Earlier this week, I took a male friend of mine out for a belated birthday lunch. We both work in media, so we always have a lot — and I mean, A LOT — to talk about. Anyway, since we both were in our 20s in the 90s, we found ourselves discussing how blessed—yes, BLESSED—we were to have had the kind of R&B that that decade provided. Chile, I would provide a list of examples; however, there is not enough time or space, plus, I don’t want y’all yelling at me in the comments because I inadvertently left someone out.
Anyway, as we were also talking about how, let’s go with ho-hum, a lot of R&B is right now, especially when it comes to the lack of seduction that the genre used to have back in the day, I shared with him a joke that I once heard from comedian Deon Cole as he was comparing After 7 to today’s music. I’m actually going to post it below, so that you can get the full effect. LOL.
Video credit: @netflixisajoke
And that made me think of The Whispers and their throwback song, “In the Mood.” The real ones recall the lyrics: “Let me rub your shoulders (just relax)/Just let go/Slip on somethin' sexy/It's all right, baby, let me take control, hoo/ Step into the shower/I'll wash your back and you'll wash mine/Please stay for one more hour/I just want to make sweet love to you and feel you one more time….This is what I do to get you in the mood…Baby, I do it all to get you in the mood.” Ah, yes, music that sounds like intimacy instead of getting banged out.
And that made me want to ask a few women about what gets them in the mood as it directly relates to bedroom action, along with what, well, doesn’t. Check out what they said and then hop in the comments to share your own thoughts.
It’s always fascinating to hear about women’s sexual turn-ons and turn-offs.
*Middle names are always used, so that people can speak freely*
1. Areyla. Single. 34.
GiphyTURN ON: “I’ve always been drawn to two things: how a man smells and how crisp his line-up is. You bring a man to me who smells earthy and sexy whenever I hug him, and then he has the nerve to have a fresh haircut — girl, I am all over him! I think that it mostly has to do with those things being a sign of self-care, in a meticulous way. And if you’re into the details of you, I have no question that you will be into the details of me.”
TURN OFF: “Dirty fingernails. I have a natural curve in my own nails, so I get that it’s not always about a lack of hygiene or that he’s negligent. I just know that if you want your hands to go into certain places and spaces, you’ve got to get up under those nails, babe. I keep metal files and nail brushes in my bathroom because of it.”
2. Dachelle. Dating. 29.
GiphyTURN ON: “There are dirty talkers, then there are sensual speakers. I don’t need you to sound like you transcribed a porn video during sex. I do like when a man drops his voice an octave, speaks barely above a whisper, and asks me questions like, ‘So, what do you want me to do to you tonight? Be specific.’ And don’t let him have a strong vocabulary! I am definitely a sapiosexual, so the more intentional he is with his words, the better.”
TURN OFF: “Men who don’t cuddle. Maybe that sounds obvious, but some of my friends couldn’t care less about that. To me, if you don’t want to be close to me unless you are inside of me, that feels like we only have a physical connection, and sex means more to me than that. A man who spoons me right after sex because he wants to is gonna get another round from me. A man who doesn’t doesn’t, he also doesn’t have to worry about seeing me ever again.”
Shellie here: If you’re unfamiliar with what a sapiosexual is, check out “Tap Into What It Means To Be A Sapiosexual.”
3. Chayla. Engaged. 27.
GiphyTURN ON: “This might sound weird, but I like a man who doesn’t ‘come in hot.’ You know — guys who go down on you and act like they know just how you like it, or guys who immediately put you in a sex position and go ham like I should immediately be impressed. For me, that translates that they are doing to me what they’ve done with some woman before me, and we might not like the same things. That’s why I enjoy sexual conversations before sexual experiences. Ask me how I like to be touched and licked. Ask me what my favorite sex position is. Get to know me before you get to know me. My fiancé is like that — and that’s a big part of why he’s about to be my husband.”
"Ask me how I like to be touched and licked. Ask me what my favorite sex position is. Get to know me before you get to know me."
TURN OFF: “There’s nothing wrong with some hair pulling during sex; I’m all for it. What I need you to not do is pull my head into your stomach while I’m giving you head. There is already too much going on during that time and a sistah needs to breathe!”
Shellie here: We actually tackled the hair-pulling topic before on this platform. Check out “Contrary To Popular Assumption, Black Women LOVE Getting Their Hair Pulled During Sex” when you get a chance.
4. Indigo. Married. 41.
GiphyTURN ON: “I know I sound married when I say this, but — clean this house, baby. In our home, we have a chores chart, kind of like what some of us grew up with. My husband and I each have days when we do certain things, so when he takes the initiative to do what’s on my list? That’s less work for me, which gives me more energy for him. And don’t let that man cook and clean up the kitchen more than twice in a week. How do you want it? How do you freaking want it, my love?’
TURN OFF: “My husband does his own laundry. We’re all grown and just like we have periods, men have fluids ‘n stuff in their drawers too. That’s fine. But anyone who says that keeping some mystery in a marriage isn’t needed, that’s somebody who doesn’t want to have a lot of sex. Just sayin’.”
Shellie here: There’s actually something to that chore thing. Studies say that couples who share chores end up having more sex. You can read about it here, here, and here.
5. Twyla. Dating. 25.
GiphyTURN ON: “Hickeys turn me on. Two things that I can’t do are whistle and give hickeys, so I’m amazed when others can do it — and yes, when I see…what do the older folks call it, love bites, on my breasts or tummy, that makes me feel desired on another level and it puts me in the mood pretty quick.”
TURN OFF: “Hickeys where you can see them are a turn-off, though. I don’t need people all up in my business. Also, guys who don’t let you know when they’re about to cum when they’re in your mouth. Not everyone’s taste and flow are the same down there, and I have a gag reflex. Announce the rainstorm, sir. I appreciate it.”
6. Essence. Married. 31.
GiphyTURN ON: “Kissing every part of me like you kiss my mouth is always gonna get him just what he wants. You ever had a man tongue down, not just your neck but your wrists, tummy, and even behind your knees? A good kisser is one thing. A good all-over-the-place one? I ain’t going no damn where.”
" Kissing every part of me like you kiss my mouth is always gonna get him just what he wants."
TURN OFF: “Stubble. On the face and down there. It puts me in a bind because I think my husband is sexy with a salt and pepper stubble beard, but when we do a lot of kissing, it gives me beard burn, and when I’m giving him head, stubbly pubes irritate my forehead. I mean, you asked.”
7. Queen. Divorced (and Dating). 33.
GiphyTURN ON: “Men who know that there is more to us than T&A is a huge turn on for me. Kiss my forehead. Lick my neck. When you’ve got my legs on your shoulders, kiss my legs. Suck on my fingers. Help me find new spots that turn me on. Sh-t. Is it hot in here? Damn.”
TURN OFF: “My turn off is the opposite of my turn on. It’s not even so much that I want a lot of foreplay — I just want you to act like you don’t just have to play with my kitty kat to get me going. Men who don’t learn how to enjoy all of a woman are lazy lovers — and that is going to turn me dry every time.”
8. Eleena. Single. 46.
GiphyTURN ON: “If you want to get me in the mood, call me to ask what kind of sex I want to have with you. Maybe it’s just me, but my mood can determine what I’m in the mood for. One day, I might want a lot of romance. One day, we might need a safe word. One day, a quickie is what I have in mind. Pre-gaming the sex by discussing gets me in the mood because it gets us both on the same page before anything happens — and that can already make sex hot as hell.”
TURN OFF: “I don’t like it when men have sex with themselves. I don’t mean masturbating — I mean, when you are nothing more than the audience to whatever they have in mind. It’s like they get off on themselves: looking in the mirror, asking 'Do you like that?' when they aren’t really doing anything. If we’re having sex, I need you present and into me. Otherwise, you can do whatever you had in mind…by yourself…at your house.”
9. Reveeda. Married. 43.
GiphyTURN ON: “A lot of times, it’s not the sex itself that makes sex boring — it’s the predictableness of it. Take me while I’m washing my face in the bathroom. Go down on me in the driveway of our home. Shoot me a text and tell me to meet you at the first hotel where we had sex. My husband is the best that I’ve ever had because, yes, he’s good in bed, but more than that, he’s spontaneous and that gets me in the mood — and keeps me in the mood.”
TURN OFF: “69’ing turns me off. It’s awkward, uncomfortable, and it’s hard for me to concentrate. Plus, I can’t get the right angle while doing him, and I can’t put his head where I want it to be while he’s doing me. Y’all can keep that position. Sex shouldn’t be so complicated.” (She laughed while she said it.)
10. Umi. Divorced (and Single) 36.
GiphyTURN ON: “I like to be flung around like I only weigh 10 pounds. I like to be choked. I like a man who stares me dead in the eyes while eating me up. Sexual confidence is gonna get me every time.”
TURN OFF: “Men who bring their ego into the bedroom. You might think that confidence and an ego are the same thing, but they’re not. Men who want to be rated, who want to know if I think their penis is the best ever or who assume that they are doing me right without consulting me — that’s not confidence; that’s peak insecurity and a total waste of my time. From the bottom of my heart, check your ego at the door.”
____
There you have it — 10 women who are crystal clear about what gets them going and what stops them dead in their tracks. What can you relate to? What makes little to no sense to you at all?
At the very least, forward this on to your girlfriends and hold your own unofficial polls the next time that y’all meet up. You never know what you might learn to get you even more in the mood — and what to do about the things that get you out of that same headspace.
After all, knowledge is power. Even in that bedroom of yours.
Straight up.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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