Watchen Nyanue Is Making Space For Black Women To Climb The Ladder Of Success On Their Own Terms
The ability to advocate for oneself can be one of the greatest tools in our arsenal of personal and professional growth. For Black women in the corporate world, specifically, this is a unique rite of passage earned through speaking up on your behalf for promotions, negotiating salaries, or even overcoming workplace bias and discrimination. This process, though challenging, can reveal to us the inner voice that will serve as both a guide and champion for our upward mobility. Thankfully, women like Watchen Nyanue, founder and CEO of I Choose the Ladder, are creating space for Black women to find their voice in the workplace to climb the ladder of success on their own terms.
Watchen grew up in Liberia during a time of civil war and national unrest. From the ages of six to eight, she watched as her country was tugged between war and peace, exposing her to the worst of what the world could be, and ultimately reshaping her views on fear. "I think living through that trauma gave me an appreciation for life, but it took fear away from me. Life can be very fleeting, so I always tell myself, 'Why not just try it?'"
After her family emigrated to the US, music and television served as a guide for who Watchen saw herself becoming. Unlike most traditional immigrant households where becoming a doctor or lawyer is revered, Watchen's parents gave her the license to discover her passions and explore her skills outside of these trades. "My dad is an engineer, and because he understood what it took to become that, he would say, 'Go find what you want to do and be the best at that.'"
Courtesy of Watchen Nyanue
This freedom to explore granted Watchen the space to gain clarity on the purpose of her work and the legacy she would shape in the long run to impact women like her. Because of her tenacity and the relationships she built along the way, Watchen has a resume that extends from companies like Comedy Central, Johnson Publishing Company, and now serves as the Senior Vice President of the WNBA, Chicago Sky; one of the youngest Black women to hold that position.
Today, Watchen applies the wisdom she's gained in her professional career to her work as the founder of the career summit, The Climb, and career consulting company, I Choose The Ladder, which bridge the gap between ambitious Black women and the corporate elevation that awaits them.
"I love us for real. If you get us in position to win, we're always going to make sure that we all win."
On reshaping the Women’s Empowerment/Conference space and launching the Climb Summit.
"For me, I tend to create what I need. If I need it, there are probably other people who need it too. There was a level of frustration that came with conferences. I'd receive all this information, but I don't know what the first step was to do with it. At the I Climb Summit, we take away all the fluff. We make sure we're intentional about the women who are leading and teaching and make sure they identify as Black women and feel comfortable talking about their journey as Black women because the challenges that we face are very unique to us. We don't need to see the highlight reel, we need to pull back the curtain a bit to show what it's really going to take to succeed."
Courtesy of Watchen Nyanue
"We don't need to see the highlight reel, we need to pull back the curtain a bit to show what it's really going to take to succeed."
On giving Black women the tools to advocate for themselves in the workplace.
"We launched our latest product, The Review Planner, because I feel like our annual reviews don't always get maximized. For me, it's always been about keeping receipts and having clarity around how my success is being measured. The planner helps you track your progress all year long so when it's time for your performance review, it's not your manager telling you what they think you did or you telling them what you remember, it's actual data that backs you up. It's your job to bring to their attention how much of a boss you are and what you bring to the table. If you don't find ways to infuse that into conversation with your managers, they may never know."
On how to navigate spaces when you’re the “only” in the room.
"My goal with I Choose the Ladder isn't to convince Black women to leave corporate, it's to make sure that once you do, you leave with as much as you gave. There's a price we pay to be in these spaces, so we need to make sure we're getting the benefits, which can't just be our title or salary because those things can be easily taken away.
"If you plan to be senior in any industry, most of the time, you're going to be the 'only'. But perspective matters: what do you want to get from the people in these rooms? Yes, it's going to be tough, but what reward do you want to receive for having to pay that price? Be very strategic about how you spend your time in these spaces."
"There's a price we pay to be in these spaces, so we need to make sure we're getting the benefits, which can't just be our title or salary because those things can be easily taken away."
On strategic networking and the power of building organic relationships.
"I have a solid squad of mentors and sponsors and everyone that I have, I found doing work -- whether on a committee or volunteering my time. So when they say 'be organic', don't put yourself in spaces because you have an ulterior motive. When you are engaged in the things that you care about, you tend to work harder, people see you as your best self, and you naturally gravitate towards each other.
"Another thing is, I have a natural curiosity about people; people are interesting. Ask folks about themselves, the books they're reading, the art in their office. It doesn't always have to be career advice. Figuring out your intercepting points of interest can take a lot of the pressure off and be a jumping-off point for a conversation that can lead to a relationship."
"When you are engaged in the things that you care about, you tend to work harder, people see you as your best self, and you naturally gravitate towards each other."
On denouncing shame around unemployment and how to pivot during a pandemic.
"If you're in this economy and find yourself unemployed, underemployed or just doing what you need to do to pay your bills, there's no shame in that. Give yourself some grace; it takes time to pivot. You can't control that you got laid off or if a company hires you. What you can control is how prepared you are for your interviews, how intentional you are about growing your network, and how much work you're putting into yourself to develop new skills for when, not if, that new role comes."
On the one piece of advice that shaped her the most in your career.
"Most of the things we fear never happen. And sometimes we don't try things because of fear of the unknown. Whenever I'm feeling uncertain about a decision, I do an exercise called, 'What if? What is?' I write out all my 'what if's' and in the 'what is' column, I balance it out with what's true. By the time you reach the end, you'll see that you've already handled a version of what you're afraid of. I tell people all the time that you have all that you need right now to do what you need, right now. Just trust the process."
To connect with Watchen, follow her endeavors on Instagram @ichoosetheladder, and tune into her podcast, I Choose the Ladder.
Featured image courtesy of Watchen Nyanue
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Kelly Rowland Reveals Her Recipe For A Good Time Through Food, Family, And Giving Back
Kelly Rowland has been a beacon of light for little Black and brown girls since she first arrived on the scene through Destiny’s Child in the 1990s, yet, despite her success and accolades, her road to self-discovery is still underway.
The Fantasy Football actress says this era of her life is rooted in constant discovery and the realization that the possibilities in life are endless.
“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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