Dorion Renaud was first introduced to us in 2008 on BET’s College Hill: Atlanta. Soon after, the Beaumont, Texas native saw great success as a model, gracing the pages of Vogue magazine, and as an actor, starring in Bounce TV’s hit sitcom, In The Cut. Recently, Dorion has added the title of 'entrepreneur' to his ever-growing list of accomplishments and successes over his decade-plus-long career. With the launch of his skincare line, Buttah, he has taken the beauty and skincare industry by storm, providing Black men and women with attainable solutions to their pressing skincare concerns and resulting in an all-around even skin tone.
From embarking on a quest to address his own skincare challenges to being a successful Black skincare founder with products in Macy’s, it’s safe to say that Dorion Renaud’s foray into the beauty space has left and will continue to leave a lasting legacy.
The Buttah founder sat down with xoNecole to discuss what made him go into the beauty industry, common challenges Black people have with skincare, and what inspired him to pivot from the entertainment industry into the entrepreneurial realm.
xoNecole: When did you realize that you wanted to create a skincare line?
Dorion Renaud: In high school. For one, I suffered from hyperpigmentation. I would pick at my skin if I had a pimple or something. But it wasn't the pimple so much that bothered me, it was the dark spots that it left. So I began looking for resources in my small town of Beaumont, TX and getting procedures in places where I shouldn’t have gone to get these dark spots off of my skin.
I realized there were many young people around me with those same issues. And when I got in front of the camera at about 18 or 19, I realized how much makeup was needed to cover the dark spots. It was an insecurity that I had. When they took the makeup off me, whether it be for TV or modeling, I wished that I either had makeup to cover the spots or a skincare solution.
When I was in Harlem, I found some shea butter and I started using it all over my body and my face and saw that my skin was clearing up. I thought it would have broken me out due to the fats in it, but it actually worked with my skin. And so as I started matriculating in Hollywood and doing more work on camera, it had always been a goal of mine to perfect my skin or try to keep it as clear as possible.
Soon after, everybody started asking what I was doing, and it was really just a gentle cleanser, a vitamin C serum, and the shea butter from Harlem. When I learned that there were so many people who were embarrassed to ask–especially men–what I was doing for my skin, I realized that skincare in our community wasn’t something that we were educated on properly. We were somewhat ashamed to ask for help in that area. So I wanted to create a line that was easy and efficient and that people could feel proud of. And at the top of 2018, the idea for Buttah came to me, with it launching later that year.
xoN: What was the process like creating the products?
DR: It was pretty strenuous, but for a very short amount of time. I had to learn a lot and educate myself on different ingredients. So I worked with a chemist and we got our shea butter directly from Ghana. There was a lot of trying the products and testing them to make sure they had a shelf life. Just so many things that I had no idea about before getting into beauty and skincare because I never thought I would have my own skincare line.
I always knew that I was going to be an entrepreneur. But I never thought I'd have to focus on formulas and ingredients and what they could do to your skin. So I had to dive deep into the problems that we as Black people had with our skin and the most common problems. As I learned more, I began addressing them first so that we could be a solution-based brand. Then we added other things that people can use to enhance their skincare routine.
xoN: What are some common issues that you found when it came to Black people and skincare?
DR: Hyperpigmentation is definitely one of them. The dark spots and unevenness on the skin as well as sun damage. I think a lot of Black people overlook what sun damage can do to your skin, so we developed a Mineral Tinted Sunscreen for that. But in general, breakouts and cystic acne, and discoloration were what most people complained about.
We're not an acne-based company. I was an adult dealing with adult acne and the after-effects of it. I [also] had a hard time finding products that kept me moisturized all day and used shea butter on my body because lotions were drying out 30 minutes after applying it. So I think finding moisture and ingredients that give us that even tone was important because that's where a lot of people were struggling.
They say, “Black don't crack,” but we can crack if we don’t take care of our skin.
xoN: So, what is your current skincare routine?
DR: I love to use our Tea Tree and Aloe Scrub. It's both a mask and a foam cleanser. I like to use that because I like to work out and I'm active during the day. A lot of times, you think you can’t scrub your face every day, but ours is so gentle, I tend to use that most of the time. Then I follow it up with the Vitamin C Serum which regenerates the skin and helps with fine lines and wrinkles, and my CoCoShea Revitalizing Cream. At night, I'll put the toner on just to get my face clean and fresh, and let my skin breathe.
But all of our products are used differently, depending on the climate, where I'm going, and what my skincare needs are. Every part of our system at Buttah is for something. So I even use our Charcoal Mask at least once a week to get all that gunk out of my skin and renew it.
xoN: Your line is in Macy's, JCPenney, and Ulta. How was the process of getting into retail?
DR: We're also in Bloomingdale’s and Nordstrom, and we're getting ready to launch in Saks Fifth Avenue, which I'm very excited about. It was a process. Fortunately for me, it started taking off during the pandemic. I was at home with a lot of time on my hands to think about the creativity of it, how to make it look and feel a certain way, and be specific to certain retailers. Once we got on HSN and QVC–which was amazing–it allowed me to not only talk about the products but educate people on how to use them. Then retailers started reaching out to us.
Getting into retail is a bit of a process. You have to first have to have the finances to get into these stores. I know a lot of people have dreams of being in retail but they often don't have the money to fulfill their orders. So we had to dive in and restructure as a company because it was costing a lot to go into these retailers. And also make sure that each retailer had the right products and campaigns because every retailer had separate campaigns. Along with going in and training the employees in each store, which is something that I do, I go in and educate them so that they give people the proper education when they come into the stores.
Retail was a totally different game. Once I got the art of direct-to-consumer down, then we went into retail. But I tell people all the time that I'm learning as I go. Because this has been such a fast process, I'm learning the dos and don'ts. A lot of times, a brand will be successful online but won’t do as well in retail, so you have to transition how you promote it and transition how you market it specifically for retailers.
xoN: You said that you always wanted to be an entrepreneur. Did being in the spotlight after 'College Hill' inspire you to pivot from TV to business?
DR: I think it inspired me to understand that I could use my TV presence as a way to grow an audience in different arenas. I was also tired of relying on the entertainment industry to pay my bills. I was looking for something that was for me. In doing television shows and acting, I was always waiting for a “yes” from someone, or always waiting for somebody to tell me what lines to say and what to do. I mean, I'm 34 now and shot College Hill at 20, so I kind of felt like a puppet. I was just doing whatever the industry told me to do to stay successful.
I wanted something that I was in control of and how successful it was, and that it wasn't in somebody else's hands. I think having fame at a young age allowed me to see it and not get too excited about it because I've had it, I've lost it, and I've had it again. And you tend to place value on things that are more purposeful outside of just being in front of the camera. I realized after every season of In The Cut ended, I felt empty. I felt like I needed to find another gig or was hoping that we would get picked up again, and I didn't want to put all my value into that anymore.
Now I still do it. But I'm able to do it through Buttah. I’m able to model through Buttah, act through Buttah, and host through Buttah. And it's so much more fulfilling to not have to have someone telling you what you're doing wrong, or what you can do better to make a show better. It feels more organic this way.
I felt like some of the things that I had done, although they were entertaining, weren't reflective of who I was as a man, as a human, and as a businessman. And I wanted to do something that really showed the world that I mean business. I'm not just here to make people laugh or go on a reality show or take good pictures, but I have purpose behind my name.
"I wanted something that I was in control of and how successful it was, and that it wasn't in somebody else's hands. I think having fame at a young age allowed me to see it and not get too excited about it because I've had it, I've lost it, and I've had it again... I wanted to do something that really showed the world that I mean business. I'm not just here to make people laugh or go on a reality show or take good pictures, but I have purpose behind my name."
Courtesy of Dorion Renaud
xoN: Looking back over your career, what have been some of your greatest lessons?
DR: Wow. You know, stay patient, stay in it. You have to have perseverance and really know what you want out of this. And also listen to the audience. Don't focus so much on your peers and the people around you because the audience will stand by you and support you. They will also let you know when they don't like something. Sometimes your peers can give you a false identity of who you are because they see you as somebody that they're in proximity with. So listen to the supporters, listen to those people out there, and do your education.
Do your research and get educated on whatever field that you're going into and really know your stuff. Because when it starts to happen for you and you’re successful, if you don't know what you're talking about, you're going to instantly be exed out.
For more of Dorion, follow him on Instagram.
Featured image by Manuel Hernandez
Racquel Coral is an experienced lifestyle writer focusing on self-love, growth, body positivity, and profiles of Black-owned businesses and community heros. Her work can be found here, and she can be found on all social media platforms @withloveracquel.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Donald Glover Thanks God For Rejection Because Without It His Career 'Wouldn't Have Happened'
In the fast-paced world of television production, stress is a common occurrence for both cast and crew members. This can be magnified when you're a young creator and even more so when you're a young creator who is melanated. This is no different for the team behind the hit show, 30 Rock, specificallySwarmand Atlanta mastermind Donald Glover, who was a writer for the show.
He recently opened up about the “stress dreams” he used to have while writing on 30 Rock as a result of only being hired because of NBC’s diversity initiative at the time. According to Glover, these dreams would involve him running around the set, trying to find something he had lost. While this might seem like a typical anxiety dream, Glover claims that these dreams were more intense and vivid than any he had experienced before.
"It definitely didn't feel like I was supposed to be there. I used to have stress dreams every night where I was doing cartwheels on the top of a New York skyscraper with the other writers watching me," he revealed to GQ. "There's no animosity between us or anything, but [Tina Fey] said it herself...it was a diversity thing. The last two people who were fighting for the job were me and Kenya Barris. I didn’t know it was between me and him until later. He hit me one day, and he was like, ‘I hated you for years!’”
Glover went on to serve as a writer for three seasons before he broke out to become the phenom that he is today, ultimately developing his alter ego, rapper, singer, and artist, Childish Gambino.
So, what do these stressful dreams reveal about the behind-the-scenes world of television production? Probably everything. And for one of the most brilliant and original minds in Hollywood to struggle with imposter syndrome, our struggles with the same seem just a little more validated.
Glover also opened up about his new production team, where he's headed in the next few years, and more.
Donald Glover on only putting out the freshest entertainment and art at GILGA, his new multimedia studio (which btw, he recently revealed he is actively hiring for):
“You know how you go to a farmers market, and you ask for peaches, and they don’t have any because they’re out of season? Peaches have a season! I’m not gonna sell you shitty peaches just because you want a peach now.”
Donald on one of GILGA's first projects being a short film created by Malia Obama and what it's like being her mentor:
“The first thing we did was talk about the fact that she will only get to do this once. You’re Obama’s daughter. So if you make a bad film, it will follow you around."
Donald on being thankful he was turned down from Saturday Night Live in 2007 and 2009:
“I dodged so many bullets. Me being on SNL would’ve killed me. I got friends who made it on SNL, and, at the time, I was like, damn. But if I got on SNL, my career wouldn’t have happened. And thank God. Thank God I didn’t get some of those pilots. I wanted so desperately to be on Parks and Rec because it was the cool, hipster show. I am the bullet dodger. I feel like Samuel L. Jackson in Pulp Fiction. That wasn’t a mistake, you know? God did that.”
On Chris Rock encouraging him to try stand up (again):
“So I was with Chris Rock, and he was like, ‘People aren’t good [at stand-up] until they’re your age. The only one who was better when he was younger was Eddie. Why aren’t you doing this shit?!’"
Glover went on to discuss what he's like as a family man, the meaning of GILGA, and what's next for Donald Glover. Continue reading his GQ cover story in full here.
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Featured image by Theo Wargo/Getty Images