Why Having A 'Frozen Five' Is The Ultimate Dating Game-Changer
The older I get, the more I am realizing that dating isn't for the faint of heart, or the ill-equipped. Despite swearing off dating to go on sabbatical, I ended up waving my Hot Girl Summer freak flag pretty proudly as I found myself going on quite a few first dates. The song and dance was the same. Girl meets boy over dating app by swiping right, we converse for about a week, and decide to go on a date. Sparks fly for one party but I'm left slightly underwhelmed. And the connection is started and stopped there.
I was today-years-old when I realized that the root of my dating issues and hot and cold feelings towards people I felt lukewarm about was, in essence, a result of not knowing what I want because of standards that were too easily met by any human walking this earth with a job and some coins to rub together. Sure, I know that I'd love to be married one day, but in order to get to that destination, I have to at least be headed in the right direction.
The problem was I had no real direction.
Shannon Boodram, who commonly goes by "Shan Boody", is on a mission to empower those willing to learn with the tools to acquire anything they want. In the world according to Shan, the power to have the life you desire is by playing the game effectively, and you can't do that without work or knowledge. In her new book, The Game of Desire: 5 Surprising Secrets to Dating with Dominance--and Getting What You Want, Shannon presents us with a relationship self-help book like no other that walks us through the different layers of how to level up and operate as our best selves in the digital dating era.
Dating with dominance is about taking your pleasure into your own hands and Shannon teaches us how to do this by passing on knowledge she's acquired about seduction, influence, connection, and flirting based off of 13 years of studying love and relationships as a sex/love expert. "Through that work and some of the books that I read, I was really able to transform my dating life," she shares exclusively with xoNecole. "From 30 until I got married, my love life, my ability to connect, the quality connections I was making had completely done a 180 and the Game of Desire is basically the same thought-child of all of these great books about psychology that really did help transform me."
Bottom line, you can do all the dating in the world, but if you let the wrong players stay in the game when you know they should be on the bench or dropped completely when their stats don't match up to your requirements, you are doing you, your time, and your players a huge disservice.
To remedy that issue, one of the many aspects of connection The Game of Desire touches on is the concept of a Frozen Five, the new standard for standards, which by all accounts is an absolute dating game-changer.
Here's why:
WTF is a Frozen Five?
Shannon defines a "Frozen Five" as the five standards a person must meet in order to qualify in your life as a potential long-term connection. The concept acts as a marker for what you allow in your space and what you deem deserving of your effort and energy. Shannon likened the fact that the "five" are deemed "frozen" due to the fact that they are non-negotiable and therefore should be regarded as basic requirements.
"Basic requirements means, 'Do not apply if you don't have this shit,'" she explains. "This is what you are going to require at minimum to be eligible to be considered for this opportunity [of dating me], and your Frozen Five is exactly that. Here's what is required of you at minimum to partner with me."
An Effective Frozen Five vs. Ineffective Frozen Five
The difference between an effective Frozen Five and an ineffective Frozen Five sometimes are "ideals". Therefore, Shannon believes an effective Frozen Five summarizes what you need in order to be successful with you, meaning choosing a partner that makes you proud to be you, while an ineffective Frozen Five means choosing a partner that you would be proud to be with.
"Idealistically, sure I would like a partner who makes seven figures. But if I really think about what satisfies me in a relationship and what makes me my best self—the version of me that I love being when I go to bed at night and I'm like, 'Today was a great day. I love to being me today'—the way that somebody looks and how much money they make could be cool things, but actually they're not that important to me."
She continues, "What's more important is that I'm with a partner who uplifts and supports me, and just part of my Frozen Five is I need somebody who's supportive of my work and of my good news; somebody who makes me feel proud of the accomplishments I made. I also need somebody who is securely attached because I'm a very flirtatious person and if I'm in a relationship with somebody who is helicoptering over, and you're telling me what not to do, it really gets my defenses up and it makes me very angsty; I can't enjoy my life or be my full expression of me in that kind of relationship. So as much as yes, it would be great to have somebody who makes a ton of money and looks really great and is going to be a handyman around the house, in truth, those things are bonuses versus integral."
How to Create Your Frozen Five
The Frozen Five's origin stems from The Science of Happily Ever After by Dr. Ty Tashiro, a book that inspired Shannon to compile a list of 26 traits that are essential to any romantic bond. What constitutes as your Frozen Five might vastly differ from person to person, but the purpose is to define your personal five by arranging the list of 26 things from most important to least important. To narrow your list down to your Frozen Five, play around with the order by writing them down on a piece of paper or on index cards and shuffle them around.
The list is as follows:
- Agreeable (easy to get along with)
- Emotionally stable
- Securely attached
- High novelty-seeking
- Supportive/happy for good news
- Intelligent
- Physically attractive
- Takes responsibility for self
- Unlikely to withdraw
- Has similar interests
- Has similar values
- Speaks my love language
- Good life skills (cooking, cleaning, budgeting, etc.)
- Wants children
- Sexually compatible
- Financially well-off
- Charming/humorous
- Trustworthy
- Faithful
- Strong leadership skills
- Follows directions/allows others to take the lead
- Highly ambitious
- Independent thinker
- Compatible with my friends and family
- Excellent conflict-resolution skills
- Has good relationships with others
- Speaks my apology language
Of note, there is always freedom to move things around, to shift, and make adjustments as you see fit while you get out there and explore. You can potentially value one thing more in this phase of your life than you do another in the next two months. So although the term is "Frozen Five", don't feel like your values are immovable.
Just like love languages, apology languages, and attachment styles, these things are subject to change as you learn, grow, and experience more life and love. "You're not making a solid set in stone list. This is not the 10 commandments that cannot change. This is going to evolve as you evolve and you can do this as many times as you want to," Shannon echoed.
What I found interesting is that before reading this book, I had been doing my standards all the way wrong. Whereas I thought things like my partner having a good job, having a car, being able to afford to date me were all important things to me, or standards if you will, I realized through reading Shannon's breakdown that it wasn't specific enough and could essentially be a one-size-fits-all where any guy that applied could have an opportunity to be with me. Furthermore, when I did my own list, "financially well-off" was way down the list.
In order to gain clarity about my direction in dating and finding meaningful connections and partnerships was to think about the things that established a foundation for a relationship and thereby relational happiness for me. Those things are as follows:
- Faithfulness
- Sexual compatibility
- Speaks my love language
- Supportive/happy for my good news
- High novelty-seeking
All other applicants need not apply.
If you want to find out more about Frozen Five and how to create the second step of this exercise, be sure to cop Shannon's bookThe Game of Desire, out now. And follow her on Instagram.
Featured image by Maya Washington for Shan Boodram/Instagram
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio