
Juneteenth aka Freedom Day aka Emancipation Day aka June 19, 1865, commemorates the actual end of slavery. Contrary to popular belief, July 4, 1776, was not inclusive of all people per America's modus operandi; the 4th of July only represents the day that white male Americans became free. Thanks to social activists and the movement that is Black culture, Juneteenth's history, meaning, and importance have become more prevalent over the past few years.
It wasn't until very recently that I learned that the Statue of Liberty doesn't only represent the strength and resilience of immigrants but was initially created to celebrate the emancipation of slaves. The more I learn about Juneteenth the more I feel an immense duty to celebrate my blackness every day but even more on June 19th. We owe it to General Granger, the Union soldiers, and our ancestors to celebrate the culture and achievements of Black folks because we deserve that. We deserve celebration.
As we continue to live out loud, we thought it was important to share the stories of the women who show up for the culture and fight for freedom from all chains every day. Keep reading for what that looks like for these social justice mavens.
Share the story of how you learned about Juneteenth.
Now that I look back on growing up in the Midwest with a household of four generations, our daily life defined how we had overcome so many racial injustices and impacts of slavery. My grandfather migrated to Detroit, Michigan for a job in the factory shortly after becoming an entrepreneur and buying a home in a prestigious Detroit neighborhood where blacks weren't welcome at one point and time. My grandmother worked a good job at the hospital and my mom was the first to go to college in our family. They worked hard and we lived well, with almost every holiday being a really big occasion showcasing our gratitude and how far our family had come with my grandfather sharing stories of how he remembers his grandparents who picked cotton — Juneteenth was an empowering day filled with family traditions in the backyard.
What does Juneteenth mean to you?
When [talking about] slavery, I like to make a conscious effort to look at it with a multi-lens approach rather than just the 400 years America dates it to. Juneteenth is an opportunity to learn, share and express the knowledge and truth of who black people were before slavery, what we went through as slaves, and how we are moving toward the future.
How do you define freedom?
Freedom is the ability to think, do and be with no limits or restraints whether that be physical, mental or emotional. While freedom for my ancestors meant not being a slave and having full citizenship rights, in today's time my generation is facing the challenges of breaking free from a learned limiting mindset to a life of unlimited possibility and purpose.
How are you celebrating Juneteenth this year?
My life's work holds the commitment of being even more intentional about my servant leadership dedicating philanthropic time and efforts to racial disparities of black Americans. Later this year, a national non-profit that I co-founded with an amazing group of leaders will be launching that positively impact black Americans who have been impacted by slavery. Having a direct hand in the impact of racial disparities of wealth that still impacts community, families, and individuals is something that should not be swept under the rug, but confronted in the most honest and transformational way. We are coming to change generations.
Share the story of how you learned about Juneteenth.
I feel like the story of Juneteenth is a story that has always lived with me and has been part of the fabric of my life that has informed my Blackness. I cannot pinpoint when exactly I learned about it. I remember feeling literal jubilee when learning that my people wasted no time once they learned they were free exiting those plantations and casting off the label of chattel.
What does Juneteenth mean to you?
Juneteenth is about ancestral veneration and commemorating the bold act of love that our ancestors exercised in choosing to live and survive under the most horrific circumstances. Juneteenth also reminds me that you truly cannot stop freedom from coming. You cannot stop the freedom train because it is always on time.
How do you define freedom?
Angela Davis teaches us that "freedom is a constant struggle." Which means we must always struggle to keep it, take it, and define it for ourselves. Freedom to me is Black people being free from premature death engineered by racism, Black people being able to love themselves and embody their gender and sexuality as they define them and freedom to access their bodily sovereignty without the fear of state violence or interference. Black people being free to access the full range of their emotions, rest, and joy while having all of their basic needs met and not feeling like they must be excellent to matter. This freedom cannot happen unless our indigenous kin gets their lands back and figure out how to stop this climate disaster.
How are you celebrating Juneteenth this year?
I will journal, tend to my altar, meditate on freedom, and share the love with the Black people in my life.
"Juneteenth is a time for all Black people situated in these United States never to forget that we are miracles. We were not meant to survive, and yet here we are. We must not ever forget that no Black person is free until we are all free."
Juneteenth being in Pride Month is also an invitation for all Black people to never forget about our queer, transgender, and non-binary kin whose freedom is also bound up with our collective Black freedom. There were queer folks on the plantation and those slave ships. It's all of us or none of us.
Share the story of how you learned about Juneteenth.
I grew up in New York City, when I was about six or seven, I went to the Juneteenth festival in Harlem with my grandparents. That's when I first learned about Juneteenth. I initially learned about it as a celebration of life. As the years progressed, I was introduced to more of the history and I was able to engage in thoughtful conversations with the elders of my family. My grandparents are "Old World" Harlem, they spent a lot of time when I was a child and even now in their 91 years of living, teaching me and younger members of my family who we are and where we come from.
What does Juneteenth mean to you?
Juneteenth is a reminder that I do not exist alone and I am a reflection of every single one of my ancestors. I like to think of myself as an embodied figure of ghosts. Juneteenth reminds me that I am rooted in their struggles and their joys on a day-to-day basis.
How do you define freedom?
Freedom is waking up every morning and thanking the spirits who cradled me as I slept and who will have my back all day as I fulfill their wildest dreams. Freedom is curiosity; it's the space to be curious about me and this world. Freedom is detangling myself from the racist, sexist, capitalist, and colonized structures of our society that attempt to grip me and hold me down. Freedom is liberation and liberation is an internal experience that cannot be taken away.
How are you celebrating Juneteenth this year?
This probably isn't the most exciting response, but I will celebrate as I celebrate my life every day, by giving thanks to those who came before me and showing myself the utmost respect and care by choosing to rest because I and they deserve it.
Share the story of how you learned about Juneteenth.
Growing up, I never knew the importance of Juneteenth. I just knew my family and community would celebrate by coming together to barbecue, gather and talk. That was the norm for many years until I was old enough to research on my own. What I thought I knew, just a generic version of the truth, became much greater and important to me. The day enslaved African-Americans learned they were free in the south. This meant free from bondage, free from abuse, free from "ownership". This was also a turn for African-Americans as this moment emphasized achievements and education.
What does Juneteenth mean to you?
Juneteenth inspires me to keep educating my community about the modern-day liberations we deserve as a community. Never forget how far we've come as a community and how far we need to go as a community. Juneteenth is more than barbecuing and gathering, although we deserve it plus more, but it also means celebrating the sacrifices our ancestors took for us to get here.
How do you define freedom?
Some people believe because we're "free" we have "freedom". Freedom for me looks like reparations for my community. Equal opportunity for my community. An equal justice system for my community. Free from the mental chains placed on our black men and boys as they step foot out their doors. Physically free from the harsh sentencing placed on our minority community for small defenses. Freedom comes in many forms, because we are free from the chains does not mean we are truly free in this country.
How are you celebrating Juneteenth this year?
This year is different for me in terms of celebrating because of the pandemic. I usually participate in marches, rallies, and conferences. This year I will educate my community virtually by going live via social media and spreading knowledge to others. Also, go grab some of that barbecue my family loves to make.
Last year and this year there was a spark within grassroots leaders and fighters. It amazed me to see how much attention was brought to an ongoing fight within our community. As a community, let's keep this fight going on and off the streets and remember we have children looking up to us. We must pave the way for them as our ancestors did for us.
Featured image courtesy of Meagan Ward
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
I seriously doubt that it will come as a shock to anyone reading this that the “official” cold (and flu) seasons are considered to be during the fall and wintertime. However, what kinda tripped me out is that there really are only a few months of the year when we aren’t susceptible to catching a cold: May-July. SMDH.
Know what else is wild about colds? They have five stages: incubation (1-2 days); symptom onset (1-2 days); peak symptoms (1-2 days); plateau (2-3 days), and recovery (3-5 days) — and that is why, sometimes, it can seem like it takes FOREVER to get over a cold. Also, SMDH.
Luckily, there are some things that you can do to either speed up the healing process of a cold or make having one more bearable than usual. Things that are affordable, all-natural, and easy to incorporate into your daily routine.
Are you ready to know how to nip a damn cold in the bud…before you even get one?
Here ya go.
1. Fire Cider

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Two drinks that I am gonna drink all the way down, each and every fall season, are hot chocolate and apple cider (that’s warmed up). So, when I read about something called “fire cider,” it absolutely caught my attention. If you’re not familiar with it, fire cider is a homemade drink that consists of things like apple cider vinegar, herbs and other ingredients that are specifically designed to boost your immune system.
I won’t lie to you — since some of the traditional recipes contain things like onion and garlic (sulfur has potent medicinal properties) and sometimes even hot peppers (which help to clear up congestion) — although fire cider might not be your favorite as far as your palate is concerned, the viruses (because there are reportedly somewhere around 200 of ‘em) that cause colds will lose a lot of their impact if you drink this; and that makes it worth a shot — well, swallow. Some fire cider recipes can be found here, here and here.
2. Probiotics
A few years ago, I wrote an article for the platform entitled, “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.” — and that alone should explain why and how a probiotic can help to prevent colds and make it easier to get over them. The reality is that a healthy gut is what helps to monitor how your immune system reacts and responds to harmful pathogens that may try and get into your system, including ones that cause the common cold.
And since probiotics feed your gut with “good bacteria,” this gives your gut the ability to be better (and quicker) at fighting off the bad. So yeah, take a probiotic — all of the time and definitely while you have a cold. It helps.
3. Peppermint (or Eucalyptus) Oil

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Although I rarely get sick (praise the Lord!), when I do catch a cold, I think what I hate the most is not being able to comfortably breathe. Well, something that is proven to help with that is peppermint essential oil. That’s because it contains properties that act as a natural decongestant as well as a fever reducer. Another essential oil that can hook you up in this department is eucalyptus oil. It’s bomb because it helps to soothe a nagging cough, it can clear up chest congestion and ultimately makes it easier to breathe.
So, before turning in at night, either mix a few drops of one (or both) of these oils with a carrier oil like grapeseed, avocado or jojoba, warm it up for 10 seconds in the microwave and apply it to the sides of your nose or on your best or back. Or put the oil in a diffuser. It can quickly ease cold-related symptoms while also making it so much easier for you to rest (which is something else your body needs to get over a cold; more on that in a sec).
4. Zinc Lozenges
Zinc is a mineral that helps to keep your immune system healthy and strong — and since a weakened immunity is directly connected to having more colds (2-4 a year is considered to be “normal,” by the way), it’s always a good idea to have some zinc in your body. As it relates to colds, specifically, aside from the fact that zinc can help you from catching one to begin with, there are also studies which say that sucking on zinc lozenges can help to shorten the timespan of a cold as well.
To be fair, some people have said that zinc lozenges make them feel nauseated; however, everything has its pros and cons and so, how would you know if you’re one of these folks unless you try it? Oh, and while we are on this topic, there are also zinc supplements and foods that are high in zinc (like red meat, lentils, hemp seeds, cashews and quinoa) if you want to try and get more zinc into your system that way (although lozenges are gonna be your best bet on the shortening tip; just sayin’).
5. Foods Rich in Vitamin C

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Speaking of foods that can fight a cold, out of all of what you’ve read here, probably what you are quite familiar with is the fact that vitamin C and colds are mortal enemies. In fact, one pretty significant study says that by taking one gram of vitamin C a day during a cold, you can reduce the severity of your symptoms by as much as 15 percent.
That’s because vitamin C is packed with antioxidants, it helps to reduce bodily inflammation and it helps to strengthen your immunity too. Foods that are full of vitamin C include chili and yellow peppers, kale, kiwi, papaya, broccoli, kale and citrus fruits.
6. Elderberry Tea
If you’re someone who likes to put preserves on your biscuits or toast, have you ever tried one that is made from elderberries (recipe here)? It’s actually pretty good — and good for you because elderberries are high in vitamin C, fiber and antioxidants. And that is why they are great whenever you are trying to hurry up and get over a cold because they also contain properties that are literally antiviral — and since a cold is a virus…well, there you have it.
One of the best ways to get elderberries into your system? Elderberry tea. If you add honey to it, honey can help to shorten symptoms like a stuffy nose, sore throat and cough by 1-2 days. Very cool.
7. REST

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Did you know that even one day of not getting the sleep that you need to weaken your immune system and increase bodily inflammation at the same time too? That’s because one of the benefits of a good night’s rest is it rejuvenates and recharges your system, so that your immunity can work at its optimal level.
Not only that but, according to science, if you already have a cold, getting plenty of rest can benefit you on a few different levels as well. First, your cytokines (proteins that boost your immunity) are released when you sleep.
Second, your body temperature elevates enough to kill some of the bacteria and viruses that are making you sick. Finally, sleep provides you with the energy that you need in order to get through the day while you are healing from your sickness. So, if you want to get through your cold ASAP, be intentional about getting as much rest as you possibly can.
BONUS: A Humidifier
When you get a chance, please check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”. There really are all kinds of solid reasons to invest in a humidifier around this time of the year — and one of them is to make getting through the cold (and flu) season so much easier for you. Since humidifiers bring moisture into the air, that can help to loosen up congestion, soothe an irritated throat, decrease coughing, help with the healing process of respiratory infections and it can help you to sleep better — so that you can get past your cold sooner.
So, if you don’t already have a humidifier, cop one ASAP. Your future colds will absolutely hate that you did. LOL. For a list of some highly recommended humidifiers that are currently on the market, click here.
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Featured image by Casper1774 Studio/Shutterstock













