To say that this Gen-Z power player is taking the entertainment industry by storm is not only a clever pun, but the truth to say the least. The 19-year-old launched a bathing suit collection with PacSun. She has been featured in project after project consistently from her role as Gia in Euphoria to her latest appearance in HBO Max’s record-breaking series The Last of Us, and she’s a full-time sophomore at the University of Southern California. Damn, what can’t Storm Reid do?
The Georgia peach recently took her talents to another big screen feature alongside The Best Man: Final Chapters star Nia Long and Never Have I Ever breakout star Megan Suri for mystery-drama-thriller hybrid Missing. Starring as June, Reid’s character uses her wits and Generation Z intuition to track down her missing mother after an international trip to Colombia gone wrong.
Storm Reid and Megan Suri in 'Missing.'Photo Credit: Temma Hankin
When her mom (Long) goes off the grid, June uncovers some dark secrets about her mother, her mother’s boyfriend, and life as she knows it begins to unravel as she scours the internet with every site, app, and bugged camera possible to find her mother.
During a conversation with xoNecole, Reid got candid about working with the icon that is Nia Long for the Screen Gems-produced film, morning mantras and routines that keep her headspace sane while taking on multiple roles, and how she sets boundaries while she goes through adulting in the public eye.
xoNecole: How did June differ from any other character that you've ever played and how did it challenge you as an actress?
Storm Reid: I think June is really relatable, actually. She's just, at the end of the day, a young girl trying to figure out who she wants to be and how she wants to take up space in the world. Obviously, her given circumstances are way different from any of the characters that I've played. I love that June jumped right into action. And even though her and her mom butt heads and disagree, she will do anything that she can to find her mom. I think that's really important and something that I can relate to.
xoN: How would you say that this film highlighted the brilliance and innovation of Generation Z?
SR: I think that's what makes the movie work. That's what makes the movie so cool, relatable, and fresh because we do live in a social media era. To see this exciting movie with all of the technologies and social media platforms that we already use is really fun. To have an 18-year-old girl at the center of that story is a lot of fun, too, so I hope people enjoy it.
xoN: What was your experience like working with the icon that is Nia Long?
SR: Yes, like you said, she's an icon. I have grown up watching her so to be able to work with somebody that you've grown up looking at and admiring is really cool. She just is so lovely and she was so supportive of me on set and poured into me and really made me feel comfortable. I'm glad to have worked with her.
xoN: Another thing that I thought that was very interesting about the movie was that it was essentially shot in one setting. How challenging was it to shoot a movie that was all in one place, as opposed to projects you've done where you've been in scenes that were all over?
SR: It was a little uncomfortable because, like you said, I'm used to being in different places and having scene partners and not being confined to a screen in a little box. I think those challenges made me stronger as an actress and made me realize that I need to stop relying on the resources given to me. That being location, stage directions, scene partners, and even cameras. [Without that] you have to dig deep and bet on yourself and find the intersection of trying to be as grounded as possible but also portraying the emotional stakes. Thankfully, I think I was able to pull it off.
"I'm used to being in different places and having scene partners and not being confined to a screen in a little box. I think those challenges made me stronger as an actress and made me realize that I need to stop relying on the resources given to me."
Storm Reid and Nia Long attend the Stage 6 and Screen Gems world premiere of 'Missing.'
Matt Winkelmeyer/Getty Images
xoN: You've been in a lot of projects, but this movie is more of a suspense-thriller. How did you mentally prepare yourself and keep yourself in a good headspace while filming?
SR: It wasn't that hard. I think once I got the hang of the technical aspects, everything else came together and I just tried to step into my character's shoes and become them and not forget, like I said, their given circumstances, but also not neglect how I would feel in that situation. I'm glad that that was able to all come together and I was able to pull it off as seamlessly as possible.
xoN: 'Missing' really hones in on a relationship between mother and daughter. When it comes to you and your mother, how much does your relationship with her pour into you and put you into a positive headspace when it comes to the craziness of the entertainment industry?
SR: To be able to have my mom by my side is such a blessing. Even though I am growing up, I still love to have her around because she protects me, she's super supportive and she's mom. Anytime I'm feeling any type of way, I can go to her and we're going to figure it out. To be able to be on this journey with her is a really incredible experience and we've made beautiful memories and we'll continue to do so. I'm glad to have her around.
xoN: What’re some of the most important things your mom has ever taught you?
SR: She's taught me a lot, but being a good person has always been at the core of everything that she's taught us. Everybody has their bad days, but if you are trying to be a good person, have a good heart, and show up the best way you can in every situation, I think that's going to get people really, really far.
xoN: How do you continue balancing life as a full-time student and a full-time actress? Do you ever feel like you're not pouring yourself 100% into one or the other, or do you feel like you've established a balance?
SR: It is challenging and can be overwhelming, but I just try to give myself grace because I am doing a lot. I feel like I'm getting things done, giving 100% to both things, and I just have to remind myself that I'm trying the best that I can. I'm taking it one day at a time and I'm so blessed, and fortunate that I even have the opportunity to balance both a full-time career and going to school.
"I just have to remind myself that I'm trying the best that I can. I'm taking it one day at a time, and I'm so blessed and fortunate that I even have the opportunity to balance both a full-time career and going to school."
Storm Reid attends the Los Angeles premiere of HBO's 'The Last of Us.'
Rodin Eckenroth/WireImage
xoN: When you're off set, what are some ways that you like to stay mentally sane and what are some of Storm's self-care tools?
SR: I like being by myself. I love isolating myself to just take a moment to myself, whether that's in my room [or] listening to music in my car. Being with my friends and family obviously makes me so happy. I listen to a lot of music. I think self-care, for me, is intersected directly with listening to music. No matter what type of music, I need some noise. I need something to uplift my spirit [and] get me moving.
xoN: What does a morning routine look like for you and what are some of the mantras that you say to yourself to get yourself in a positive headspace?
SR: I try to start every day before I touch my phone and when I wake up, just say a prayer. Just to thank God that I'm alive and I'm able to breathe, move, get out of bed, and do whatever I need to do. It usually involves some turn-up music in the mornings, [which] is what I love to do and it's a great way to get my day started.
xoN: Speaking again about the many roles you’ve had, let’s talk about intentionality. How do you know when you're aligned with a role or a project? What do you look for when you're selecting what you want to do?
SR: I try to be as intentional as possible and purposeful as possible with my projects, but I think it has to align with my morals and my values and my art can't compromise who I am as a person, one. Two, I think as creative people we have the opportunity to say things and it doesn't need to be a preachy way, but if we're not saying anything, we're doing ourselves a disservice and doing audiences a disservice as well. I want art, or at least the art that I'm a part of, to be reflective of the real world, real situations, real stories, and that's what I really look for and will continue to look for.
"I want art, or at least the art that I'm a part of, to be reflective of the real world, real situations, real stories, and that's what I really look for and will continue to look for."
Matt Winkelmeyer/Getty Images
xoN: Is there any role that you haven't played yet that you have your eye on and want to explore?
SR: I'd love to do an action film one day. I think that would be really fun and maybe even try my hand at comedy. I think people are so used to seeing me serious and distraught and stressed out, like everybody else says. I think being able to be a part of a comedy one day would be really fun.
xoN: Have you ever said “no” to a role, and what made you want to set that boundary and pass on the role?
SR: Absolutely. I say no to things all the time because it just doesn't match up with the things that I want to do at the time. The creative team can be fantastic, but it doesn't match with the next role that I'm trying to play, or the script just didn't really move me in any way. I need to be impacted. If I'm not impacted, I don't feel like the audience is going to be impacted and then I just feel like it's going to be not good [or] not believable; it won't feel good. It's a case-by-case scenario.
xoN: What boundaries have you worked hard to set in place while growing up in the public eye as a young Black girl in entertainment? Whether it comes to roles, the privacy of your own life, or letting people in on social media, what boundaries have you said, "This is my limit" to?
SR: I think the privacy thing is a big one for me because I do share a lot, but I don't share everything. I am a firm believer of keeping some things private and keeping some things close to your chest and close to your heart. I think as long as people understand, yes, I'm here to share my life and share my family, my friends, my experiences, my travels, and obviously, the things that I work on, but I'm not going to share everything and I'm not perfect.
I'm perfectly imperfect. I'm not always going to say the right thing. I'm not always going to do the right thing, but it's important that people give me grace because other people get grace. So why can't people in entertainment or people in the limelight get that same grace?
Check out Storm in Missing, out in theaters now.
Featured image by Matt Winkelmeyer/Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023