Quantcast

How Founding Curlkalon Hair Led This SHEeo To A Seven-Figure Business

Meet Shavone Riggins of the crochet curl brand Curlkalon.

Meet The SHEeo

With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.

In 2014, Shavone Riggins was in search of a protective style that matched her naturally textured hair. As a mom of six, it was important for her to have a good quality product that was both time-saving and convenient without sacrificing the look and style. She decided to take matters into her own hands, and within a year she launched her crochet curl brand Curlkalon— a natural-looking synthetic hair that delivers "effortless curls in a box" to women looking for textured hair protective style solutions. As the first brand of its kind, Curkalon quickly amassed a large following and seven-figure sales within months of its release. In December 2018, the company was acquired by True Glory Brands.

In this week's feature, meet Shavone Riggins of Curlkalon.

Courtesy of Shavone Riggins

Brand: Founder of Curlkalon Hair/SHE Everyday

Location: Atlanta, GA

Year Founded: 2014

# of Employees: 10+

30-Second Pitch: "Curlkalon Hair answers the call of delivering 'effortless curls in a box' all around the world to women looking for textured hair protective style solutions. In becoming the first company to market, I like to think I revolutionized the once tedious process of creating crochet curls at home into a high quality time-saving solution without any sacrifice of look and style. As a mom of six, I recognized the need for convenience in protective styling and how it could meet the look of naturally textured hair while struggling with my own natural hair routine 2014. I thoroughly enjoy helping women find effective and time-saving solutions by taking the stress out of protective styling, business and life."

What inspired you to start your brand? 

My inspiration for Curlkalon came about in 2014 after 11 years of being natural and wanting to find a natural-looking protective style that matched my texture of hair. Upon coming across the crochet braid method, I was pleased on having the look I desired.

What was your a-ha moment that brought your idea into reality? 

My a-ha moment happened in the kitchen at my stove as I was cooking up curls that there has to be a better way. My light bulb came on and I knew I had to build the brand. I hit the pavement running with my talent and skills as a digital marketing designer in creating everything from the curl prototype, the logo, the website to the product design.

Who is your ideal customer? 

Curlkalon's ideal customer is a woman who is looking for a quality textured hair solution and wants to add a time-saving ease to her daily hair routine with a "effortless curl" protective style that lasts 6-8 weeks.

What makes your business different? 

Curlkalon is different in the hair space because we're the first crochet curl brand to the niche market of synthetic hair with use of high quality fibers that gives a true showing of textured hair as that of African-American women. Plus, we have a great story behind the brand!

What obstacles did you have to overcome while launching and growing your brand?  How were you able to overcome them? 

One of the first obstacles I faced with launching Curlkalon was keeping up with the fast growth. Upon launching Curlkalon in May 2015 on Mother's Day to mid-2016, I found myself as the Founder and CEO of a seven-figure brand. The next obstacle was staffing the brand to keep up with the demand. In which, I grew the team to a 12-member team from executive level, customer service, along with shipping and warehousing.

What was the defining moment in your entrepreneurial journey? 

The defining moment in my entrepreneurial journey was when I was able to employ others and see their lives expand into being able to buy a home, purchase that new car, and have health insurance, on top of seeing women all across the world confidently rocking Curlkalon with smiles and joy from ear-to-ear.

Where do you see your company in 5-10 years?

I see Curlkalon as a community brand that will continue to meet the need of women who are looking for a quality textured hair solution and wants to add a time-saving ease to her daily hair routine with a "effortless curl" protective style. Alongside helping women

Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)

Curlkalon's biggest return is on marketing. In knowing our idea customer, we're able to deliver them awareness through ads, influencer marketing, and partnerships.

Biggest lesson you’ve learned in business? 

The biggest lesson in business I've learned is knowing when to pivot. As a CEO of a new and growing brand comes with the wearing of many hats, you can find yourself in a loop of what you know that works and be stuck there. However, things change; the market changes, numbers change, and honestly you change too. There comes a true point of evaluation that needs to take place so that key changes can be made at pivotal points.

Anything else you would like for people to know, or take away from your entrepreneurial story? 

In December 2018, I released my title as CEO with an acquisition of Curlkalon to True Glory Brands. I knew that I wanted Curlkalon to make it to greater heights and my vision had evolved to being more supportive to my brand with carrying my founder title with works on expanding the brand's audience with communications, education and strategic marketing.

Follow Shavonne on social media: @curlkalon and @shavone_riggins.

When it comes to money, many of us are behind in ways to provide passive income strategies for our families. Particularly, something that many of us in the culture don't do enough of, is investing. It's simple, to the point, a way to make sure your family is comfortable without putting much effort into doing so.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

There is no way for me to hide the absolute joy unspeakable that I have about the fact that fall is just a few days away (September 22)! While there are a billion-and-one things that I adore about this time of the year, one of my favorites is preparing warm dishes, on purpose, to contrast the cooler weather that's headed our way.

Keep reading... Show less

It's been 573 days since my last New York Fashion Week. That's one year, six months, and 24 days. The last time I was in Manhattan, February 2020, was just as Big Rona was placing a chokehold on the world. I would have never guessed that while I was living my best life in the NYC streets, a pandemic would soon change my life completely. Because of the state of the world, there were no shows in September and by February 2021, the fashion houses were trying to figure out how to put on runway shows which led many brands to the digital space.

Keep reading... Show less

If you haven't heard by now, Yahya Abdul Mateen II is the 'it guy' in Hollywood. He currently stars in Nia DaCosta's adaptation of the cult thriller Candyman, and he hasn't slowed down since. His appeal? His unwavering charm, his statuesque gladiator silhouette, and unfamiliar name that commands the room. But he's much more than that.

Keep reading... Show less

I was always content with the shape of my body. I never really had major weight issues either. I inherited my small bone structure and my small frame from my mom. I guess you can say I have those good Caribbean genes. I have long arms, long legs, and a short torso. But I also carry my weight well. So, when I gain or lose weight, the distribution of weight is evenly proportioned. At 36, I'm fully grown. I stand 5'4", a DD+, and I don't know where all this ass came from. Now I have a butt I never used to have.

Keep reading... Show less
Exclusive Interviews

How Christina Milian Reclaimed Her Confidence After Overcoming Postpartum Hair Loss

The multi-hyphenate talks postpartum, love, life, and the hustle of being Christina Milian.

Latest Posts