
It's interesting that, if you look up definitions for the word "dream," a lot of times you're going to see something in reference to the images that go through our mind when we're sleeping. It's really only when we take a look at some of the word's synonyms that topics like today really start to resonate. Synonyms like ideas, thoughts, notions, wishes, and desires—these are all things that most of us are referring to when we talk about the dreams that we have in this life.
The irony is, that while we usually want to make our "awake ideas" come to fruition, far too many of us literally sleep on them. That's really sad because dreams don't come to us for absolutely no reason. More times than not, dreams serve quite a profound purpose in our world. We've simply got to do what it takes to make them come true.
If you've got some dreams and you feel like you keep "hitting the wall" when it comes to trying to make them manifest, perhaps this article can connect a few dots for you. Life is short. Dreams are valid. It's important to do all that we can to make them manifest. Ready?
Can You Explain Each Dream in Two Sentences or Less?
When it comes to making your dreams come true, clarity is key. That's because, if you don't really know what your vision for your life is, how can you fully manifest it? That's why I'm such a big fan of encouraging people to sit down and figure out how to define each dream that they have—in no more than one or two sentences. For one thing, it can help them to get a greater understanding of what they desire to accomplish. Plus, when something is reduced to fewer words, it can feel a lot less overwhelming and so much more doable.
For instance, say that you've got a dream of being a writer. Cool. Now, what kind of writer? An entertainment writer? Someone who has a relationship blog? An author? And if an author, published or self-published? After knowing what you want to do, it can also help to jot do why you want to do it. Then you're able to start setting some realistic short-term and long-term goals. Make sense?
I definitely think that one of the main reasons why a lot of people are not able to make their dreams happen is because they keep referring to them in vague and abstract ways. The more you are able to clearly articulate your desires, the easier it will be to make them manifest for you.
How Realistic Are Your Dreams? (Now, Hear Me Out)
I've got a friend who says you can spend years working on areas where you are mediocre and do just okay or you can put that energy into your strengths and excel and thrive. That said, I come from a family of singers. Some pretty darn good ones too. For whatever the reason, I wasn't really encouraged and nurtured in that area and so, it sometimes catches people off guard whenever they hear me do it. Instead, most folks know me as a writer. And while I do think that I can hold a tune, I tend to think that singing is a talent for me while some of my relatives? For them, it's a gift.
What's the difference? To me, a gift is something that is almost supernatural. You were born with it. It comes pretty easily to you. You're able to blow other people's minds—and sometimes, even your own—with a particular ability. A talent is something that you're pretty good at, yet it will take a certain amount of effort to excel in that area. That's one example of what I mean by being realistic about your dreams. Are you trying to progress in a gift or a talent? If it's a talent, are you being realistic about how much time, effort, and energy you're willing to put into it in order to make something happen?
Another angle on the realistic approach is the fact that being realistic is rooted in logic, facts, truth, and common sense. Say that you've got a dream of becoming a chef with your own television show. Yet you only like to cook certain things. You've never taken any kind of cooking or media classes. Your bank account is close to zero. You have no equipment in your house. You hate to network. In fact, you have absolutely no idea what it takes to make that happen. You've just seen some folks on YouTube or TikTok and said, "I bet I can do that."
It's kind of a play on words yet the reality is that a lot of people's dreams don't manifest because they are more caught up in the fantasy of what could be rather than the factuality of things. While I do believe that nothing is impossible, let's be real—some things are more probable than others. When it comes to your dreams, what side of the fence does yours land?
How COMMITTED Are You to Your Dreams?
If there is one word that can separate a lot of people from success and failure, it's commitment. I oftentimes tell couples that I'm working with that if they constantly only focus on what makes them happy at any given time, they probably won't get much accomplished in life. Why do I say that? Happiness is a great emotion and experience. It's also temporary and doesn't really encourage much self-discipline.
Going to work doesn't always make us happy; it pays the bills, though. Working out doesn't always make us happy; it's still good for our health. Letting go of a person, place, thing, or idea that no longer serves us doesn't always make us happy; it's simply best for us in the long run.
Along these same lines, having a dream is one thing. Remaining committed—obligated via a pledge—to it is something entirely different. Commitment requires focus. Commitment requires maturity. Commitment requires putting your feelings aside, sometimes by overlooking how you feel in the now, so that you can do what needs to be done for the sake of your future. Commitment requires resilience. Most of all, commitment requires integrity.
One of the closest people to me has a billion-and-one good ideas. They stick with each one for about two weeks before moving on to something else. Sometimes it's because they allow themselves to get distracted. Other times, it's because they become impatient. Know what else? Sometimes it's because they claim they are no longer "happy" with the concept.
There are a lot of folks out here who will never see the fruition of some of their desires because they would rather be happy than committed when, more times than not, commitment, more than "happiness," is the key that unlocks a lot of doors. If you're not willing to stick "it" out, through the good and challenging times, you're gonna have a really hard time achieving success. Just ask any successful person. They'll vouch for this very point 1000 percent.
What Do You Do to Devote Yourself to Your Dreams? ON THE DAILY.
On the heels of what I just said, "devoted" is a word that I tend to hear less and less. Unfortunately. Sadly, folks are so fickle out here that they only really do what they feel like doing—and chile, that can change from day to day. When it comes to making your dreams happen, I don't care how much natural ability, resources, and even favor you may have, if you're not self-disciplined enough to "plant some seeds" (and then nurture them) into your dreams on a daily basis, that can also hinder you from seeing anything really play out in the long run.
When it comes to putting daily time, effort, and energy into your dreams, while what you do may look different from day to day, you still need to focus on them on the regular. One day, it may be putting a short-term goal together. Another day may be hitting up your mentor for some insight and encouragement. Another day might be actually doing something that will get you closer to your goal (writers write, designers design, artists make art). Another day might be all about networking and marketing.
The point is, a true dream manifester is always thinking about how to get closer to what they want and then doing something—even if it's baby steps—to make it happen. No excuses. Ever.
Is Your Mental State in Alignment with Your Dreams?
Negative people. Moody people. Petty people. Envious people. Bitter people. These are some of the biggest obstacles when it comes to getting your dreams to where you want to go. Matter of fact, not too long ago, I read a tweet that said something along the lines of, "Your biggest haters are the people who used to be your friends." Lawd…LAWD.
I once read a pretty good medical-based article that said that negativity comes in all sorts of forms—cynicism; jumping to conclusions; blaming; catastrophizing (making mountains out of molehills); emotional reasoning (basically letting your feelings supersede common sense and logic); hostility, and filtering (only seeing things through a negative lens) were some of the things on the list. And gee, when you look at negativity from this perspective, it would definitely seem as if there are a lot more negative folks out here than positive ones.
Since negativity can affect your immune system, hormonal balance, sleep patterns, emotional stability and ultimately, even your longevity, if you want to make your dreams happen for you, you've got to be super intentional about leaving negativity alone. Keep naysayers at bay. Protect your energy. Give yourself the kind of pep talks that will get you through each project and milestone.
There is a spiritual kind of warfare that happens when someone has a dream that can ultimately make the world better. You've got to keep this in mind so that you can stay as positive as possible in order to make your dream(s) come true.
Do Your Dreams Complement Your Purpose?
It seems like, at least once a month, someone will ask me how I got my book deals. Did I get a literary agent? Did I hunt down publishers? Did I have to turn in a couple of chapters of an idea before getting an offer? The answer to all of those questions is "no." Both publishing deals were offered to me and I think it's because, since they both aligned so much with what I am called to do, the universe made the deals happen for me. The books complemented my purpose which is helping people in the covenant principles of marriage, sex, and the Sabbath.
Another example of where I'm going with this particular point is my godchildren's mother. Rissi Palmer once made history as a top-charting country music artist. Long story short, all hell broke loose in her life and she took a break. She got married. She had kids. Yet she still created music in the meantime. Something that I kept encouraging her to do was a podcast. She is such a walking library of country music that it only seemed right. Eventually, she started one.
And then, almost immediately, dots began to connect. Someone heard it and connected her to Apple. And y'all, when I say that the rest is history—you can check out her CBS This Morning interview from March 2021 (right here) to get an idea of how life is going for her these days. How did all of this happen? Her dreams of reviving her platform complemented her purpose which is not only singing but opening doors to other female country artists of color.
If you read enough of my content for this platform, you'll notice that "complement" is a big word to me. When something (or one) complements you, it completes or helps to perfect things in your life. When it comes to your dreams complementing your purpose, an article on Mind Body Green that I definitely recommend that you make the time to check out is "10 Signs You've Found Your Calling."
It shares points like mystical things will happen, when you get off course, you'll get redirected and your health will start to improve. Why? Because when your dreams complement your purpose, your dreams help to perfect said purpose, and, since your purpose is the reason for why you exist in the first place, how could you not become more complete by everything coming/working together? Right?
Have You Factored Timing in?
Another friend of mine is a master of timing. You can try and compel them to do something and oftentimes they will be like, "Yeah. Not now." When you ask them why, they don't really have a solid reason other than it doesn't feel right to move at that particular time. And yet, whether it's weeks, months, or sometimes, even a couple of years later, the universe will align things in their world in such a way that, not only do they get what they want, they end up with more than what they ever wanted.
There's a Scripture in the Bible that says that everything has a season, time, and a purpose (Ecclesiastes 3:1). One of the things that I like so much about that is all of those words work together. The right things happen in the right season, at the right time, and for the right purpose. Otherwise, it's not the best thing. That said, on a spiritual plane, whenever I think of timing, I think of a quote that states, "Be careful about rushing God's timing. You never know who or what he is protecting or saving you from." (LISTEN) Then, in a broader sense, another quote on timing that I appreciate is, "Timing is everything. When you're really ready for it, it will come."
Whew. That last one speaks to ego. Some of us get frustrated when our dreams don't happen when we think they should yet many times, God knows that we're not as ready as we think we are for them to manifest. We might not be strong enough. We might not be mature enough. We might not be responsible enough. YET.
While there are many things that we can control in this world, for the most part, one that we honestly can't is timing. So, if while reading this, you honestly believe that you've done all that you can do (have you?), perhaps you need to chill and just trust timing to do its thing. Because when things happen at the right time…it really is for your best in the long run.
Are You Absolutely in Love with Your Dreams?
A couple of years ago, something I wrote for the site was entitled, "Like, Love & In Love: How To Really Know The Difference". When it came to the "in love" part, something that I touched on is it's pretty close to impossible to be "in love" unless the person you love is "in it" along with you. That's because "in" means to be in a place, position, or type of relationship, and "with" means to be accompanied by.
I know this is about to be some red pill thinking but…while you're out here thinking that you're in love with your dreams, have you ever pondered if your dreams are actually in love with you too? If they are lining up with your feelings and beliefs, so that you two can walk this thing about together? If that sounds like a crazy question, look at it this way—true love removes obstacles like pride, ego, and arrogance.
That said, let's not act like there aren't a ton of people out here whose dreams are rooted exactly in those things. And because of that, they aren't really in love with their dreams—they're in lust with the idea of what their dreams can do to further feed into their pride, ego and arrogance.
Dreams? More times than not, they are pure. They are precious. They are designed to bring out the best in us. If some of your dreams sense that you've got some cryptic or shady agendas…well, they may not love you as much as you "love" them. And so, they—and the universe—will actually do things to hinder your progress until some honesty, humility and gratitude—instead of that doggone sense of entitlement that so many folks tend to have—come into play.
This is a good thing because the last thing that any of us need is for our dreams to become our worst nightmares.
While these eight points cannot guarantee that your dreams will become a reality, what I can assure you is the clarity these things are able to provide will get you closer than you've ever been—or position into a better spot. In the meantime, no matter what your thoughts, ideas, or desires may be, don't doubt them. If they are meant to be and you're willing to put in the good work, they will manifest. In due time. The universe totally has your back on that.
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Featured image by Shutterstock
Originally published on April 20, 2021
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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