
November 5 taught us a lot. November 6 started the beginning of a social media cleanse of all the creators whose values don’t necessarily align with mine. Because we can’t just "agree to disagree" when it comes to my human and civil rights.
Social media gets a bad rap sometimes, but let's be real – it's a game-changer for social justice. We've seen how it can give a voice to those who've been silenced, bring communities together, and push for real change. It's on us to use this power responsibly. By sharing info, raising awareness, and speaking up for what we believe in, we can help build a fairer world.
Whether it's supporting movements like Black Lives Matter, fighting for LGBTQ+ rights, or pushing for a greener planet, social media lets us connect, learn, and inspire action.
But remember, posting and retweeting is just the start. Real change happens when we get involved offline, think critically, and challenge the status quo. We need to go beyond just "looking" like we care and put in the work to fix the root of the problems.
In the wake of that cheeto being elected again, we found out about some of the popular TikTokers and their support of him. But like my girl Eni said, “A lot of you would not be as disappointed in your favorite influencers right now if you made more Black women your favorite influencers.”
@theasiafrances If youre on black tiktok younwould know that theires nothing new on the other side ! Creators: theemillennialmanager, jaydanotpinkettsmith, _simplystephh #ladyinthebathroom #blacktiktok
From The Lady in The Bathroom to Nara Smith, there were some surprises on the MAGA front. It also reminds me of my idea to have non-Black folks request access to our culture before appropriating it. No need to dance to GloRilla in your bathroom if you ain’t Black or don’t have a permission slip signed by us.
Now, I am thankful I didn’t have to cleanse my feed too much because I support Black women in all ways, always. In case you needed some help finding Black Girl Magic on TikTok, ahead, find some of our faves.
@EniGivenSunday
@enigivensunday Its the dress
Eni is a vibrant creator based in NYC who transitioned from a career in law to self-employment, using her platform to share a mix of lifestyle, humor, and travel content. Her videos often provide thoughtful commentary on life experiences, such as navigating solo travel as a Black woman, finding joy in new beginnings, and embracing change. Eni also offers engaging daily vlogs, travel diaries, and beauty content, blending authenticity with a touch of wit. She’s celebrated for her ability to connect with her audience through relatable insights and an inspiring journey of self-discovery.
@JazTurner16
@jazturner16 cause i loveee to smell delicioussss
Jaz Turner embodies empowerment and individuality through her content. From bold fashion statements to uplifting messages, Jaz inspires her audience to embrace their personal style and inner strength. Her creative videos highlight her vibrant personality and passion for self-expression, making her a standout voice in the fashion and lifestyle space.
@Kristy.Sarah
@kristy.sarah his personal alarm clock
Kristy Sarah is one-half of the hilarious and viral couple behind @kristy.sarah. Known for their playful pranks, relationship skits, and family-centered content, Kristy and her husband provide endless laughs. Beyond humor, Kristy also shares snippets of their daily life, parenting moments, and relationship advice, making her a must-follow for comedy and lifestyle enthusiasts.
@JeneeNaylor
@jeneenaylor Airport Fit
Jenee is a TikTok creator celebrated for her expertise in style and beauty. She shares content ranging from outfit inspiration, seasonal fashion guides, and beauty tips to behind-the-scenes glimpses of her partnerships with brands like Victoria’s Secret and Bobbi Brown. As a style expert, she curates eclectic looks that balance sophistication and fun, offering tips for everything from everyday outfits to holiday-themed ensembles. Her videos often showcase her vibrant personality, making her content relatable and aspirational for her followers.
@JaylaBrenae5
@jaylabrenae5 They are now fully as invested as us and want to go visit the new build every day too😭💕 #customhome #homebuilding #homebuild #ourhenryhome #thehenryresidence
Jayla Henry is a rising star in the lifestyle space on TikTok. Based in Dallas, Texas, known for her engaging lifestyle content and heartfelt storytelling. Her platform serves as a video diary where she shares relatable moments from her life as a mom, her family milestones, and everyday experiences. She often highlights her journey with her son, showcasing tender moments that resonate with her audience, such as celebrating his milestones and navigating the joys and challenges of motherhood. You’ll quickly fall in love with her husband Tony and two kiddos, Nyla B and Braylon.
@EaseWithAlex
@easewithalex Visit TikTok to discover videos!
Alex Elle is a wellness and self-care advocate who uses her platform to promote healing and personal growth. As a celebrated writer and poet, her content is a mix of affirmations, introspective talks, and mental health tips. Alex's soothing voice and thoughtful insights provide a safe space for followers looking to engage in mindfulness and self-love practices.
@JaydaPickettNotSmith
@jaydanotpinkettsmith MUSTAAAAARRRRRD #kendricklamar #djmustard #jaydanotpinkettsmith #bigjayda❤️🔥 #blacktiktok #blackfyp #fypシ #fyp #newmusicfriday #newmusic #hiphop #calitiktok
Jayda Pickett Not Smith has always been the only lady in the bathroom that matters. I can’t tell you the number of times she’s put me on to a trending sound. Also known as Big Jayda, she is a Chicago-based TikTok creator who captivates her audience with nostalgic content and her love for music. Her videos often feature throwbacks to early 2000s R&B and hip-hop, creative mashups, and relatable commentary about life as a music enthusiast.
Known for her vibrant personality, she blends humor and music appreciation, showcasing her deep connection to cultural moments from past decades. Jayda's content often sparks feelings of nostalgia while highlighting her sharp wit and engaging storytelling style.
@Meccavelli
@meccavellii #greenscreen
Meccavelli is a standout creator known for her raw and honest takes on social issues, culture, and life as a Black woman. She seamlessly blends humor with deep discussions, creating a space where her followers feel seen and heard. Meccavelli's charismatic delivery and thought-provoking content make her a must-follow for those who enjoy smart, impactful commentary.
@QuenBlackwell
@quenblackwell @Duke Dennis
Quen Blackwell, often referred to as Quen, is a comedic powerhouse with a larger-than-life personality. Her content ranges from hilarious rants and absurd skits to candid talks about mental health and self-acceptance. Quen's unpredictable humor and relatability have made her one of TikTok's most beloved and unique voices.
@JackieAina
@jackieaina Black women you are doing amazing with what you can and what you have 😘🫶🏾 #blackwomentiktok #blackwomenluxury
Jackie Aina is a beauty industry icon known for her makeup tutorials, product reviews, and strong advocacy for inclusivity. On TikTok, she brings her expertise in beauty along with a dose of her signature humor and sass. Jackie’s candid takes on beauty trends, skincare, and fashion make her a go-to for anyone seeking honest advice and a good laugh. Not to mention, her cleaning videos scratch the brain in the most appropriate way.
@ShariDyonne
@sharidyonne Had to get in my self care bag real quiicckkk #selfcare #naturalhair
Shari is a versatile TikTok creator specializing in food, lifestyle, and travel content. She shares recipes, food reviews, and her experiences exploring unique culinary delights, often adding a touch of humor and authenticity. Shari also highlights moments from her daily life, such as house hunting, interior decorating, and trips to destinations like Jamaica, blending personal stories with aspirational content. Her vibrant personality and relatable approach have garnered her a loyal following, with her platform serving as a source of inspiration for embracing life’s adventures.
@AllyiahsFace
@allyiahsface My natural hair is loving this glow out using @Kérastase Elixir ultime! #KerastasePartner Look at how bouncy and shiny! I’m in love #KerastaseGlowOut Available @sephora
This OG YouTuber is the ultimate destination for beauty and lifestyle inspiration. Known for her polished aesthetic and relatable personality, Allyiah delivers makeup tutorials, skincare tips, and glimpses into her glamorous yet approachable life. Her content exudes confidence and elegance, making her a go-to creator for anyone looking to elevate their everyday routine. Whether it’s a candid GRWM or an in-depth beauty haul, Allyiah keeps her audience hooked with her vibrant energy and expert recommendations.
@SerenaPagee
@serenapagee this was supposed to be a cute video..😂😂😂
If you’re not a Serena Page fan, now’s the time. The Love Island USA winner blends humor, authenticity, and relatability in her content, making her an instant favorite. Her witty takes on everyday situations and laugh-out-loud storytelling resonate with audiences looking for a good chuckle and a dose of realness. Serena’s ability to turn the mundane into something hilarious is unmatched, and her charismatic personality keeps followers coming back for more. Not to mention, we love every moment she shares with PPG and Kordell.
@KennedyandKeyonce
@kennedyandkeyonce Yes I need a steamer but more importantly…which purse should I wear?
Kennedy absolutely captivates TikTok with their infectious personality and authentic content. From hilarious skits to relatable hair moments, she brings joy and laughter to her audience. Kennedy’s posts often explore relatable scenarios with a comedic twist, making her videos enjoyable and widely relatable. Additionally, she uses TikTok LIVE to connect with her audience in real-time, fostering an interactive and personal connection.
@TaylorAnise
@tayloranise not as flat, but so much easier 😅 #naturalhairtiktok #naturalhairtips
Taylor Anise is a beauty and skincare enthusiast who shares expert tips with her audience in an approachable and engaging way. Her tutorials, product reviews, and self-care routines exude elegance and practicality. Taylor’s passion for helping her followers look and feel their best shines through in her thoughtful and informative content. Whether it’s a twist-out tutorial or a review on scalp oils, we trust Taylor.
@Lexssentials
@lexssentials My current fixation meal: lamb with fries + caesar salad 🤍 #cookwithme #cookingvlog #minivlog #comfortmeals #foodcravings #easyrecipe
Lex’s page is a hub for all things wellness, self-care, and minimalism. Lex's content offers calming energy, thoughtful tips, and easy-to-follow hacks for improving your daily life. Her focus on intentional living and nurturing both mind and body resonates with followers seeking balance and inspiration. She makes us want to get in our baking bag every Sunday.
@Aniyahmorinia
@aniyahmorinia the long awaited slick back bun tutorial! 🫡 #slickbackbun #slickback #blackgirlhairstyles #blackgirlhairtutorial
Aniyah brings nothing but joy and vibrance to TikTok through her lively and relatable content. Whether she’s sharing candid moments, creative skits, or motivational messages, Aniyah’s energy is so good. Her ability to connect with her audience through humor and positivity makes her a standout creator in the lifestyle space. Aniyah’s perspective as a 20-something living in NYC gives us a little Sex and The City.
@ElTheEgg
@eltheegg It’s giving MAKEUP ARTIST! Don’t let your mind trick you into not doing things that were meant for you! I applied to Sephora Squad so lots more makeup looks coming!! #blackgirlmakeup #selfportrait #sephorasquad #avantgarde
The recent law school grad serves up comedy and charm in spades, turning everyday observations into hilarious moments. With her unique sense of humor and sharp wit, El creates content that’s both entertaining and endlessly relatable. Her playful personality and knack for storytelling make her videos a must-watch. She also created a list of her favorite Black creators in appreciation for Eni’s TikTok.
@MakaylaMashell
@makaylamashelle Replying to @ollyisfried contour placement to lift and snatch your face✨ - this is just where I place my cream contour and bronzer but the rest of my makeup really finishes everything 💕
Self-proclaimed girly girl Makayla Mashell is a versatile creator who showcases beauty in her engaging content. Her storytelling skills and warm personality make every video feel like a conversation with a close friend. From relatable anecdotes to stunning beauty tips, Makayla keeps her audience entertained and inspired. Need to know more about big hair or contour placement? Makayla has got you covered.
@RuesWorldd
@ruesworldd Oh just a girl and her camera// jacket from @SUPA888 #fyp #foryou
Rue's TikTok account is a must-follow for fashion enthusiasts. Her unique ability to blend classic and contemporary styles, along with her engaging presentation and knowledge of fashion history, sets her apart in the crowded fashion space. She offers a refreshing take on fashion trends, providing inspiration and styling tips while showcasing her impeccable taste and creative flair. Her content is not only visually appealing but also informative and entertaining, making her a true fashion innovator and a valuable resource for anyone seeking to elevate their style.
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Featured image via Jaz Turner/Instagram
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
What Happens In Vegas Ends In…Wellness? My Black Girl Luxury Weekend At Caesars Palace
Caesars Palace showed me that Las Vegas isn’t just the city that never sleeps — it’s also a place where Black women can rest, play, and find joy.
On TV and in movies, you always see the nightclubs, the casinos, the action of the Strip. And yes, that’s true. So I naturally didn’t think that I could find rest in Vegas, but I’ve never been more glad to be wrong.
Aside from this trip, I’d only been to Vegas once — and it was quick. I was speaking on a panel in LA for CultureCon during Juneteenth weekend when I realized Usher’s residency had a date when I’d be nearby. I bought a last-minute (expensive, but worth it) ticket and flew in for less than 24 hours just to see him. Worth every dime. This time, though, I was curious to see what else the city had for me.
As a guest of Caesars Entertainment, I was invited to experience the softer side of Vegas, specifically their first-ever spa buffet experience. We often look at Vegas as a place for casinos, elaborate shows, world-class dining, and nightlife. Now I won’t debate that all of that is true — but there’s so much overlooked relaxation tucked away in every corner.
Let’s Talk Accommodations
I stayed at Caesars Palace and my suite in the Augustus Tower opened to sparkling views of the Strip, with the Eiffel Tower twinkling in the distance. My itinerary was filled with champagne dinners, luxury SUV car service by Caesars Entertainment (that knew how to navigate around the Strip traffic effortlessly), and hours indulging in their new All You Can Spa program at The LINQ — a playful twist on the buffets the city is so famous for.
Honestly, my first thought of Caesars Palace was Think Like a Man Too, which was filmed here. But walking into the property myself, it felt bigger, grander. Like I’d stepped out of the country without leaving the desert. Caesars Palace was originally built to bring the grandeur of Rome to the strip— and it worked. The first time I experienced Rome was as a teenager, and staying here felt like I had some of that nostalgia with me, only a four-hour flight away.

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From my room, I could see the Eiffel Tower glittering across the way. All of it, as designed, felt very royal. My dad has called me the Princess of Zamunda since I was little (so much so that I thought Zamunda was a real place lol), so it was very on-brand for me to stay at Caesars Palace for her first full weekend in Vegas.
Because the legendary Qua Baths & Spa at Caesars Palace was under renovation (I can’t wait to return when it opens), I had the chance to try The Spa at The LINQ — home of the new All You Can Spa experience. And truthfully, every treatment felt curated just for me. Guests are given four hours to build their own spa “buffet,” choosing from facials, scrubs, wraps, and massages.
Here’s every service I had:

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- 80-Minute CBD Mud Wrap with Foot Massage My first mud wrap ever. The therapist guided me through it, even letting me feel the clay, and ended with a foot massage I’m still dreaming about. She was so sweet and a local who gave me the 411 on how to experience the Strip the way locals do.
- 50-Minute Signature Facial I was paired with a Black esthetician who understood my skin. She gave me thoughtful recommendations and sealed my treatment with a serum that left me glowing and ready for a night out. She even complimented me on my daily skin care.
- 50-Minute Body Scrub I’ve never been a scrub girl (I had a Turkish scrub once that turned me off), but this one converted me. My skin felt renewed, and she even warmed up my lotion.
- 80-Minute Mind & Body Massage with Hot Stones + CBD I love firm pressure, and my therapist delivered. She let me choose an aromatherapy blend called Love, and the hot stones melted every ounce of tension.
All of my therapists were women of color, and that intentionality mattered to me. Each service ended with an affirmation card, and I left every treatment feeling cared for in a way that was personal.
Between services, I had a champagne lunch that felt like an episode of Girlfriends. I remembered watching those spa-day scenes growing up, thinking I couldn’t wait to have moments like that as a grown woman. Sitting there in my robe with my best friend beside me, sipping champagne and catching up on life before we got into the action and excitement of Vegas is a moment I’ll always remember. That and how crisp those grapes were that they had on our charcuterie board.

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My Black Girl Luxury Vegas Recs
- Nobu at Caesars Palace My welcome dinner and the perfect kickoff to the weekend. Yellowtail jalapeño, wagyu beef, spicy tuna, shishito peppers, and a 24K gold-draped dessert you’ll only find in Vegas. Pure decadence. I also peeked at the Nobu Hotel tucked inside Caesars. If I came back, I’d definitely stay there.
- Rock + Roe at Caesars Palace I’m more of a R&B girly than rock-and-roll, but after some Veuve Clicquot and two caviar bumps, I was singing along to Stevie Wonder’s "Superstition," making friends with strangers (I had a very funny chat with a couple next to me who thought I was stood up and then discovered I was a journalist on a work trip and loved that for me) and I ended up staying until they closed at 2 a.m.
- Flamingo’s GO Pool Cabanas The go pool just underwent a $20 million renovation - and they truly spared no expense. My cabana felt more like a living room by the pool than a daybed, complete with couches, flat-screen TVs, IV drips, and a swim-up bar. I loved being close enough to the energy but tucked away enough to nap in peace, and I appreciated that they offered both cocktails and mocktails.
- Bacchanal Buffet One of the best brunch restaurants in Vegas. I went for the crab brunch, with short rib benedict, hashbrowns, eggs, seafood towers, and southern breakfast options that rival my favorite spots when I visit family in the deep South.
- Caramella at Planet Hollywood Their king crab scampi with fresh capers changed my life — and I was literally whisked into their speakeasy hidden behind a wall that looked like a candy shop. I thought the manager was just offering me a sweet for the road, but instead I ended up in a stunning club with some of the best music I heard all weekend. My only regret? Not staying longer because I had tickets to DISCOSHOW at The LINQ which was also fun! It felt like I was being transported back into the 70s and each floor had their own speakeasy bar.

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What I Love Most About Vegas: It’s A Side Quest Playground
You could start your day at a crab brunch, end up in a salt cave by 3 p.m., and then find yourself in a beach club at 3 a.m. screaming every word while Jeezy performs. That kind of spontaneity felt healing in its own way.
As we get older, side quests become things we tell ourselves we don’t have time for. But the truth is, we need them more. Life gets heavier, and joy becomes an act of radical self-care. A reminder that you deserve to rest deeply and play wildly. There’s room for both.
Black women are leading leisure travel spending in the U.S., yet simultaneously report some of the highest daily stress levels. That’s why side quests aren’t indulgent for us. They’re necessary. Escapes filled with 24-karat gold desserts, naps in luxurious cabanas, healing waters, and spa days with our best friends aren’t frivolous — they’re what keep us grounded and remind us that rest and joy can coexist.
Black women don’t always get the mental space to play. Even if we have the financial means, so many of us don’t have the time or permission to just… daydream. To imagine. To follow a whim. Vegas gave me that space — and reminded me how much I deserve it. I can’t wait for my next side quest, whether it’s in Vegas or halfway across the world.
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