Quantcast

This Hack Will Have You Dipping Your Face In Ice Water To Set Your Makeup

"THIS IS WILD"

Beauty & Fashion

One of my favorite things about the beauty industry is that there are no rules. There just aren't. There's always a hundred ways to do something, and then a better way to do those hundred ways too. Makeup looks are subjective per person, and you can have as much fun as you want to have to live your best creatively expressed life. Because of this, the internet is filled with experiments or new hacks to keep our juices flowing.


And listen, I recently came across one that made me question everything I ever knew about applying makeup, pull up a chair, let me explain.

Giphy

It all started when I came across beauty influencer Yasmin Buachie's IG page, where she often shows off her beauty content to her followers. In a video, she was applying her beat for the day and testing out a hack that she learned from another influencer. In the end, after she finishes her makeup, in the oxymoron move of the century, she dunks her face in water to give herself a matte look. Yes, water. Again, to set her makeup, she dunked her full face in water. Science gods, make it make sense!

The video was captioned:

"So I was sent this makeup hack by one of my friends which was done by @makeupbyalissiac and I had to try it. First things first this actually made my skin look flawless no cap like I am shook but also I don't think I'm going to dunk my head in water every time I do my make up haha maybe for a long day out or something. MC was complimenting my makeup all day tho so haha who knows."

And ladies listen, her makeup was beautifully in place when all was said and done.

In fact, the trick has been around for years, hailing from South Korea. It's called 'Jamsu' and it's made its way from South Korea to, well, everywhere else, popping up on TikTok, IG, and even getting mentioned by celebs. Jamsu has been a "thing" since 2017, but has re-emerged this year, thanks to social media discovering the technique and ultimately the pandemic making us bored enough to try whatever we need to do for flawless skin.

The instructions were simple: following base application (foundation, concealer, and powder), dunk your head in cold water three times for about ten seconds. Make sure to use a bowl big enough that you can move your face around in. And as to why it works, Maree Kinder, founder of Beauty & Seoul says:

"The water repels the powder and presses it to set on your skin, which is why powder is the critical step."

And by now, if you're like me, your jaw is on the floor and you're questioning everything you ever thought you knew about makeup application. Yasmine's comment section was amazed as well.

From those that were mind blown:

Instagram

To those who fell in line to give it a try:

Instagram

--

Yasmin hasn't said if this is a practice that she still does after completing her look, but sis, if we need to add water to the regimen, then just say that.

Ladies, would you try this hack?

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Getty Images

Simone Biles is a decorated U.S. gymnast who captured the hearts of many with her ambitious, yet graceful moves. However, over the past year, fans got to witness another side of Simone after the gymnast began expressing the issues she's faced regarding her mental health. The Olympic gold medalist shocked everyone when she pulled out of some of the 2020 Tokyo Olympic games, citing "twisties" as the reason. The twisties is a gymnastics term that is described as losing control of your body while spinning in the air.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

The relationship we have and nurture with self lays the foundation for how we relate to and connect with others in our lives. Assessing the issues that discourage self-love from prospering are key in order to repair and reignite the freedom that comes when we finally believe the words "you are enough." I chatted with self-love advocate and lifestyle entrepreneur Shelah Marie – who you may remember from when her 2017 photo of doing yoga with boyfriend, rapper Ace Hood, went viral. Shelah's mission is to create a movement of total self-love and liberation for women of color through her platform Curvy, Curly, Conscious – a place where "self-help" meets "real talk" through virtual and offline events and retreats.

Keep reading... Show less

The first time I really learned about the five love languages was a year after a big heartbreak in my early twenties, and since then I've found myself exploring the love languages of each of my subsequent partners in an effort to be a better lover to them. At the click of a simple quiz, you'll know whether words of affirmation, acts of service, quality time, receiving gifts, or physical touch is the primary way you prefer to experience love.

Keep reading... Show less

At the start of each season, I browse the net to get an idea of the latest styles and trends to look out for when adding to my closet. When shopping, not only do I love items that are hot for the moment but mainly those that I can keep in rotation year after year. I especially look for styles that are both modern and classic, giving off an effortlessly timeless vibe.

Keep reading... Show less

Kissing is such a fascinating thing — to me. The reason why I say that is because, if the person you are exchanging a kiss with is someone who is good at it, it can be the sexiest, most special and most exhilarating thing ever. On the other hand, if they aren't so good — it's just gross. I don't know about y'all, but kissing is such a big deal in my world that I once broke up with someone, in part, because they totally sucked at doing it. It was like, no matter how hard I tried to explain to them what I needed in order to feel like we were in "kissing sync", they would continue to go off and do their own thing. All over my face (yuck).

Keep reading... Show less
Exclusive Interviews

Adrienne Bailon Wants Women Of Color To Take Self-Inventory In Order To Redefine Success

"You can't expect anyone else to care about yourself like you do."

Latest Posts