Whether you're striving for $5K or $50K a month, being successful in business is simple math.
However, we become so obsessed with building six-figure businesses, that we get overwhelmed with self-doubt. We keep failing because we're running before we know how to crawl. We want to say that we have a six-figure business, but we've been avoiding the hard tedious work to create a six-figure business. The point is, if we're striving for five-figure launches in months, and haven't figured out how to make $500 a week – there's a disconnect.
So many entrepreneurs don't know their profit margins, cost of goods sold, or their best-performing channels (Instagram, Youtube, Website etc.), which are crucial to making good marketing decisions. Once I mastered the numbers game of sales and revenue, I was able to master the marketing side of it. You see, we spend so much time worrying about social media posts, blog posts, email funnels, and sales pages, that we forget to get down to the basics: having a plan. The goal alone isn't enough. Instead of worrying about building a six-figure business, let's figure out how to make $100 or $200 dollars a day
$100,000 seems like an overwhelming number but setting bite-sized goals helps. If you want to cross into the illustrious six-figure club, you need to make $275 dollars a day. Not too bad, right? When you break down that large revenue goal into a more digestible one, you can breathe a sigh of relief, because now it feels doable. Once you have your daily revenue goal, it's time to map out what that looks like in real life.
This is how you hit that revenue goal.
There are three things that you need to constantly do in order to gain momentum in making sales.
Have product goals in mind, not money goals.
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The first thing you need to do is break down that daily revenue goal into actual product goals. I know that if I want to make $175 per day, I need to sell two marketing plans, or two group-coaching memberships and two bundles, to make that happen. I also know that I can sell one marketing automation package and make that happen. By knowing the different combinations of products that I need to sell every single day, it allows me to prioritize what I need to promote and showcase on social media, conversations that need to be had and general offline work.
Diversify your products, so you can diversify your income.
The other thing you need to do is diversify your income. You need to offer a variety of products and services that solve a variety of problems for your audience. This diversification should also result in different price points to capture your audience at different levels. If you've been selling the same thing over and over and over again, eventually your sales will plateau. In order to keep your audience buying, and more importantly interested, you need to constantly provide new solutions to their problems. I don't mean reinventing the same sh*t in a different format. I mean engaging with your community and figuring out what else are they struggling with.
Ask yourself this: What is another problem that my community has, and what can I build or how can I help them get to the next level? When thinking about this, you also need to create streams of passive income, because if you're exchanging time for money, it's gonna get hard to scale and keep up with.
Keep your business in front of people daily.
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Remember when I talked about the plateau? Here is when what to does if it happens comes into play. You need to get your business products and services in front of new people every single day. Why? Because if you keep marketing to the same 500 people on Instagram and the same 300 people on your email list, you're quickly going to max out on sales. You need to constantly be adding new people to your audience so that you can continue to market and continue to build your business. Whether that's hustling online or marketing offline, your job is to find new people who are interested in what you are selling each and every day.
All in all, I stopped doing the most for the least. All the bullsh*t is a distraction. Just find a process and a system that works for you and forget the rest.
Why are we always chasing something new? We want to know the next best thing when we haven't even mastered the current thing we are doing. I truly believe if it isn't broken, don't try to fix it. In a space where everyone is doing the same things like joint venture webinars, "free" webinars with pitches at the end, social ads, $497 offerings, daily Instagram lives, what are you going to do that's different – what are you going to do that sets you apart?
Once I mastered this process, I tripled my monthly income. I got so consumed with what everybody else was doing online, that I lost track of my own ideas and fell to a $2,500 month. After that unfollowing spree and getting focused, I'm up to a $9,000 month. Why do you care? Because this could be you! It's okay, you can say it aloud… "I want freedom and options!"
If only you found a way to execute more of your ideas and grow your brand, you could own your time. But you can't do that if you continue to be overwhelmed and beaten down by the success of others.
Six figures is an amazing goal, but let's start with something a little less overwhelming. Then, watch how much your brand and income flourishes.
Featured image by Getty Images.
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Originally published January 22, 2019
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Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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