
No matter which client (of mine) you talk to, if you were to ask them about one thing that I’m going to inquire about, during pretty much every session, it’s how their sex life is going. There are a ton of reasons why; however, the main one is because, when two people sign up to share their lives, intimately, only with one another until death parts them, a part of what comes with that is well, a consistent sex life— and if sex ain’t happening, that ain’t good; this includes if it’s only happening 10-15 times a year because that, my friends, is considered to be a sexless marriage.
Now if you’re married (or planning on getting married) and you’re wondering how often you “should” be sleeping with your partner (check out “Married Folks: Ever Wonder If Your Sex Life Is 'Normal'?”), research says that (at least) once a week (or four times a month because…you know…life) falls into the category of being a “healthy marriage.” Why? Because at least this often shows that you are prioritizing intimacy, quality time, and even pleasure with (and for) your partner.
So, you know what that means, right? If it’s less than this, it could be a telling sign that you’re doing quite the opposite — and y’all, when sex is suffering in a long-term relationship, it’s only a matter of time before other areas do as well…because if there is no intimacy, quality time or pleasure transpiring, does that sound like a happy place for spouses to you?
And although (and oddly), a sexless marriage isn’t blatantly listed as being a formal cause for why couples divorce, the reality is that many folks will end their marriage under the grounds of “irreconcilable differences” when really, what they are saying, is the intimacy is lacking — and they’ve had enough. Case in point: I once read an article that said that out of 18,000 people who were surveyed, 13.5 percent of married people hadn’t had sex in five years or more. FIVE. DAMN. YEARS. Y’all, that’s not thriving or even living in a relationship — that is barely existing.
That said, because things like different sleep schedules, shifts in sex drives, and even boredom or laziness can cause spouses to put sex on the back burner, if you just read all of this and thought, “Yeah, this sounds a lot like my marriage right now” — before you do anything else, read how the following 10 married couples got through their own season(s) of a sexless marriage. It could help you to figure out what needs to be done in order to get your own relationship out of its current sex rut…for the sake of your intimacy needs and your marriage.
*I always use middle names in pieces like these, so that people can speak freely*
1. David and Chrystiana. Married 11 Years.
GiphyDavid: “People like to make this complicated when it’s pretty simple: what you prioritize, you’ll do. The reason why so many single people have a lot of sex isn’t because they don’t have lives and aren’t busy; it’s because they prioritize it. When you’re married, it’s easy to take sex for granted since your partner is in the bed with you every night. Before you know it, a week [of no sex] has turned into three. But just like food, sleep and your favorite streaming show matters to you, you can find a way to make sex happen. My wife and I had to choose to see it this way — then things started to change for the better.”
Chrystiana: “He’s right. When you’re single, especially when you live alone, you plan sex. When you’re married, so many other plans get in the way that you can forget to plan sex. It’s not that you don’t like it, want it, or miss it — it’s just that there is only so much time in the day. Some people frown on a sex schedule; it’s worked great for us. Every Sunday and Wednesday, we have sex, and because it’s on the schedule, the rest of the days give me time to get ready for it, so that it doesn’t just ‘happen’; it’s an event.”
Shellie here: Check out “Married Couples, Here's How To Make (More) Time For Sex” and “10 Irrefutable Reasons To Have An Orgasm A Day.”
2. Benson and Denyse. Married for 16 Years.
GiphyBenson: “We weren’t each other’s first but we did wait until marriage to have sex with each other. We should’ve talked about sex more before marriage because I assumed that we were on the same page — and we weren’t. [My wife] is very affectionate but she can kind of take or leave sex, so that meant that I had to up the foreplay. It’s not that I wasn’t someone who didn’t ‘warm up the engine’ in the past; it’s just that she needs way more than even 30 minutes, so I’ve come up with creative ways to make that happen. That has made her more interested in intercourse which has made sex more consistent over time. Talk about sex prior to jumping brooms. You and your spouse could end up riding some if you don’t!”
Denyse: “I’ve always been more affectionate than sexual, so I have always liked to cuddle, even naked, more than the act of intercourse. What I had to accept is, when you’re married, it’s not just about your preferences and what you want. I think that’s why a lot of folks don’t go the distance: they are selfish and only care about their own needs. You asked about sex, so I’ll stay focused. If you’re like me and you like sex but you love intimacy outside of sex, tap in with your spouse to see what their needs are. My husband is fine having sex a few times a month and so I make sure that he gets it. Sometimes people are in a sexless marriage because they don’t see what their partner wants and their partner doesn’t want to be the one to bring it up all of the time. That’s fair [for them to feel that way]. You need to initiate sexual conversations.”
Shellie here: Check out “These Tips Will Keep Foreplay From Becoming Boring AF (No Pun Intended)” and “Want Your Man To Be Better In Bed? Give Him A Book.”
3. Nassir and Payten. Married for Seven Years.
GiphyNassir: “My wife will probably tell you that it was shaky at first because sex was something that she would use to get me to do things — or not do them. After a while, I got tired of that and I resorted to masturbation because it was less drama to deal with. You don’t want to be the solution, though, because you can easily look up and it’s been weeks without sex. Whatever is wrong, talk about it. Don’t use sex to hint around about other issues.”
Payten: “I hate to admit it but I’m not alone — my girlfriends tell me so. Back when I was single, I used to use sex as a weapon. Not that I don’t like sex — I like it A LOT. I’m saying that when a man would piss me off, I would withhold sex and when you’re married, it can’t work that way. You can’t expect a man to promise you faithfulness and you turn around and not give him any whenever he doesn’t clean the kitchen. It’s childish but it also creates a wedge. During the first 16 months or so of our marriage, I was being a ‘sex brat’ and it was really causing my husband to resent me. Then we went on a marriage retreat where I learned that weaponizing is what I was doing. Now I’ve learned how to communicate my frustration instead of withholding sex. It corrects the issue quicker and it keeps walls from going up in our relationship.”
Shellie here: Check out “If You're Not Having Great Sex, This Is (Probably) Why.”
4. Vernon and Evelyn. Married for 20 Years.
GiphyVernon: “I think that every couple goes through a sexless period; the red flag is why that’s happening. Is it due to illness or scheduling or is it because there’s a lack of connection in the marriage. Since we’ve been married, we’ve probably gone without sex at least a dozen times but it’s three or four that I can think of that caused us to go to counseling. That’s my advice: figure out why the two of you aren’t having sex and then seek a professional if you need help getting back on track.”
Evelyn: “People talk about menopause when they need to be talking about perimenopause. The last two years before my period stopped, completely, my hormones were all over the place. The bloating made me not feel very attractive, my vagina wasn’t responding like it used to and for a minute there, I thought my orgasms had completely disappeared. He’s right, see a therapist for the emotional stuff but all women should see their doctor to get their hormone levels checked once they enter their mid-40s.”
Shellie here: Check out "The 'Seasons Of Sex' That Married People Go Through" and “Sex And Menopause. What You Should Know."
5. Christopher and Jenavieve. Married for Nine Years.
GiphyChristopher: “Sex is what keeps you from seeing your spouse as a roommate — and that’s easy to do if you’re not careful. I’ll let [wife’s first name] tell you how long we went without it one time, but it was a long while. We weren’t mad at each other — we just started to act more like best friends and less like lovers. I don’t talk about this a lot but the few people who do know ask if either of us cheated. I mostly watched porn which creates its own issues. Bottom line, your spouse shouldn’t become ‘just a friend.’ Prioritize sex so that never happens. Your marriage is in some serious trouble if you do.”
Jenavieve: “For about three years of our marriage, we basically went without sex. The worst part about it to me is when I brought it up to some of my girlfriends, they acted like it was no big deal due to not having sex with their husbands either and that just made it easier to keep going. Since we weren’t really fighting and there was still some affection, we let it slide longer than we should have. Eventually, he got into pornography and I had an emotional affair — both are no better than [physically] cheating, in my book and both happened because we weren’t having sex. If you’re married, have sex to protect your marriage.”
Shellie here: Check out “5 Signs You're In An Emotional Affair And Don't Even Know It."
6. Paul and Apryl. Married for 11 Years.
GiphyPaul: “I see sexless marriages differently. Even if you’re having sex regularly, if your needs shift or one or both of you aren’t really enjoying it, having sex on a technicality shouldn’t count. There have been a couple of times when we’ve gone sexless because of that. The first time, we didn’t talk about it and that made us both resentful. The second time, my wife brought it up and we talked through it. Never think that what worked on your wedding night or fifth anniversary will work in the moment. People change and sexual needs can too.”
Apryl: “I agree. Does sex count, fully, if body parts come together but no one is really satisfied? After about our seventh year, we started taking sexcations, buying books and listening to podcasts about sex, and, thanks to you, creating bucket lists every year. It can be easy to have a ‘If it worked before, it should work now’ approach to sex when you’re married and that’s what can drive a wedge in between you. Never assume that your partner is satisfied. Ask.”
Shellie here: Check out “8 ‘Kinds Of Sex’ All Married Couples Should Put Into Rotation” and “Married Couples, It's Time For A Sexcation!”
7. Davis and Ireland. Married for Four Years.
GiphyDavis: “I don’t know how many men read your articles but some of us have wives whose sex drives we totally underestimated. Sh-t, for the first year or so, I felt damn near emasculated because I thought that my drive was high but [my wife] has me all the way beat! For us, while we’ve never really had what you would say is a ‘sexless marriage’, we did have trouble in our sex life because I wasn’t always in the mood when she was and that was bothering her. I know you say that a sexless marriage is sex that’s only 10 times a year, but I think there’s also the kind where your partner needs more than you are giving. Couples need to find compromise with that. It can cause problems later on too.”
Ireland: “If you are like me and you want sex more than your man does, it’s important to remember that it doesn’t mean that something is wrong with either one of you. Society makes us think that all men think about is sex all of the time and that’s just not true. What I had to learn is he’s the one who needs more foreplay and ‘warming up’; his system calls for it. And, when he’s not in the mood, that doesn’t mean that he’s not attracted to me or doesn’t enjoy sex with me when we do have it. Do talk about those things before marriage, though. It totally threw me for a loop at first because we didn’t.”
Shellie here: Check out “If Your Husband's The One With The Lower Libido, Do This.,” “What Exactly Is 'Orgasmic Meditation'?” and “Fast Or Slow Sex: Which Does Science Say Is Better? (Girrrl...).”
8. Frederick and Dannika. Married for Six Years.
GiphyFrederick: “Go to premarital counseling. If your counselor doesn’t spend a good portion of time talking about sex, find another one. I’ll let my wife take it from here.”
Dannika: “We’ve never told anyone that the first year of our marriage, we barely had sex after our wedding night. Even though we weren’t virgins when we got married, we didn’t have sex with each other and because we were so focused on not doing it, we didn’t talk about sex much because we thought that it would tempt us into doing it. That was a huge mistake because we both had totally different expectations. I’m more of the romance/rom-com kind of sex person and he is, I’ll just say more adventurous. It took us about three years to find a way to meet in the middle.”
Shellie here: Check out “Tonight's The Night For A More Romantic Sexual Experience With Your Partner,” “What 5 Men Had To Say About Married Sex” and “10 Wives Tell Me What They Wish They Knew About 'Married Sex.'”
9. Goran and Kaia. Married for 15 Years.
GiphyGoran: “I travel a lot for work — probably around 35 percent of the time. Then when I’m back home, it’s catch-up time with kids and bills and stuff to do around the house. By the time it’s time for bed, all we want to do is go to sleep. The thing that you have to be careful of is, even if you are ‘too busy for sex,’ if you go without it too long and then the urge hits you, that’s when you can put yourself in some vulnerable positions. About five years into our marriage, we set a precedent that we would never go longer than 10 days without sex, no matter what. It’s one of the best decisions that we ever made.”
Kaia: “My husband traveled a lot before we got married, so I knew what I was getting myself into. What I wasn’t prepared for was getting so much into my own groove while he was gone that he damn near was ‘wrecking my flow’ of things whenever he got back. Sometimes, he would want to have sex immediately and I would need a day to get used to him being back in the [house] space. My primary love language is words of affirmation, so sexting was a type of foreplay that helped to get me ready for his arrival. It’s one of my favorite types of foreplay to this day.”
Shellie here. Check out “Are You Ready To Apply Your Love Language To Your Sex Life?” and “Let's Talk About Sext: 30 Sexts You Can Send To Bae Right Now.”
10. Radford and Orla. Married for 26 Years.
GiphyRadford: “I’ve got enough years in my marriage to tell you that if you have sex for the same reasons as a married person that you did as a single person, not only will you go through sexless moments often, you will probably end up divorced. Sex, in marriage, isn’t just about recreation. Sex is a sacred experience that connects you with your spouse in a way like nothing else. I can say this because years ago, we would have months when we would go without sex. It took maturing about it on a mental, emotional and spiritual level to learn that it’s not just about ‘getting off’; sex is about tapping into your spouse and bonding with them in a potent way that way. Look at sex like that and you will do your damnedest not to end up sexless. Your marriage won’t survive it.”
Orla: “If you’ve heard somewhere that sex gets better with time in a marriage, that’s true. If you had sex before getting married, the first few years of your marriage, you can go in with the same surface mindset about it — have sex, get an orgasm, end of story. Go through some things, see that your husband isn’t going anywhere, and the intimacy of sex goes way deeper and is more satisfying. And when you’re grateful for that kind of love, you want to express it with your husband as much as possible.”
Shellie here: Check out “10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important.”
___
Author Sheila Wray Gregoire once said, “Sex is not just about me; it’s about me knowing you and building us.” Goodness y’all, if all married couples took this quote literally and seriously, imagine how much less sexless marriages would be an issue.
Are sexless marriages common? Hmph, common enough. Can they be prevented? 8.5 times outta 10, absolutely. These 20 married people provide some wonderful insights into how. I hope you will take their great wisdom to heart — in and out of your bedroom.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by blackCAT/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









