Culture & Entertainment

ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List

The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.

We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.

xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.

Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:




​DJ 9AM: DJ & Curator

Representing: Brooklyn

Ultimate ItGirl Song: "On My Mama" by Victoria Monét

Favorite OG It Girl: Nia Long

Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising

Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.



​Tiffany James, Founder, Modern BLK Girl


Ultimate ItGirl Song: "Lucky Girl" by Carlina

Favorite OG It Girl:Naomi Campbell

Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising

Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.



​Kat Mateo, Casting Director

Representing: New Jersey

Ultimate ItGirl Song: "Princess Going Digital" by Amaarae

Favorite OG It Girl: Kelis, Eve, Lil Kim

Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising

Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.



Denise Stephanie Hewitt, Photographer

Representing: Brooklyn

Ultimate ItGirl Song: "Experience" by Victoria Monét

Favorite OG It Girl: Hannah Montana

Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising

This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.




Nayamka Roberts-Smith, Aesthetician 

Representing: Los Angeles

Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B

Favorite OG It Girl: Meagan Good

Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising

Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.



​Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV

Representing: Los Angeles

Ultimate ItGirl Song: "Nice" by The Carters

Favorite OG It Girl: Issa Rae

Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising

An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.


Marley Rae


​Marley Rae, Organizer, WalkGood

Representing: Los Angeles

Ultimate ItGirl Song: "Nice For What" by Drake

Favorite OG It Girl: Mariah Carey

Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising

Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.




Shawnee Dez

Representing: Chicago

Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez

Favorite OG It Girl: Toni Morrison

Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising

Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.



Bianca Pastel, Visual Artist

Representing: Chicago

Ultimate ItGirl Song: Anything by Whitney Houston

Favorite OG It Girl: Grace Jones

Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising

Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."



Donyale Walton, Founder, Hoop Mobb

Representing: Detroit

Ultimate ItGirl Song: "Yeah I Said It" by Rihanna

Favorite OG It Girl: Aaliyah

Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising

Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.



​Ticara Devone, Content Creator

Representing: Chicago

Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott

Favorite OG It Girl: Ananda Lewis

The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising

A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.




AllyiahsFace, Content Creator

Representing: Atlanta

Ultimate ItGirl Song: "Go Off" Doja Cat

Favorite OG It Girl: Gabrielle Union and Halle Berry

Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising

AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.



Jaycina, Executive Director, Tender

Representing: Atlanta

Ultimate ItGirl Song: "All I Got" by Amel Larrieux

Favorite OG It Girl:Tracee Ellis Ross

Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising

Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.



​Asha Christian, Founder, Coily App

Representing: Atlanta

Ultimate ItGirl Song: "It's My Life" by Mariah Carey

Favorite OG It Girl: Toni Childs (Girlfriends)

Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising

Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.

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Featured image by FG Trade/Getty




This article is in partnership with SheaMoisture

Skylar Marshai is known for her extravagant style, and her hair is no exception. But now, she’s giving her hair a break and focusing on hair care with SheaMoisture’s Bond Repair Collection. “I feel like my hair has always been an extension of my storytelling because I know it's so innately linked to my self-expression that I've been thinking a lot about how my love for crafting my hair into these different forms and shapes has honestly never given it a chance to just be,” Skylar explains.


Breaking up is hard to do. That’s the hook of a song from way back in the day, and as someone who has broken up with people before and had a few end things with me, I can certainly attest to that very fact. Thing is, when it comes to this particular topic, sinceI am also a life coach in the area of relationships, I do think that what can make a break-up so much more painful — or at least triggering — is how someone chooses to do it…and boy, if the gray rock method is not one of the most cowardly ones out here — WHEW.