
I've got a friend who lives to clean. I'm not playing. When she's in a good mood, she wants to clean. When she is totally pissed off, she wants to clean. So, in her world, there is no need to really spring clean because she does it on the regular. Then there's me. Don't get me wrong, my place is in good shape; still, I pretty much have a cleaning day (which is either Thursday or Friday) and there are definitely a few times a year when I'll spend a good three days just going ham on my place. One of those times is during the traditional spring cleaning season. During then, there are some particular hacks that I will apply.
That's what I'm gonna share with you today. Whether you're like my girl and you clean on steroids or you're more like I am and you seasonally go off the charts, here are 15 things that can make getting your house in order so much easier, cheaper and even healthier (because they most don't contain any chemicals) to do.
1. Naturally Increase Your Laundry Smell With This DIY Epsom Salt Laundry Booster
Do you want to make your laundry smell amazingly fresh without the use of any dyes and chemicals? One of the easiest, safest, and most effective ways to do that is to apply a blend of Epsom salt and your favorite essential oil (or oils) to your machine. All you need is one cup of Epsom salt and 20-30 drops of an essential oil (depending on how potent you want your laundry to be). Combine the two ingredients in a bowl, let them air dry for a couple of minutes and then transfer everything to a mason jar. Add about a tablespoon of the homemade booster to your machine before you add laundry and start to wash. You'll wonder what took you so long to add this tip to your wash day routine.
2. Clean Your Kitchen Sinks Naturally with Baking Soda and Hydrogen Peroxide
If it's time to give your sinks a deep cleaning, all you need to do is sprinkle some baking soda onto them and use a sponge to rub it in. Then pour some hydrogen peroxide to deeply penetrate and remove any residue. Ever wonder how to clean your iron? For the record, baking soda and hydrogen peroxide are also unstoppable in cleaning the back of irons too (and we all know that can be a headache!). Mix two-parts baking soda with one-part hydrogen peroxide.
Then heat up your iron on a low setting to soften up some of the gunk that's on it. With a wooden spatula, remove as much residue as possible. Then turn the iron off, let it cool and apply the baking soda and hydrogen peroxide paste. Let it sit for 20-30 minutes and scrub the iron with a scrubbing cloth. Then rinse with cool water and repeat as often as needed.
3. Restore Wood Furniture With Olive Oil and White Vinegar (or Beer) as Homemade Cleaner
Do you have hardwood floors or some wooden furniture that has some surface scratches in it that you would like to remove? A combination of one-part olive oil and one-part white vinegar can do the trick. At the end of the day, you're just making some homemade furniture polish sans the unnecessary chemicals. You can even add a little bit of fresh lemon juice for good measure. Something else that works pretty well on wood is beer. Just pour a little bit of it on a soft rag and rub your furniture down. You might want to test this on a little corner of a table or chair first, simply because some beer is stronger than others; yet if you're looking for an easy way to make your wood shine, ale will do it.
4. Here’s How to Clean and Fluff Your Pillows
Lawd, why don't pillows ever stay white 'n fluffy? If yours are that old dingy pale yellow color, soak them in the washing machine, two at a time. Then pour a couple of capfuls of hydrogen peroxide and white vinegar to your machine's drum and wash them in a light cycle. That should whiten them right on up. As far as the fluffy part goes, before throwing yours in the trash and getting another set, why not toss them into your dryer on low for about 10 minutes? Sometimes, that's all that's needed to spruce them back up a bit. Word on the street is, if you put a tennis ball into the dryer as well, it will help to pound out any lumps that your pillows may have.
5. Put Some Lemons in Your Dishwasher to Clean
Is your dishwasher giving your glasses that spotty look? Oftentimes, that's due to nothing more than calcium deposits. A simple workaround is to cut up a few slices of lemon and let them go through your next washing cycle. Your glasses should come out crystal clear if you do.
6. Use Mineral Oil to Degrease Your Stove
Is your stovetop all sticky 'n stuff? It might sound odd but the way to actually get the stuck-on oil off is to put some mineral oil on it. Literally pour a little bit of mineral oil on the area that you want to clean up, let it sit for a couple of minutes and use a cleaning rag to remove the stickiness. It tends to glide off even faster if you warm the mineral up a bit first.
7. Clean Your Dirty Cast Iron Skillet With a Coarse Salt and Potato Scrub
One of my favorite cooking items is my cast iron skillet. The only thing that sometimes drives me crazy about it is the fact that it can sometimes not be the easiest to clean. A cool hack for cleaning your cast iron skillet is to preheat your oven to around 350-400 degrees. Pour some coarse salt on the pan and then slice a potato in half so that you can rub the skillet with it. Do so in a circular motion and then rinse and pat the pan dry with some paper towels. For tips on how to season the pan following cleaning it, click here (which is where I got the hack in the first place).
8. Need to Pick up Stubborn Pet Hair? Try a Carpet Rake for Pet Hair Removal
If you've got a pet that constantly sheds on your carpet and vacuuming never seems to get all of their hair up, invest in a carpet rake. The long-short of it is it's basically a broom for your carpet in the sense that it does the same job that a broom would do on your tile floors, except the rake is made out of much stronger bristles. If it's something that you'd at least want to read more on, you can check out a list of some of the top carpet rakes on the market by clicking here.
9. Pour Some Kool-Aid into Your Toilet as a DIY Toilet Scrub
Listen, don't shoot the messenger because I wouldn't be surprised in the least if you never saw Kool-Aid the same way after what I'm about to say but it's actually a really great product for scrubbing your toilet. The citric acid that's in the lemonade flavor one is so potent that you can use it to deep scrub your toilet. Just pour the packet in, let it sit for a couple of minutes, and use your toilet brush to clean as usual. Your toilet will sparkle in a way you never thought a popular drink brand could make it do.
10. Unclog and Clean Your Showerheads with Vinegar and a Ziploc Bag
Is it time to unclog your showerheads? Get yourself a Ziploc bag (one that is big enough to cover your showerhead up) and pour some white vinegar into it. Then wrap the bag around the showerhead with a rubber band and let it sit for an hour. Remove the bag, run the showerhead and you should notice that water is flowing from it better.
11. Clean Your Mattress Naturally with Baking Soda and Lavender Oil
Did you know that you can vacuum your mattress? Yep. And if you want to make it fresher, sprinkle some baking soda on it and let it sit for 10-15 minutes before you do. If there happen to be stains on your mattress, a combo of baking soda and hydrogen peroxide can get those out. Just remember that hydrogen peroxide can "bleach out" colors, so using it is best if your mattress is white.
If you simply want to deodorize your mattress, mixing one cup of baking soda with 20 drops of lavender essential oil and then putting everything into a mason jar that has a shaker lid, will make it possible for you to easily sprinkle the mixture (it'll smell amazing too!). And what if you sprinkle too much? Your mattress can pick up the extra. Just make sure to let it all sit for about 20 minutes first.
12. DIY Clean Your Microwave with Some Fresh Lemon Water
Sometimes microwaves can get a little gunky. If yours is basically at that point and you want to give it a thorough cleaning, all you need to do is squeeze 1-2 lemons worth of lemon juice and then add some water to a microwave-safe bowl. Put the bowl into the microwave and let it run on high for about three minutes. It will help to penetrate the gunk so that it's easier to wipe off.
13. Pour Windex on Your Carpet to Remove Stains
If you've got kids and you don't have any Windex in your house, let this serve as a PSA to get some as soon as possible because it's a great way to remove stains. When it comes to ones that may be on your carpet, spray some directly onto the stain and let it sit for a couple of minutes. Then put a lightly colored rag over the stain and your medium-low heat iron on top of the rag. If you let the iron remain long enough, you should see some of the stain coming through the rag. If you repeat as often as necessary, most of the stain should go away.
Just remember to always keep the iron on the rag and get a new rag, if necessary. Oh, and if you've got a toddler who thinks your walls are their canvas, spraying some Windex onto their masterpieces should easily remove the crayons. As far as the carpet goes, only use the blue Windex brand if you've got nothing else. Sometimes, the ironing process can leave a hint of blue behind, if you're not careful.
14. DIY Some Homemade Lemons/Lime Slices Cubes To Clean Your Garbage Disposal
Does your garbage disposal currently smell like, well, garbage? That's what can happen when months of old food residue is stuck inside. A great hack for removing the odor is to make some DIY cubes out of lemons and lime slices. Simply cut them up into small cubes and place them into your ice trays. Then fill the trays up with white vinegar and some lemon or orange essential oil drops. Place them into the freezer for 24-36 hours. Then run some hot water down your kitchen sink for a couple of minutes, pour 1/3 cup of baking down the drain and then place a cube inside and turn the disposal on (remember to move your fingers out of the way). The citrus and vinegar of the cubes will nix the odor and the ice will help to sharpen the blades of your disposal. How cool is that?
15. How to Clean a Painting? Dust Your Paintings with Bread.
Something that I started collecting more of in my mid-late 30s was art. Sometimes paintings can get dusty. Well, here's something that's super off the chain. Rather than trying your luck by trying to dust your painting with a rag, pull out a piece of bread instead. It's gentle enough to not affect your art and yet "spongy" enough to remove the dust at the same time.
Hey, don't knock it 'til you tried it, chile. Welcome to spring cleaning season, sis.
Featured imagine by Shutterstock
- 10 Home Décor Hacks To Make You Love Being At Home - xoNecole ›
- Easy Household Hacks To Improve Your Life - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









