60% Of Couples Skip Intimacy On Their Wedding Night. Please Don't Be One Of 'Em.

Anyone who knows me will absolutely vouch for the fact that one of my favorite things to do is learn about Hebrew culture (because Christ was a Jew, after all — Matthew 27:11). And since marital covenant is also a profound passion of mine, combining the two is loads of fun — this includes when it comes to understanding an old tradition known as yichud.
Back in the day, immediately following the wedding ceremony, a new husband and wife would leave their guests for approximately 18 minutes (bookmark that) in order to consummate (bookmark that too) their marriage. Once they did, then the reception could officially begin. Y’all, that is how much intimacy was immediately prioritized between two spanking new newlyweds.
Fast forward to today — le sigh — and while the tradition isn’t really upheld anymore, in my opinion, perhaps it should be. I say that because, did you know that, when it comes to wedding night copulation, less than 40 percent of couples make that a priority these days?
And while, on the surface, that might not seem that much of a big deal, if you sit tight, I’m going to explain to you why, as a marriage life coach for over 20 years at this point, I 1000 percent believe that it is — a much bigger deal than many people would ever imagine.
Keeping yichud in mind, let me first take a moment to break down why you should consummate your marriage as soon as possible following your wedding; then I will follow that up with providing a few hacks to make sure that you have the mind, body, and spirit to actually do so.
Remember What “Consummate” Means
GiphyLet’s start off with what the word “consummate” actually means. You know, the same way that it irritates me when people who are dating say that they are monogamous instead of exclusive (check out “Why I Use The Word 'Monogamous' In Marriage And 'Exclusive' In Dating”), it also low-key irritates me when unmarried people who have sex for the first time say that they “consummated” their relationship. Why? Because consummate has specific meanings, and that ain’t one of them.
To consummate actually means “to complete (the union of a marriage) by the first marital sexual intercourse.” Back in ancient Jewish times, this was a really big deal because, more times than not, the couple was having sex for the very first time with one another (oftentimes, it was their first time being alone together as well).
These days, it’s been reported that only 10 percent of men and seven percent of women between the ages of 22-34 are still virgins; however, even if you’re not a virgin and shoot, even if your wedding night isn’t the first time that you’re having sex with your partner, the word “consummate” still applies because it’s the first time that you will be having sex with him as your husband and you as his wife — which is still a different kind of intimacy (check out “10 Wives Tell Me What They Wish They Knew About 'Married Sex'”).
I say that because…do you know what else consummate means? It means “to complete (an arrangement, agreement, or the like) by a pledge or the signing of a contract” and “to bring to a state of perfection; fulfill.” In other words, saying your vows isn’t what fully completes your wedding day — consummating your marriage is.
Let’s keep going…
Prioritize “Completion”
GiphyOkay, so by the literal definitions of consummate, a husband and a wife complete their union of marriage by having sex. By doing that, it brings their new kind of relationship into a state of perfection and fulfillment. It also makes their formal marriage arrangement complete. That is how important consummating your marital union is — so, why in the world would you not want to prioritize that?
Especially when you stop to think about the fact that complete means things like “having all parts or elements; lacking nothing; whole; entire; full”, “finished; ended; concluded,” “having all the required or customary characteristics, skills, or the like; consummate; perfect in kind or quality.” Hmph. Looks to me like the wedding vows, the exchanging of rings, the jumping of brooms, the reception — none of this results in a marriage getting into a state of “lacking nothing” or the day being “finished” or the marital relationship “having all of the required and customary characteristics” like SEX does.
That’s how essential it’s supposed to be seen and treated in a marital relationship (sexless couples, please remember that and also check out “10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important “ and “How 10 Couples Reignited Their Sex Lives After Facing A Sexless Marriage” ). And THIS is why it’s so unfortunate that 60 percent of couples don’t see it this way.
Honestly, I’d venture to say that it’s because most haven’t even thought about how paramount the word “consummate” actually is and yet, again, as a marriage life coach (and someone who speaks on marital covenant A LOT), it’s my job to make sure to put as many engaged couples (or folks who want to be married someday) on notice — because if you can make sure that you take your wedding pictures, that you dance at your reception and that you hug the folks who you haven’t seen in years…you can certainly make time to PERFECT YOUR UNION with your spouse.
Hmph, let me tell it, if you do that on your wedding night, it will remind you to prioritize it during the rest of your marriage. It’s a foundational principle that deserves high respect and much consideration. And what if you’re like, “I hear you, Shellie, but I always hear that people are usually too tired for sex on their wedding night”? You know a saying that gets on my nerves and yet here, it does somewhat apply: “If you wanted to, you would” — and I believe that if you take the word “consummate” literally and seriously, you will make a way, no matter what. I do have a few tips to help you out, though.
Get Rest the Night Before
GiphyHands down, the two top reasons for why couples don’t have sex on their wedding night are either because they were too tired or they were too drunk. I’ll hit the drunk thing in a moment; however, when it comes to the tired thing — listen, I get it. Fewer days are going to be longer and take more out of you than your wedding day will. I will say this, though: the couples I know who waited until their wedding night, they somehow found the energy (because they had something new to look forward to) which means that, again, what is important to us, we certainly will make time for — and it’s important to see sex, in marriage, as not just a fun activity but a supernatural mental, emotional and spiritual bond:
"There’s more to sex than mere skin on skin. Sex is as much spiritual mystery as physical fact. As written in Scripture, 'The two become one.'" (I Corinthians 6:16 — Message)
That’s why it’s so important to, instead of staying up all night giggling and cackling with your friends the night before your nuptials, that you actually get some rest. Also, even though I know you want to avoid any bulge and bloat that you can, make sure that you at least snack on some fruit while getting ready the next day. Both of these things will help to give you fuel in order to get through the day — and night. So will one more thing…but let me tackle being drunkety-drunk-drunk matter first.
Toast. Don’t Get Drunk, Though.
GiphyA wedding reception is one big party that is being thrown in your and your beloved’s honor, and you should take in every moment of it. That doesn’t mean that you need to toss back multiple tequila shots and participate in every toast at every table, though. Listen, it’s no secret that having too much alcohol in one’s system can affect a man’s stamina (and not in a good way) and can have your sex drive on a roller coaster ride (also not in a good way), not to mention that it could cause you to pass right on out.
So, in the spirit of completing your marriage (again, literally) — how about sipping on champagne during the formal toasts and leaving it at that? After all, you’ve got bigger matters to celebrate…later on.
Don’t Be the Last One to Leave Your Reception
GiphyThere are two weddings that I remember attending in my lifetime where the husband and wife honestly couldn’t care less about their reception. LOL. During one wedding, the couple basically ate the cake and did the bouquet and garter toss all at once; hell, I don’t even remember them eating anything. I was actually in the wedding party and didn’t get to say “goodbye” either. They were outta there. Another couple? They didn’t show up to the reception at all! They actually recorded a video that ran during it where the husband said, “I know what salmon tastes like. I’m trying to figure some other things out.”
Meanwhile, another wedding that I went to where the couple lived together prior to their wedding day? Since the wedding and reception were at a plush hotel, many of their guests were staying at the same spot. So, after the couple shut down the reception, they then went hotel room hopping until wee hours of the morning. When I asked them what in the world they were doing, the bride literally said, “Girl, we’ve lived together for years. We can have sex any time.”
See what I mean? See what happens when you don’t fully grasp how important consummating your marriage is? It’s not “just sex” anymore — it’s perfecting some things. So yeah, definitely don’t be the last two people to leave your wedding reception, especially if you sense that you are starting to run on fumes. You need to do something more important than being the last people on the dance floor — and you already know what that thing is.
Book Your Honeymoon Flight for Later in the Day (or the Following One)
GiphyAnother reason why many couples don’t consummate their marriage on their wedding night is because they are rushing to go to bed so that they can catch their honeymoon flight. For this, honestly, it’s wiser to wait until the evening of the following day, if not the day after that. Not only will that give you time to “complete” your union, but afterwards, you can get a lot of the rest that you crave.
I’m telling you — if there is one thing that far too many couples do when it comes to their after-the-ceremony plans, it’s put unnecessary pressure on themselves by putting together a super strict schedule that they really don’t need. You’re married now, and whatever location you’re going to isn’t going anywhere. RELAX. HAVE SOME SEX. RINSE. REPEAT. THEN LEAVE.
Keep Your Expectations Realistic
GiphyOkay, one more thing about the whole “it’s important to consummate” point, and then I’ll be out of y’all’s hair. It actually circles back to the yichud tradition that I mentioned in the intro. Remember how I said that Jewish couples were left alone for 18 minutes? Well, in some of my other sex-themed content, I’ve shared that many couples are more than fine with intercourse lasting somewhere between 7 and 13 minutes.
My point? Listen, nowhere in this article did I say that y’all had to have 90s R&B sex the first time that the two of you come together as husband and wife. I simply said that you need to consummate the relationship, and I’m pretty sure that you both can muster up at least 10 minutes to make that happen. All of the “all night long” stuff — yeah, do that on your honeymoon. However, making sure that “oneness” transpires, so that the perfection of your union is established? That needs to happen as soon as possible.
____
An author by the name of Abhijit Naskar once said, “Sex is not just about going in or letting in, it is really about welcoming your dearly beloved into the deepest regions of your psyche, which are inaccessible to anybody else.” Truer words could not have been said than when it comes to a husband and wife.
Sex ain’t “just sex” in a marriage, y’all. It’s far more than that.
Consummate that thing. Down the pike, you’ll be oh so glad that you did.
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Featured image by Giphy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









