If there’s one celebrity who keeps her personal life on the low-low, it’s Issa Rae. Although we have watched her skyrocket to fame following the first season of the iconic series Insecure, she has kept her professional life and personal life separate. That was even more apparent when she married her longtime boyfriend, Louis Diame, on July 25, 2021.
The couple tied the knot in the South of France. However, when Issa began sharing photos of their wedding on social media (which are now deleted), she referred to one of the photos as an “Impromptu photo.” In a photo with her husband, she jokingly said it, “Then I took a few flicks with Somebody’s Husband," feeding us a little information, but not too much.
What we do know about Louis is that his career is in international banking. He’s said to be Senegalese, and he appeared on an episode of Issa’s web series, The Mis-Adventures of Awkward Black Girl. It’s the episode where Issa’s character Jay goes on a date with white Jay and gets nasty looks from people in the restaurant, including her then-boyfriend Louis.
Another fun fact is that the American Fiction actress’ family seems to like him. Issa’s brother, Lamine, told Us Weekly in 2019, “He’s just a good guy, man. He’s just a cool guy,” he said. “They’ve been dating forever. He’s already been like a brother to me. Family ties at all the family events and dinners, Christmas, Thanksgiving.”
Here’s everything Issa has said about her relationship with Louis.
Issa on Her Wedding to Louis
Following their wedding, the Viarae Prosecco founder stopped by the Tamron Hall Show and said she “publicly” claims him and talked about the special occasion. "It was just a beautiful experience," she recalled.
"People tell you that it goes by fast, and they're right. But my thing was, it was a party. At the end of the day, it was just a big party. And it was a lot of fun. I feel so blessed to be surrounded by people who took the time out to just come and celebrate, and that's something that I'll cherish for the rest of my life."
Issa on Married Life with Louis and Whether She Wants Kids
Issa further opened up about being a newlywed in a cover story for SELF magazine and said she was “extremely happy.” When the question arose about having kids, however, she had this to say.
“I like my life, I like this selfishness, and I know that I have a window. I’ve always felt that way, that women, Black women especially—unless you’re Viola Davis or Angela Bassett—you have a window when people are going to want to continue to see you and see what you can do,” she explained.
“Then there are so many limitations placed upon you, and that does keep me up. I want to do as much as I can while I still can. I know it’s not the proper mentality to think that kids will slow you down, but I do feel that way.”
Issa on Being “Super Protective” of Her Relationship
Issa Rae and Louis Diame
Photo by Leon Bennett/Getty Images for Essence
In the April 2021 cover story for Rolling Stone, the journalist shared how protective Louis was as she interviewed Issa. She explained how he was at their home, and later in the week, he showed up during her early morning stroll with the star, staying on the opposite side of the street. This was during the pandemic and yes, they quarantined together.
But Louis isn’t alone. The multi-hyphenate feels the same way about their relationship. “I just feel superprotective of any relationship I’m in,” she said. “That’s come from observing and making fun of people over the years who broadcast the most intimate parts of their relationships, then are left with egg on their face. I call them the ‘me and my boo’ people. Let me embarrass myself. Don’t let a nigga embarrass you. That’s always been my focus.”
Issa on How Keeping Her Privacy is a Form of Self-Care
The producer shared with SELF magazine about the importance of keeping her peace. Like many social media users, Issa often shared a lot of herself on the platforms. However, she began to change her habits pertaining to her personal life.
“I think the little time I’ve been in the industry, I’ve witnessed how so many people who are front-facing don’t have a peace and aren’t at peace, and that’s always been troubling to me,” she said.
“In this age of social media, where I was an avid user, I would share so much of myself, of my friend group, and it was fun because it felt like [it was] just among my friends. The more I started to seep out, the more I felt like people took ownership of me and my decisions and things that I did. That's just not something that sat right with me, and I found that I don’t like to be the subject of conversations that I don’t initiate. There’s just something uncomfortable about that.”
So, when it comes to her marriage, Issa is mindful of keeping some things for herself. "There's something really nice to have a piece of me that no one knows about or no one can talk about except for the people that are part of my life," she said. "Self-care has been having a private piece that's just for me."
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Feature image by Jeff Kravitz/FilmMagic
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:
Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:
With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:
From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:
There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:
Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff