As we know, if anyone is the queen of solo travel, it's Tracee Ellis Ross. Year after year, she takes her banging body poolside, or to somebody's island, in an effort to show us how this shit is really done.
She has perfected the 'solo selfie', and is a master at teaching the art of self-love, and working hard, but absolutely playing much frickin' harder.
And this vacay was no different as our good sis packed up her bags and headed where the beaming sun resides.
She didn't say much, just enjoyed, and captured glimpses of her getaway. She laughed. She danced. She rested. She slayed. She was boundless in her "me time", a lesson we all needed as we gear up for a panorama-less summer, or at least a new normal. But most of all, she was unapologetic in why she was there, with simple captions, mainly one that kicked off the trip:
"Consider this my out of office reply!"
And listen, it's no secret that Ross is happily single and not waiting for anyone--a man OR friends--to catch these flights. She's living openly, on her own terms, and living her best life doing so. She tells Brit + Co:
"I think that was a big growth opportunity for me as I was coming of age and learning how to be on my own. I'm very comfortable traveling alone and being my own best friend."
Which she wants you to learn to be as well. And if you aren't sure how to do so, she has a bit of advice: baby steps.
"I would experiment going to a restaurant at 8pm on your own on a Saturday night to see how it feels. You start to get a sense of what it is that you're comfortable with."
What better way to jumpstart the summer than to revist some of our favorite Tracee vacays?
Keep scrolling for your reminder that this year is THE year to take that solo trip, boo!
Tracee Ellis Ross/Instagram
Tracee Ellis Ross/Instagram
Tracee Ellis Ross/Instagram
Tracee Ellis Ross/Instagram
Tracee Ellis Ross/Instagram
And bonus! Here's a clip of Tracee discussing her vacations below:
Oh, Tracee. How we love you so. How we don't deserve you authenticity, but we welcome it. We're not worthy but we thank you!
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Featured image by Jamie McCarthy/Getty Images for Marc Jacobs
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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