
Four Black Women-Owned Apparel Brands Share Why They Do It For The Culture

When it comes to Black pride, it's something we wear loudly and proudly on our hearts and our on our sleeves. Self-expression is one of the many ways we celebrate and unapologetically uplift who we are as people. From popular sayings to mantras, we have an array of elements that remind us of how creative, how dope, and how multifaceted we are as a people, and dope-ass apparel is a way for what we wear to speak for us. Style is an extension of self-expression, so quite literally some black-owned apparel and accessory companies aid in that freedom of owning the fullness of ourselves as well as our love affair with our people.
Since the 2020 Revolution started, everyone has been doing their research about how to support the culture. xoNecole has always been in the business of highlighting black women-owned businesses, so the new trend of supporting black businesses is actually our mission. Keeping that same energy, we rounded up some women making waves in the apparel realm.
Raven Nichole of Legendary Rootz
Photo Courtesy of Raven Nichole
"I was born and raised in Phoenix, Arizona. I founded Legendary Rootz while attending Arizona State University and earning my Bachelor of Science degree in Biochemistry. I love all things creative and I was inspired to create Legendary Rootz because I needed a safe space to just be myself. My ultimate goal is to inspire Black girls worldwide that they can accomplish anything they put their hearts to. I want the world to know that this brand is more than just a business. It represents the messages and encouragement that's been poured into me that I hope every Black girl and Black woman internalize. My passion for reclaiming our history and celebrating black culture pushes me to strive for that vision."
On The Why Behind Legendary Rootz:
"Whenever I looked around, whether that be on TV or in magazines, I didn't see anyone who looked like me. There wasn't a space where I could vent about things that were important to me such as my natural hair or even the microaggressions I faced in daily life. To be honest, when I started, I did not have the vision of starting a business. I just knew that I wanted a safe space where I could be my authentic self and express my blackness comfortably.
"I remember going to visit a local college in one of the smaller cities in Phoenix. While there, a student came up to me and told me how much she loved the brand. She went on to tell me how her little sister was being bullied at school about her hair and skin tone. After she found out about it, she grabbed a few Legendary Rootz items for her and she said how much that helped her. Knowing that my art could be of help is all I needed to keep creating and pouring into this brand."
Nareasha Willis of AVNU
Photo Courtesy of Nareasha Willis
"I am a fashion designer from Jersey City, NJ. I'm a firm believer to always create what you want to be a part of. I'm inspired daily by my ancestors. AVNU targets the modern-day fashion activist who loves fashion and acknowledges the importance of its role in our society. AVNU is unafraid to disrupt the fashion industry by setting its own trends. Featuring an array of controversial statements, colors, and textures, AVNU boldly creates a voice for garments, and the individuals wearing them."
On The Why Behind AVNU:
"I used to feel like I didn't have a place in the fashion industry. I always felt like an outsider in the industry that I loved the most. I was dismissed and told 'no' so many times that I finally created my own lane to pursue whatever avenues I had in mind in celebration of my Blackness. Initially, Avenue N was a fashion blog that highlighted Black designers. It later birthed my own fashion line, AVNU."
Holly Draper of DRAPED
Photo Courtesy of Holly Draper
"Draped is a handmade headwrap and clothing boutique dedicated to helping the outspoken modern woman outwardly express her innermost authentic self through our bold fashion power pieces. I founded Draped in 2016 after losing my job as a drug and alcohol counselor. Sewing was already a hobby of mine and in my huge amount of spare time, I started creating and designing my own clothes and accessories. We pride ourselves at Draped in handcrafting many of our pieces with daring prints and vibrant colors. Many of our prints are sourced from West Africa. We also are proud of our original tee line which boasts bold female empowerment statements."
On The Why Behind Draped:
"Here at Draped, we support and source many of our unique jewelry pieces from local female jewelry artisans. We truly believe in sisterhood, supporting small businesses, and straight-up celebrating girl-power! Draped's goal is to inspire and create more contagiously confident women inside and out. I started Draped to create a space for women (especially women of color), to boldly express who they are. I want to help the modern woman outwardly express their inner-most authentic self. I want the world to know that Draped's goal is to inspire more women to be contagiously confident. Our motto is 'Rock it. Own it. Spread your colors'. And I hope that more woman take the time to embrace who they truly are."
Kalilah Wright of Mess In a Bottle
Photo Courtesy of Kalilah Wright
"I'm a Jamaican native, born and raised in Brooklyn, but have made Baltimore my home. The quintessential creative, my mind is always going thinking of new MESSages, business ideas and ways to continue our growth. If you know me or follow me on social media, you'll see that I'm never shying away from the ups, downs and sideways of not just business but life in general. I do all of this while also being a mom to my son Kaiden."
On The Why Behind Mess in a Bottle:
"I started Mess in a Bottle as a way to be vocal about my feelings, injustices and life in general without having to say a word at all. As the company grew, I realized so many other people agreed with me and I've been able to continue to create MESSages that resonate deeply with others.
"I want the world to know that we all have a MESSage and we're here to help everyone share them. Everyone may not be as vocal but it is important to give a voice to the voiceless, to stand in solidarity and be the catalyst for important conversations. No matter how you feel about a particular subject matter, sharing your MESSage allows others to think past their own experiences or beliefs."
Featured image by @shopavnu/Instagram
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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It’s almost always “annoyingly fun” to have conversations with super churchy folks. Example? Recently, I had on an anklet that a particular woman took notice of. When she complimented it and asked what it was made of, I said, “Moonstone, which is one of my birthstones.” Oddly enough, she then turned up her nose and said that stones and crystals were tied to witchcraft, to which I casually replied, “Then I guess you hate Aaron’s breastplate, huh?” She paused and turned her nose up again — this time, though, because she just experienced a good old-fashioned “checkmate.”
This article is about crystals not Scripture, so when it comes to the latter, I’ll just briefly say that if you mosey on over to Exodus 28, you’ll see that a high priest breastplate is referenced; one that contains precious gems including topaz, sapphire, agate, onyx and jasper (and that’s just for starters!). Yeah, it really is important to not just throw judgments around like confetti — know of what you are actually speaking of first (because that’s what Matthew 7 is really all about).
I did think it was important to mention that for potential skeptics about why this article even exists. Because although there are Scriptural and evenscience-based individuals who roll their eyes at the power of what gemstones and crystals can (possibly) do, I’m pretty sure that some of you are not surprised that the holistic and Ayurveda worlds see it all very differently.In those realms, energy plays a big role in physical, emotional, and mental health, and crystals are believed to cultivate balance or intensify certain feelings or experiences through that said energy.
That said, when it comes to sex, specifically, there are certain stones (which are basically what crystals are;in fact, all gemstones are a type of crystal) that are believed to help make intimacy even more satisfying. If you’re curious about which ones are, I’ve got 10 for you below.
10 Crystals That May Enhance Your Intimate Life
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1. Garnet
Garnet is a rich shade of red that happens to be January’s gemstone. It’s considered to be one of the oldest gemstones around, one that Egyptians believed was a symbol of life and something that they oftentimes wore in their signet rings. As far as symbolism goes, garnet also represents love and vitality as well as energy, passion and even self-confidence — all of which are quite relevant when it comes to having an active and fulfilling sex life.
2. Amethyst
Queen Cleopatra and Leonardo da Vinci are just two powerful figures who were big fans of the purple gemstone amethyst. Interestingly enough, it is February’s birthstone — the month that Valentine’s Day falls under. Another interesting fact is many early Christians relied on this gem in order to increase their spirituality while many Greeks used to see it as a stone that provided protection. When it comes to intimacy, amethyst is also associated with love and devotion as well as feelings of calm and reduced anxiety — and since the less calm you feel, the easier it is to climax…well. #wink
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3. Orange Carnelian
Looking to experience more joy and happiness? Or maybe you want to strengthen your friendships. Or perhaps it’s time to increase your pleasure levels or to go into deeper levels of sensuality. For all of these things, orange carnelian is a top-tier pick. As I did a bit more research on this stone, it’s considered to be a royal one and something that can bring forth peace. One of my favorite things about orange carnelian is it comes in different hues of orange — the deeper the color, the more passion it exudes. Just an FYI.
4. Rose Quartz
If you want to take your romantic relationship to another level, rose quartz has a solid reputation for helping to make that happen for you. In fact, this pink crystal is oftentimes referred to as being the stone of unconditional love because it encourages the wearers of it to both give as well as put themselves in the position to receive love too. Since rose quartz is also tied to things like emotional healing, restored trust and harmony, if you’re looking to make a much deeper intimate connection with your partner, this just might be the stone for you.
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5. Rhodochrosite
Rhodochrosite is a red-rose colored stone that I personally hold dear. I say that because, as a survivor of sexual abuse, it is one that helps recovering individuals to work through sexual trauma (and trauma, in general). It is associated with love, compassion and strength as it helps you to process your emotions in a positive way, so that you are able to effectively release past pain and deal with any PTSD that you might have. You know, I know a wife who sexually struggled in her marriage for years because she had been sexually assaulted in college and never told her husband.
A stone of compassion is a precious one — including when it comes to dealing with sexual trauma and intimacy challenges and learning how to face them. Salute to this stone right here.
6. Citrine
Citrine is November’s birthstone and its rich yellow color explains why it represents things like abundance, prosperity, radiance and happiness. Aside from this, whether you’re seeking clarity, you’d like to be more creative or you’re interested in becoming more sensual, citrine encourages all of this. Sensuality is a dope word because it’s all about appealing to all five senses; especially during intimacy. To learn more about how to do that, check out “How To Incorporate All Five Senses To Have The Best Sex Ever.”
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7. Red Jasper
While doing my own research on what red jasper represents, what I liked the most is it’s something that encourages emotional stability which is always a wonderful thing to have. Although it is a fiery red color, it also contains grounding properties and it symbolizes strength, courage and, another word that can always make sex more pleasurable: stamina. Since stamina is what helps both men and women to last longer during sex, anything that is a “stamina hack” earns an automatic mention when it comes to sex-themed content — including this.
8. Clear Quartz
A fun fact about quartz is it’s one of the most common minerals on this planet. When it comes to clear quartz, specifically, I like the way that it looks because it’s either a cloudy white or something that you can see straight through. As far as its symbolism is concerned, if you want to reduce physical discomfort, remove distractions and focus more on heightened levels of yourself, this crystal represents all of that. Clear quartz also encourages healing, spiritual growth and balance. To me, it seems like if you want to cultivate a spiritual or meditative (check out “What Exactly Is 'Orgasmic Meditation'?”) experience with your partner, clear quartz is a stone to try.
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9. Shiva Lingam
I ain’t got no lies to tell you — when I first happened upon this particular stone, the first thing that came to my mind was an article that I penned for the site back in the day entitled, “Blow Your Man's Mind By Giving Him This Tantalizing Massage.” That’s because it explains what a lingam massage is and, as you can see, this crystal has that word all up in it. The history of lingam is a bit layered (you can read about it here); however, because it is considered by many to be a phallic symbol and that typically represents the penis — shiva lingam is a neutral-colored crystal that represents both sexuality as well as fertility. Shocking, right? #sarcasm
10. Pyrite
It doesn’t escape me that it’s kind of funny that I’m closing this out with a crystal that has the nickname “fool’s gold.” That’s due to its appearance. That said, it’s also a stone that has some interesting symbolism to it. Since it comes from a Greek word that means fire — of course, it’s a crystal of passion. Since it also taps into things like heightened energy, self-esteem, creativity, awakened senses and the removal of toxic thoughts — if any stone should be in your “let’s get it on” crystal collection, pyrite would be the one!
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Know what’s kinda wild? While I was on Etsy’s site looking for another moonstone, a sake popped up in my feed on what the merchant calls their “libido crystal set” — and six of the 10 stones that I’ve mentioned throughout this article are featured in the collection.
Yeah, I’ll take that as a confirmation that whether you purchase a piece of jewelry that has one (or more) of these stones or you buy a piece of crystal itself to place somewhere in your bedroom — just putting your own energy into wanting a better sex life is a powerful step in the right direction to achieving it.
And what science can’t refute is the benefits of positive thoughts and actions — crystals or not.
So, if precious stones are totally your thing — enjoy, sis. Enjoy!
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