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Beauty Influencer Kimberly White On How To Build Your Online Brand

The 411 on brand-building and landing paid partnerships.

Workin' Girl

There was a time when my style inspo came solely from TV shows or even popular magazines. Now I simply click on an influencer's profile, and boom a beauty how-to, the latest fashion trend, and sometimes just pure entertainment. It's no wonder that influencer-marketing has become the successful business that it has. As an entrepreneur, I'm always curious to know more about a brand's process. What works and what doesn't? How am I able to make my passions profitable?

A few months ago at the Aunt Jackie's Grapeseed Collection event, I met beauty influencer Kimberly White. We chatted about the highs and lows of being a creative, and she schooled me on the importance of high quality content and consistency. I knew she'd be the right person to explain more on brand-building and landing paid partnerships.

Check out our conversation below.

Tell me a little bit about your brand.

Courtesy of Kimberly White

I created my brand to inspire women to be comfortable in their own skin, while being their most authentic selves. My purpose is to provide hair and skincare information, while showcasing the latest fashion and beauty trends. There aren't many kinky-haired brown-skinned girls represented in the media, so I love being a positive example for others who look like me.

How did you build your following?

I started to build my following by sharing pictures of my natural hair journey. I cut off my heat damaged ends in 2016 and created a pic stitch of the process to share on my Instagram. From there, I continued to show my various hairstyles, the products I was using, and I also created a YouTube channel to help build my audience.

When sharing my pictures on Instagram, I tagged many natural hair pages with large followings, and would often get reposted, so new people would find and follow me through those pages. I also posted consistently to my Instagram page almost every day. Over this past year, I transitioned into lifestyle blogging, where I continue to share hair content, along with beauty, fashion, and more.

How important is hashtagging?

Courtesy of Kimberly White

Using the right hashtags is extremely important if you are looking to build an engaged audience and grow your following. You need to make sure you're using specific hashtags that your target audience will be searching for.

For instance, if you are an Atlanta-based fashion blogger and use hashtags such as #Style or #Atlanta, your posts are a lot less likely to be noticed since those hashtags are very broad. Using hashtags that aren't specific enough, will make it more difficult to stand out amongst other posts that are using those same hashtags.

Narrowing things down by using #AtlantaStyle or #AtlFashion will increase the chances of your posts being found by your target audience and increase your chances of becoming one of the top posts under that particular hashtag.

Can you tell me about your advice for new influencers? 

It's important to not give up too soon, and not be afraid to pivot and try something new if you're not getting your desired results. Building a social media following isn't going to happen overnight and takes patience.

One of the biggest mistakes I see new influencers make is not posting consistently enough. It's going to take more than one or two videos and photos, and there will be a lot of trial and error, but keep going!

Also try to not pay too much attention to what everyone else is doing, and don't be afraid to be yourself! Being different and embracing the qualities that make you unique is what other people, who are similar to you, will resonate with and follow you for. Be yourself!

What was your biggest influencer mistake?

One of my biggest influencer mistakes was not reading a contract thoroughly before signing it. After a few emails back and forth with a brand that wanted to collaborate, we agreed that I would create one YouTube video.

A contract was forwarded over that had "2" beside the requested number of YouTube videos. I signed before I saw that, so I ended up having to record 2 videos for this brand instead of 1. This was one of my first paid collaborations, so I quickly learned to read contracts more than once and make sure all the details reflect what was discussed. It's also better to jump on a call with a brand if you can, as things can easily be misconstrued via email.

What advice do you have for people who are trying to land paid brand partnerships?

Courtesy of Kimberly White

My number one piece of advice is to create high quality content that is worth brands paying for. Also, tag the brands that you are using and wearing in your posts so they will notice you. Brands are watching, and WILL reach out if they love your work and want to partner with you!

If you want to land paid partnerships, be willing to invest your own money first into your equipment, photography, and more. Also do not be afraid to approach companies and pitch yourself for brand work, and do not let hearing the word "no" discourage you.

Keep up with Kimberly White on IG and FB at @officiallyKimwhite and on Twitter at OfficiallyKimw.

Featured image via Kimberly White

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It's Pride Month, and what better time to highlight amazing Black LGBTQ leaders and advocates killing it in business? Yep, now is the perfect occasion. These entrepreneurs and executives are providing spaces for inclusion, disrupting and innovating in fashion, tech, entertainment, and finance, and giving voice to the struggles, issues, and vibrancy of LGBTQ communities. They are exemplary examples of brilliance we all can admire and take a nod from in our own lives both professionally and personally. Check them out below:

Kierra Johnson, Executive Director of National LGBTQ Task Force 

This power woman and mother is the first openly queer-identified Black woman to hold the position at the long-standing organization, and she's tasked with leading strategy to ensure equality and justice for LGBTQ people across the nation. The National LGBTQ Task Force works to fight against discrimination in housing, retirement, employment, healthcare, and more.

Kelsey Davis, CEO & Founder of CLLCTVE

Kelsey Davis was a creative professional who worked for major companies including Conde Nast and created content for brands including Coca-Cola before launching her own firm that provides services for matching freelance creatives with Generation Z brands. It's the creating real opportunities for other young creatives to get to the bag for us.

Lena Waithe, Co-founder of Hillman Grad Productions

If series like The Chi, Boomerang, Them, and Twenties, or films like Queen & Slim don't ring a bell, sis, you need to go ahead and pop from under that rock, subscribe to somebody's streaming service, and get caught up. Lena Waithe not only includes diverse depictions of LGBQT stories within her scripts, but she takes the advocacy further via the hiring practices and opportunities of Hillman Grad Productions.

Kiyanna Stewart and Jannah Handy, Co-founders of BLK MKT Village

This fab couple offers super-cool items that show just how rich and beautiful Black culture truly is, and they do it so stylishly. Together, Kiyanna Stewart and Jannah Handy lead their Brooklyn shop and online community of more than 280,000 followers, offering a well-edited selection of collectibles, apparel, and heirlooms that would put any museum curator to shame.

Ariell Johnson, Founder of Amalgam Comics and Coffeehouse

Ariell Johnson's North Philly shop offers an array of comics that put inclusion and representation at the forefront. From books and magazines to toys and figurines, she provides a special selection of items that ensure all lovers of the genre can find something to enjoy and be inspired by, and she unapologetically includes LGBTQ sci-fi "geeks" and comic enthusiasts in the all.

Natalie Patterson, Founder of Natalie Is Poetry

A self-proclaimed "teaching artist," Natalie Patterson fosters growth, compassion, and integrity via workshops, breakout sessions, performances and lectures. Her client roster includes brands like Sephora, Uproxx, and the United Way, and sis will have you deeply moved with her poetry. Trust.

Arlan Hamilton, Founder of Backstage Capital

As if surviving homelessness, living out of an airport and building a venture capital fund isn't impressive enough, Arlan Hamilton has spent the last six years raising millions of dollars to support more than 170 companies founded by female, minority and LGBTQ entrepreneurs. And get into this latest win: A recent crowdfunding effort reached its $5 million goal via more than 7,000 supporters. And that's just the tip of the iceberg. Way to get to that coin, sis!

Angelica Ross, Founder of TransTech Social Enterprises

Her company serves as an incubator to economically empower LGBTQ professionals and their allies by providing training for career skills. The platform particularly provides a forum for tools to fight against employment discrimination, and Angelica Ross, a self-taught programmer and actress known for her role on Pose as well as her work as a transgender rights activist, partners with brands and companies to foster training and employment opportunities.

Corianna and Brianna Dotson, Founders of Coco & Breezy

These savvy businesswomen have been giving twin-rock star-Black girl magic energy since 2009 with their eyewear brand, worn by celebrities including Beyonce, Prince, Rihanna, Alicia Keys, and Lady Gaga. As a brand, Coco & Breezy has since expanded into a luxury retreat venture, DJing, and visual art projects. They're also huge in LGBQT activism, lending their voices, art, and platform of more than 170,000 followers and supporters to issues of advocacy and rights protections.

Janelle Monae, CEO of Wondaland Arts Society

She's the soulful, ecclectic, tuxedo-wearing, boundary-pushing singer, producer and actress known for her roles in Hidden Figures, Moonlight, and Antebellum. Janelle Monae is also a fierce artist mentor, record label exec, and LGBTQ rights activist who has identified as pansexual and rides for equal rights and freedom of expression for all. Word to Django Jane.

Featured image via Coco and Breezy/Instagram

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You know, love is a funny, funny thing. I once read that 90 percent of it is based on the friendship developed by the two of you, and only 10 percent is actually based on love. And oftentimes, your marriage will boil down to the work put into maintaining and nurturing that 90 percent. Ain't that sumthin?

That's why when I see couples who have been married for many years, especially those in the public eye, I take every opportunity to celebrate their union with them. After all, love fades, and it can even vary from day-to-day. Friendship is the basis of all of this, it's the foundation.

And one duo who certainly understands this assignment is our dear faves, Boris Kodjoe and Nicole Ari Parker. They have spent much of their marriage genuinely loving on each other and helping other couples along the way just by being themselves. From revealing the infamous "prayer", to showing the importance of the little things; things like date nights, or complimenting your partner openly and unapologetically.

Most recently, Boris took to Instagram to swoon over his wife in the cutest way. Shared with a screenshot from FaceTime, he asks:

"Hey Babe, can I ask you something? Can you please keep shining your light on me? Like 20,30,40 more years maybe? Feels really good. Thank you. I love you."

To which Parker responded:

"I'm gonna shave my legs. to. night. #yourenotreadyyyy"

It's the hashtags fa me.

Then there was that time that he was checking her out, and complimenting her fitness, which, *swoon*:

There's the time he surprised her on a boat and copped a few feels:

Same.

When she celebrated his latest venture as his number one fan:

When they celebrated their anniversary with a few locals and dance in the city:

All while jamming to some, which is always a vibe.

And when Boris showed her infinite love on International Women's Day:

The lovers and friends pair have said before that their relationship is not different from anyone else's and that that they have simply taken the time to do what works for them, which is having fun. Nicole even addressed it directly, offering advice by saying:

"You become better people on the other side. Everyone wants to run if you have one argument, one misstep or one mistake. But if you commit to going through the desert, so to speak, it's so good on the other side. And Number 2: treat him like your boyfriend. Because in marriage, you get into a practical rut. It's nothing new. Don't panic. You're going to get in a practical rut about who is doing what, paying bills, sharing the house, two different jobs, then the children. You become roommates."

She continues:

"But if you remember that this person is your boo [laughs], you keep it fun. You can't wait to get home, even if 10 years have gone by. You can't wait to buy him a gift for no reason on your way home from work. He gets you flowers for no reason. So, I always say, the minute you find your husband, make him your boyfriend."

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Featured image via Jeffrey Mayer/WireImage

How We Met is a series where xoNecole talks about love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.

When the pandemic hit, it really changed the way we connected with one another. While yes, social media has always been around, it has never been relied on as much as it is now. Especially within the last year. Social media became instrumental in building relationships as it continues to be a main source in making new friends, business partners, and, of course love interests. I mean, when it comes to love interests we are all familiar with the swipe left, swipe right, and the DM slide. But it is much more special when social media is actually the motivator for you to fly out and meet the woman of your dreams, who lives almost 1,000 miles away.

A simple scroll and a nice charming smile is what caught Andrea Fernandes' eye to really see what Jibre Hordges was all about. The 25- and 27-year-old were able to connect and after a couple of weeks of text messages and phone calls, the now-couple decided that distance or a pandemic was not going to hold them back. Andrea mentions, "I felt like time flew by when we were together. When we met in-person, we were able to talk for hours and hours."

The couple made it official in June 2020. Since their initial meeting online, Andrea and Jibre have been positive influences in each other's lives. They have been complementing each other's strengths and challenging each other's areas of improvement. They support each other through their own individual journeys of growth and never losing sight of faith. While Andrea and Jibre are still in a long-distance relationship, they are dedicated to spending that quality time together. For these two, they are only one call and a flight away.

In this installment of xoNecole's How We Met, the publicist and actor shares how their love continues to grow by honest communication, speaking each other's love languages, and keeping God as a shared value.

How We Met

Andrea: I was scrolling through Instagram one day and I came across Jibre's page. I saw that one of my friends followed him too. So I sent his photo to my friend and asked, "Who is this man?" (laughs) I will say that if it wasn't for my friend also following him, I probably wouldn't have tried to connect with him. After some time, I decided to reply to one of his IG stories. This is something I have never done to a guy, I honestly don't know. But I liked his teeth, so I decided to give it a shot (laughs).

Jibre: After our mutual friend told Andrea who I was, we started following each other. We followed each other for about two weeks before we even said anything to each other. I lowkey had my eye on her, but it's all about timing. Since she reached out to me when I was already planning to reach out to her, I thought, Say less, let's do it (laughs). When we started following each other, I already noticed that she stayed in New York. But I work for an airline. So I was willing to fly out to see her, no problem. We talked for a couple weeks before we decided to finally meet in-person. We worked with each other's schedules and I flew out to see her.

"When we started following each other, I already noticed that she stayed in New York. But I work for an airline. So I was willing to fly out to see her, no problem. We talked for a couple weeks before we decided to finally meet in-person. We worked with each other's schedules and I flew out to see her."

Courtesy of Andrea Fernandes

First Impressions

Jibre: From talking those few weeks, I already knew that I liked her. But when I met her in-person, I immediately thought she was beautiful. We talked to each other for hours and just picked each other's brain. Her brain is definitely a reflection of her beauty.

Andrea: I thought he was very nice. Overall, he exceeded my expectations. I felt like time just flew by when we were together. We actually had dinner reservations that night, but ended up skipping it because we continued to just talk and get to know each other more. The chemistry between us was there from the start.

Courtship

Jibre: So after we met, I flew out a couple of more times to hang out with her. But after the second time we hung out, Andrea was honestly a little skeptical about moving forward with us. Initially, I was down for it. I was thinking about her all the time. I was calling her, texting her, and telling my friends about her. But she was trying to ghost me the whole time (laughs).

Andrea: I know I am in the hot seat now (laughs). But yes, I was definitely second-guessing myself. I felt that I was moving kind of fast with him and it honestly scared me. I was coming into the year where I was focusing on myself and self-love. So even though I did like him, I thought maybe I like him a little too much (laughs). So I tried to distance myself from him. My thinking behind it was, I would rather save myself now before I fall too deep and there's no turning back. But it wasn't until one day I was with my mom and she saw me ignoring his calls. She was the one who told me to answer and I listened (laughs).

Jibre: I didn't know that was how she felt. It really caught me by surprise because I thought things were going well. But thankfully, I was persistent.

Courtesy of Andrea Fernandes

Making Things Official

Andrea: So a month later, I invited him on a group trip with my friends. That was when I could picture myself being with him. The way he put in the effort to actually make it to the trip meant a lot. It was a little challenging, but he was dedicated to making it happen. My friends also loved him, so that was a plus (smiles).

Jibre: It was around the same time for me too. When we met, she mentioned that she mainly focuses on herself and self-love. So when I started seeing changes where she was including me in her life, it made me feel like she was choosing me to stick around. At first, I was thinking about making things official on Valentine's Day. But even though it didn't happen right then, the weekend with her friends was a huge weekend for the both of us.

The "L" Word

Jibre: We were having a lot of difficulties starting out. For one thing, I am a Gemini and she is a Taurus. And if you know about astrology, Tauruses can be some tough cookies. I was getting that stubborn side of her and we clashed a lot. Some people would agree that when you keep clashing, it's easier to walk away. But as time went on, any time I felt I wanted to walk away, I just couldn't. My heart would keep telling me to stay and make it work. It had been years since I had been in love. So I knew this had to be real love because I didn't want to be with anyone else.

Andrea: We did conflict quite a bit in the beginning. I always told him that we would clash over our differences and our similarities. It was tough. I am usually the person that can walk away from things easily, but I couldn't with him. So I knew it was different. My heart was truly in this and he was honestly everything I ever wanted. There's this song that says, "I would rather have bad times with you than good times with someone else." It's so true with him and I just love him.

"I am usually the person that can walk away from things easily, but I couldn't with him. So I knew it was different. My heart was truly in this and he was honestly everything I ever wanted. There's this song that says, 'I would rather have bad times with you than good times with someone else.' It's so true with him and I just love him."

Courtesy of Andrea Fernandes

Favorite Things

Andrea: My favorite thing about him is also the main thing I complain about the most (laughs). Jibre is kind of a neat freak. I jokingly make fun of him all the time for it. But his organization actually pushes me to be more organized in my life. So I don't think he knows how much of a positive influence that has been for me.

Jibre: My favorite thing about Andrea is that she genuinely wants me to be a better person. She is willing to tell me the things that other people won't tell me. Like the things that I don't want to hear, but I need to hear. I can really appreciate that because it just means she wants me to be the best version of myself.

Early Challenges

Andrea: I grew up an only child. So I was always focused on myself, even if I was in a relationship. When Jibre and I got together, I struggled a little with providing what he needed from me. I am a huge advocate for self-love. But I am learning now that I can balance loving myself and prioritizing him as well in my life. Jibre and I worked together on what I could do more of to show that I am still considering him, while I still work towards my personal goals.

Jibre: In conflict, I have noticed that when I get angry or emotional, I tend to just react and not think things through. I have learned that sometimes in a relationship, you have to look at yourself and give yourself grace. You have to know yourself enough to be honest and hold yourself accountable when you may be wrong. We have strengths and weaknesses. So learning what your weaknesses are and then working on them, is a good way that has helped us be better together as a couple.

"We have strengths and weaknesses. So learning what your weaknesses are and then working on them, is a good way that has helped us be better together as a couple."

Courtesy of Andrea Fernandes

Love Languages

Andrea: I still tell Jibre that I think he changed my love language. At first, when I took the test, all the areas were even (laughs). So I figured, I guess I need all of them (laughs). But when you truly love someone, you want to be loved in a different way by that person. So when I took the test again, it showed I value physical touch and words of affirmation more than the other areas.

Jibre: My number one is physical touch. Growing up, my mom was very affectionate with me. So that stuck with me as I got older and now I am a very affectionate person. My number two was quality time, but while being with Andrea, it has grown into acts of service. At the end of the day, we make sure we give each other the entire spectrum.

Love Lessons

Jibre: Man, love is so complex. But true love wins every time. Being in a relationship has definitely taught me that you have to be patient with your partner. It's important that we are still learning from each other and with that you have to have patience through each other's growth. God is also the center in everything we do. So keeping him as a foundation in our relationship is very important to us.

Andrea: Keeping our faith is definitely something we share. I think another thing that has been an important lesson is a sense of understanding who your partner is. To really get out of your head sometimes and put yourself in your partner's shoes. Like how something I do may make him feel and vice versa. People can be really set in their own ways. But if you make it a point to understand your partner's point of view on things, it is really essential.

For more of Andrea and Jibre, follow them on Instagram @drea.lisanna, @jibrehordges, and @jibreandrea.

Featured image courtesy of Andrea Fernandes

In a move that makes us so happy, the ever-so-stunning Ryan Destiny has been making her rounds lately, showing off her subtle but enamoring vibe in recent appearances with Vogue, HelloBeautiful, and even Doja Cat's new "Need to Know" music video. The former Star actress and singer also took a moment to join Harper Baazar for their 'Go to Bed With Me' segment, a video series where various celebs show off their nighttime skincare routines.

This appearance was our absolute fave because to see her demonstrating how to maintain her beautifully radiant skin is something we all want to know, right?! Right. So, sis...we gotchu just in time for summer!

Here a guide on how to achieve Ryan Destiny's poppin and oh so melanated skin:

What you'll need:

La Mer The Cleansing Oil ($95)

Black Opal Blemish Control Bar ($6.50)

Black Opal Lip Oil ($6.25)

CosMedix Clarity Serum ($42, or $35 with subscription)

Black Opal Brightening and Plumping Serum ($14.95)

​Harper’s Bazaar/YouTube

Rocking a blow-out for the gawds, after a cute intro, Ryan opens with this one simple, but loud, tip:

"Wash your hands. Wash your hands before you start anything."

She then proceeds to use the La Mer Cleansing oil and thoroughly massages the product all over her face and neck. Get in there good ladies, this step is important!

"Rub it all over my face, get down on my neck. And once I feel that it's all broken down, I am going to rinse."

Harper's Bazaar/YouTube

Next up, Ryan focuses on a problem area that many of us have: hyperpigmentation. To combat this, she uses the Black Opal Blemish Control Bar, a brand she has used since she was 16 years old. She is also the face of the brand, which is Black woman-owned.

"What's really really great for the hyperpigmentation that I sort of have a lot of right now, is the . It's like extra, extra important to me to take of all of the makeup before you go to bed. It just makes such a difference. It's the worst when you go to sleep with your makeup still on, and you just know it just sets you back like a whole week."

Harper's Bazaar/YouTube

Destiny then moves on to hydrating her lips with the Black Opal Lip Oil.

"I kinda sorta sorta kinda kinda have chapped lips. But not anymore becuase I did a lot of trial and error, and I found something that works for me. It works with my makeup as well. It nourishes and hydrates my lips, it's not there to just look pretty, you know."

Harper's Bazaar/YouTube

As a final step, she moves on to her serums for pigmented skin and dark spots. Here she uses the CosMedix Clarity Serum and Black Opal Brightening and Plumping Serum.

"This is also really great for prepping your makeup. I use this serum right before I start doing my makeup. It like, glides right on and helps my makeup look better and apply on my skin better."

We stan a simple but effective routine, sis!

Watch the full video below:

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Bennett Raglin/Getty Images for BET

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