Adding a new layer to this never-ending chat about celebrity hygiene, Lizzo has revealed in her Instagram Story that she no longer wears deodorant. She took to the net to piggyback on Matthew McConaughey's recent comments, famously saying that he gave up wearing deodorant 35 years ago, and that he hadn't "worn deodorant in 20 years." Despite him making this revelation in 2005, because folks love bringing up old shit these days, his revelation to PEOPLE has made their rounds.
Anyway, back to Lizzo: upon reading about McConaughey, she took to social media revealing:
""Ok I'm w him on this one. I stopped using deodorant and I smell BETTER."
And listen, as it turns out, what she's saying, is facts.
There's no secret that typical deodorant has been linked to cancer and other internal wellness illnesses, due to their content of aluminum and other potentially harmful chemicals (I only say potential because not everyone's bodies respond to these toxins the same way, but we all know how deodorant gets down). Rapper Saweetie detailed that she uses lemons instead, which she credits for her smooth and clear pits.
"A lot of people don't know this, but when you use deodorant, it traps the toxins in there, and that's why you always be musty. In order to alleviate that, put lemons instead of deodorant under your armpits."
She explained:
"It also lightens it. So dark marks, and all the funk, that's caused by bacteria. So, instead of putting that nasty, unhealthy deodorant that blocks your pores, get you some lemons."
Zoe Kravitz is also an advocate of finding more natural ways to cleanse your armpits, versus traditional deodorants.
She revealed to Vogue that instead, she swears by Milk + Honey natural deodorant.
"I've been on quite a journey with natural deodorants in general because a lot of them don't work, but I don't want to put aluminum near my lymph nodes and breasts, and this is one of the only ones that works--truly works. Lasts all day, and smells delicious."
Of course, the conversation is largely in part to Mila Kunis and Ashton Kutcher starting this massive avalanche of conversation about not routinely bathing themselves and their kids, a conversation that just won't quit. And just like that conversation, dermatologists are weighing in here too and advising against the hygiene staple. In fact, if you quit using an antiperspirant altogether, your skin's natural microbiome can potentially reset. Dr. Joshua Zeichner tells Well + Good:
"Antiperspirants work by blocking wetness from reaching the surface of the skin. These contain aluminum salts that form a plug or blockage within the sweat glands to physically prevent sweat. Despite the popular belief that discontinuing antiperspirant use will detox your underarms, the only detoxifying organs in your body are your liver and kidneys. Without antiperspirant, perhaps your skin may better clear dirt, oil, and debris that accumulate on the skin and within the sweat glands."
Additionally, just as Saweetie said, he agrees that antiperspirants use antimicrobial agents to kill bacteria and other ingredients to block your sweat glands; however, antiperspirants actually affects the bacterial balance in your armpits. He also notes that ultimately, their use can actually create an even greater odor-inducing sweat problem. Chileeee.
Let me find out Saweetie is a whole MD out here!
GiphyFor now, Lizzo hasn't gone into detail about her armpit cleansing routine but we'll keep out eyes open about whatever tea she has on how to stay fresh. In the meantime, although everything we may have ever been taught about hygiene may be a whole ass lie, at least the conversation is...happening.
Watch Lizzo's latest video "Rumors" below:
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Featured image by Kevin Mazur/Getty Images for The Recording Academy
- Here's How To Naturally Get Rid Of Body Odor - xoNecole: Women's ... ›
- How To Detox Your Armpits (And Why You Should) - xoNecole ... ›
- Why Saweetie Chooses Lemons Over Deodorant To Stay Fresh ›
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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