Transparent Black Girl Founder Yasmine Jameelah Is Redefining Wellness For Black Women
Black Woman Owned is a limited series highlighting black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world, and are unapologetic when it comes to their vision. These black women aren't waiting for a seat, they are owning the table.
In this life, there's work that we choose to pursue and work that chooses us. For Yasmine Jameelah, founder of Transparent Black Girl, this work was brought on by pain, growth, and healing that empowered her to take wellness into her own hands.
It was in the early stages of college that Yasmine experienced this shift. Pulled by the incarceration of her father while experiencing abuse in a relationship and deep depression, her world was flipped upside-down. Although Yasmine didn't have the language to self-declare these hurdles as the catalyst to her wellness journey, there was one thing she knew for certain, "I needed to get my sh*t together and I wanted better for myself," she says.
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
Better came wrapped in the form of therapy. She started documenting this journey on her personal blog, Meant to Be Yasmine, where she opened up about her experience in therapy and holistic weight loss with her community. Through this exchange, she noticed a common thread in how her readers would relate to her stories. "They'd always say, 'I love how you're so transparent.' It was just everyone's favorite word to describe me."
Once she noticed this communal response, it became clear that the work Yasmine was pursuing was beckoning her to expand. Soon, she realized that her lone place for healing was in purpose to honor Black women and their journey to become who they were meant to be. "I wanted to do something bigger for more than just myself." Funny how God interprets our plans.
When Yasmine started her digital community, Transparent Black Girl, the small but mighty tribe was made up of 300 followers. At the time, social media was in a shift where positive content was resonating more, and Yasmine took notice. "I just started to post these memes like, 'Me: alkaline water, my flourishing bank account, consistent men, my grandmother's prayers,'" and it caught fire. After a viral post, the platform skyrocketed in its following, and it was at that moment that Yasmine knew she had something special and timely on her hands.
Today, Yasmine is on a mission to empower Black women and men to define their wellness journey on their own terms via a wellness collective called Transparent + Black. The space is unique in that it offers an accessible and equitable ecosystem for Black people to heal. As Yasmine puts it, "With trauma, it's important to address that there's no collective healing unless we address the collective trauma that we all share as a people."
For decades, society has given Black folks molds to fit into in order to belong in certain spaces, but when it comes to mental health and intergenerational healing, Yasmine's purpose is clear, "Wellness is as multi-faceted as we are."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
xoNecole: You’ve mentioned that “you didn’t find wellness, wellness found you.” Take us back to that season. Where was Yasmine when wellness found her?
Yasmine Jameelah: The older I get, the more I realize that, in many ways, wellness was always inside of me. When I turned 18, I hit a really deep depression. My father went to prison, I gained over 100 pounds, and I was extremely depressed. And while most people spend their first few years of college having the time of their life and having all of this fun, I spent the first few years of college isolated. On the weekend when my friends would be going out to clubs, I was visiting my father in jail. While that was happening, I found myself in a really abusive relationship, and to say the least, my life was a hot mess.
What changed everything for me was therapy. I decided that I just wasn't happy anymore and at that point, I didn't really have the language to be like, 'This is a wellness journey.' I just felt like I needed to get my sh*t together and I wanted better for myself. I finally decided that I was going to leave the [abusive] relationship and go to therapy. I found a therapist and that opened up so many doors for me.
Why was it important for you to place an emphasis on transparency, not only for yourself but for the women who make up the Transparent Black Girl collective?
I'm like a real-life transparent Black girl, so if anything, I think that this space has allowed me to be comfortable in that. Since I was a kid, I always felt like I shared too much, so this has been a space where I have felt power in owning every part of who I am. While I am transparent, the older I've gotten, I have become more selective about who I share with and even how I share. The days of me being a blogger and talking about so much, I don't even share to that magnitude anymore. But there is still so much vulnerability that goes into what I share with our followers and with the women that we meet when we have events in real life.
How have you found power in your transparency?
I just feel like it's given me confirmation that God made me the way that I am for a reason. I used to feel embarrassed about being so transparent. I used to wish I could be like people who were super-selective and who didn't share their feelings and weren't open books. But I think redefining Black wellness and owning who you are is a part of wellness. I went from being really embarrassed about being such a sharer to finding a lot of strength in it. The goal is to remind yourself that being a Transparent Black Girl is to allow yourself not to shrink, own who you are as a woman, embrace your inner child, and know that there's a healer in all of us.
"For one Black woman, [wellness] can be you aligning your chakras and getting into tarot cards. For another, it may be you going to church, driving the boat occasionally, and going swimming—like myself. It's important that we honor all those experiences and not make it seem like one is better than the other."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
The work you do can be heavy at times. How have you been able to find joy while balancing what you do in this space?
Although these conversations can be heavy, there are so many beautiful opportunities that you can find to heal from trauma and there is so much joy that you can experience along the way. I have recently decided that I was going to own traumatic experiences, and while they are painful, there are so many happy moments that can occur because of them. For example, because of my weight fluctuating and having so many years where I did not feel comfortable in my body, I find so much joy in twerking, owning my sexuality, and having fun trying on different clothes. That is a joyful experience for me.
At TBG, we talk about all aspects of wellness and one of those things is Black joy. One day that can look like me going out with my friends to do yoga, but it can also look like driving the boat. So just understanding that this idea that wellness is always this meditative experience, it's just not true, at least not for me. I feel like we often believe that when we have lifestyle changes that everything has to change, and I'm just like Nah, I'm always going to have balance. I'm so grateful that our community has also leaned into that too, just understanding that this is not always going to be this super meditative experience all the time and that we're going to have fun and tend to ourselves. That might look like matcha in the morning and D'usse in the evening, and that's totally fine.
In the three years that you’ve been pursuing collective healing through Transparent Black Girl, how have you been able to redefine wellness for yourself?
I think duality is so important. When I first got into the wellness space, I was seeing women that were in the space, and, while they were doing beautiful work, all I saw them posting about was meditation, and I was like, 'I don't know if this speaks to me.' Even in terms of wellness, from the get-go, it's a very white-washed space. Because it is, we don't always feel seen and accepted. It felt like I was diminishing myself just to fit in, and I decided that I was going to have confidence and lean into owning all of the facets of who I am.
Even that was a healing experience within itself: to know that I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself. That I am just as brave as I am afraid of things when times change. It's been such a beautiful journey to know that I don't have to filter any parts of my personality or how I show up in the world to receive God's best for me.
Last year was such a tumultuous one, one that served a great purpose, but left a lot of us fatigued socially, politically, and mentally. In that, how has your approach to Transparent Black Girl shifted?
It taught me two things and that was one, while I was building this space, I was not doing as good of a job taking care of myself in the process. While I thought I was doing a good job taking care of myself, being at home during the pandemic showed me that I really needed to double down on my self-care and be really unapologetic with it. I've been doing my best to pour into me first. It's a journey, but I'm definitely getting more confident in that.
I'd also say that in tandem, while I have learned to take care of myself more, I have also learned how to dream bigger. This last year was really difficult, and I felt at times, as a single woman and spending most of my time within the four walls of my room, I felt really isolated, but I also felt really affirmed. If I made it out of this year and made it out of all of the feelings that I was experiencing, it was for a reason. And once I collected myself, it was OK to dream more and that I could have clarity about what I was building.
"I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself—that I am just as brave as I am afraid of things when times change."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
How has swimming played a role in your healing and self-care practices?
I have loved to swim ever since I was a kid. I started to swim when I was about six or seven years old. My dad was really adamant about me learning to swim and just doing stuff that they said Black people couldn't do. While that was happening, I actually had a cousin the same age as me who drowned and pass away at the Jersey shore. When I got older and started to feel self-conscious about my body, I stopped swimming for a long time. I didn't swim again for over a decade.
When I got to college, I gained weight and was trying to lose it, and I injured my knee, so I had no other choice but to swim. My physical therapist and personal trainer were like, "You should swim." I still had this fear of people judging me because of the trauma that I experienced as a kid. When I started to swim again, I fell in love with it all over again. And I swim now more than I ever have. Not only did it help me lose weight, it became this beautiful experience, like another form of therapy. It's my favorite thing to do for myself. When I'm not swimming, I don't feel like myself.
Your collective, Black + Transparent, looks to address the Black community’s needs to cope with intergenerational trauma. How were you able to tackle this fear in your own journey?
There are so many layers of the trauma that we have but there are three things that, in terms of intergenerational trauma, have kept us at risk of certain things. [One] is access to doulas, as a result of slavery. If you look back in terms of doula work, how Black women are treated in hospitals, and how midwifery is still illegal in certain states, Black women were no longer allowed to practice. Also, so many Black people still don't know how to swim, and in terms of mental health services, we are still at risk more than anyone else.
When it came to deciding what I wanted to build, looking at all three of those experiences, those are three things that we are still suffering from. So I wanted to make sure that in building a wellness space for Black people that it was rooted in the real work that we desired to address. Also, [it was important to] collaborate with intergenerational trauma therapists who are open to working with families and making sure that we're able to be just as transparent with our families as we are with ourselves and our own personal wellness journeys.
"Wellness is a very personal experience. Nobody can tell you how to be well for you, but you."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
What would you say to someone who is looking to create their own space of healing, whether through a collective or even therapy, but might be a little hesitant to start?
First, you need to know that you are worthy, even if you are in the lowest place in your life right now. I truly believe that I knew that I deserved wellness when I was deep into depression and contemplating suicide because I knew that I deserved better. That in itself is an act of wellness: knowing that you deserve better than your current circumstance. I would say that you're already on the journey if you know that whatever bottom you're in right now, you know that's not meant for you. Also, be patient with yourself. Know that while there are so many wonderful resources we can use, wellness is a very personal experience. Nobody can tell you how to be well for you, but you.
Join the Transparent Black Girl community by clicking here, and keep up with Yasmine Jameelah on Instagram.
Featured image by Camille Shaw
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
Ananda Lewis Clarifies Why She Didn't Get A Mastectomy & Says She's Doing 'Better' After Stage IV Breast Cancer Diagnosis
Former MTV VJ Ananda Lewis received a lot of backlash from online critics after sharing she decided to forgo a double mastectomy. But there's more to the story.
Ananda was diagnosed with stage III breast cancer in 2019, and during a recent round table discussion with CNN's Stephanie Elam and Sara Sidner, she revealed that she decided not to get a double mastectomy and, now, she has stage IV cancer.
Following that interview, she clarified why she did not get the surgery. “The circumstances were not conducive to surgery because my tumor wasn’t aggressively growing at the time, and then COVID hit,” Ananda told The Epoch Times.
She opted for a cryoablation treatment instead, which uses extreme cold to destroy the cancer cells.
Another thing the 51-year-old wanted to clarify was whether she was dying. She said she is not. “Nothing happened. Today, I am fantastic. I may have felt like I was dying in February, but I’m not dying, and I’m definitely doing better than I was last October,” she said.
She is focused on taking care of herself and getting a "good 20 more years out of this body." She follows a keto diet and avoids alcohol, white flour and white sugar.
During the CNN roundtable discussion, the mother of one shared that she had an integrative approach to her treatment, which included traditional medicine and homeopathy methods such as red light therapy.
“My plan at first was to get out excessive toxins in my body. I felt like my body is intelligent, I know that to be true. Our bodies are brilliantly made,” she said.
“I decided to keep my tumor and try to work it out of my body a different way,” she continued. “Looking back on that, I go, ‘You know what? Maybe I should have.’
Ananda also admitted that she wasn't prioritizing early detection, such as getting mammograms. The former talk show host's mom also had breast cancer and chose to go the conventional route, which influenced her to go a non-traditional route.
As a content creator, Ananda uses her social media to inform others on the things she's learned about obtaining good health such as toxic items to through out of your pantry and the many benefits of water.
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Feature image by Paul Archuleta/Getty Images