Quantcast

Necole Kane Shares The Most Important Lessons While Rebuilding Her Brand With 'Forbes'

Someone's dream is attached to the vision you've been sleeping on.

Business

Someone's dream is attached to the vision you've been sleeping on. Let that sink in for a minute. The vision you've been given is only yours, so I'm sorry to break it to you, but you're the only one capable of living out the destiny you were given.

Issa fact that someone you don't even know is waiting on you to bless the world with your purpose, and yet, for some reason, you spend most of your time doubting your ability. It's time for you to stop playing with your goals sis, someone else's game plan depends on it. Just ask our CEO, Necole Kane, whose dream made room in the industry for the vision of dozens of other women. To her, designing a life she was proud of was so important, that she shut down her already thriving business and started from scratch with new values.

If at first, you don't succeed, dust yourself off and try again with new intentions. That's exactly what Necole did when she shut down NecoleBitchie.com in search of a business venture that aligned with her purpose. Four years later, Necole has successfully rebranded her business and invented a new formula for success that's based in self-love and positive affirmation. Since the site's launch and subsequent acquisition by Hollywood heavy-hitter, Will Packer, we have garnered millions of unique viewers and created a one of a kind community of women who respect and empower each other, and it all started with a woman who has a dream bigger than most people could see at the time.

She recently sat down with Forbesand gave us 5 important things to remember when forging a new path in a jaded industry, and we are taking notes:

Plan With A Purpose

Everything that looks good ain't good for you, and this is this principle also applies when it comes to business. When it comes to deciding whether an upcoming project will be a burden or a blessing, it helps to decide whether or not that endeavor aligns with your purpose and your long-term goals:

"It's so easy to get knocked off your path just because of opportunities that people bring to you. They may sound good at the moment but then you look up one day and you're way off the path that you had."

Surround Yourself With Bosses

You can't pick apples from a banana tree, and you can't expect to get solid business advice from someone who's never started or ran one effectively. That's why Necole says it's important to keep a tribe of experienced bosses around you to help you navigate uncharted territories. According to Necole, this advice came in handy when Will Packer offered her an acquisition deal for xoNecole:

"When I was pursuing an acquisition, I had this huge fear because I didn't know anyone that had ever sold a business before and the only black woman I knew that had sold a business at the time was Lisa Price [of Carol's Daughter]."

Necole said that although it's cool to get advice from your homegirls from time to time, it's also important to consult with mentors who have already pressed past where you are right now.

"Side to side mentorship is super important but I don't think we pursue it as often because we look at mentorship as someone that has been in the business for 'x' amount of years. Sometimes that's really not the case, it could just be pursuing mentors that are in fields similar to you - you guys can have an exchange of information, you can contribute whatever your expertise is and vice versa."

Know Your Audience

When it comes to your business, it's easy to say that "everyone" is your target audience because when it comes to customers who will spend a coin, we don't discriminate. But ultimately, to run a successful business you have to define, understand, and cater to a unique customer who is crazy about your product. For Necole, she found that xoNecole's tribe was comprised of predominantly Black women from Atlanta, so she packed up her things and moved to the big peach. Since then, our readership has quadrupled and she feels more inspired than ever before:

"The Atlanta move was the best move we could have made for the brand, that's where our audience is."

Don’t Forget About Mind & Body Maintenance

One thing Necole doesn't lack is body, child, just thinking about her makes me feel like I need to hit a few squats. But according to her, her bomb body and ferocious abs didn't come without hard work and discipline, both qualities that have helped her along her business journey as well.

"When I went into my fitness journey, that's when xoNecole started to really take off in terms of me pouring what I was learning from fitness and getting in the gym every day and the discipline it takes getting up at 5 am every morning to get your cardio in before work, getting your meals in on time."

To Necole, working out isn't a chore, issa gift; one that she takes full advantage of every damn day.

"As an entrepreneur, our whole day is a hustle and grind, and there is no space for things that fill us up and for me its fitness."

Put It On Paper 

The Lord told us that if we have a vision, we should write it down and make it plain and this phrase is more than just some scriptural mumbo jumbo that your grandmother used to say, it's big facts. A little over a year ago, I wrote in a personal journal that I wanted to be paid to write. Today, I'm a full-time freelancer who works for one of the women who inspired me to be a journalist in the first place. Little did I know, only years before that Necole was somewhere writing intentions that helped my vision become a reality. Necole explained:

"I used to set intentions every morning. I would write out exactly what I wanted to happen. The day I started doing that was January 2016 and one of the things I wrote that day was 'You will receive a huge opportunity today.' And that's the day that Will Packer emailed me. I wake up every morning and I write down exactly everything, and I'm detailed. If I want 2 million new readers tomorrow, I write that down."

Read Necole's full interview here!

If you want to hear more about Necole's transitional story, come out to ElevateHER on Saturday August 3 in Atlanta where she will be discussing her career pivot for the first time in an intimate conversation with Dr. Key Hallmon. Click here to purchase your tickets today here.

Featured image by TAILIAH BREON.

We all know what it is to love, be loved, or be in love – or at least we think we do. But what would you say if I were to tell you that so much of the love that you thought you’d been in was actually a little thing called limerence? No, it doesn’t sound as romantic – and it’s not – unless you’re into the whole Obsessed-type of love. But one might say at least one side of that dynamic might be…thrilling.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.

Idris Elba and Sabrina Dhowre Elba are gearing up for the second season of their podcast Coupledom where they interview partners in business and/or romance. The stunning couple has been married for three years but they have been together for a total of six years. During that time, they have developed many partnerships but quickly learned that working together isn’t all that it’s cracked up to be.

Keep reading...Show less

Before she was Amira Unplugged, rapper, singer, and a Becoming a Popstar contestant on MTV, she was Amira Daughtery, a twenty-five year-old Georgian, with aspirations of becoming a lawyer. “I thought my career path was going to lead me to law because that’s the way I thought I would help people,” Amira tells xoNecole. “[But] I always came back to music.”

A music lover since childhood, Amira grew up in an artistic household where passion for music was emphasized. “My dad has always been my huge inspiration for music because he’s a musician himself and is so passionate about the history of music.” Amira’s also dealt with deafness in one ear since she was a toddler, a condition which she says only makes her more “intentional” about the music she makes, to ensure that what she hears inside her head can translate the way she wants it to for audiences.

“The loss of hearing means a person can’t experience music in the conventional way,” she says. “I’ve always responded to bigger, bolder anthemic songs because I can feel them [the vibrations] in my body, and I want to be sure my music does this for deaf/HOH people and everyone.”

A Black woman wearing a black hijab and black and gold dress stands in between two men who are both wearing black pants and colorful jackets and necklaces

Amira Unplugged and other contestants on Becoming a Popstar

Amira Unplugged / MTV

In order to lift people’s spirits at the beginning of the pandemic, Amira began posting videos on TikTok of herself singing and using sign language so her music could reach her deaf fans as well. She was surprised by how quickly she was able to amass a large audience. It was through her videos that she caught the attention of a talent scout for MTV’s new music competition show for rising TikTok singers, Becoming a Popstar. After a three-month process, Amira was one of those picked to be a contestant on the show.

Becoming a Popstar, as Amira describes, is different from other music competition shows we’ve all come to know over the years. “Well, first of all, it’s all original music. There’s not a single cover,” she says. “We have to write these songs in like a day or two and then meet with our producers, meet with our directors. Every week, we are producing a full project for people to vote on and decide if they’d listen to it on the radio.”

To make sure her deaf/HOH audiences can feel her songs, she makes sure to “add more bass, guitar, and violin in unique patterns.” She also incorporates “higher pitch sounds with like chimes, bells, and piccolo,” because, she says, they’re easier to feel. “But it’s less about the kind of instrument and more about how I arrange the pattern of the song. Everything I do is to create an atmosphere, a sensation, to make my music a multi-sensory experience.”

She says that working alongside the judges–pop stars Joe Jonas and Becky G, and choreographer Sean Bankhead – has helped expand her artistry. “Joe was really more about the vocal quality and the timber and Becky was really about the passion of [the song] and being convinced this was something you believed in,” she says. “And what was really great about [our choreographer] Sean is that obviously he’s a choreographer to the stars – Lil Nas X, Normani – but he didn’t only focus on choreo, he focused on stage presence, he focused on the overall message of the song. And I think all those critiques week to week helped us hone in on what we wanted to be saying with our next song.”

As her star rises, it’s been both her Muslim faith and her friends, whom she calls “The Glasses Gang” (“because none of us can see!”), that continue to ground her. “The Muslim and the Muslima community have really gone hard [supporting me] and all these people have come together and I truly appreciate them,” Amira says. “I have just been flooded with DMs and emails and texts from [young muslim kids] people who have just been so inspired,” she says. “People who have said they have never seen anything like this, that I embody a lot of the style that they wanted to see and that the message hit them, which is really the most important thing to me.”

A Black woman wears a long, salmon pink hijab, black outfit and pink boots, smiling down at the camera with her arm outstretched to it.

Amira Unplugged

Amira Unplugged / MTV

Throughout the show’s production, she was able to continue to uphold her faith practices with the help of the crew, such as making sure her food was halal, having time to pray, dressing modestly, and working with female choreographers. “If people can accept this, can learn, and can grow, and bring more people into the fold of this industry, then I’m making a real difference,” she says.

Though she didn’t win the competition, this is only the beginning for Amira. Whether it’s on Becoming a Popstar or her videos online, Amira has made it clear she has no plans on going anywhere but up. “I’m so excited that I’ve gotten this opportunity because this is really, truly what I think I’m meant to do.”

Today is Malcolm X’s birthday. As an icon of Black liberation movements, his words are often rallying cries and guideposts in struggle. In 2020, after the officers who executed Breonna Taylor were not charged with her murder, my timeline was flooded with people reposting Malcolm’s famous quote: “The most disrespected person in America is the Black woman. The most unprotected person in America is the Black woman. The most neglected person in America is the Black woman.”

Keep reading...Show less

As her fame continues to rise, Tiffany Haddish has remained a positive light for her fans with her infectious smile and relatable story. Since Girls Trip, fans have witnessed the comedian become a modern-day Cinderella due to the many opportunities that have come her way and the recognition she began to receive.

Keep reading...Show less
Exclusive Interviews

Exclusive: Jay Ellis Shares ‘Full-Circle’ Moment With His Parents & His Self-Care Ritual

Staying grounded is one of the actor's biggest priorities.

Latest Posts