Jada Brought Herself To The Table, Y’all. Here Are My Takeaways.
Whew, y'all. I know some of you clicked on this fast AF, but let me just say two things before getting into the whole Jada/August/Will saga. One, we really need to stop talking about celebrities like we know these people personally (unless we actually do). No one is perfect and, honestly, even the hashtag #relationshipgoals is pretty annoying. I mean, I can't tell you how many times folks would tell me that they wanted a marriage that was just like Jay Z and Beyoncé—well, they wanted it until Jay Z admitted that he had been unfaithful. People are human and humans are flawed. This means that relationships also are flawed as well. Every single one. Some more than others. Second, you don't have the time and I don't have the space to try and cover all things Will and Jada or Jada and August. Will and Jada have been married for over 25 years and, according to Jada, she and August have been done for a few years now. We're never going to know the whole story because we aren't involved in Will and Jada's union. As far as Jada and August, I've been in enough relationships—and situationships—to know that perspectives are everything.
Very rarely do both individuals have the same one, let alone the people who are looking from the outside in.
I just wanted to get that out there beforehand because, before I do shallow deep dive into what Jada shared when she met herself at the table today (you can check it out here), I think it's important we keep in mind that speculations aren't facts. Opinions aren't either. We all certainly have the right to both. However, my motivation for penning this is more of a cautionary tale of how we can find ourselves in things that 1) we may not have been prepared to get involved in and/or 2) oftentimes don't have an expiration date, in the sense of when they'll come back up again. Which is why we should always choose wisely. Very much so.
Anyway, as a marriage life coach, I'm pretty sure I could come up with 15 points. But, for now, here are my three main takeaways from what Jada Pinkett Smith, August Alsina and Will Smith had to say about…well, you know.
TAKEAWAY #1: Guard Your Heart
I'll be the first to raise my hand in this class and say that I was sooooo prepared for Jada to skirt around what August said had transpired between them—an affair. After all, when you're "coming to the table" to get to the bottom of things, typically that needs to involve all of the parties; yet her Red Table today was only her and Will. Still, I must admit that Jada was surprisingly candid. Maybe a little uncomfortable along the way (understandably so), but she did admit that, 4 ½ years ago, her friendship with August turned into what she first said was "a different kind of entanglement". Well, she went with "entanglement" until Will offered push back so that she would admit that it had been an actual relationship. Jada said that she and Will had been going through a difficult time back then, to the point where they basically separated and weren't sure if reconciliation was even on the table.
"I was in a lot of pain. I was very broken…I wanted to feel good," expressed Jada. She also shared that she was aware that she was codependent at the time and "It helped to heal somebody". (No one heals anyone by the way. We support them through their own healing. It can take a codependent a really long time to grasp that point.)
As a codependent-in-recovery myself, let me tell you that I totally get where Jada is coming from. When folks are hurting, some reach for a bottle, some reach for pills, some reach for people. For her, it was people. More specifically, August. I guess that, since she and Will felt as if they were on the outs, it was justifiable (especially since she said, later on in the interview that "I don't look at it like a transgression at all…I was able to do some real healing.")
To that, please let me just say that, as a marriage life coach, I think it's important to keep in mind that until someone is divorced, they aren't. Yes, I know that different people do marriages different ways. I also know there have been rumors for years that Will and Jada are in an open marriage (in part, due to her saying things like Will is not her husband but her life partner and Jada also saying that Will "can do whatever he wants" as long as he can look himself in the mirror); however, I'm speaking to the "August Alsinas" of the world.
When you fall for someone who is in a bad place in their marriage, they're separated or even they're simply in something that's complicated, you are risking—A LOT. Not only that but you also tend to waste (yes, waste because waste means "to consume, spend, or employ uselessly or without adequate return") time, effort and energy that you'll never get back on a person who took vows with their spouse, no matter what they may have offered you.
That's why, the first takeaway for me is, it's so important to guard your heart. Again, Jada said that she and August started out as friends. They then became really good friends. And then, well, the rest I think is left up for interpretation, but we know that it didn't remain platonic. And what I gathered from both Jada and August's take on their entanglement/relationship is, not only was it intense, there was pain experienced in the fallout (according to Jada, she didn't just up and cut August off one day; he actually abruptly ended all communication with her; that can be quite painful).
Listen, being married doesn't make you oblivious to other people. And while I do think that mature married individuals can have opposite sex friends, even single ones, boundaries need to be clear. That's how husbands and wives can guard their hearts. As far as us single folks? It really is best to go into any interaction with someone who is married (or in something long-term) like they are not an option. PERIOD. If you know that is going to be difficult for you, for the sake of your own heart, health and well-being (not to mention your time, effort and energy), it's probably best to leave "said person" alone. PERIOD. Otherwise, while your interaction with someone who is already involved might be great for a while, it tends to end. Eventually. Case in point—no matter how…whatever Jada and August's relationship was, it wasn't him that she was looking at today from across the table. It was her husband.
TAKEAWAY #2: Love Doesn’t Have to Kill You. It Really Doesn’t.
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I like August. Again, I don't know him personally, so what I mean when I say that is, I like his music, his heart for his family, his resilience related to his health, his openness about fighting through his demons—for the most part, I like what I see as far as how he strives to work through what is clearly a very full plate. But it wasn't my "like" for him that had me totally convinced he wasn't making the relationship up in his head (like A LOT of people claimed before today's table talk). When I saw the video for "Nunya" with visuals that featured Jada's middle name "Koren" last spring (even though he denied it was about her, which was…weird), I knew something was up then. That's because I've dated musicians before. When you move them, you become their muse. You're gonna hear about it too. Literally. And then when I watched his interview with Angela Yee at the top of the month. Whew.
"I totally gave myself to that relationship for years of my life. And I truly and really, really, deeply loved and have a ton of love for her. I devoted myself to it. I gave my full self to it. So much so to the point that, I can die right now and be OK with knowing that I truly gave myself to somebody. And I really loved a person. I experienced that. I know what that feels like and some people never get that in this lifetime. So, I know that I'm completely blessed…I have literally never been in love in that kind of way. So much so that, being intertwined in that kind of way…walking away from it? Butchered me. I'm shaking right now because it almost…killed me. Not almost. It did. It pushed me into being another person. My newer self. It…broke…me…down. It was a part of me being paralyzed, trying to pull myself apart. It will probably be the hardest thing that I will ever experience in this lifetime."
When I heard August say all of this, I wanted to just give him a hug. Not a groupie hug. A big sister kind of embrace. I know what it's like to love someone so fully that it almost suffocates you. At the same time, healing and retrospection have taught me that oftentimes, that's not so much love as it's chemistry, connection and need. See, I'm the kind of woman who isn't fond of people saying things like, "Love hurts" or "Love is blind". From a spiritual sense, it's because the Bible tells us that "God is love" (I John 4:8&16), and He doesn't do either of those things to us. From a broader scope, I just think that seeing love through that lens teaches us to look at love from a dysfunctional space. Love doesn't hurt us. Choosing to love someone who isn't the best complement for us? That can hurt. Love isn't blind either. But the oxytocin highs from sex, the total preoccupation with someone who keeps you from using common sense, the wanting something so badly that you'll abandon all reality—those things can blind you to the truth.
I wanted to hug August, not because he fell for Jada. I get that. It's because he fell for a married woman who, through the experience, he said it butchered him; that even with all of his health issues and the loss of his own sister, nothing has hurt him more. Yet, to him, the silver lining was, if he never loved again, at least he could say that he had. Oh, August. You deserve so much more than that. All of us do. Our greatest love experience shouldn't "butcher us"; not by a long shot. I really do hope that some real healing transpires so that he can look back and see Jada more like a lesson instead of the love standard. Someone else's spouse should never be our mountaintop of how we think love should be.
TAKEAWAY #3: ENVY. NO. ONE.
I'll be honest. Watching Will and Jada discuss this situation today? It's probably the most in sync I've seen them in a very long time (it was just this past April that Jada said quarantine made her feel like she didn't know her husband at all). Maybe it was a united front for publicity's sake. Maybe August's spilling of the beans has resulted in some recent heart-to-hearts. Who knows? But there were a few things that they said that definitely inspired my final point for today.
Will: "We came together young…we both were broken in our own ways."
Will: "[Marriage] ain't for the weak of heart."
Will: "I wish it could be all marriage and miracles."
Jada: "You gotta go through some shit to get the answers."
Will: "There's real power in just knowing that somebody's riding with you, no matter what. And you can't know that, until you go through some stuff…I don't wanna go through this anymore…I'm gonna get you back first."
Jada (in response): "I think you've gotten me back. I think we're good on that."
Will (in response): "That's probably true."
Those quotes? That's not a fairy tale marriage. Not by a long shot. You know, I've heard people say since, forever, that Will and Jada are the epitome of Black love. Lord, y'all. Will and Jada are two human beings who are trying to figure life's journey out, just like the rest of us. That's a "full stop" statement. When other people let us peek into their world (or even when we find ourselves snooping), our resolve shouldn't be "I want what they have". We should be more in the mindset of, "I appreciate what they've shared. How can I apply those thoughts or tips to my own situation?" No more. No less.
Besides, if you get caught up in envying someone else's relationship, not only does that cause you to approach your own from an altered angle, 8 times out of 10, you're going to end up disappointed. If not immediately, eventually. That's not the couple you were putting on a pedestal's fault. You've got to own every ounce of your own disillusionment. So yeah, don't envy other people. It profits you nothing. Not one damn thing.
Anyway, no matter what kind of marriage Will and Jada have, at the end of the day, I will rock with Will from the perspective of marriage ain't for punks and 25 years is a really long time to be with someone. I will also commend him for making this statement to his wife—"I told you the first year that we were married that I can love you through anything."
If there's any main thing to take from this entire semi-saga, y'all—it's probably that.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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