If you're like a lot of women, probably the most thought you give to your breasts is when you're putting your bra on (or when you're taking it off), when you're trying to make the soreness stop while you're PMS'ing, when you're trying to get your partner to give them just the right amount of "attention" during sex and/or when it's time to get a mammogram (by the way, they now say that you should be 45 instead of 40 when it comes to getting them on an annual basis).
But the reality is the more attention we give to our girls, the better our mammary glands—ones that are made up of lobules that produce milk, lymphatic vessels that drain unnecessary fluid and breast tissue—will not only feel but look as well.
If you're wondering about what you can do to get your breasts sundress-, swimsuit- and little black dress-ready, these 10 tips will make you—and them—very happy!
Rinse Your Breasts in Cold Water
I don't know one woman on the planet who doesn't want perky breasts. If this is a personal goal of yours, first it's a good idea to keep in mind what causes breast tissue to sag in the first place—mostly it's genetics, cigarette smoking, drastic weight gain or loss, multiple pregnancies and poor posture.
If you have lost some of your breasts' elasticity, something that you can do is apply some hydrotherapy to them. If you soak them in warm water for about 15 minutes (basically if you take a bath), it will increase blood flow to them. Then, if you rinse them in cold water (basically if you rinse off in a cold shower), that is what will stimulate collagen production so that your breasts look and feel firmer.
Massage Your Breasts with Clove Oil and Olive Oil
Speaking of making your breasts firmer, it can never hurt to massage them for about 10 minutes a couple of times a week. If you do it with a blend of clove oil and olive oil, it can help to (slightly) increase their size and "round out" their shape over time. That's because the warmth of the clove oil also stimulates blood circulation while the properties in olive oil moisturizes the tissues of your breasts, making them supple and soft.
Make sure to warm up the oil combo in your microwave for five seconds or so and massage each breast for 10-15 minutes in a circular motion in order to get the best results.
Soothe Your Nipples with Shea Butter
Unless you're currently breastfeeding, you probably don't give your nipples much thought. But you should. They are a part of your breasts and deserve their fair share of TLC. If lately, you've been noticing that your nipples or your areolas (the ring of skin that surrounds your nipples) are itchy, it could be that they are irritated due to a skin condition like eczema or because your laundry detergent is too strong.
Whether your nipples itch or they are slightly cracked, soothe them by rubbing them down with some shea butter. It's moisturizing, it's healing and it contains anti-inflammatory and antimicrobial properties too. Also, thanks to the emollient and humectant properties that shea butter contains, it can lock in moisture on your nipples so that they stay hydrated for hours at a time.
Just as a heads up, your best bet would be to get the kind of shea butter that is unrefined. That way, you can get it in its purest form; one that has the most concentrated amounts of vitamins and minerals in it.
Keep Your Weight Stabilized
If your breast size is in direct correlation to your breast tissue, losing and gaining weight won't change it very much. So, if you recently lost 25 pounds and you went down a few cups, that usually means your breasts were made up of fat more than anything else. And since maintaining a healthy weight can reduce your chances of having breast cancer post-menopause, this is a good thing to know.
What can happen with a spike in weight gain or loss is it can alter the shape of your breasts and/or cause them to sag. That's because the change in weight directly affects the collagen and elastin in our bodies (breasts included).
Aside from doing your best to keep your weight off of the up and down roller coaster, from a cosmetic standpoint, the non-cosmetic remedy is to invest in bras that have padding in the lower part of the cup so that your breasts will appear plumper and fuller. Something else that can help (although it has a more subtle effect) is to consume foods that are high in collagen. Some of those include garlic, berries, bone broth, quinoa and white tea.
Something else that can perk your breasts up a bit is to apply a collagen mask on them. Combine a kiwi, a peach, three tablespoons of plain Greek yogurt, two teaspoons of lemon juice and a teaspoon of sweet almond oil. Rub the mixture on your breasts, let it sit for 15 minutes and rinse with warm, then cool water. It's one of the most delicious ways to give your breasts an immediate collagen boost!
Eat Some Sweet Potatoes, Salmon and Red Grapes
We are what we eat. There is certainly a lot of truth to that. The next time you head out to the grocery store, do your breasts a favor and pick up a couple of foods that they will totally thank you for.
For instance, if you have a history of breast cancer in your family, it can't hurt to eat foods that are high in carotenoids. They're the kinds of foods that are loaded with carotene. This is great because studies reveal that the more carotenes that are in our system, the lower risk we have of being diagnosed with breast cancer. Sweet potatoes are one food that fits the bill.
Something else that our breasts need is omega-3 oils. They are responsible for keeping inflammation in the body low; the more omega-3s, the less disease (cancer included). Salmon has plenty of it.
And finally, red grapes. They're the kind of fruit that contains a natural phenol known as resveratrol. What's so good about that is not only does resveratrol have the ability to lower your blood pressure and protect your brain, it also neutralizes free radicals in your system, keeping cancer cells at bay.
Fun fact: Resveratrol is also found in red wine too (woo-hoo)!
Take a Sulforaphane Supplement
GiphyIf you've never heard of sulforaphane, don't feel bad. I'd venture to say that most people haven't. Basically, it's a compound that's found in foods like broccoli, cauliflower, kale, cabbage and collards that not only reverses the signs of aging, but also decreases the progression of cancer cells in the body too. As a bonus, something else that sulforaphane does is decrease how carcinogens impact our system.
If you don't like to eat a ton of veggies, you can also take sulforaphane in supplement form. Speaking of supplements, if you want to take something that will make your breasts appear fuller (or can help your breastmilk to come in easier if you are a new mommy), fenugreek is pretty awesome too.
Do Breast-Firming Exercises
GiphyIf you can't remember the last time you even attempted to do a push-up, maybe your breasts will motivate you to take another crack at it. Truth is, a lot of us have saggy breast tissue simply because the muscles underneath our breasts could stand to get bigger. The remedy? Do the kind of exercises that will expand the mass of your chest muscles.
Push-ups are just one example. If you want more, click here for a way to get your chest (back) into shape.
Wear a Bra That Actually Fits
Breast tissue needs support; that's why we wear bras. You've probably heard somewhere that a whopping 80 percent of women wear the wrong bra size, but what you might secretly wonder is how can you know for sure that your bra fits well. For starters, your bra's band needs to comfortably fit around your torso. The part of your bra that attaches the cups together should lay flat on your body. If you're wearing an underwire bra, the wire should fit right underneath each breast. Also, each of your bra straps should fit comfortably on your shoulders.
If it's been a couple of years since you've been professionally fitted for a bra, I know from personal experience that you should get fitted ASAP. The last time I went (last year), I thought I was a DDD. Nope. Sistah girl is an H. (Chiiiiile.)
Make a DIY Bronzer
If you're planning on wearing something low cut and you want your cleavage to look extra sexy, one of the easiest ways to make that happen is to apply a little bronzer to your breasts. I've done it before and it gives your skin a youthful glow that is, incomparable, really.
You can buy some, but I prefer to make my own. All you need to do is mix a little cocoa powder, ground cinnamon and mica powder if you want a hint of shimmer added in. Use a large make-up brush to dust it onto each breast and, I promise, even you won't get enough of looking at 'em!
Sleep on Your Back
Final one. While sleeping on your back definitely increases the chances of you snoring (more), it's one of the best positions for your breasts. The reason being, whenever you sleep on your side or stomach, it causes your breasts to droop all throughout the night and that can ultimately lead to sagging and wrinkly breast skin.
So, if you wanna know how to improve the appearance of your breasts even while you're asleep, spending more time on your back is the way to do it. Sweet dreams.
Featured image by Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff