
It's weird. Although my face isn't naturally dry, the skin that's on the rest of my body can never get enough coconut oil, shea butter, or sweet almond oil (my favorite moisturizers). And my scalp? I washed it and deep conditioned it right before I got my latest rounds of box braids in, but three days into them, my scalp was lookin' like the Sahara.
For years, I used to get so irritated because it seemed like no matter what I did, I was going to be able to write "dry" on some body part. Also, a few hours into my day my scalp was going to have flakes, no matter how much I pampered it. But lately, I've realized that in order for my skin to get the hydration that it needs, it's not enough to put moisture-rich products on it; I also need to drink more water than I tend, to take an oil supplement (my personal faves are evening primrose oil and flaxseed oil), and get some foods that are proven to moisturize my skin and hair into my system.
If you have the same problem that I do, these are some of the foods that will get your skin, scalp, and hair back into a good hydration balance. My top 10 are as follows.
1. Oatmeal

I'd be shocked if you didn't grow up having a bowl of oatmeal, at least some of the time. Good thing too because oats are considered to be one of the healthiest grains on the planet. That makes perfect sense considering the fact that a half a cup will give you 191 percent manganese, 41 percent phosphorus, 39 percent thiamin (B1), 34 percent magnesium and 24 percent copper of the daily intake level of these nutrients that your body needs (it's a good source of iron and fiber too). Oats also contain avenanthramides to lower your blood pressure.
As far as your skin goes, colloidal oatmeal is the way to go. It's basically fine oats that are boiled to the point of becoming an extract so that your skin is able to get all of the nutrients that will keep it soft and smooth. You can purchase this type of oatmeal in the form of a powder or as a soap. Or, if you'd prefer to use the raw oats that are already in your house, treat your dry skin, psoriasis, or eczema by pouring a cup of oats and 10 drops of lavender essential oil into your running bathwater. Make sure the water is not too hot (hot water can dry you out too) and soak in the combo for no more than 30 minutes. You'll get out and immediately feel the difference.
2. Herbal Tea

If you're like me and you think that the best comparison to water, taste-wise, is that it's a lot like "wet air", add a little bit of excitement by having some herbal tea. There is absolutely not enough time or space to get into all of the ways that different herbs can benefit your body. But, if you're trying to figure out which ones are the best for your hair and skin specifically, here are the ones that I recommend.
- Nettle Leaf maintains skin tone and fights premature greying.
- Oatstraw improves skin texture and strengthens hair follicles.
- Hibiscus contains omega-3 fatty acids and natural alpha hydroxy acids (AHAs) to increase the elasticity in your skin as well as your hair.
- Matcha has Vitamin K that will increase blood circulation and chlorophyll to protect your skin and hair cells.
- Dandelion provides liver support so that toxins are removed from your skin's pores and your hair's follicles.
- Chamomile contains anti-inflammatory, antiseptic, and antimicrobial properties that improve the appearance of psoriasis, eczema, and acne scars, along with antioxidants that improve cell damage as it relates to your hair.
- Burdock Root has phenolic acid, luteolin, and quercetin in it—all of which are antioxidants that detoxify your system so that your hair and skin cells remain healthy and strong.
Hair Moisture Tip: If you decide to use herbal tea as a hair rinse, add a little bit of honey. Honey is a humectant; this means that it will pull moisture from the air and keep your locks super soft and conditioned.
3. Citrus Fruit

Citrus fruit is one of the greatest sources of Vitamin C that there is. That automatically means that when you decide to peel an orange, cut into a grapefruit or drink some detox water that contains lemon or lime, you are consuming loads of antioxidants. Some other good things that come from citrus fruit include the fact that they are a great source of fiber, they contain flavonoids (plant compounds) that promote heart health, and potassium that does all sorts of things, including lowering your risk of high blood pressure and strokes.
Because citrus fruit contains somewhere between 80-90 percent water, it's an excellent way to hydrate your skin. Plus, citrus fruit also contains ascorbic acid that builds collagen in your skin and hair, along with Vitamin C to reduce uneven pigmentation.
(If you're a fan of infused water, try out this refreshing rainbow citrus infused water recipe.)
4. Cucumbers

Another food that has over 90 percent of water in it are cucumbers. Cucumbers contain protein and fiber (1 gram), along with sugar and sodium (2 grams) per serving (cucumbers have Vitamin C, potassium, magnesium, and manganese in them too). Cucumbers also have a lot of antioxidants and micronutrients that help to manage your blood pressure, keep you regular, improve your gut health, strengthen your bones (thanks to the Vitamin K that's in them), and regulate diabetes (if that is an issue for you).
If you eat a cup of cucumber cubes, the ascorbic acid and caffeic acid in them will prevent water retention so that water will flow freely throughout your body. Cucumbers also contain silica, a mineral that reduces eye puffiness and inflammation. Silica, along with the water that's in cucumbers, can help to increase your hair's elasticity as well.
Skin Acne Tip: Slice a couple of cucumbers and rub them directly onto your pimples or acne scars in order to soothe the inflammation and reduce the appearance of marks.
5. Tomato

Although we were taught that tomatoes are a fruit, a lot of us tend to forget that. It's a fruit that made the list because if you cut up even just one and put it into your salad, you'll be getting 40 percent of the Vitamin C that your body requires each and every day. Tomatoes also have the antioxidant lycopene in them; we all need this in order to strengthen our vision. Tomatoes also contain fiber to keep us regular and properties to protect our skin from sun damage (click here to read a great study on how tomatoes are also helpful for diabetes management).
Tomatoes are your skin and hair's friend because they have vitamins A, B, C, and E. These all work together to make your skin supple while reducing breakage and excessive shedding of your tresses. Something else that tomatoes do is boost the production of collagen so that your skin looks "plumper" and your hair is more manageable.
Hair Mask Tip: A mixture of one tomato and two tablespoons of castor oil, applied to your scalp for 1-2 hours, will increase blood circulation, pamper hair follicles, and increase hair growth. (Don't forget to thoroughly rinse it out with cool water in order to seal your cuticles.)
6. Olive Oil

When it comes to the kinds of oils that you should cook with, not all are created equal. As far as the oils that you should absolutely avoid, canola, corn and vegetable oil top the list. On the flip side, an oil that is good for you is olive oil. It contains a monounsaturated fat called oleic acid that protects your body from cancer, antioxidants to reduce your cholesterol levels, anti-inflammatory properties and ingredients that can help to keep type-2 diabetes, heart disease and Alzheimer's disease at bay.
Your skin and hair will love olive oil because of the antioxidants and hydrating squalene (a natural organic compound) that deeply penetrates your pores and follicles. (If you want to know the best kind of olive oils to use, check out "The Best Olive Oils, According to People Who Consume a Lot of It".)
Skin Exfoliation Tip: Mix one-part sea salt and one-part olive oil to create a scrub. Gently massage your clean damp skin with the solution to remove dead skin cells and ultimately even skin tone.
7. Sunflower Seeds

If you like to snack on sunflower seeds, you are doing wonders for your health, whether you realize it or not. The high amounts of selenium, magnesium and Vitamin E make these kinds of seeds good for your heart. Sunflower seeds are also great when it comes to treating inflammation and reducing symptoms that are related to asthma and rheumatoid arthritis. Something else that these seeds do is fight off free radicals, detox your system and, thanks to all of the magnesium that's in them, sunflower seeds can even help to reduce the intensity of headaches.
The Vitamin E that's in sunflower seeds makes it a food that's a fat-soluble antioxidant. What that basically means is these seeds will help to keep your cells healthy. In fact, a cup of sunflower seeds will give you 90 percent of the daily amount of Vitamin E that you need. If you want skin that is youthful and glowing, and hair that has strong follicles, sunflower seeds will definitely help to get you there.
8. Salmon

For starters, salmon contains something that all of us need a consistent amount of—omega-3 fatty acids EPA and DHA. We need these acids in order to decrease inflammation and lower your blood pressure. Salmon is also a wonderful source of protein (something our hair definitely needs). Another wonderful thing about salmon is it's basically an edible B-complex; it also has potassium, selenium and the antioxidant astaxanthin that protects the heart, prevents skin damage, and gives your skin a youthful appearance.
The other good thing about salmon and the omega-3s is the fact that it lubricates your scalp and skin so that you have less brittle hair and dry skin after having it a couple of times a week.
9. Bone Broth

Bone broth is the result of simmering the bones and connective tissue of meat. You can purchase some, usually on the soup aisle of your local grocery store. Or, you can make your own. The reason why you should consider consuming bone broth is it can do wonders for your system. Bone broth is loaded with protein; it can remineralize teeth; strengthen immunity; shorten the lifespan of a cold; build muscle; fight inflammation and is definitely a source of hydration. The more fluid that is in your system, the better, and, because bone broth gives you electrolytes, it's another way to give your skin and hair the moisture that it needs.
By the way, if you're wondering if there is somewhat of a vegetarian alternative for bone broth, indeed there is. You can click here to learn more about it.
10. Red Wine

Let's end this on a super high note, shall we? If you're looking for another reason to enjoy (no more than) 1-1 ½ glasses of wine a day, moisturizing your skin and hair is another. Red wine has antioxidants to boost your immune system, increase your brain power, lower your cholesterol, and resveratrol that will add to your longevity.
Something else that's pretty cool about red wine is the fact that the flavonoids and antioxidants in red wine will produce more of the fibrous structural protein keratin to replenish your hair and skin and fight off free radicals. Red wine also contains polyphenols that will help to prevent cell oxidation. And, of course, red wine's got plenty of water to hydrate your skin and hair from the inside out.
Hair Rinse Tip: If you add a cup of red wine to freshly washed hair and let it sit for 15-20 minutes and do this bi-weekly for two months, you should see a significant reduction in hair shedding and overall hair loss. Yep, you can literally pour red wine all over you and be all the better for it. Enjoy!
Feature image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









