This article is in partnership with Verizon.
Video gaming isn’t just about decompressing in your sweats, or logging virtual social interaction hours anymore. It has become a legitimate and lucrative career option. In fact, video gaming is the largest gaming industry in the world, with the U.S. market expected to surpass $65 billion in 2021. Yes, $65 billion, with a “B.” And multicultural women are pulling up a seat to cash in.
Gaming can be extremely lucrative, but for years, its highest earners have been white men who’ve dominated the industry. Now, female gamers from multicultural backgrounds are rising among the ranks and changing the face of the industry.
Well-known female gamers like GlitchxCity, starsmitten and Hafu are helping to level the streaming field and have each had a hand in shifting some of the more challenging aspects of being a female gamer. They’re rising among the ranks in gaming, leading the charge as role models for other up-and-coming female gamers, and answering the call to create community over competition among females in the industry.
GlitchxCity
Courtney aka GlitchxCity is a gamer, music remixer/producer, and Twitch streamer. She first gained popularity for her remixed Pokemon tracks and is inspired by video games and pop culture. Her creations cover a range of genres, including ambience, orchestral, lo-fi hip-hop, and electro house. She has a massive online audience, with her YouTube channel garnering over 300K subscribers and more than 150 million views.
On Changing The Game:
“For me to be a woman in gaming, it has been an incredible experience so far,” says GlitchxCity. “It's definitely a living and breathing thing that I'm just excited to be part of, and just share my passion [for] gaming with the world. If I could change one thing about the gaming industry, it's that I want to see more marginalized groups in leadership positions—and more Black hairstyles in game customization,” says GlitchxCity.
“One way that we can help marginalized groups in the gaming industry is definitely [to] give them a voice and a platform to speak about their experiences and share their story with the world. The more people hear the struggles that their peers are going through, the more [the] call-to-action will be to fix that.”
starsmitten
Celine aka starsmitten rose to fame thanks to the gaming skills she displayed streaming on her Twitch channel, where she currently has over 260K followers. Her skills have also earned her more than 96K YouTube followers with over 7 million views. She has been posting regularly since mid-2018 when she started out with a Fortnite gaming broadcast. Her following skyrocketed thanks to her live League of Legends gaming sessions. She’s now often on a late night degen VALORANT grind with other streamers.
On Building Support Systems:
"...The best way [to support marginalized genders and People of Color in Gaming] would be through representation, acknowledgement, and to stand up for each other. Being surrounded by people who are able to empathize with me or understand what I'm going through [has] helped me tremendously. My advice to young gamers is to try to build a really healthy support system, because I think to endure things alone is pretty hard.”
Hafu
Hafu is a five-time legend Hearthstone player, finishing at rank #7 during season 3 and peaking at rank #2. She is currently known as one of the top Among Us players in the world, for her various achievements in World of Warcraft and Bloodline Champions, and for being the #1 Teamfight Tactics (TFT) player in the public beta. She’s amassed over 290K YouTube subscribers with over 63 million views.
On The Power Of Representation:
“I love video games so much, it's such a huge part of my life...I truly hope to stay in this industry, but at times, it felt like I was unwelcome,” says Hafu. “But, as things have changed and moved forward, I don't feel that way anymore. I feel welcome. I do belong in gaming and I hope other girls feel that way, too. Honestly when I first started in the industry I didn't realize how [much] representation mattered. You need to see other people who look like you make it, so you know that it is an option and that you're welcome. I'm really proud to be that person for young girls out there.”
Courtesy of Verizon
More Growth, More Opportunities
The gaming industry still has disparities in representation. But, more growth in the industry means more room for opportunity. Despite dealing with challenges like fear of being judged and, sometimes, outright harassment, more and more Black and multicultural women are picking up their game controllers. They’re climbing to the top of the leaderboards and leaning into the impact their presence has on the future of the industry. They’re making friends, building community, showing appreciation for each other’s work, and normalizing connection over competition. They’re also reaching back to help open doors, shatter ceilings, dissolve stereotypes, and make access easier for current and potential multicultural female gamers.
Continued innovation in the gaming space is also making it more inviting, and more accessible as a career option. Gamers can enjoy better on-the-go access thanks to cloud providers becoming the new must-have game console (and, perhaps, offering an alternative to standing in long lines to purchase expensive/exclusive at-home consoles?!). And 5G technology addresses what gamers refer to as “lag,” the amount of time between a player action and the reaction of the game console. The benefits of newer and faster technology are creating a lower bar of entry that could be beneficial to potential industry newcomers.
So how can the industry itself meet gamers halfway? Companies can start by striving for a broader representation of genders and multicultural groups within the ranks of their executive leadership and staff. They can reward and recognize female gamers more publicly to help break down the myth that all gamers are men. And they can work to develop industry-wide initiatives that lift up marginalized groups and amplify trusted Black and multicultural voices that are ready to change the game.
Verizon Gaming is highlighting multicultural female gamers and streamers with its “She Got Game” campaign. Visit Verizon.com/gaming to learn more about its efforts and how 5G Ultra Wideband is the best connection for all your gaming and streaming needs.
Featured image courtesy of Verizon
RELATED
As we transition from summer to fall, there’s no need to spend too many coins curating a brand new seasonal wardrobe, especially in this economy. Instead of shopping targeted ads, we interviewed fashion-forward influencers to spark our imagination and gather insight on what they’re already wearing leading into the upcoming season. Keep scrolling to get the scoop on essential items these fashion-forward women are looking forward to wearing this fall.
Helecia Williams, Houston
Comfort
Helecia’s style in three words: “Structured, bold, and explorative.”
Helecia’s outfit inspiration: “I am most interested in comfort as a trend. I am truly enjoying the mix of flats with elevated outfits and the incorporation of street-style elements into the looks. I have seen so much juxtaposition that makes the outfits interesting and intriguing. I love the pairing of fitted caps with [suits] and ballet flats. That mashup is impeccable, and we saw some of that peeking through last fall, and now it's taken on a life of its own.
"As a sneaker lover and comfort sneakers, bringing back flats is just a reimagination of past trends with a fresh twist.”
What color(s) is on Helecia’s fall mood board: “Hands down, red! It's such a bold and bossy color. Now, we see it becoming much more accessible in fashion and realize how easy it is to style and incorporate into a look for that extra pop. It also pairs well with so many other shades and tones. Some of my favorite combos are red and burgundy, red and yellow, and red and brown. Even if you aren't fully convinced that it's the color of the season and still have reservations about it, you can go classic and incorporate it in an accessory or makeup like a red lip.”
Are you bringing anything back from your 2023 fall wardrobe? “I will be returning and recycling all of my 2023 fall wardrobe and just styling it differently or giving it new life. Despite my love for trends, I've curated a wardrobe that I love so I will mix the old in with the new. And not to toot my own horn but a lot of my fashion moments are ahead of the times and still very relevant for this upcoming fall. Expect to see tons of texture, juxtaposition, unexpected color combos, and street style.”
How Helecia is accessorizing this season: “I hate to admit it, but the one trend that has me in a chokehold this fall is bold jewelry, particularly in gold. I've realized that accessories can do wonders, and the Schiaparelli era has me shook. I am a ‘Stan’ of Shop Khoi, a Black-owned jewelry brand that creates some of the most amazing, high-quality fashion jewelry. It just sets off any outfit no matter how simple it may be and easily becomes a conversation piece.”
Courtney Blackwell, New York City
Courtney’s style in three words: “Vintage, oversize, and sexy.”
Courtney’s most anticipated fall fashion items: “The fashion item I am anticipating wearing is vintage leather in all colors!”
Courtney's color picks for fall: “Cherry reds, forest greens, and different shades of gray.”
The trend that has Courtney in a chokehold this season: “Skirts! I’ve never been a skirt girly, well mini skirts girly, but I think I’m going to step it up with the minis this fall.”
Shaniqua Jordan, New York City
Timeless
Shaniqua’s personal styling tip for fall: “I hate to admit it, but the one trend that has me in a chokehold this fall is any oversized outerwear piece, especially oversized blazers. And as basic as it may sound, I can't get enough of them. They instantly elevate any look, and they're so versatile, whether I'm going for a polished vibe or something more casual. Plus, they are perfect for layering as the weather cools down.
"I know most people wouldn't typically opt for suede, but if you've been following my style, you know I'm all about my outerwear. I love adding texture to my looks, even if it's subtle, and a good suede jacket does that for me. The soft texture and rich hues of suede add that cherry on top for any fall look. Whether I'm rocking a bomber style in a jewel tone or a tailored trench in a neutral shade, a suede jacket is one piece I'm looking forward to wearing to elevate my fall wardrobe.”
These colors are all over Shaniqua’s fall mood board: “The colors on my fall mood board are rich earth tones like deep browns and olive greens paired with classic neutrals like camel and cream. I'd like to throw in a pop of butter yellow. I know it might seem more spring-like, but I love how it pairs with deep browns, oxblood, and even grays. It's the perfect way to brighten up those cozy, moody fall vibes. I'm also loving pops of bold jewel tones like emerald and burgundy to add a bit of luxe to the season. These shades give that cozy yet elevated feel I'm always aiming for in my fall wardrobe.”
Shaniqua describes her fall wardrobe in three words: “If I describe my fall wardrobe in three words, they would be chic, layered, and timeless. I love combining unique pieces with a classic touch, creating looks that stand out without trying too hard. It's all about finding that perfect balance between staying true to timeless fashion and adding my own signature flair.”
Are you bringing anything back from your 2023 fall wardrobe? "I am definitely an outfit repeater, so not only will I bring back pieces from my 2023 fall wardrobe, but I also have so many oldies but goodies that I’ll be incorporating into my fall 2024 looks. I think that's what really helps convey my personal style; buying pieces I genuinely love and being able to work them into my style season after season. It's all about longevity and staying true to what I love."
Alasia Allen, Los Angeles
Provocative
Alasia describes her style in three words: “Opulent, sleek, provocative.”
The fashion item Alasia anticipates wearing the most this fall: “I’m really into gloves this season. Whether it’s biker style or long, sleek, leather gloves, they add an interesting take to a fall look.”
The fall colors catching Alasia’s eye: “I’m loving navy or a super deep purple this season so I’ll be adding those into my wardrobe. They’re both so sophisticated and a good alternative to black.”
The fall staple Alaisa plans to bring back from her 2023 wardrobe: “Every year, I wear a shearling coat. It’s timeless, it’s warm, it’s my thing. There’s something very elevating about shearlings that have drawn to me year after year, and that’s what makes them my favorite style of outwear.”
The accessory that has Alasia in a chokehold this season: “Boots. I love a good boot as my go-to accessory for the fall/winter season. My favorites are boots that have a little flair to them and an interesting shape.”
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