Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Halle Bailey Says She Appreciates That Everyone Wants To Protect Her, But She's Got This
Halle Bailey and her boyfriend of over a year, rapper DDG, are young and in love. We learned the two were dating in January 2022 after they were spotted together at Usher's residency concert in Vegas. DDG later confirmed the romance that March when he made it all IG official with a birthday shoutout to his bae. And since then, they've been seemingly inseparable, attending public events together, most recently, for the Vanity Fair Oscar party as Halle prepares for the premiere of her career-defining role in The Little Mermaid.
While there, DDG gave flowers to his bae, telling PEOPLE, "I'm very proud of her. And I'm just happy to see it. I feel like sometimes I'm even more excited than anybody else. Just seeing it and seeing everything that she dreamed of coming to life, it's really dope."
It's the support for me, m'kay?!
And listen, Halle loves her 'some him' too, showing that she pulls up for his music career by starring in the music video for his single, "If I Want You." "Everyone go watch 'if i want you' by @ddg it's out now ❣️you might see a familiar face 🤭💗," she wrote on an Instagram post. She doubled down on her support, revealing to ESSENCE that she had been "a fan" even before they met, adding to the cocktail of their romance that has captured the hearts of many by simply being two young lovebirds navigating their journey of fame, loyalty, and love for the world to see (and dissect).
Well, that was until a little drama, or ex (his), showed up on their doorstep and publicly tested whether the couple's relationship is what they say it is. And after the dust settled (and a little PR work), Halle hopped on IG Live to basically tell us what's understood between the two of them, does not--and will not--be explained. In fact, after sending comment sections into a frenzy for weeks because the culture was coming to her defense, she let us know that, yeah, she appreciates the love, but she's got this.
When speaking about the new music she's recording she said, "This music that I'm making right now, is a lot about the time, how I felt, when I was filming. I was very independent and on my own but also felt isolated and it's also about what happened when I got back home and being in love and all of that..."
"I just think it's so funny, people getting to see me, you know, being in love, in a relationship...I think because I've grown up in the public eye since I was younger, people just feel like this sort of protective energy that they feel like they have to have with me, which honestly I think is sweet, but it's funny."
Halle also wrote on Twitter in a now-deleted tweet, "the devil is working ♥️ lol please don’t feed into the lies, especially from a third party 💕✨stay blessed everyone."
In other words, it's giving 'nothing-to-see-here-but-I-ain't-the-one-and-he-knows-that-so-we're-not-even-going-to-entertain-this.' And as grateful as Halle is for the continued support she has received, she admits is in the process of setting boundaries surrounding matters outside of her craft.
She touched on the subject again, telling Yahoo!'sThe Unwind, "They still see me as that 13-year-old girl that they first discovered and I understand how if you've been supporting somebody for a long time you get invested in their personal lives," she says.
"It's definitely been a learning experience for me. And the beautiful people that have supported me and stuck with me for a very long time, can continue to support what I do publicly in my business affairs, and I really appreciate that, but everything else is my business. And I have to make that priority."
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Featured image by Jeff Kravitz/FilmMagic