
Earlier this spring, I remember reading an article where Oprah said that she had never been to therapy before; that in her mind, her best friend, Gayle King was her "regulator". When you think about all that Oprah has shared regarding childhood trauma, weight battles and pressures with her platform and then you add to that the fact that she gives out so much advice for a living, that seemed rather ironic to me.
It also reminded me of why I oftentimes say to my own clients that there is a difference between something being therapeutic and actually going to therapy. To me, at least once in life, everyone should see a therapist (or counselor or life coach). It's simply a good idea to have a professional help you to look at things from an "outside looking in", totally objective perspective, whether it's for the purpose of healing, revelation, goal-setting — or all of the above.
If you're someone who has either never been to a therapist before yet you've been strongly considering doing so as of late or you've tried it, got burned, and are leery about attempting going again (even though a part of you feels like you should), as a marriage life coach myself, I wanted to share 10 questions that you should personally run through. Ones that can help you feel a lot more confident about sitting on a therapist's couch — for a season.
1. What Specifically Do You Want a Therapist For?

When it comes to this first point, let me say that it would be a bit unfair for anyone who is a therapist to automatically expect you to know what kind of help that you need. After all, getting to the root of that is actually a part of a therapist's job. At the same time, it is a good idea to have some sort of ballpark idea of what you're looking for and the desired outcome you'd like to have. Like me? I work specifically with people who want to keep their marriage together, get it to thrive or those who desire marriage. Sometimes, I'll work with singles who are trying to get some areas of their life together; however, based on how complex and serious those issues are, I'll refer them out.
So, how do you start with your search when it comes to targeting exactly what you want or need? Well, do you want personal or professional assistance? Does it have to do with relationships in any way? Perhaps you've got some patterns/habits that you'd like to break. Are there things about how you live your life that you sense may be rooted in childhood trauma? Maybe you feel stagnant and you need someone to help you to get "unstuck" and set some goals. Ask some questions until you are able to "scratch an itch" so to speak. By the way, if there is something (or one) that is internally nagging you that won't seem to go away, that is a good indication that it should be brought up in therapy.
2. Will a Life Coach Do?

I once heard someone say that the main difference between a therapist and a life coach is a therapist focuses on one's mental health while a life coach is about helping someone reach their goals. I can definitely see there being a lot of truth to that; however, oftentimes a therapist is also considered to be a licensed psychologist, psychiatrist or counselor while a life coach? Some have "letters behind their name" while others do not. It kind of all depends on how much education you'd prefer the person you are working with to have. For instance, a lot of church folks go to see their pastor for counsel yet many of them aren't licensed therapists (or even licensed life coaches); they would be more like a life coach. I've been very open that I am a life coach as well. My work comes from years of experience while a friend of mine, who is also a coach, recently got certified.
Personally, when I'm dealing with a person or couple who I feel have some really deep-rooted issues, oftentimes I will recommend that they go to a therapist in addition to seeing me. However, if you're basically looking for assistance in identifying core issues and mapping out a plan on how to move forward, many times a coach (in an area of expertise that you're looking for because there are many different kinds) will fit the bill.
3. Is Their Ethnicity and Gender Relevant?

Not too long ago, a friend of mine asked me to refer them to a life coach. When I asked them what area they wanted to focus on, they said that they needed to get professionally organized and also create some long-term goals. Because this individual is pretty "fist in the air" (I'm sure you get what I mean by that — LOL), I assumed that they wanted someone Black. To my surprise, no. "I would actually prefer someone who sees life from a different lens because a lot of my clients aren't Black." Noted.
Some of you who are die-hard Insecure fans can recall the journey that Molly went on to find the right therapist for her. And yes, sometimes, being with someone who shares your ethnicity and/or gender can be a real comfort because you tend to feel like they get exactly where you are coming from. Anyway, whether that is the case for you or not, definitely factor this in while making your selection. It can make finding your right fit so much easier for you.
4. Do They Share or Respect Your Value/Belief System?

As a marriage life coach, I've worked with a few atheist couples in my time (actually, atheists tend to say married a lot longer than many Christians do…that's another article for another time, though). Because I strive to be a Bible follower, I've been asked if that was difficult to do. Eh, a little challenging only because I am someone who believes that marriage is a faith-based union; however, not impossible because I also believe that you can have morals and not be of the same faith system as I am. Still, since I tend to bring up God and Scripture quite a bit, I do make sure that prospective clients know that I think marriage is a covenant relationship and that I use the Bible in a lot of my counsel — at least a lot of the time. At the same time, there is actually a verse in the Word that talks about speaking in parables (applicable stories), so that folks who wouldn't understand Scripture can understand where you are coming from (Matthew 13:13). Taking that in has made it easier to communicate with folks from all walks of life.
Anyway, the bottom line here is you don't want to see someone who could end up doing a lot of debating with you or you're going to feel patronized around because you both have a different set of values or belief systems. If you're Jewish and want a Jewish therapist or agnostic and would prefer someone who won't bring up faith at all in your sessions, that makes total sense; it's pretty wise to look for that. You're already gonna have a lot to unpack. No need to start, right out of the gate, not seeing eye to eye about core foundational issues.
5. Have You Ever Seen a Therapist Before?

When I say that there is someone in my life who needs to go to therapy, stat — there can't be a bigger understatement when it comes to this topic. While the core of him is good, he makes some of the most redundantly toxic choices that I have ever seen in my entire life. The real catcher is he's so cryptic when it comes to how he moves that a lot of people come to him for insight. It's a mess. The few times when he has at least allowed me to broach the topic of counseling, he once shared that when he took a chance and tried, the therapist actually did something that was extremely unethical; they started developing feelings for him. And so, as of now, that has caused him to stay as far away from therapy as possible.
If you're hesitant about going to a therapist because you've never been before and you're not sure what to expect, that is totally understandable. Just try and keep an open mind. No one can make you do anything you want to do — including staying with someone you don't like or continuing in something that doesn't seem like a wise fit. On the other hand, if you're damning therapy because of a bad past experience, what I will say is, just like there are some good and bad people in general, there are also some good and not-so-good therapists. To swear off all of them because of one unfortunate situation would be a shame. Besides, how can one meeting — possibly a couple of times — with someone new hurt? You're still in control. No matter what. Always remember that.
6. How Do They Act in the First Meeting?

I'm gonna be straight up with you. Seeing a prospective therapist/counselor/life coach for the first time is a lot like a first date. And just like first dates, there are several red flags that you should look out for. Ready? Here are 10 of 'em.
- If they're late. It means they don't respect your time.
- If you feel like they are over-talking you. They aren't good listeners.
- If they come off condescending or patronizing. You need to feel comfortable.
- If they are distracted. That's just plain rude.
- If you feel like they're giving more of a monologue than dialoguing with you. You aren't to be their audience member.
- If you feel a hell of a lot worse rather than better. No one should feel like shame imposed by the therapist. Do keep in mind that therapy may bring about really uncomfortable moments so that you can get to the root of matters.
- If you sense gaslighting or manipulation. A therapist shouldn't be emotionally controlling or violating you.
- If it seems like a religion session. A faith-based therapist is one thing. Trying to recruit you is something else.
- If you feel no sense of peace. A good fit will bring about some clarity or "ah ha" moments, even from the first meeting.
- If you just don't "click". No explanation needed.
7. How Does Payment Go?

This is huge. Some therapists only take insurance (and well, you already know how that goes). Some will change insurance companies and just drop you (even if you've worked with them for years). Some are willing to work out some sort of out-of-pocket payment plan. The bottom line with this point is assume nothing. I know some people who were really hurt when, after several years of seeing (and becoming really comfortable with) their therapist, they had to part ways because their therapist left their insurance network and so they couldn't afford to keep seeing them. Let me tell it, before even going to the first session, this should be addressed. It would be a shame to find someone you really like, even upon the initial meeting, only to realize that you can't afford them.
8. How Committed Do You Plan on Being to the Process?

I believe I can speak for all people in the counseling field when I say that nothing is more taxing than working with clients where we seem far more invested in their betterment/healing than they do. I can't tell you how many couples I've worked with who don't do the assignments and/or will show up late and/or will cancel/reschedule at the last minute — over and over again. Or, they want to meet far and few between, when their problems clearly indicate that they need to be seeing someone, at least a couple of times a month. Matter of fact, I know a couple who's basically been in some sort of therapy, ever since they said, "I do". However, they are infrequent as all get out and are constantly in a pattern of expecting the therapist to save them from divorce whenever they allow things to go too far. Saving you at the last minute? Yeah, that is not our job. And it's not even fair.
Anyway, once you've met with a therapist for a few times, they should be able to give somewhat of an assessment of how often you should see them and how long it will be necessary (at that level of intensity, whatever that may be). If you know that you are not going to commit to that, you might want to wait until you can. The reality is that some people have a bad experience in therapy, not because of the therapist or the therapy itself; it's because they are mentally and emotionally all over the place and refuse to do the work that is required. And as best-seller author Iyanla Vanzant often says, "We're not gonna fight you for your healing." We shouldn't have to.
9. Has the Therapist Ever Been to Therapy?

This. One. Right. Here. If you're someone who's always been hesitant about going to therapy because you've heard that some of the craziest people are therapists — I'm not gonna lie and act like there's not some truth to that. There are many narcissists who are therapists. There are a lot of arrogant people who are therapists. Some folks use being a therapist as a way of escapism from their own demons and drama because it makes them feel good to fix other people's stuff rather than dig deep and tackle their own. And then there are some therapists who are so delusional that they think everyone needs their insight while they can't humble themselves to hear what they need to do with their own lives.
This is why I think it is totally NOT out of bounds to ask a prospective therapist if they've ever been to therapy before. While the reasons why are not really any of your business, you can learn a lot about someone who is willing to admit that either they've had past issues that they've needed to tackle or, like Meryl Streep's character did in one of my favorite movies (Prime), they go because they hear so much of other people's stuff that they need a professional to help them to process it all and set good emotional boundaries.
One of my favorite licensed counselors, I saw in high school, college and many years into my 20s. Now I have a therapist friend that I run things by when I need them. They are an absolutely godsend. So yeah, a therapist who has a therapist isn't something to side-eye. It's actually something to smile about.
10. What’s the “Proof of Purchase”?

Something that I apply to churches and therapists is, if after about a year, you see no signs of personal growth and progress, that's probably not the place for you. Best believe that, also like a lot of churches, unfortunately, there are some therapists out here who are perfectly fine running your credit/debit card, listening to you and not really tracking for your growth. A thorough therapist will actually talk about where things stand and how you're doing, periodically. And you should expect that because a therapist is supposed to provide you with tips and tools to be better as the result of interacting with them. You definitely shouldn't be stagnant or worse — worse.
I am passionate about people getting the health that they need, so of course, I could go on. I'm hoping that this will help to at least provide you with some peace of mind. Therapy is a blessing. Asking the right questions can lead you to the best therapist. It really can.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









