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Kurlee Belle Founder Terrinique Pennerman Says Avoiding Negative People Is Also Self-Care

"Protect your mental space."

Finding Balance

In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.

Among the many lessons this pandemic has taught me, its recurring theme seems to revolve around boundaries. Personal, professional, but most importantly relational. I've always understood the concept theoretically but admittedly never took the time out to really recognize, set, and enforce my boundaries. And if 2020 has shown us anything, it's that life is too short to operate from the place of being unfulfilled and over-exerted. So when Kurlee Belle founder Terrinique Pennerman stressed to me the importance of putting major space between herself and negative Nancys as a way to preserve your peace––I was all ears. "Don't answer every time they call or change the subject if they bring up topics you do not like. Protect your mental space."

Wise words and sound wisdom from the Bahamian businesswoman.

Courtesy of Terrinique Pennerman

Kurlee Belle got its start in 2013 after Pennerman made the transition from relaxed to natural and saw that the abundance of luscious and naturally grown island ingredients were perfect for her hair. She began mixing recipes in her kitchen and soon found her natural curls thriving, wearing them with pride and confidence––stigma be damned. Since then, the brand has expanded into over 1,600 Sally Beauty stores and is available in the Bahamas, UK, Jamaica, Paris, and beyond. And even with a global pandemic rocking Black-owned businesses especially hard, things have yet to slow down for the Duke University MBA grad. In fact, Kurlee Belle's e-commerce and retail sales have skyrocketed ever since by a whopping 997% year-to-date and 100% in the last month, respectively.

When asked what she attributes this massive success to, she tells me that nobility and strategy played a major role. "Coupled with the fact that we are a long-standing brand of integrity, our expansion in Sally Beauty and hiring more talent to work on specific parts of the business is what assisted with the upswing. I would [strongly] encourage business owners to stay consistent in their business. If there is an area that has been proven to be successful, focus your attention on that area to reach higher heights."

She continues, "If you offer a superior product or service that you believe in, the customers will find you if you do not give up. If you have to offer your services on a smaller scale than you did prior to the pandemic, then do that, but do not give up. We can do many things in this life and if you have to work a second job to take care of your family, do what you need to do, but do not give up on your business because of a temporary setback."

In this conversation, we talk with Terrinique about balancing her business, prioritization, and self-care.

Read on for more.

xoNecole: At what point in your life did you understand the importance of pressing pause?

Terrinique Perniman: About two years ago when I had my daughter. I was used to doing life on my terms but she came along and taught me patience and that I should stop and enjoy the moment.

What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of?

I wake up around 5:30, hit the gym for an hour, make breakfast, answer emails, go over my to-do list and wait for my daughter to wake up before we leave the house. I go to the office, check more emails, and run errands. After work, we go to the park so that my daughter can run around, then we go home and eat dinner. When she is asleep, I plan for the next day: to-do lists, emails, etc., turn on Netflix and fall asleep.

Courtesy of Terrinique Pernnerman


What are your mornings like?

Mornings consist of getting in a workout, sitting in silence with a cup of tea while my daughter sleeps, spending time with God, checking over my to-do list, and priorities for the day.

How do you wind down at night?

I wind down by taking a hot, steamy bath—the hotter, the better. [After that] I slip into comfortable pajamas, read a book, or turn a good show on Netflix or Hulu.

When you have a busy week, what’s the most hectic part of it?

Remembering to do everything. I write things down in my notepad or use Notes on my phone. For me, it is important to keep lists, prioritize what needs to be done first and check off after completed. I try not to store my to-do list in my head.

Do you practice any types of self-care? What does that look like for you?

I am all about self-care. I love to get my nails done, so I will pop into my local nail salon that serves wine while they serve you. Or I will book a massage at one of the luxury hotels on South Beach or Downtown Miami. Self-care for me is also just sitting in nature and observing. We go to the park a lot, so I like to find a shaded tree, feel the grass and dirt under my hands and feet, and just be still.

What advice do you have for busy women who feel like they don’t have time for self-care?

Self-care is really just taking some time out for yourself. In the evenings when you wind down, put on a cheap $1 mask from Sephora with a glass of wine. Drive the scenic route back home. Take a walk outside without your phone. Just sit and enjoy your loved ones without distractions. Avoiding negative people is also self-care—do not answer every time they call or change the subject if they bring up topics you do not like. Protect your mental space.

Courtesy of Terrinique Pernnerman

"Avoiding negative people is also self-care—do not answer every time they call or change the subject if they bring up topics you do not like. Protect your mental space."

How do you find balance with:

Friends?

Friends, most of my friends are childhood friends that live in different cities and countries. We check in every week or sometimes daily just to keep each other on our toes through FaceTime, WhatsApp, etc.

Love/Relationships?

I'm still figuring this one out.

Exercise?

Exercise is a must for me. I feel my best when I have exercised, so if I can't make it to the gym, I will walk/run around the park or do anything that makes me active.

Do you ever detox? What does that look like?

Yes, I do. I detox mentally and physically by prayer and fasting. This helps me become aligned with what God wants for me and refreshes me physically.

Lastly, what does success mean/look like for you?

Success to me is being happy and being able to provide for my family. Success to me is liking yourself as a person and being good to others.

For more of Terrinique, follow her on Instagram.

Featured image by Terrinique Pernnerman.

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