAtHome agenda may seem like a good excuse to not exercise but the Full Moon this month says otherwise. Put the potato chips down and opt for some carrot sticks instead. On the 11th, Saturn goes retrograde, helping you understand the power dynamics within yourself and in your relationships. It's time to get real about how you're misusing your power or not owning it at all. When Mars moves into Pisces, you'll be put to the test as you gain more authority and influence in your career.
Your self-love journey comes into greater focus on the 13th when Venus goes retrograde in your sign. How have you been nurturing (or neglecting) your curiosity, your ideas, and your throat chakra? On the 14th, Jupiter follows suit, inviting you into the fold for some much-needed soul-searching. This is also a supportive time to invest in your mental and emotional health, whether that's through therapy, self-help books, or your connection to the Divine. Your birthday season officially begins on the 20th and the New Moon on the 22nd encourages you to set some intentions for the year ahead. Stay on the look-out for an important conversation or financial opportunity that presents while Mercury transits through Cancer for the next couple of months.
Cancer

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The weather is heating up and so are you, thanks to a sexy Full Moon in Scorpio at the beginning of the month. Your sacral chakra is overflowing with creativity right now. Whether you're channeling that energy into making art or making babies, you've got the magic touch. On the 11th, Saturn goes retro and this four-month period requires you to make some adjustments in your close, one-to-one relationships. Remember, babe—asserting your boundaries doesn't make you the bad guy.
Around mid-May, take is easy on yourself. Mercury moving into Gemini has your spidey-senses more sensitive than usual. If your insomnia is keeping you up late at night, try to put your phone away an hour before bedtime. On the 13th, Mars enters Pisces, inspiring you to deepen your understanding of your spiritual beliefs and your connection to a higher power. Towards the end of the month, you're invited to tie up loose ends in preparation for your solar return. You don't have to feel guilty about outgrowing your past. With Mercury moving into your sign, communicating your feelings will come a little bit easier.
Leo

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Tensions in the household are high during the week leading up to the Full Moon. All cards are on the table and there's no going back, so make sure you don't say something you'll regret. If you're tired of choosing the high road, it's time to make some preparations to move elsewhere. On the 11th, Saturn begins its retrograde and over the next four months you're given the opportunity to redefine your approach to wellness. What boundaries do you need to assert to protect your peace of mind and physical health?
Towards the middle of the month, things are getting steamy, making this a perfect time to deepen your bond with a significant other or get a little more acquainted with self-pleasure. On the 14th, Jupiter goes retro, helping you get into the details of organizing a more efficient approach towards your goals. Watch out for pushing yourself too hard! Success takes time. Your social life is buzzing towards the end of the month, making it a perfect time to host that private Zoom party so you can fill your friends in on the latest tea. The month ends on a quiet note, inviting you to kick up your feet for a stay-at-home spa day—complimentary champagne included.
Virgo

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The secret is out—whether it's that weird habit you have of saving your toenail clippings, that book you've been writing behind the scenes, or even some hidden feelings you have for your virtual personal trainer. On the 11th, you'll begin a four-month journey of revamping your approach to romance. What power struggles do you often find yourself getting pulled into? Look to your inner child for more understanding. Your one-on-one relationships with others come into focus when Mars moves into Pisces. A healthy connection requires that both parties' boundaries be honored.
It's time to get into the details when Jupiter goes retro on the 14th. If you want to have a baby, this is the perfect time to strategize your fertility plan.This is also a supportive time to revisit an old project or idea that could use a little more TLC. Towards the end of the month, most of your attention is directed towards your career goals. Steer clear of gossip and channel that chatty energy into a podcast instead. An opportunity to flex your gift of gab or the pen may present itself around the New Moon on the 22nd. The month comes to a close, reminding you of the importance of having a soft place to land amongst your tribe.
Libra

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The start of the month sets you up for a much-needed breakthrough related to an experience that had you questioning your self-worth. Recognize how you've given your power away by prioritizing other people's opinion about you over your own. When Saturn goes retrograde on the 11th, you're invited to redefine what family and home means to you. As easy-going as you are, it's important that you assert boundaries when necessary—even when it comes to your Mom calling you every day at the crack of dawn. You've got more important things to focus on like leading a COVID-19 relief fundraiser for low-income families.
Around the middle of the month, Jupiter begins its retrograde and for the next four months, you're encouraged to connect with your ancestors for the wisdom that you seek. Who knows? You could end up receiving a secret recipe for a top-selling product like our good sis Beatrice Dixon—founder of the widely loved Honey Pot brand. On the 20th, the Sun enters Gemini and is shortly followed by a New Moon. You're on a pursuit of higher knowledge whether you're starting up school again or teaching yourself a new language. Towards the end of the month, your kindness and compassion elevates you on the path to greater success and influence.
Scorpio

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All eyes are on you leading up to your Full Moon on the 7th, making this the perfect time to reveal something you've been working on behind the scenes, whether it's that cooking blog or your new protective hairstyle. When Saturn goes retrograde, you'll be spending the next few months on redefining the way you communicate with others. If you're a writer or public speaker, this transit supports you in rolling up your sleeves and getting down to business. On the 13th, Mars enters Pisces whisking you away into romantic fantasies that you plan on making your reality (maybe after the Rona makes her exit).
On the 14th, Jupiter goes retrograde and you're curious about taking your knowledge to the next level, making this a good time to crack one, or a few, of those books accumulating dust on your shelf. Gemini season officially begins on the 22nd with the New Moon following shortly behind. Over the next month, your interest in psychology, self-help, and esoteric studies is heightened. When it comes to your relationships, it's time to go deep and you just might find yourself enjoying some intriguing late night convos with your friend or romantic interest. The month comes to a close bringing news of [delayed] travel and opportunities overseas that you can act on this summer.
Sagittarius

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The beginning of the month can be quite revealing as we lead up to the Full Moon in Scorpio. Pay close attention to your dreams and you just might find out who's been sending the evil eye your way. Never fret, though. Lean on your spiritual support team for discernment to weed out the real from the fake. At this point, you know your worth and Saturn retrograde will help you understand that more deeply. Experiences of the past may have attempted to mark you as damaged goods, but the wisdom you've gained from them empowers you to make choices that reflect your worth moving forward.
Around mid-month, Mars brings your attention to home and family matters, making this a perfect time to smooth out any drama. Connecting with your ancestors through the dream realm, meditation, and prayer is also encouraged for bringing healing to your bloodline. On the 20th, the Sun enters Gemini, your relationship house. With Venus already retrograde in this part of your chart, and a New Moon on the 22nd, this is a supportive time for improving communication with bae or a business colleague. Towards the end of the month, life gets a little more private when Mercury enters Cancer, encouraging a level of emotional transparency in you that may make you squeamish. Surrender to the feels, my love.
Capricorn

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Right out of the gate, you're getting clear on where your loyalties lie as the Full Moon places a spotlight on your friends and social network. Let go of shady folks and invest your energy into people that you know are 100% team Cappie. Your ruling planet begins its retrograde on the 11th and for most of this transit you'll be redefining the boundaries between you and others. This is also a good time to switch up your appearance or revisit that old fitness routine. Just imagine where four months of consistent effort can get you.
Around the middle of the month, you're softening up when Mars enters Pisces. Cat got your tongue? You may have difficulty expressing deep emotions at this time. Journal it out, make a song, or write a poem. Whatever you do—please spare us the sappy subliminal tweets towards that person you've been crushing on secretly for a year. Towards the end of the month, your attention is on improving your mental and physical health. Remember, wellness is a lifestyle. It's not just something you prioritize on occasion. A big part of your well-being has to do with your relationships as well and when Mercury moves into Cancer, you're encouraged to focus on the nurturing connections that bring you good vibes.
Aquarius

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Your life path could be going through some changes at the top of the month. Around the Full Moon, you may decided that a current career path is no longer in alignment with you. If you've been working on a project, this is a favorable time to reveal the final results. When Saturn begins its four-month-long retrograde, you'll be encouraged to face some of the ghosts of your past. Examining your subconscious beliefs and past-life karma is the key for breaking free of limitations. On the 13th, Mars enters Pisces and you've got the magic touch when it comes to making money.
When Jupiter goes retrograde around the middle of the month, you'll be soaking up all of the gems through the Akashic Records, your dream time, and even messages from your ancestors. Gemini season officially begins on the 20th, which has you feeling flirtatious, creative, and adventurous. With a New Moon following shortly behind, you're invited to plant the seeds for a new endeavor that will bring your inner child to life (or even help you procreate if you want to have a baby). The month winds down with Mercury entering Cancer. In what ways do you need to nurture your mental and physical well-being? Instead of high-intensity workouts, opt for dancing or yoga to soothe your sensitive nerves.
Pisces

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We've got a Full Moon in Scorpio early on in the month, making it the perfect time to reveal that new online course or e-book you've been working on. Your intuitive abilities are heightened around this time. Do your best to stay grounded to avoid feelings of paranoia or anxiety. When Saturn goes retrograde, you may be required to adjust your boundaries when it comes to friends or your social media engagement. On the 13th, Mars enters your sign and you're encouraged to embrace your anger instead of suppressing it. Feeling upset doesn't make you any less of a good person. It just makes you human.
When Jupiter goes retrograde, you're gaining the insight you need to take your dreams to the next level. Gemini season begins on the 20th, bringing your attention to home and family. A New Moon on the 22nd can present some communication that gives you the go-ahead for that home loan or apartment lease. If you're interested in investing into property, now is the time to learn all of the ins and outs of the industry. Near the end of the month, Mercury enters Cancer bringing a sweet, nurturing vibe to your life making this a supportive time to create art (or babies).
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
Courtesy
Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
Courtesy
Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









