Jada Brought Herself To The Table, Y’all. Here Are My Takeaways.

Whew, y'all. I know some of you clicked on this fast AF, but let me just say two things before getting into the whole Jada/August/Will saga. One, we really need to stop talking about celebrities like we know these people personally (unless we actually do). No one is perfect and, honestly, even the hashtag #relationshipgoals is pretty annoying. I mean, I can't tell you how many times folks would tell me that they wanted a marriage that was just like Jay Z and Beyoncé—well, they wanted it until Jay Z admitted that he had been unfaithful. People are human and humans are flawed. This means that relationships also are flawed as well. Every single one. Some more than others. Second, you don't have the time and I don't have the space to try and cover all things Will and Jada or Jada and August. Will and Jada have been married for over 25 years and, according to Jada, she and August have been done for a few years now. We're never going to know the whole story because we aren't involved in Will and Jada's union. As far as Jada and August, I've been in enough relationships—and situationships—to know that perspectives are everything.
Very rarely do both individuals have the same one, let alone the people who are looking from the outside in.
I just wanted to get that out there beforehand because, before I do shallow deep dive into what Jada shared when she met herself at the table today (you can check it out here), I think it's important we keep in mind that speculations aren't facts. Opinions aren't either. We all certainly have the right to both. However, my motivation for penning this is more of a cautionary tale of how we can find ourselves in things that 1) we may not have been prepared to get involved in and/or 2) oftentimes don't have an expiration date, in the sense of when they'll come back up again. Which is why we should always choose wisely. Very much so.
Anyway, as a marriage life coach, I'm pretty sure I could come up with 15 points. But, for now, here are my three main takeaways from what Jada Pinkett Smith, August Alsina and Will Smith had to say about…well, you know.
TAKEAWAY #1: Guard Your Heart

I'll be the first to raise my hand in this class and say that I was sooooo prepared for Jada to skirt around what August said had transpired between them—an affair. After all, when you're "coming to the table" to get to the bottom of things, typically that needs to involve all of the parties; yet her Red Table today was only her and Will. Still, I must admit that Jada was surprisingly candid. Maybe a little uncomfortable along the way (understandably so), but she did admit that, 4 ½ years ago, her friendship with August turned into what she first said was "a different kind of entanglement". Well, she went with "entanglement" until Will offered push back so that she would admit that it had been an actual relationship. Jada said that she and Will had been going through a difficult time back then, to the point where they basically separated and weren't sure if reconciliation was even on the table.
"I was in a lot of pain. I was very broken…I wanted to feel good," expressed Jada. She also shared that she was aware that she was codependent at the time and "It helped to heal somebody". (No one heals anyone by the way. We support them through their own healing. It can take a codependent a really long time to grasp that point.)
As a codependent-in-recovery myself, let me tell you that I totally get where Jada is coming from. When folks are hurting, some reach for a bottle, some reach for pills, some reach for people. For her, it was people. More specifically, August. I guess that, since she and Will felt as if they were on the outs, it was justifiable (especially since she said, later on in the interview that "I don't look at it like a transgression at all…I was able to do some real healing.")
To that, please let me just say that, as a marriage life coach, I think it's important to keep in mind that until someone is divorced, they aren't. Yes, I know that different people do marriages different ways. I also know there have been rumors for years that Will and Jada are in an open marriage (in part, due to her saying things like Will is not her husband but her life partner and Jada also saying that Will "can do whatever he wants" as long as he can look himself in the mirror); however, I'm speaking to the "August Alsinas" of the world.
When you fall for someone who is in a bad place in their marriage, they're separated or even they're simply in something that's complicated, you are risking—A LOT. Not only that but you also tend to waste (yes, waste because waste means "to consume, spend, or employ uselessly or without adequate return") time, effort and energy that you'll never get back on a person who took vows with their spouse, no matter what they may have offered you.
That's why, the first takeaway for me is, it's so important to guard your heart. Again, Jada said that she and August started out as friends. They then became really good friends. And then, well, the rest I think is left up for interpretation, but we know that it didn't remain platonic. And what I gathered from both Jada and August's take on their entanglement/relationship is, not only was it intense, there was pain experienced in the fallout (according to Jada, she didn't just up and cut August off one day; he actually abruptly ended all communication with her; that can be quite painful).
Listen, being married doesn't make you oblivious to other people. And while I do think that mature married individuals can have opposite sex friends, even single ones, boundaries need to be clear. That's how husbands and wives can guard their hearts. As far as us single folks? It really is best to go into any interaction with someone who is married (or in something long-term) like they are not an option. PERIOD. If you know that is going to be difficult for you, for the sake of your own heart, health and well-being (not to mention your time, effort and energy), it's probably best to leave "said person" alone. PERIOD. Otherwise, while your interaction with someone who is already involved might be great for a while, it tends to end. Eventually. Case in point—no matter how…whatever Jada and August's relationship was, it wasn't him that she was looking at today from across the table. It was her husband.
TAKEAWAY #2: Love Doesn’t Have to Kill You. It Really Doesn’t.

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I like August. Again, I don't know him personally, so what I mean when I say that is, I like his music, his heart for his family, his resilience related to his health, his openness about fighting through his demons—for the most part, I like what I see as far as how he strives to work through what is clearly a very full plate. But it wasn't my "like" for him that had me totally convinced he wasn't making the relationship up in his head (like A LOT of people claimed before today's table talk). When I saw the video for "Nunya" with visuals that featured Jada's middle name "Koren" last spring (even though he denied it was about her, which was…weird), I knew something was up then. That's because I've dated musicians before. When you move them, you become their muse. You're gonna hear about it too. Literally. And then when I watched his interview with Angela Yee at the top of the month. Whew.
"I totally gave myself to that relationship for years of my life. And I truly and really, really, deeply loved and have a ton of love for her. I devoted myself to it. I gave my full self to it. So much so to the point that, I can die right now and be OK with knowing that I truly gave myself to somebody. And I really loved a person. I experienced that. I know what that feels like and some people never get that in this lifetime. So, I know that I'm completely blessed…I have literally never been in love in that kind of way. So much so that, being intertwined in that kind of way…walking away from it? Butchered me. I'm shaking right now because it almost…killed me. Not almost. It did. It pushed me into being another person. My newer self. It…broke…me…down. It was a part of me being paralyzed, trying to pull myself apart. It will probably be the hardest thing that I will ever experience in this lifetime."
When I heard August say all of this, I wanted to just give him a hug. Not a groupie hug. A big sister kind of embrace. I know what it's like to love someone so fully that it almost suffocates you. At the same time, healing and retrospection have taught me that oftentimes, that's not so much love as it's chemistry, connection and need. See, I'm the kind of woman who isn't fond of people saying things like, "Love hurts" or "Love is blind". From a spiritual sense, it's because the Bible tells us that "God is love" (I John 4:8&16), and He doesn't do either of those things to us. From a broader scope, I just think that seeing love through that lens teaches us to look at love from a dysfunctional space. Love doesn't hurt us. Choosing to love someone who isn't the best complement for us? That can hurt. Love isn't blind either. But the oxytocin highs from sex, the total preoccupation with someone who keeps you from using common sense, the wanting something so badly that you'll abandon all reality—those things can blind you to the truth.
I wanted to hug August, not because he fell for Jada. I get that. It's because he fell for a married woman who, through the experience, he said it butchered him; that even with all of his health issues and the loss of his own sister, nothing has hurt him more. Yet, to him, the silver lining was, if he never loved again, at least he could say that he had. Oh, August. You deserve so much more than that. All of us do. Our greatest love experience shouldn't "butcher us"; not by a long shot. I really do hope that some real healing transpires so that he can look back and see Jada more like a lesson instead of the love standard. Someone else's spouse should never be our mountaintop of how we think love should be.
TAKEAWAY #3: ENVY. NO. ONE.

I'll be honest. Watching Will and Jada discuss this situation today? It's probably the most in sync I've seen them in a very long time (it was just this past April that Jada said quarantine made her feel like she didn't know her husband at all). Maybe it was a united front for publicity's sake. Maybe August's spilling of the beans has resulted in some recent heart-to-hearts. Who knows? But there were a few things that they said that definitely inspired my final point for today.
Will: "We came together young…we both were broken in our own ways."
Will: "[Marriage] ain't for the weak of heart."
Will: "I wish it could be all marriage and miracles."
Jada: "You gotta go through some shit to get the answers."
Will: "There's real power in just knowing that somebody's riding with you, no matter what. And you can't know that, until you go through some stuff…I don't wanna go through this anymore…I'm gonna get you back first."
Jada (in response): "I think you've gotten me back. I think we're good on that."
Will (in response): "That's probably true."
Those quotes? That's not a fairy tale marriage. Not by a long shot. You know, I've heard people say since, forever, that Will and Jada are the epitome of Black love. Lord, y'all. Will and Jada are two human beings who are trying to figure life's journey out, just like the rest of us. That's a "full stop" statement. When other people let us peek into their world (or even when we find ourselves snooping), our resolve shouldn't be "I want what they have". We should be more in the mindset of, "I appreciate what they've shared. How can I apply those thoughts or tips to my own situation?" No more. No less.
Besides, if you get caught up in envying someone else's relationship, not only does that cause you to approach your own from an altered angle, 8 times out of 10, you're going to end up disappointed. If not immediately, eventually. That's not the couple you were putting on a pedestal's fault. You've got to own every ounce of your own disillusionment. So yeah, don't envy other people. It profits you nothing. Not one damn thing.
Anyway, no matter what kind of marriage Will and Jada have, at the end of the day, I will rock with Will from the perspective of marriage ain't for punks and 25 years is a really long time to be with someone. I will also commend him for making this statement to his wife—"I told you the first year that we were married that I can love you through anything."
If there's any main thing to take from this entire semi-saga, y'all—it's probably that.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









