Quantcast
#PullUpOrShutUP: Beauty Brands Are Asked To Release Their Numbers Of Black Employees And Execs
Atlas Agency / Shutterstock.com

#PullUpOrShutUP: Beauty Brands Are Asked To Release Their Numbers Of Black Employees And Execs

The profit of black culture without black participation has to stop.

Beauty & Fashion

Over the last decade, the beauty industry has been perceived as one of the most inclusive industries in the world. With diverse influencers across the globe and an influx of black-owned businesses over the last few years, it seemingly had diversity and inclusive expertly managed. But in the wake of hard conversations about race in society, a serious challenge was issued to the industry to show us the receipts!

Pull Up or Shut Up is a digital campaign that challenged beauty brands who have released a statement of public support for Black Lives Matter, to publicly release the number of black employees they have in their organizations at corporate level/leadership roles. Started by founder of UOMA Beauty, Sharon Chuter, this initiative is fighting for economic opportunities for black people. "To at this point, to still be absolving yourself from the role you have played and continue to play in the marginalized and oppression of black people, shows that a lot of these efforts are just PR stunts," Chuter says in her inaugural call to action video.

The call to action spread furiously, with beauty influencers like Jackie Aina and Nyma Tang echoing the challenge on their own platforms. While the initial call was for 72 hours post statements, brands are continuing to pull up. The big powerhouse ULTA reported 18% Black board members and 13% Black executive team leaders, while Sephora reported 45% people of color in corporate offices, with 6% being Black. L'Oreal, a self-proclaimed company for multicultural women, reported 7% in corporate positions and 8% at the executive level is black. Since L'Oreal owns juggernaut brands like Maybelline, Essie, Carol's Daughter and Kiehl's, any increase at these brands would make a sizable difference in the lives of many black people.

The cruelty-free brand ColourPop reported 3% black participation and acknowledged there's work to be done. ColourPop's rise to fame coincides with the rise of the influencer, including black influencers like Ellarie and Shayla. PUR is 30% black; Boxy Charm is 8%; and fan-favorite Supergoop! has 2 black people in leadership roles. Smaller brands like Sunday Riley reported 9.1% in management roles, with 20% of the top highest compensated people being Black.

As we can see, many brands profited from black culture without consciously investing in black lives. Without transparency, we cannot start an honest dialogue about the changes that need to happen in our society. It's imperative.

In 2019, only four Fortune 500 companies had a black chief executive, down from seven less than a decade ago. There are more than 1,800 Fortune 500 companies; that discrepancy creates a serious disparity between the black community and other communities. The black community spends $1.2 trillion a year, and that number was projected to $1.5 trillion by 2021, pre-COVID. Black hair care alone raked in an estimated $2.51 billion in 2018.

The black dollar is extremely powerful, yet the black community benefits very little from it. The black dollar is not being reinvested into the black community, but instead into systems that actively neglect and oppress the black community in various facets.

This is about more than representation. It's rooted in the overall mission to build generational wealth for black families. Race-based economic inequality is a persistent feature of the United States that is at odds with the national narrative regarding wealth and racial equality. White households earning more than their black counterparts remained largely constant or even widened between 1967 and 2015. Historical and present-day forms of racism have systematically disadvantaged black communities in their pursuit of economic opportunities.

The profit of black culture without black participation has to stop.

Roughly 8% of people employed in white collar professions are black, and only 3.2% of them are in executive or senior management roles. An active and ongoing push to diversify corporate boardrooms and leadership roles drastically change the landscape for black families. It goes beyond beauty and skincare. Currently, challenges have been issued to Fashion Nova and Nike without any comment from the brands.

Personally, I would like to see other industries follow suit. The fashion industry is extremely underrepresented and has been since its inception. To see the makeup of your favorite glossies and brands would facilitate very interesting conversations, the kind needed to change our world.

Keep up with what brands responded to the challenge and released their numbers by visiting the Pull Up For Change Instagram.

Featured image via Atlas Agency / Shutterstock.com

What 14 People Say 'Great Sex' Means To Them

What is the difference between bad, average, and great sex? If I ask thirty people this question, I would get thirty different answers. As someone who's had their fair share of both good and not-so-good sex, I understand that there is no one size fits all answer to this question. "Great sex" can mean different things to different people. Case in point, I once had an amazing sexual experience with a guy that a mutual “friend” had a horrible experience with. Great sex is subjective AF! According to the mutual friend his sex was subpar at best. One person’s trash is another one’s treasure. Great sex boils down to what is good for you and your partner at the moment. No two people are the same so no two sexual experiences will be the same either.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
Halle Bailey On The Revolutionary Act Of Wearing Her Locs As Ariel

When the trailer for The Little Mermaid dropped, everyone finally got to see Halle Bailey as Ariel. Black women and girls raved over the singer/ actress’s beauty as the beloved character while she belted out the Disney classic song “Part of Your World.” And one of the most noticeable things that many fans pointed out was that the character’s red hair was made of locs.

Keep reading...Show less
5 Times Megan Thee Stallion & Pardison Fontaine Showed Their Love On The 'Gram

Another day, another photo of Megan Thee Stallion that went viral. But this time she had a little help from her boyfriend Pardison “Pardi” Fontaine. The “Pressurelicious” artist’s fans were in for a surprise a few days ago after Megan posted a photo of herself lying on the floor with her legs up and wrapped around Pardi’s waist. Pardi appeared to be focused on playing his video game while Meg’s derriere was tooted in the air but he managed to wrap his arms around it as he held the controller.

Keep reading...Show less
The Mamie 'Till' Movie Wants To Empower Us

Sitting in the theater getting ready to watch Nopefor the third time, I was excited, like a good film nerd, to see my friend's first-time reactions to the fun UFO horror-comedy. My heart sank immediately when a trailer for the film Till, which follows the life and legacy of Emmett Till's mother, Mamie, started playing first.

My knee-jerk reaction, of course, comes from years of watching film and TV that have exploited Black trauma onscreen and were created with little (if any) consideration for what could emotionally trigger the Black audience. The 1955 murder of Emmett Till is so heartbreaking and inherently violent; would this film make us live through that violence on screen?

Fortunately, no!

This week, before watching Gina Prince-Bythewood's incredible The Woman King, a featurette for Till played in place of a trailer and it soothed my fears.

"There will be no physical violence against Black people on screen," the film's award-winning director and co-writer Chinonye Chukwu says in the featurette. "I'm not interested in relishing in that kind of physical trauma. We're going to begin and end in a place of joy," she says.

Starring Danielle Deadwyler (whose heartfelt performance on HBO's Station Eleven stole the show) as Mamie, Till is a celebration of Mamie's tireless activism which sparked the civil rights movement that continues today and ultimately culminated in President Biden signing the Emmett Till Anti-Lynching Act into law just a few months ago in March 2022. "Mamie Till Mobley is a hero," says Alana Mayo, president of Orion Pictures, the production company behind the film. "I'm really, really committed to making movies not just by us, but for us," Mayo says in the featurette.

After a private screening of Till, this week, Trayvon Martin's mother, Sybrina Fulton, tweeted that the film was "#Powerful" and "a must see."

Mamie's story of courage in the face of unspeakable tragedy deserves to be told--especially as we continue the fight for civil rights today. Knowing that the Black filmmakers behind the film are centering Black joy and aiming for our empowerment through the film makes a world of difference.

TILLis in theaters October 14.

Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.



"

Exclusive Interviews
Latest Posts