How Millionaire Mogul Monique Rodriguez Expanded Her Empire Into 100K+ Stores Worldwide

If manifestation was a person, she would look a lot like the CEO of Mielle Organics, Monique Rodiguez. The former RN-turned-CEO went from cooking up hair products in her kitchen to being on the shelves of more than 100K stores worldwide, and recently, the full-time mommy mogul sat down with xoNecole to talk about the fruits of her labor.
While Monique's day job as an RN helped pay the bills and support her family, the one-day beauty mogul felt unfulfilled and dissatisfied with her professional life overall. It wasn't until Monique was eight-months-pregnant with her third child that she was faced with an unfathomable tragedy that would act as the catalyst for change she didn't know she needed. Her son Milan was born brain-dead and after being placed on life support, he passed away six months later. She told xoNecole, "That was obviously a very tragic experience that I went through and I was in a very dark place in my life."
Through her loss, she found solace in sharing her story and eventually grew attached to the vision God gave her to make her passion her next venture. "Honestly, I didn't know how I was going to get through that. [But] you overcome by sharing your testimony," she continued. "It's something that's so powerful about your story because you're in control over the narrative. I want people to look at me [and] I want them to see themselves in me. And to see that, listen, this was a girl who was just from the Southside of Chicago that had a dream and she was able to accomplish her dream. She had a lot of faith and little experience, but look what she was able to accomplish."
It was through taking control of her own narrative and coping with her son's death that Monique reconnected with her entrepreneurial roots, founded Mielle Organics and ultimately took the world by storm. In our chat with her, Monique lets us in on how she knew it was time to spread her entreprenurial wings, navigating the retail world as a brand, and the legacy she's creating with her More Than a Strand campaign.
Building The Brand
After the death of her son, Monique was intentional about shifting her focus to her budding business and leveling up her faith, starting with writing a pre-dated resignation letter six months before she decided to leave her job. The CEO shared, "That first day, I sold one bottle of oil and that one bottle of oil sold like crazy. And I knew that day. I said, 'Oh, I'm going to have to quit my job because I want to give this 100 percent, because I know if I put 110 percent into what I'm doing, I can really grow this thing.' I had to choose between my career and my dreams. And I decided to choose what I love. And that was fulfilling for me every single day because when I got up to work on Mielle, it didn't feel like work."
"I knew that day. I said, 'Oh, I'm going to have to quit my job because I want to give this 100 percent, because I know if I put 110 percent into what I'm doing, I can really grow this thing.' I had to choose between my career and my dreams. And I decided to choose what I love. And that was fulfilling for me every single day because when I got up to work on Mielle, it didn't feel like work."
Eventually, Monique went from experimenting with basic ingredients found in her kitchen to working with a chemist to formulate compounds specifically catered to her client's needs. It wasn't long before she transformed from an entrepreneur into a professional problem-solver. "Every time my customers would send me products for suggestions or if they had problems with their hair, I would take their feedback and take it back to my team and say, 'OK, how can we create this?'" Monique continued, "'How can we use these ingredients to create this product to give them the benefits for their hair to solve their problem?' As an entrepreneur, you are a problem-solver."
Making Mogul Moves
Although going into retail was originally part of Monique's five-year plan, she managed to do it in one. Nearly 12 months after launching her business, she was approached by Sally's for a distribution deal that would later expand to more than 3,000 stores across the country. She told xoNecole, "When you build, they will follow. So, my focus was just building a great brand and formulating great products to increase the consumer demand. Your consumers are who dictate if you go global or not."
While being approached by big box brands may be every business owner's dream, Monique advised that product developers think twice before taking up shelf space. Monique explained, "You have to pay for your products to go on and come off the shelf. So, you really want to make sure that there is a demand for your brand because it's nice to be on Target's shelves. But if those products don't sell, that comes from your bottom line. So, if your company is not in a good financial position, I wouldn't recommend going into retail."
Breaking into an industry with thousands of competitors can be intimidating, but Monique had this advice for bosses that are looking to break into an over-saturated market: "When you go into the grocery store, you see thousands of water bottle companies, you see thousands of brand manufacturers, you see thousands of washing powder brands––you really have to just focus on your brand and what your brand has to offer and how you're different and how you can set yourself apart from everybody that's on the shelf. I always feel that as long as you are operating in your gifts and you're operating in your purpose and you're being authentically yourself, nobody can duplicate you."
"You really have to just focus on your brand and what your brand has to offer and how you're different and how you can set yourself apart from everybody that's on the shelf. I always feel that as long as you are operating in your gifts and you're operating in your purpose and you're being authentically yourself, nobody can duplicate you."
Leaving Her Legacy
As the mother of two young daughters, it's Monique's mission to equip her babygirls with all the tools they need to be successful. Momager to her eldest daughter, who one-day hopes of becoming a fashion designer, Monique told xoNecole that it's her hope that through efforts like Mielle Organics' "More Than A Strand" campaign, she can help mothers and daughters around the world gain access to entrepreneurial education.
The campaign, Monique says, is an opportunity for Black women to feel empowered as independent women who achieve their dreams and to then keep that same energy with their daughters. It's a desire that sparked in Monique as a young child, watching her mom provide for her own family. "For me, it's just [about] being that example again for my daughter to look up to so they can see that, you know? [They can say] 'my mom, she's married. She was able to still rise up and she was still able to accomplish her dreams. And because my mom was able to accomplish her dreams, it can give me the courage and the inspiration to know that I can do so as well.'"
"I just want the same thing for moms all across the country. Our purpose for teaching them about economic empowerment, education and entrepreneurship is to show that it can be done. You can be a mom, you can be a wife and you can also pursue your dreams as well."
For more Monique, follow her on Instagram @ExquisiteMo and to learn more about Mielle's More Than A Strand campaign, click here!
Featured image courtesy of Mielle Organics.
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Featured image by Shutterstock
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry
Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.
Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.
Using the same material from the interior of the Volvo EX90, Hudson crafted a wool-blend car coat and waistbelt that combine the vehicle’s Scandinavian design with his signature tailoring and intention. The exclusive collection launched on October 20, and each piece is made-to-order by Sergio Hudson Collections.

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In October, I traveled to Charleston with a group of journalists to get a firsthand look at Hudson and Volvo’s location. During a fitting, Hudson said his goal is to make “great work that can stand the test of time.”
“People can look back on and say, ‘I remember when Sergio did that collaboration with Volvo,’” he continued. “Thinking about aligning yourself with classic brands that speak to where you want to go. And I think that's what this collaboration kind of means to me and my business.”
Hudson pinpoints his mom as the biggest influence for his designs. This collaboration was no different.
“This particular coat reminded me of the swing coats that my mom used to wear in the early 90s. You know, diva girls in the early 90s had Sandra suits,” he said, referring to Jackée Harry’s character in 227. “My mom wore those and she would have these matching swing coats to go over them. And that's where the initial idea came. This would be around the same time that we had our Volvo. So she would put on her suit, her swing coat, get in that red Volvo, and go to church.”

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With this capsule and beyond, Hudson wants to see more staples rotating in and out of closets this fall. He advises fashionistas to build her closet out with essentials to mix and match that aren’t just stylish but also sustainable.
“It's just those special pieces,” he said. “You can wear the same shirt and pants every day and nobody will notice. But if you have a special boot, a special coat, a special bill, a special bag, that kind of speaks to everything that your style stands about, that is something you should focus on.”
These are the same kind of staple pieces that return to our Pinterest boards and TikTok feeds season after season. Fast fashion has never been Hudson’s aim. “I'm trying to create a special pieces that can stand the test of time,” he said in his warm, Southern accent. “I'm only creating those kind of pieces from here on out.”

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For Hudson, this collaboration is revolutionary. It’s his first time working with a car company and experimenting outside of his wheelhouse in this way.
“This is a Scandinavian brand, and, you know, it's 70 years old. I'm an African-American boy from South Carolina that has had a brand for 10 years. So I think bridging those two worlds and seeing the similarities was the beauty of this project,” he explained.
Though Hudson and his partner and CEO of Sergio Hudson Collections Inga Beckham have made massive strides in just 10 years, Hudson said the industry is far from where he wants to see it when it comes to Black representation. He pointed to how few Black designers were at this year’s Met Gala despite the theme being Black dandyism.
“The fact that I dressed 18 people speaks to how many of us weren't there,” he said. He implored more of industries, fashion and beyond, to collaborate with Black designers often.
“Allow mentorship. Allow funding. Allow great design to shine through,” he implored. “When it comes to being a designer of African descent, when you can't get the funding that your counterparts have, you can't compete. When you get opportunities like doing a collaboration with Volvo, or you get opportunities to be at the Met Gala, that's putting us on the equal playing field, but really the funding behind it is what we need to take it to that desk level.”
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