In case you haven't noticed, we are in the midst of a collective awakening. And even as consumers, we are demanding the truth when it comes to brands and how we spend our dollars. With truth comes personal accountability and increased awareness. Now in order to build generational wealth and make sure your legacy has a seat at the table (or the resources to construct their own), we have to stop putting band-aids over our "money wounds" and start thinking long-term about our less stressed and financially-free FUTURE selves.
My mission is to normalize money conversations and to create a safe space for dialogue to increase financial and emotional wellness.
Just like with your healing journey, it is your personal responsibility to seek out resources to elevate your money mindset on your path to financial wellness. I mean, that's why you're here, right? And the good news is that many of you are already out here doing THE WORK (yes, the grueling, unattractive personal work that doesn't typically make it onto the social media highlight reel). So while you are ELEVATING sis, here are some tangible tips to help you eliminate debt and stop the bleeding:
1. Break Your Pay Down Into A TIME VS. MONEY Comparison
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Time is the only nonrenewable resource. Break your pay down into how much it costs you per hour. For example, if you make $25 and want to purchase something that cost $200, that's 8 hours of pay (and of your day). Now ask yourself, is this time vs. money exchange really worth it or do you prefer to allocate my pay in another way (BARS)? If you decide against the purchase, decide whether or not it would be worth it to throw the money you thought about spending on a splurge towards your purpose. Ask yourself if you should allocate those funds to a major stressor in your life and knock out some debt sooner so that you'll eventually acquire more disposable income for the things you really want to do later in life. Instant gratification in a small sacrifice in the grand scheme of creating the life that you want.
2. Sleep On It
Give yourself a certain number of days to think before you make a purchase that is not a NECESSITY or an investment in bettering yourself. For example, anytime you make a purchase that is entertainment, clothing, or NOT need-based, sleep on it for three nights and then decide if you really need it. You may find most of your purchases are emotional.
Sitting with your feelings (taking note of what you are feeling or what happened when the urge to splurge comes up) and increasing your emotional intelligence will allow you to dodge making impulsive decisions to fill a void perhaps linked to a source of pain that may be outside of your awareness. For example, you don't have to be SEEN through what you wear to feel SEEN in a society that has marginalized you if it sets your bank account back and sends you down a slippery slope of guilt, shame, and avoidance. If no one has ever told you, you are enough just as you are. The rest is a luxury, and luxury my dear is meant to be comfortable.
3. Do A Subscription Review
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Monthly subscription services are all the rage. The problem? They add up quickly and many times we have them on autopilot, completely forgetting that it comes out of our account every month. Is this a coincidence or a brilliant sales strategy? Take a quarterly inventory of these and release yourself of the ones that you don't or rarely use or find more economical options and start allocating those autopayments to the debts you are looking to eliminate!
Common subscription service culprits include: gym memberships, Amazon, hair vitamins, themed box subscriptions that you really don't use, streaming services, lead generation if you're a business owner but aren't using the leads etc.
4. Try The SNOWBALL Effect
Or let's use the bowling ball analogy. Whichever you prefer, target a certain debt or "pin" that you want to knock down. A good way to select your "pin" is tackle the smallest debt or the one that is the biggest thorn in your side and greatest point of pain. Use the money you are saving in the tips above and begin to aggressively attack those debts. Once you've paid that one off, the monthly payment you had now becomes leverage to snowball into the next debt. Keep letting the (snow)ball roll until you have a domino effect and eventually you will be debt-free.
5. Consider A Balance Transfer
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Balance transfers are a great way to hit the reset button and help get out from under compounding interest where you're paying interest on yesterday's interest. A balance transfer allows you to reset your debt at 0% interest for 12 or 24 months (find the right introductory offer) with a fee. Make sure you have the funds available to attack the debt and pay off the WHOLE thing before the introductory period ends and set it up on autopay. Your future self will thank you for it. Your birthright is not to survive, but to THRIVE.
6. Make Autopay Your Friend
I talk to many people and clients who wait to pay their rent or credit cards until the last day because they don't want the creditor to have the money. Then what happens? They owe the creditor more money in fees because they forgot to pay it...sometimes requiring all the interest over the introductory period of no interest being called due. Hold yourself accountable and make autopay your friend. Don't let your ego get in the way and cost you more money that could go towards a debt.
7. Use Your Home As A Bank
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Now, if you are a Dave Ramsey fan, this might make you question your life. But the truth is, fixing your finances is not one size fits all. I have a lot of respect for Dave and agree with many of his principles. However, there are some that I disagree with... like requiring 20% down payment to purchase a house (not to mention missing out on free money through the form of DPA, down payment assistance). If you are buying in a good market, by the time you saved 20% for your down payment (or waited for a gift from your parents who don't have generational wealth to pass it to you), your home value could have increased significantly and you could be getting cash out for another investment. EQUITY is paper, and if you don't use it you lose it during downtimes.
If you are a responsible person who has a tendency to pay more than the minimum payment on your credit cards and debts, then this may be a great way for you to feel relief from massive monthly payments of credit cards and student loans.
8. Figure Out Who You Really Are, What You Really Want And What's Your Definition Of Success
This will allow you to be proactive and identify what debts if any are critical to your goals and dreams. If formal education is important to you, student loan debt may not be a bad idea. Just make sure the ROI (Return On Investment makes sense) based upon the field you are going into or going back to school for. Many of us can relate, I started out pre-med to achieve the highest level of formal education and took another direction. Never be afraid to reinvent yourself. Stay true to you. Life is about balance and is meant to be enjoyed. Hustling for our worth is hustling backwards. Trust me, I've been there and didn't even know the source until I got to the root of the need for my own validation and started to peel back the layers of my own money story.
To see true, lasting change, it's time to have some real, open, and brutally honest conversations with a trusted advisor, therapist, or money and mindset coach. Be real with yourself about the reasons you make purchases regardless of whether you do or don't have the money. Is it to be seen, or to feel worthy or validated? Is it an inability to say no or a byproduct of people-pleasing? Don't get me wrong, life is meant to be enjoyed and living your best life or stunting from time to time while acting your wage is perfectly fine.
Issues arise when our life becomes a full-time stunt like a Big Tymers music video and our budget doesn't match the image or persona we are putting out.
It's time for us to evaluate what we really want and need out of life and who we really do things for that continue to set us back from our authentic selves. Inner peace is the real bag and eliminating debt is key. Are you ready to secure it, QUEEN?
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I Cleared $35K Worth Of Debt While Making $12 An Hour
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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